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TradeDoubler

Quarterly Report Jul 27, 2010

3209_ir_2010-07-27_3796279f-3773-4b94-9083-b35025306391.pdf

Quarterly Report

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The comparison of the gross profit during both the first half-year and the second quarter 2010 with corresponding periods last year is made considerably more difficult by the dissolution of reserves that took place during the second quarter 2009 and also by the reconciliation differences reported during the third quarter 2009 and which partly related to the first half-year 2009.

January-June 2010

  • Net sales amounted to SEK 1,370 M (1,578) which was a decrease of 13%.
  • Gross profit decreased by 14% to SEK 323 M (374) and the gross margin amounted to 23.5 (23.7) per cent.
  • Operating profit (EBIT) totalled SEK 26 M (60) and the operating margin was 1.9 (3.8) per cent. Operating profit was impacted negatively by changes in foreign exchange rates of SEK -11 M compared with the first half-year 2009. The remaining change was partly due to non-recurring items, and also to increased costs.
  • Profit after tax totalled SEK 30 M (53).
  • Earnings per share amounted to SEK 0.70 (1.87).
  • The cash flow from operating activities was SEK -104 M (11). The difference compared with the first half-year 2009 was largely due to changes in working capital and a lower profit before tax. The fully subscribed rights issue which was carried out during December 2009, has enabled repayment of all of the Company's loans.
  • Urban Gillström took over as new President and CEO of TradeDoubler in February 2010 and Erik Skånsberg took over as new CFO in May 2010.
  • Two new board members were elected at the annual general meeting on May 6; Martina King and Simon Turner, both resident in the UK. Other members were re-elected apart from Lars Stugemo who declined re-election.

April-June 2010

  • Net sales amounted to SEK 661 M (734) which was a decrease of 10%.
  • Gross profit decreased by 15% to SEK 159 M (187) and the gross margin amounted to 24.0 (25.5) per cent.
  • Operating profit (EBIT) totalled SEK 10 M (33) and the operating margin was 1.4 (4.6) per cent. Operating profit was impacted negatively by changes in foreign exchange rates of SEK -6 M compared with the second quarter 2009. The remaining change was partly due to non-recurring items, and also to increased costs.
  • Profit after tax totalled SEK 27 M (33).
  • Earnings per share amounted to SEK 0.63 (1.17).
  • The cash flow from operating activities was SEK -24 M (-39) and the improvement was primarily due to lower taxes paid.
MSEK 2010 2009 2010 2009 2009
Net sales 661 734 1,370 1,578 3,014
Gross profit 159 187 323 374 690
Total costs -149 -154 -297 -314 -795
Operating profit 10 33 26 60 -105
Profit before tax 26 47 35 74 -127
Net profit 27 33 30 53 -178

CEO's comments

"Business is now showing a positive trend in local currencies on all key markets. Both our core business Affiliate and the advertising climate continued to improve during the second quarter.

Since taking over as President and CEO several measures have been taken to boost sales. Today, we have more frontline sales people, which I expect to deliver positive results going forward. To strengthen our competitiveness we have placed a clearer focus on product development and the marketing companies have been given empowerment in order to enable TradeDoubler to act more rapidly towards the customer. At the same time, the operational follow up has been strengthened in order to maintain effective control over the operations, but especially in order to ensure greater sales focus. The costs increased slightly during the second quarter as a consequence of our future-oriented improvement measures within sales and marketing among other areas, however, we are seeing sequential results of the cost-cutting measures. We will continue to accelerate and apply the brakes simultaneously. Urban Gillström, President and CEO Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year

In order to clarify the Group's long-term direction and boost efficiency the management, together with practically all key people in the Group, developed an operational excellence programme addressing strategy, structure and processes. This programme shall be presented and implemented in the autumn. The work has convinced me that TradeDoubler has great potential on a market displaying good growth. We are on the right track, but a lot of work remains in order for us to reach our potential. We have to continue increasing sales, reducing costs and improving the cash flow, at the same time as we implement necessary improvement programmes. I look forward to the future with confidence."

TradeDoubler in brief

TradeDoubler is active on the growing and rapidly changing European market for internet marketing. Digital marketing offers methods for advertisers to effectively market themselves and drive their sales. Digital marketing has greater reach than TV advertising in an increasing number of target groups and countries.

The company currently conducts operations in 18 European countries and reaches about 75 per cent of Europe's internet users TradeDoubler is the only player that is represented in principle on all relevant markets in Europe, which is a distinct competitive advantage. The company's most important markets are the UK, France and Germany, which combined, account for two thirds of total internet marketing in Europe.

TradeDoubler operates as an independent third party and arranges adverts amongst advertisers and websites/publishers which supply space on their homepages. TradeDoubler had approximately 1,600 advertisers and approximately134,000 active publishers at the end of the second quarter. TradeDoubler also offers services which help advertisers to optimise their marketing via search engines.

TradeDoubler creates value for both advertisers and publishers with its solid knowledge of internet marketing, transaction tracking, advanced administrative systems and its continuously updated network of advertisers and publishers.

Consolidated profit for the period January – June 2010

(Numerical data in brackets refers to the first half-year 2009 unless otherwise stated.)

Consolidated net sales amounted to SEK 1,370.1 M (1,578.3), which was a decrease of 13 per cent compared with the corresponding period in 2009. Gross profit amounted to SEK 322.6 (374.3), which was a decrease of 14 per cent. The gross margin was 23.5 (23.7) per cent. Gross profit was negatively impacted by changes in foreign exchange rates of SEK -29.0 M compared with the average exchange rates used in the consolidation of the results for the first half-year 2009. Gross profit decreased by approximately 7 per cent in local currencies.

Gross profit during the second quarter 2009 was positively impacted by dissolution of reserves of SEK 5 M. A project was initiated during the third quarter 2009 aimed at quality assurance and automation of the reconciliation process between the Company's Enterprise Resource Planning system and the general ledger. Reconciliation differences of SEK 16 M were identified in connection with this which impacted gross profit negatively during the third quarter 2009. These reconciliation differences, which partly related to the first half-year 2009 make a comparison of the gross profit during January-June 2010 with the corresponding period of the previous year considerably more difficult.

Costs, including depreciation and amortisation, amounted to SEK 297.1 M (314.1). Costs were impacted positively by changes in foreign exchange rates of SEK 17.2 M compared with the first half-year 2009. Overhead costs were burdened by expenses related to management changes carried out, strategy projects as well as consultant expenses for ongoing projects within the finance department aimed at strengthening the internal governance and control of TradeDoubler's operations. These costs amounted to approximately SEK 15 M in total. The equivalent type of costs was

approximately SEK 18 M during the first half-year 2009. Adjusted for these items, costs in local currencies increased by approximately SEK 3 M compared with the corresponding period of the previous year. The increase was primarily due to increased sales and marketing efforts, including more employees within these departments, during the second quarter 2010.

Operating profit was SEK 25.6 M (60.2) and the operating margin totalled 1.9 (3.8) per cent. Operating profit was impacted negatively by changes in foreign exchange rates of SEK -11.8 M compared with the first half-year 2009. The remaining change was due to a lower gross profit and higher costs.

Consolidated net financial items amounted to SEK 9.1 M (14.2) and mainly included changes in foreign exchange rates attributable to receivables from foreign subsidiaries. Profit before tax thus amounted to SEK 34.7 M (74.4). Profit after tax amounted to SEK 30.0 M (53.3) and was positively impacted by the Company, with effect from 1 January 2010, utilising tax loss carryforwards more effectively than previously. The net margin for the first half-year 2010 was 2.2 (3.4) percent.

Consolidated cash flow and financing for the period January – June 2010

(Numerical data in brackets refers to the first half-year 2009 unless otherwise stated.)

The cash flow from operating activities before changes in working capital was SEK 13.3 (48.3) M during the first halfyear 2010. The decrease compared with the corresponding period of the preceding year was mainly due to a lower profit before tax.

The change in working capital amounted to SEK -117.1 M (-37.6). The change was mainly due to a normalisation of payment flows after the proceeds of the rights issue were received during the first quarter. The cash flow from operating activities thus amounted to SEK -103.8 M (10.7).

Net investments in non-current assets amounted to SEK - 4.1 M (-11.5). The cash flow from financing activities was SEK -199.2 M (-59.3) and consisted of amortisation of loans of SEK 242.1 M and the remaining proceeds from the rights issue of SEK 42.8 M. The cash flow for the period January-June 2010 thus amounted to SEK -307.1 M (-60.2).

On 30 June 2010, cash and cash equivalents amounted to SEK 121.5 M (73.9) and the Group's interest-bearing liabilities totalled SEK 0.0 M (227.5). The Swedish Tax Agency repaid SEK 22.5 M after the end of the period, related to an adjustment of the tax return in respect of income year 2008. The refund has no impact on earnings.

Consolidated profit for the period April – June 2010

(Numerical data in brackets refers to the second quarter 2009 unless otherwise stated.)

Consolidated net sales amounted to SEK 660.9 M (734.0), which was a decrease of 10 per cent compared with the corresponding period in 2009. Gross profit amounted to SEK 158.8 M (187.4), which was a decrease of 15 per cent compared with the second quarter 2009. The gross margin was 24.0 (25.5) per cent. Gross profit was negatively impacted by changes in foreign exchange rates of SEK -15.0 M compared with the average exchange rates used in the consolidation of the results for the second quarter 2009. Gross profit decreased by approximately 8 per cent in local currencies.

Gross profit during the second quarter 2009 was positively impacted by dissolution of reserves of SEK 5 M. A project was initiated during the third quarter 2009 aimed at quality assurance and automation of the reconciliation process between the Company's Enterprise Resource Planning system and the general ledger. Reconciliation differences of SEK 16 M were identified in connection with this which impacted gross profit negatively during the third quarter 2009. These reconciliation differences, which partly related to the second quarter 2009, make a comparison of the gross profit during the period April-June with the corresponding period of the previous year considerably more difficult.

Costs, including depreciation and amortisation, amounted to SEK 149.3 M (154.0). Costs were impacted positively by changes in foreign exchange rates of SEK 8.5 M compared with the second quarter 2009. Overhead costs were burdened by expenses related to

management changes carried out, strategy projects as well as consultant expenses for ongoing projects within the finance department aimed at strengthening the internal governance and control of TradeDoubler's operations. These costs amounted to approximately SEK 6 M in total. The equivalent type of costs was approximately SEK 14 M during the second quarter 2009. Adjusted for these items, costs in local currencies increased by approximately SEK 12 M compared with the corresponding period of the previous year. The increase was mainly due to increased sales and marketing efforts, including more employees within these departments.

Operating profit was SEK 9.5 M (33.5) and the operating margin totalled 1.4 (4.6) per cent. Operating profit was impacted negatively by changes in foreign exchange rates of SEK -6.5 M compared with the second quarter 2009. The remaining change was due to a lower gross profit and higher costs.

Consolidated net financial items amounted to SEK 16.5 M (13.4) and mainly included changes in foreign exchange rates attributable to receivables from foreign subsidiaries. Profit before tax thus amounted to SEK 26.0 M (46.9). Profit after tax amounted to SEK 26.9 M (33.4) and was positively impacted by the Company, with effect from 1 January 2010, utilising tax loss carryforwards more effectively than previously. The net margin for the second quarter was 4.1 (4.6) percent.

Consolidated cash flow and financing for the period April – June 2010

(Numerical data in brackets refers to the second quarter 2009 unless otherwise stated.)

The cash flow from operating activities before changes in working capital was SEK 21.7 M (8.6) during the second quarter 2010. The improvement compared with the corresponding period of the preceding year was mainly due to lower taxes paid. The change in working capital amounted to SEK -46.1 M (-48.0). The cash flow from operating activities thus amounted to SEK -24.4 M (-39.4).

Net investments in non-current assets amounted to SEK - 0.8 M (-8.3). The cash flow from financing activities was SEK 0.0 M (-30.0). The cash flow for the period April-June 2010 thus amounted to SEK -25.2 M (-77.7).

Earnings per segment

MSEK Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
Gross profit (GP) 2010 2009 2010 2009 2009
Central Europe 35 38 67 75 145
Northern and Eastern Europe 24 26 47 52 95
UK and Ireland 30 43 67 87 160
Southern Europe 69 81 142 160 290
Total 159 187 323 374 690

Operating profit (EBIT)

Total 10 33 26 60 -105
Parent Company and eliminations -76 -66 -150 -154 -305
Southern Europe 43 49 90 104 187
UK and Ireland 14 17 32 42 -109
Northern and Eastern Europe 10 13 18 26 44
Central Europe 19 20 35 42 79

Gross profit decreased by approximately 8 per cent in local currencies during the period April-June 2010 compared with the second quarter 2009. Gross profit during the second quarter 2009 was positively impacted by dissolution of reserves of SEK 5 M. During the third quarter 2009, gross profit was negatively impacted by reconciliation differences between the Company's Enterprise Resource Planning system and the general ledger, among other things. These reconciliation differences, which partly related to the first half-year 2009, make a comparison of the gross profit during both the period January-June 2010 and the period April-June 2010 with the corresponding periods of the previous year considerably more difficult.

TradeDoubler's gross profit in Central Europe during the second quarter 2010 adjusted for changes in foreign exchange rates, was slightly higher than the corresponding period of the previous year. This was an improvement compared with the first quarter 2010. The positive development was mainly due to significant improvements in Germany which temporarily experienced a lower level of activity during the previous quarter. The gross profit in Denmark and Switzerland continued to develop favourably.

In Northern and Eastern Europe the gross profit for the second quarter 2010, adjusted for changes in foreign exchange rates, was slightly lower than the corresponding period of the previous year. Affiliate in Sweden and Norway had a gross profit during the second quarter which was at the same level as the previous year.

The gross profit in the UK and Ireland, adjusted for changes in foreign exchange rates declined as previously compared with the corresponding period of the preceding year. The decrease was primarily due to weakening within the search operations. However, the gross profit for Affiliate

strengthened for the second quarter in succession and clearly improved compared with the corresponding period of the previous year. The improvement was due to increased sales to existing customers.

The Group's largest region Southern Europe delivered a gross profit which, adjusted for changes in foreign exchange rates was slightly lower than the second quarter 2009. Improvements were made in France and Italy, which were counterbalanced by weakening in Spain which was impacted by the economic uncertainty prevailing in the country.

Central functions include the finance, HR and legal departments, product development and product management, IT support, operations and development as well as TradeDoubler's international sales organisation. Costs in the marketing companies only include costs for the local sales organisations.

Significant events after the end of the period

The Swedish Tax Agency repaid SEK 22.5 M after the end of the period, related to an adjustment of the tax return in respect of income year 2008. The refund has no impact on earnings.

The Parent Company TradeDoubler AB's (publ) profit for the period January – June 2010

(Numerical data in brackets refers to the period January - June 2009 unless otherwise stated.)

The parent company's net sales amounted to SEK 60.4 M (138.3). Revenues were primarily composed of licensing revenue and remuneration from subsidiaries for centrally performed services. The decrease in net sales was mainly

due to lower licensing revenues. Profit after tax amounted to SEK 1.6 M (51.0). The average number of full-time employees in the parent company was equivalent to 97 (95). The parent company's receivables from subsidiaries amounted to SEK 674.6 M (989.7) at the end of the first halfyear and include financing in connection with the acquisition of IMW Group in 2007. The parent company's liabilities to subsidiaries amounted to SEK 133.0 M (482.1). The assessment has been made that reduced net investments no longer exist in respect of certain loans from subsidiaries to the parent company. This has enabled these loans to be redeemed to a considerable extent which primarily explains the change in the parent company's balance with subsidiaries. The negative amount reported as cash and cash equivalents is due to balances in the Group's cash pools.

Other information

Employees

At the end of the first half-year, TradeDoubler had the equivalent of 589 (577) full-time employees, which includes full-time and temporary employees. This was a decrease of 13 compared with the 31st of March 2010, and was primarily due to fewer temporary employees. The increase compared with the end of the first half-year 2009 was mainly due to additional sales and support personnel for the marketing companies. The average number of full-time equivalents during the first half-year was 593 (606).

Risks and uncertainties

TradeDoubler divides risks into market-related risks, operational risks, financial risks and legal risks. These risks are described in the annual report for 2009 on pages 22-23 and pages 66-67. It is assessed that no significant risks or uncertainties have arisen.

Accounting policies

This interim report is prepared in accordance with the Swedish Annual Accounts Act and IAS 34, Interim Financial Reporting. For information on the accounting policies applied, see the 2009 Annual Report. The accounting policies and methods of calculation are unchanged, compared with the 2009 Annual Report apart from the fact that the assessment has been made that reduced net investments no longer exist in respect of certain loans from subsidiaries to the parent company. This means that foreign exchange differences in respect of these loans are reported in the income statement from 2010 instead of via other comprehensive income as previously.

The new accounting standards that are effective from the first quarter 2010 have had no impact on TradeDoubler.

The TradeDoubler share

TradeDoubler AB had a share capital of SEK 17.1 M on 30 June 2010, distributed among 42,807,449 shares with a quota value of SEK 0.40. The average number of outstanding shares during the period January-June 2010 was 42,644,081. Earnings per share during the first half-year 2010 totalled SEK 0.70 (1.87).

English version of this report

Both English and Swedish versions of this report have been prepared. In the event of variation between the two reports, the Swedish version shall prevail.

Publication of the interim report

TradeDoubler discloses the information provided herein pursuant to the Swedish Securities Markets Act. The information was submitted for publication on 27 July at 8 a.m. CET.

Presentation of interim report

A meeting with analysts and the media has been arranged on 27 July at 10 a.m. in TradeDoubler's premises at Sveavägen 20, Stockholm. The presentation may also be followed via telephone: +46 (0)8 535 264 39 or UK +44 (0)20 7138 0824. The presentation material will be published concurrently with the quarterly report on: www.tradedoubler.com/ir

Financial information 2010

Interim report January - September – 3 November 2010 Year-end report January - December – 8 February 2011

Contact information:

Urban Gillström, President and CEO Erik Skånsberg, CFO Tel. 08-405 08 00 [email protected]

Address

TradeDoubler AB (publ), Sveavägen 20, SE 111 57 Stockholm, Telephone 08-405 08 00, [email protected], www.tradedoubler.com

Corporate registration number 556575-7423 The registered office of the board of directors is in Stockholm

Stockholm, 27 July 2010 TradeDoubler AB (publ)

On behalf of the board of directors

Urban Gillström, President and CEO

The Board of Directors and the CEO declare that the interim report for the period January – June 2010 provides a true and fair overview of the Parent Company's and the Group's operations, their financial position and results of operations as well as describing the material risks and uncertainties facing the Parent Company and other companies in the Group.

Stockholm, 27 July 2010

Mats Sundström Chairman of the Board of Directors

Kristofer Arwin Board member

Heléne Bergquist Board member

Martin Henricson Board member

Martina King Board member

Caroline Sundewall Board member

Simon Turner Board member

Urban Gillström President and CEO

THE AUDITOR'S REVIEW REPORT

We conducted a review of the condensed interim financial information (interim report) for TradeDoubler AB (publ), 556575-7423, as of 30 June 2010 and the six-month period which ended on this date. The board of directors and the managing director are responsible for preparing and presenting this interim report in accordance with IAS 34 and the Swedish Annual Accounts Act. Our responsibility is to express a conclusion on this interim financial information based on our review.

The focus and scope of the review

We conducted our review in accordance with the Swedish Standard on Review Engagements (SÖG) 2410, Review of Interim Financial Information performed by the Independent Auditor of the Entity. A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review has a different focus and is substantially less in scope than an audit conducted in accordance with Standards on Auditing in Sweden RS and other generally accepted auditing standards in Sweden. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit.

Conclusion

Based on our review, nothing has come to our attention that causes us to believe that the accompanying interim financial information is not, in all material respects, in accordance with IAS 34 and the Swedish Annual Accounts Act regarding the Group, and with the Swedish Annual Accounts Act, regarding the Parent Company.

Stockholm, 27 July 2010

Ernst & Young AB

Thomas Forslund Authorised Public Accountant

Consolidated income statement

Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
SEK 000s 2010 2009 2010 2009 2009
Net Sales 660,897 734,036 1,370,073 1,578,258 3,014,349
Cost of goods sold -502,119 -546,596 -1,047,425 -1,203,998 -2,324,457
Gross profit 158,777 187,440 322,648 374,260 689,893
Selling expenses -95,416 -89,507 -190,009 -191,368 -374,959
Administrativ
e expenses
-43,452 -54,459 -86,433 -99,481 -227,610
Dev
elopment expenses
-10,392 -9,984 -20,652 -23,217 -42,062
Goodwill write-down - - - -150,339
Operating profit 9,517 33,489 25,554 60,193 -105,077
Net financial items 16,476 13,386 9,101 14,245 -21,953
Profit before tax 25,993 46,875 34,656 74,439 -127,029
Tax 954 -13,468 -4,672 -21,112 -51,463
Net profit 26,947 33,407 29,984 53,326 -178,493
Profit after tax attributable to:
Equity holders of the Parent Company 26,947 33,407 29,984 53,326 -178,493

Statement of comprehensive income

Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
SEK 000s 2010 2009 2010 2009 2009
Profit for the period, after tax 26,947 33,407 29,984 53,326 -178,493
Other comprehensive income
Exchange-rate differences 3,000 30,236 -7,540 51,860 24,491
Total comprehensive income for the period, after tax 29,947 63,643 22,444 105,186 -154,002
Comprehensive income attributable to
Parent company shareholders 29,947 63,643 22,444 105,186 -154,002

Profit per share

Apr-Jun
Jan-Jun
Jan-Jun Full year
2009 2009 2009
1.17 1.87 -5.31
1.17 1.87 -5.31
28,581,663 28,581,663 33,590,996
28,581,663 28,581,663 33,590,996
2010
0.70
0.70
42,644,081
42,644,081

Key data - Group

Key data - Group
Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
2010 2009 2010 2009 2009
Gross profit (GP) / rev
enue (%)
24.0 25.5 23.5 23.7 22.9
Operating profit (EBIT ) / rev
enue (%)
1.4 4.6 1.9 3.8 -3.5
Operating profit (EBIT) / gross profit (GP) (%) 6.0 17.9 7.9 16.1 -15.2
Net profit/gross profit (GP) (%) 17.0 17.8 9.3 14.2 -25.9
Equity/assets ratio (%) 36.8 25.1 36.8 25.1 27.8
Return on equity (%) -44.8 26.3 -79.4 26.3 -46.2
Av
erage number of employees
587 589 603 604 589
Margin td Affiliate + td Campaign
(Transaction margin) (%) * 22.0 21.3 21.4 21.3 21.2
Margin td Search (Search margin) (%) * 10.2 8.6 11.5 8.8 10.2

*The transaction margin is calculated without fixed charges and connection charges for all periods (does not apply for the Search margin).

Consolidated balance sheet

30 Jun 31 Mar 31 Dec 30 Sep 30 Jun 31 Mar
SEK 000s 2010 2010 2009 2009 2009 2009
Assets
Intangible fixed assets 475,058 450,749 477,276 474,221 706,120 657,664
Tangible fixed assets 19,002 20,653 21,425 23,762 26,790 22,212
Financial fixed assets 2,197 2,388 2,520 3,652 3,483 2,410
Deferred tax assets 27,985 27,719 28,831 46,488 62,832 52,761
Total fixed assets 524,242 501,508 530,052 548,123 799,224 735,047
Accounts receiv
ables
638,226 603,061 657,049 650,708 667,930 677,264
Tax assets 47,374 44,518 21,454 4,011 - -
Other current receiv
ables
36,647 38,180 80,427 37,816 42,738 60,288
Cash & cash equiv
alents
121,469 148,201 436,596 40,505 73,891 151,088
Total current assets 843,716 833,959 1,195,526 733,040 784,559 888,640
Total assets 1,367,958 1,335,468 1,725,578 1,281,163 1,583,784 1,623,687
Shareholders' equity and liabilities
Shareholders' equity 503,437 473,490 480,507 134,396 397,550 333,907
Subordinated loan - - 50,000 50,000 50,000 50,000
Deferred tax liabilities 15,578 17,649 23,862 19,840 16,268 16,578
Other prov
isions
1,474 - - - - -
Total long-term liabilities 17,052 17,649 73,862 69,840 66,268 66,578
Current interest-bearing liabilities - - 192,065 197,961 177,500 207,500
Accounts payable 72,718 78,312 127,432 86,381 117,401 189,382
Current liabilities to publishers 403,435 386,084 418,615 374,249 399,252 425,221
Tax liabilities 2,669 3,668 - - 18,912 48,589
Other current liabilities 368,646 376,264 433,096 418,336 406,901 352,510
Total current liabilities 847,468 844,328 1,171,209 1,076,928 1,119,966 1,223,202
Total shareholder´s equity and liabilities 1,367,958 1,335,468 1,725,578 1,281,163 1,583,784 1,623,687

Reconciliation of shareholders' equity

Reconciliation of shareholders' equity
Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
SEK 000s 2010 2009 2010 2009 2009
Opening balance 473,490 333,907 480,507 291,914 291,914
Comprehensiv
e income for the period
29,947 63,643 22,444 105,186 -154,002
Share-related compensation settled
with equity instruments - - - 450 -551
New share issues - - 486 - 343,146
Total shareholders equity 503,437 397,550 503,437 397,550 480,507

There is no minority in shareholders' equity.

Consolidated cash-flow statement

Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
SEK 000s 2010 2009 2010 2009 2009
Operating activities
Profit before tax 25,993 46,875 34,656 74,439 -127,030
Adjustments for items not included in cash flow 6,579 9,489 16,470 19,320 249,959
Income taxes paid* -10,887 -47,774 -37,814 -45,450 -76,888
Cash flow from operating activities before changes in 21,685 8,590 13,312 48,309 46,041
working capital
Cash flow from changes in working capital
Changes in working capital -46,108 -47,953 -117,076 -37,618 18,669
Cash flow from operating activities -24,423 -39,363 -103,764 10,691 64,710
Investing activities
Net inv
estments in intangible assets
- 851 -1,051 - -1,816
Net inv
estments in tangible assets
-752 -7,190 -3,042 -9,534 -11,096
Net inv
estments in financial assets
-23 -2,009 -23 -2,009 -1,202
Cash flow from investing activities -775 -8,348 -4,116 -11,543 -14,114
Financing activities
New share issues - - 42,820 - 300,812
External loan - - - 50,000 80,000
Amortisation - -30,000 -242,065 -109,327 -124,762
Cash flow from financing activities - -30,000 -199,245 -59,327 256,050
Cash flow for the period -25,198 -77,711 -307,125 -60,179 306,646
Cash and cash equivalents
On the opening date 148,201 151,088 436,595 133,389 133,389
Translation difference in cash and cash equiv
alents
Cash and cash equivalens on the closing date
-1,534
121,469
514
73,891
-8,001
121,469
681
73,891
-3,439
436,596
Adjustments for non-cash items
Depreciation 8,336 9,489 16,716 18,870 39,115
Goodwill write-down - - - - 150,339
Prov
ision for rent, redundant premises
- - - - 34,750
Other -1,757 - -246 450 25,755
Total non-cash items 6,579 9,489 16,470 19,320 249,959

* The tax paid of SEK -37,8 M in the period January-June primarily related to an adjustment of the tax return in respect of the income year 2008. The Swedish Tax Agency repaid SEK 22.5 M after the end of the period. The refund has no impact on earnings.

Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
SEK 000s 2010 2009 2010 2009 2009
Net Sales 16,160 67,525 60,404 138,344 255,563
Cost of goods sold -2,827 -2,756 -5,725 -6,272 -12,443
Gross profit 13,332 64,768 54,679 132,072 243,120
Selling expenses -2,035 -1,855 -2,927 -2,958 -5,465
Administrativ
e expenses
-37,076 -33,086 -73,281 -55,918 -120,904
Dev
elopment expenses
-9,717 -7,059 -17,591 -16,012 -30,334
Operating profit -35,496 22,768 -39,120 57,184 86,418
Net financial items 7,656 10,664 40,671 9,801 2,008
Profit before tax -27,840 33,433 1,551 66,985 88,425
Tax 6,587 -7,575 4 -15,948 -21,057
Net profit -21,253 25,857 1,555 51,037 67,368
Profit after tax attributable to:
Equity holders of the Parent Company -21,253 25,857 1,555 51,037 67,368

Balance sheet - Parent company

Income statement - Parent company
Apr-Jun Apr-Jun Jan-Jun Jan-Jun Full year
SEK 000s 2010 2009 2010 2009 2009
Net Sales 16,160 67,525 60,404 138,344 255,563
Cost of goods sold -2,827 -2,756 -5,725 -6,272 -12,443
Gross profit 13,332 64,768 54,679 132,072 243,120
Selling expenses -2,035 -1,855 -2,927 -2,958 -5,465
Administrativ
e expenses
-37,076 -33,086 -73,281 -55,918 -120,904
Dev
elopment expenses
-9,717 -7,059 -17,591 -16,012 -30,334
Operating profit -35,496 22,768 -39,120 57,184 86,418
Net financial items 7,656 10,664 40,671 9,801 2,008
Profit before tax -27,840 33,433 1,551 66,985 88,425
Tax 6,587 -7,575 4 -15,948 -21,057
Net profit -21,253 25,857 1,555 51,037 67,368
Profit after tax attributable to:
Equity holders of the Parent Company -21,253 25,857 1,555 51,037 67,368
Balance sheet - Parent company
30 jun 31 mar 31 dec 30 sep 30 jun 31 mar
SEK 000s 2010 2010 2009 2009 2009 2009
Assets
Subscribed capital unpaid
- - 42,334 - - -
Intangible fixed assets 2,560 2,560 1,816 - - -
Fixed tangible assets 11,806 12,822 13,348 14,468 14,750 8,962
Financial fixed assets 420,381 394,944 410,757 52,189 52,545 52,663
Deffered tax assets 661 - - - - -
Total fixed assets 435,408 410,326 425,921 66,657 67,296 61,625
Accounts receiv
ables
Receiv
ables from Group companies
2,600
311,160
2,257
315,507
3,301
536,635
3,057
1,019,041
2,886
989,667
3,470
959,640
Tax assets 40,706 34,329 12,422 1,750 - -
Other current receiv
ables
9,698 10,431 11,704 8,526 6,402 39,199
Cash & cash equiv
alents
-713 36,063 270,836 - - 24,763
Total current assets 363,452 398,587 834,898 1,032,373 998,955 1,027,072
Total assets 798,860 808,913 1,303,153 1,099,030 1,066,250 1,088,697
Shareholders' equity and liabilities
Shareholders equity 541,535 545,437 534,638 192,556 193,434 149,490
Subordinated loan - - 50,000 50,000 50,000 50,000
Long-term liabilities to Group companies - - 320,281 - - -
Deferred tax liability -
- 1,179 5,638 5,621 -
Total long-term liabilities - 1,179 375,919 55,621 50,000 50,000
Current interest-bearing liabilities - - 192,065 207,048 177,711 207,500
Accounts payable 12,205 11,739 11,945 7,990 5,436 12,801
Liabilities to Group companies 133,037 119,328 51,350 515,582 482,136 514,341
Tax liabilities - - - - 11,986 27,001
Other liabilities 112,082 131,230 137,237 120,233 145,548 127,564
Total current liabilities 257,324 262,297 392,596 850,854 822,816 889,207
Total shareholder´s equity and liabilities 798,860 808,913 1,303,153 1,099,030 1,066,250 1,088,697
Pledged assets and contingent liabilities 30 Jun 31 Mar 31 Dec 30 Sep 30 Jun 31 Mar
SEK 000s 2010 2010 2009 2009 2009 2009
Group
Pledged assets * none 94,226 91,876 143,550 none none
Rent deposits 2,194 2,385 2,517 3,652 none none
Contingent liabilities none none none none none none
Parent company
Pledged assets * none 21,442 21,442 23,565 23,565 23,565

Pledged assets and contingent liabilities

30 Jun 31 Mar 31 Dec 30 Sep 30 Jun 31 Mar
SEK 000s 2010 2010 2009 2009 2009 2009
Group
Pledged assets * none 94,226 91,876 143,550 none none
Rent deposits 2,194 2,385 2,517 3,652 none none
Contingent liabilities none none none none none none
Parent company
Pledged assets * none 21,442 21,442 23,565 23,565 23,565
Contingent liabilities 162,677 6,299 3,094 30,662 9,249 7,815

* Pledged assets refer to shares in subsidiaries, pledged as collateral for external loans. These loans have been repaid during the first quarter 2010 but the formal

Europe's leading partner within performance-based digital marketing

TradeDoubler AB (publ), Sveavägen 20, 111 57 Stockholm,

Telephone 08-40 50 800, [email protected], www.tradedoubler.com, Corporate registration number 556575-7423, The registered office of the board of directors is in Stockholm. TradeDoubler Interim report January-June 2010 – 10 (11)

Quarterly summary

Consolidated income statement

Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep
SEK 000s 2010 2010 2009 2009 2009 2009 2008 2008
Net Sales 660,897 709,176 725,397 710,694 734,036 844,222 814,239 788,527
Cost of goods sold -502,119 -545,306 -553,139 -567,319 -546,596 -657,402 -619,206 -607,722
Gross profit 158,777 163,870 172,258 143,375 187,440 186,820 195,033 180,805
Total costs -149,260 -147,833 -151,673 -329,230 -153,951 -160,116 -186,276 -132,820
Operating profit 9,517 16,037 20,584 -185,855 33,489 26,704 8,757 47,985
Net financial items 16,476 -7,374 2,868 -39,066 13,386 859 -5,240 -1,051
Profit before tax 25,993 8,663 23,452 -224,920 46,875 27,564 3,517 46,934
Tax 954 -5,625 -18,200 -12,151 -13,468 -7,644 163 -12,189
Net profit 26,947 3,037 5,252 -237,071 33,407 19,920 3,680 34,745

Consolidated balance sheet

30 Jun 31 Mar 31 Dec 30 Sep 30 Jun 31 Mar 31 Dec 30 Sep
SEK 000s 2010 2010 2009 2009 2009 2009 2008 2008
Assets
Intangible fixed assets 475,058 450,749 477,276 474,221 706,120 657,664 631,657 691,894
Other fixed assets 49,184 50,760 52,776 73,902 93,105 77,383 69,979 77,083
Current receiv
ables
722,247 685,758 758,930 692,535 710,668 737,552 716,261 726,407
Cash & cash equiv
alents
121,469 148,201 436,596 40,505 73,891 151,088 133,389 82,605
Total assets 1,367,958 1,335,468 1,725,578 1,281,163 1,583,784 1,623,687 1,551,286 1,577,989
Shareholders' equity and liabilities
Shareholders' equity 503,437 473,490 480,507 134,396 397,550 333,907 291,914 319,312
Long-term interest bearing debt - - 50,000 50,000 50,000 50,000 - -
Long-term non-interest bearing debt 17,052 17,649 23,862 19,840 16,268 16,578 17,232 20,039
Current interest bearing debt - - 192,065 197,961 177,500 207,500 286,827 324,769
Current non-interest bearing debt 847,468 844,328 979,144 878,966 942,466 1,015,702 955,312 913,869
Total shareholder´s equity and liabilities 1,367,958 1,335,468 1,725,578 1,281,163 1,583,784 1,623,687 1,551,286 1,577,989

Consolidated cash flow statement

Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep
SEK 000s 2010 2010 2009 2009 2009 2009 2008 2008
Operating activities
Profit before tax 25,993 8,662 23,452 -224,921 46,875 27,564 3,516 46,935
Adjustments for items not included in cash flow 6,579 9,891 7,229 223,411 9,489 9,831 8,783 -10,117
Tax paid -10,887 -26,927 -13,223 -18,216 -47,774 2,324 3,341 -5,605
Cash flow from changes in working capital -46,108 -70,967 89,754 -33,467 -47,953 10,335 72,159 71,384
Cash flow from operating activities -24,423 -79,341 107,212 -53,193 -39,363 50,054 87,799 102,597
Cash flow from inv
esting activ
ities
-775 -3,341 -867 -1,704 -8,348 -3,195 -5,877 -2,217
Cash flow from financing activ
ities
- -199,245 295,377 20,000 -30,000 -29,327 -37,942 -71,138
Cash flow for the period -25,198 -281,927 401,722 -34,897 -77,711 17,532 43,980 29,242
Cash and cash equivalents
On the opening date 148,201 436,596 40,505 73,891 151,088 133,389 82,605 52,719
Translation difference -1,534 -6,468 -5,631 1,511 514 167 6,804 644
Cash and cash equivalens on the closing date 121,469 148,201 436,596 40,505 73,891 151,088 133,389 82,605

Key data - Group

Key data - Group
Apr-Jun Jan-Mar Oct-Dec Jul-Sep Apr-Jun Jan-Mar Oct-Dec Jul-Sep
2010 2010 2009 2009 2009 2009 2008 2008
Gross profit (GP) / rev
enue (%)
24.0 23.1 23.7 20.2 25.5 22.1 24.0 22.9
Operating profit (EBIT ) / rev
enue (%)
1.4 2.3 2.8 -26.2 4.6 3.2 1.1 6.1
Operating profit (EBIT) / gross profit (GP) (%) 6.0 9.8 11.9 -129.6 17.9 14.3 4.5 26.5
Net profit/gross profit (GP) (%) 17.0 1.9 3.0 -165.4 17.8 10.7 1.9 19.2
Equity/assets ratio (%) 36.8 35.5 27.8 10.5 25.1 20.6 18.8 20.2
Return on equity (%) -44.8 -48.4 -46.2 -79.4 26.3 22.4 30.9 44.1
Av
erage number of employees
587 588 569 578 589 618 640 642
Margin td Affiliate + td Campaign
(transaction margin) (%) * 22.0 20.9 21.2 21.1 21.3 21.3 22.5 21.5
Margin td Search (Search margin) (%) * 10.2 12.6 15.0 9.8 8.6 9.0 10.1 9.8

*The transaction margin is calculated without fixed charges and connection charges for all periods (does not apply for the Search margin).

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