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TradeDoubler

Quarterly Report May 6, 2009

3209_10-q_2009-05-06_b7893096-66c2-4249-b3ae-44178211c0f7.pdf

Quarterly Report

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Stockholm, May 6, 2009

Strengthened transaction margins and implemented cost-saving measures provide stability in a weak economy.

Financial information (compared with corresponding period of preceding year)

  • Revenue amounted to SEK 844.2 M (987.0).
  • Gross profit amounted to SEK 186.8 M (190.9).
  • Operating profit amounted to SEK 26.7 M (52.5).
  • Net profit amounted to SEK 19.9 M (38.8).
  • Favorable margin trend margins for td Affiliate and td Campaigns combined amounted to 24.0 per cent (22.3), while the margin for td Searc h was 11.0 per cent (6.5).
  • Earnings per share after dilution amounted to SEK 0.70 (1.36).
  • Consolidated net debt was reduced to SEK 106.4 M from SEK 153.4 M on December 31, 2008. Cash flow from operating ac tivities was SEK 50.1 M (98.3).

Operational information

  • Increased demand for performance-based advertising, primarily within td Affiliate.
  • The td Campaigns and td Search products were affected by weaker economy, with UK operations most severely affec ted.
  • The previously announc ed cost savings reduced the underlying cost base by 6.0 per cent. The number of employees was reduced from 637 to 602 during the period.
  • Currenc y effec ts had a positive effec t of SEK 8.7 M on operating profit. Gross profit was positively affec ted in an amount of SEK 15.9 M. At the same time, the c ost base inc reased by SEK 7.2 M.
  • Further costs savings were implemented and about 45 persons will leave the Group through and inc luding the third quarter 2009. Total restruc turing c osts are estimated at SEK 15.0 M, of which SEK 3.9 M was charged against earnings for the period.

TRADEDOUBLER AB (PUBL) For more information, please contact:

President and CEO Tel. +46 8 405 08 00 Casper Seifert, CFO Tel. +46 8 405 08 27 Ann-Charlotte Johansson, Group IR Manager Tel. +46 8 405 08 05

TradeDoubler AB , SE 111 57 Stockholm Telephone +46 (0)8-40 50 800, [email protected], www.tradedoubler.com Corp.reg.no. 556575-7423, Registered offices in Stockholm Municipality, Sweden.

Strengthened transaction margin and implemented cost-saving measures provide stability in a weak economy.

Financial information (compared with corresponding period of preceding year)

  • Revenue amounted to SEK 844.2 M (987.0).
  • Gross profit amounted to SEK 186.8 M (190.9).
  • Operating profit amounted to SEK 26.7 M (52.5).
  • Net profit amounted to SEK 19.9 M (38.8).
  • Favorable margin trend margins for td Affiliate and td Campaigns combined amounted to 24.0 per cent (22.3), while the margin for td Searc h was 11.0 per cent (6.5).
  • Earnings per share after dilution amounted to SEK 0.70 (1.36).
  • Consolidated net debt was reduced to SEK 106.4 M from SEK 153.4 M on December 31, 2008. Cash flow from operating ac tivities was SEK 50.1 M (98.3).

Operational information

  • Increased demand for performance-based advertising, primarily within td Affiliate. The td Campaigns and td Search products were affected by weaker economy, with UK operations most severely affec ted.
  • The previously announc ed cost savings reduced the underlying cost base by 6.0 per cent.
  • The number of employees was reduced from 637 to 602 during the period. Currenc y effec ts had a positive effec t of SEK 8.7 M on operating profit. Gross profit was positively affec ted in an amount of SEK 15.9 M. At the same time, the c ost base inc reased by SEK 7.2 M.
  • Further costs savings were implemented and about 45 persons will leave the Group through and including the third quarter 2009. Total restruc turing costs are estimated at SEK 15.0 M, of which SEK 3.9 M was charged against earnings for the period.
Jan. March Oct. Dec. July-Sept. April June Jan. March Full-year
SEK 000s 2009 2008 2008 2008 2008 2008
Total revenues 844 222 814 239 788 527 866 910 987 020 3456696
Total gross profit 186 820 195 033 180 805 180 386 190 861 747 085
Total operating profit 26 704 8757 47 985 40 699 52 500 149 941
Total profit before tax 27 564 3517 46 934 28934 49 591 128 976
Total profit after tax 19 9 20 3 6 8 0 34 745 17 175 38 804 94 404

Group summary

of sales, 2009 began well and the transaction-based business developed strong. Despite weak economic conditions, we retained or exceeded our sales targets in virtually all markets except the UK. In the UK, the trend was weaker than expected, but we retained and strengthened our market position, although total market volume declined. I have respect for the challenges in the prevailing recession, and the strategic priorities for 2009 are retained: ensuring continued cost-efficiency, leveraging the potential in the acquisition of the IMW Group and establishing a more solutions-oriented sales model in the market .

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 1 (9)

Earnings by region

SEK 000s Jan. March Oct. Dec. July Sept. April June Jan. March $Q1$ vs $Q1$ Full-year
Gross profit 2009 2008 2008 2008 2008 $\%$ 2008
Central Europe 37 157 35 132 35 9 24 32 186 31 274 18.8 134 516
Northern and Eastern Europe + Japan 26 124 21786 25 372 27 449 22 6 63 15.3 97 270
UK and Irland 44 777 63 549 58 411 55 442 74 081 $-39,6$ 251 483
Southern Europe 78 762 74 566 61 098 65 309 62 843 25.3 263816
Total 186 820 195 033 180 805 180 386 190 861 $-2.1$ 747 085
Operating profit
Central Europe 21 608 20 124 21 518 16 223 18 5 43 16.5 76 408
Northern and Eastern Europe + Japan 13 3 3 3 6 17 1 14 237 14 0 36 9 1 5 3 45.7 43 597
UK and Irland 24 865 32 684 25 939 27 186 36 371 $-31,6$ 122 180
Southern Europe 54 979 51 006 38 313 42 753 42 050 30.7 174 122
Parent Company and eliminations $-88081$ $-101229$ $-52022$ $-59498$ $-53617$ 64.3 $-266366$
Total 26 704 8756 47 985 40 700 52 500 $-49.1$ 149 941

SEK against EUR and GBP. Consolidated gross profit was positively affec ted in an amount of SEK 15.9 M, while

Depreciation totaled SEK 9.4 M (8.5), of which SEK 6.1 M (5.5) related to intangible assets and SEK 3.3 M (3.0) to tangible assets.

Consolidated net financ ial items contributed income of SEK 0.9 M (-3.0) to earnings. Profit before tax fell by 44.4 per cent to SEK 27.6 M (49.6). Consolidated net profit fell by 48.7 per cent to SEK 19.9 M (38.8), resulting in a net margin of SEK 2.4 per c ent (3.9). The recognized tax rate for the Group was 27.7 per cent (21.8).

existing clients and highly favorable cost controls. The EBIT/GP- margin was 58.2 per cent (59.3).

Consolidated revenue and earnings Consolidated revenue for the period amounted to SEK 844.2 M (987.0), a decline of 14.5 per cent, compared with the same period of 2008. The decline was primarily the result of weaker ec onomic c onditions and a reduc tion in low-margin clients in TSW in the UK. Consolidated operating profit (EBIT) fell by 49.1 per cent to SEK 26.7 M (52.5), resulting in an EBIT/GP-margin of 14.3 per cent (27.7). EBITwas positively affec ted by currency effects in an amount of SEK 8.7 M, primarily due to the fluc tuation of Northern and Eastern Europe and Japan are growing with favorable profitability. The operationswere affec ted by the recession, and its impact was intensified because the td Campaign produc t, which is sensitive to economic fluc tuations, is the dominant product in Eastern Europe. TradeDouble operations contributed to increased focus on sales, greater efficienc y and improved processes. Several new clients were rec ruited during the period . The improved EBIT/GP- margin of 51.0 per cent (40.4) was primarily the result of greater efficienc y in the major markets.

the cost base increased by SEK 7.2 M. UK and Ireland was the region that was most severely affected by the weak economy. Gross profit for the region fell by 39.6 per cent to SEK 44.8 M (74.1). The substantial decline was in part due to an unusually strong first quarter of 2008 in the region

Although the effec ts of the recession are evident in increased margin pressure, TradeDoubler retained its market position. Operating profit was positively affected by sound cost controls. The EBIT/GP-margin amounted to 55.5 per cent (49.1).

Regional trends Central Europe continued to develop well. The effects of the weak economy were most evident on operations in Denmark. Operations were charac terized by add-on sales to Southern Europe, continued to grow with favorable margins. The margin pressure evident in more mature markets, such as the UK, is also evident here, although it is partially c ounterac ted by inc reased efficienc y and to a certain extent also by sales to new clients, primarily within td Affiliate. Spanish operations were affec ted by the ec onomic slowdown, but the trend remained stable.

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 2 (9)

The region reported EBIT/GP margin of 69.8 per cent (66.9), which was driven by continued favorable sales and sound c ost controlsin

Operating profit from td Search, TSW and td Searchware was retained during the quarter, primarily and amounted to SEK 13.5 M (13.5), of which SEM/SEO contributed SEK 4.0 M (12.3).

On March 31, 2009, cash and cash equivalents amounted to SEK 151.1 M (188.7). Consolidated cash flow before changes in working c apital amounted to SEK 39.7 M (45.4). The change in working capital for the period c ontributed SEK 10.3 M (52.9).

The c redit period for accounts receivable was somewhat improved with the exception of Southern

Improved routineswere introduced for payments to search engines. Payments are now administered centrally, whic h inc reases c ontrol over working capital.

Net investments in tangible assets amounted to SEK 2.3 M (-1.1) and related mainly to office equipment, as well as network and server equipment. Net investment in intangible assets amounted to SEK 0.9 M (1.2).

On March 31, 2009, the Group had financ ing totaling SEK 257.5 M (362.5). During the period, available credit fac ilitieswith banks were reduced by SEK 80,0 M to SEK 207.5 M, while at the same time, the c ompany raised a subordinated loan in an amount of SEK 50.0 M. The subordinated loan extends for three years and ensures that the Group has access to the necessary funding for the foreseeable future. The subordinated loan, which is on market terms, carries interest of STIBOR plus 13

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 3 (9)

In the Gro problems during the latter part of 2008, new management was appointed during the period. percentage points, whic h is considered to be on market terms. Redemption is possible within 12 months at 104 per cent of nominal value and thereafter at nominal value.

Currency and foreign exchange rates

Spain, Italy and France. td Search, TSW and search-related technology The margin of td Search/TSW amounted to 11.0 per cent (6.5) for the period. Consolidated net financ ial items amounted to income of SEK 0.9 (-2.9) and were positively affec ted during the quarter by exchange-rate effects corresponding to income of SEK 3.4 M (-1.2). Net interest expense amounted to SEK 2.5 M ( lower debt partially offset the higher costs for the subordinated loan.

due to cost controls and increased technology sales Of currency exposure in gross profit, EUR accounted for 55.5 per cent (45.9), while GBP accounted for 25.4 per cent (40.2).

Consolidated cash flow and financing TradeDoubler policy is to only hedge confirmed cash flows for currenc y fluc tuations against a third party.

During the period TradeDoubler reviewed its lending to subsidiaries and thus established that portions of this lending were to be considered net investments in ac cordanc e with IAS21 item 15. Currenc y effects of these net investments are recognized in equity.

Clients and publishers

Europe, where the average payment period from customers remained protracted. Overall, this had a favorable effect on cash flow for the Group and payment times to TradeDoubler travel, retail and c onsumer elec tronic s sec tors. At the end of the period, the c ompany had 1,692 (1,658) advertisers. The number of ac tive publishers totaled 130,867 (125,345). TradeDoubler ac tively rec ruits publishers and prioritizes quality, high conversion and c lear return requirements on traffic above brand and ad hoc-based advertising. The 25 largest advertisers generated 28.6 per cent (35.0) of the period largest publishers accounted to 20.2 per cent (12.8) of t the period.

Employees

(173.8) as of March 31, 2009. During the period, net debt was reduced by SEK 47.0 M from SEK 153.4 M on December 31, 2008. At the end of the quarter, TradeDoubler had 602 (594) employees. Thiswas a reduc tion of 35, c ompared with December 31, 2008. 36 per cent (34) were women. During the quarter, the average number of employees was 618 (587).

The rec ession and global uncertainty in financ ial markets caused the Group to adapt its short-term plans to the prevailing situation. The most important measures for 2009 are as follows:

As part of work to balance cost trends against revenue was conducted during the period. Further costs savings were implemented and about 45 persons will leave the Group through and inc luding the third quarter 2009.

Since the end of 2008, sales of td Search and td Searchware have been an integrated part of the local market td Search (SEO/SEM) brand. This integration means that the Group has better prerequisites for leveraging the IMW Group acquisition.

expand to new customers and inc rease in volume with existing customers, although with longer sales c ycles due to the weak economy. During the period, the company saw the results of renegotiations with existing customers during 2008. These renegotiations were a result of changes in search engine compensation models resulting in c ompensation declining across the board, which affected the SEM -margin. The largest share of sales is still in the UK, where the c ontinued weakness in the economy had a negative impac t on the company. SEO sales increased during the period, compared with the same period of 2008, which contributed to the improved search margin.

The Group currently has a strong c ustomer base and a virtually c omplete portfolio of produc ts in digital marketing. During the period, sales strategies were developed to enable the Group to increase the degree of add-on sales to existing clients

Three strategic priorities during 2009 by increasing the share of cross produc ts by applying a more solutions-oriented sales method.

The TradeDoubler share

On March 31, 2009, TradeDoubler had a share c apital of SEK 11.4 M distributed among 28,581,633 shares, each with a par value of SEK 0.40.

The average number of shares after dilution was 28,451,633 during the quarter, resulting in earnings per share of SEK 0.70 (1.36).

Parent Company TradeDoubler AB (publ)

ing the quarter declined by 5.8 per cent to SEK 70.8 per cent (75.2). Sales consist primarily of license revenue from subsidiaries. Profit after tax for the quarter amounted to SEK 25.2 M (36.0). The Parent Company had an average of 93 (78) employees during the period.

The td Search and td Searchware products continue to The Parent Compan s from subsidiaries amounted to SEK 959.6 M (854.6) and included financ ing in c onjunc tion with the purchase of the IMW amounted to SEK 514.3 M (284.4).

Transactions between Group companies

Transac tions between companies within the TradeDoubler Group consist primarily of license fees and delivery of central servic es. Transac tions with related parties are pric es based on commercial terms.

Events after the end of the period

During the period from March 31, 2009 up until the Annual General Meeting on May 6, 2009, Lars Lundquist is the Chairman of the Board of Direc tors following March 31, 2009.

Stockholm, May 6, 2009 TradeDoubler AB (publ)

On behalf of the Board of Directors

rjan Frid, President and CEO

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 4 (9)

Financial accounts

Consolidated income statement

SEK 000s 2009 2008 2008 2008 2008 2008
Revenue 844 222 814 239 788 527 866 910 987 020 3 456 696
Cost of goods sold $-657$ 402 $-619206$ $-607722$ $-686524$ $-796$ 159 $-2709611$
Gross profit 186 820 195 033 180 805 180 386 190 861 747 085
Selling expenses $-101861$ $-127444$ $-98.309$ $-98108$ $-96454$ $-420315$
Administrative expenses $-45022$ -43 29 2 $-21626$ $-26494$ $-30866$ $-122228$
Development expenses $-13233$ $-15540$ $-12885$ $-15085$ $-11041$ $-54551$
Operating profit 26 704 8757 47 985 40 699 52 500 149 941
Net financial items 860 $-5240$ $-1051$ $-11765$ $-2909$ $-20965$
Profit before tax 27 564 3517 46 934 28 934 49 591 128 976
Tax $-7644$ 163 $-12189$ $-11759$ $-10787$ $-34.572$
Net profit 19 920 3 6 8 0 34 745 17 175 38 804 94 404
Profit after tax attributable to:
Equity holders of the Parent Company 19 9 20 3 6 8 0 34 745 17 175 38 804 94 404
Jan. March Oct. Dec. July Sept. April June Jan. March Full-vear
SEK 000s 2009 2008 2008 2008 2008 2008
Profit for the quarter 19 920 3 680 34 745 17 175 38 804 94 404
Other comprehensive income
Exchange-rate differences 21 623 -31883 6.804 27 439 $-64910$ -62 550
Total comprehensive income, after tax 41 543 $-28,203$ 41 549 44 614 $-26106$ 31 854
Comprehensive income attributable to
Parent Company shareholders 41 543 $-28,203$ 41 549 44 614 $-26106$ 31 854
Jan. March Oct. Dec. July Sept. April June Jan. March Full-vear
SEK 2009 2008 2008 2008 2008 2008
Profit per share 0.70 0.13 .22 0.60 .36 3.31
Profit per share after dilution 0.70 0.13 .22 0.60 .36 3.31
Number of shares
Weighted average before dilution 28 581 633 28 451 633 28 497 839 28 563 062 28 581 633 28 532 275
Weighted average after dilution 28 581 633 28 451 633 28 497 839 28 563 062 28 581 633 28 532 275
Jan. March Oct. Dec. July Sept. April June Jan. March Full-vear Full-vear
2009 2008 2008 2008 2008 2008 2007
Operating profit (EBIT)/gross profit (%) 14.3 4.5 26.5 22.6 27.5 20.1 30.6
Net profit/gross profit (%) 10.7 .9 19.2 9.5 20.3 12.6 24.0
Equity/assets ratio (%) 20.6 18.8 20.2 18.2 21.4 18.8 16.2
Return on equity (%) 22.4 28.9 42.7 51.3 52.3 28.9 43.0
Average number of employees 618 640 642 631 587 624 461
Margin td Affiliate + td Camp.s (Transaction)(%) 24.0 22.3 23.0 22.9 22.3 22.4 23.1
Marain td Search (Search)(%) 11.0 10.1 9.8 6.3 6.5 7.6 7.1

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 5 (9)

Consolidated balance sheet

March 31, Dec. 31. Sept. 30, June 30, March 31. Dec. 31,
SEK 000s 2009 2008 2008 2008 2008 2008
Intangible fixed assets 657 664 631 657 691894 678 807 664 460 730 667
Tangible fixed assets 22 2 1 2 22 675 20 437 21 204 19746 24918
Financial fixed assets 2410 1475 967 955 951 803
Deferred tax assets 52761 45829 55 679 45935 46 033 49 455
Total fixed assets 735 047 701 636 768 977 746 901 731 190 805 843
Accounts receivables 677 264 673948 671836 780 237 746 126 685749
Current investments 477 485
Other current receivables 60 288 42 3 13 54 571 66 512 138 114 43763
Cash and cash equivalents 151088 133 389 82 605 52719 188 653 224 157
Total current assets 888 640 849 650 809 012 899 468 1072893 1431154
Total assets 1623687 1551286 1577989 1646369 1804083 2236997
Shareholder's equity 333 907 291 914 319312 300 166 339 905 361 308
Subordinated Ioan 50 000
Deferred tax liabilities 16 578 17 232 19995 28 165 28 49 2 33 2 2 7
Other provisions 44 121 1121 1 1 2 1
Total long-term liabilities 400 485 309 146 20039 28 28 6 368 397 34 348
Current interest-bearing liabiliites 207 500 286 827 324769 392 198 362 500 964707
Current liabilities to publishers 425 221 396 707 343 279 350044 348 212 311 660
Tax liabilities 48 5 89 24 497 34818 25729 46 358 48 100
Accounts payable 189 382 186 698 364888 456379 391 348 257913
Other current liabilities 352 510 347 411 170884 93 567 286 147 258 961
Total current liabilities 1 223 202 1 242 140 1 238 638 1317917 1 434 565 1841341
Total shareholders' equity and liabilities 1957594 1843200 1577989 1646369 2 142 867 2236997
Jan. - March Oct. - Dec., July - Sept., April - June, Jan. - March Full-year Full-year
SEK 000s 2009 2008 2008 2008 2008 2008 2007
Opening balance on January 1 291914 319312 300 166 339 905 361 308 361 308 348 965
Comprehensive income for the period 41 543 $-28203$ 41 549 44 6 14 $-26106$ 31854 118780
Share-related compensations settled
with equity instruments 450 805 $-18694$ 558 4 7 0 3 $-11628$ 13978
Repurchase of shares $-3758$ $-7312$ $-11070$
New share issues 49 49 7 0 3 0
Dividend $-78.599$ $-78.599$ $-140076$
Tax effect of exercise of options 12631
Total shareholders' equity 333 907 291914 319312 300 166 339 905 291914 361 308

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 6 (9)

Consolidated cash-flow statement

Jan. March Oct. Dec. July Sept. April - June Jan. - March Full-year Full-year
SEK 000s 2009 2008 2008 2008 2008 2008 2007
Operating activities
Operating profit 27 5 64 3516 46935 28933 49 592 128 976 208 956
Adjustment for items not included in cash flow 9831 8783 $-10117$ 9784 13 249 21 699 33 233
Tax paid 2 3 2 4 3341 $-5605$ $-29069$ $-17453$ -48 786 $-16000$
Cash flow from operating activities before
changes in working capital 39719 15 640 31 213 9648 45 388 101889 226 189
Cash flow from changes in working capital
Changes in working capital 10 3 35 72 159 71 384 $-80324$ 52 871 116090 $-85785$
Cash flow from operating activities 50 054 87799 102 597 -70 676 98 259 217979 140 404
Investing activities
Acquisition of subsidiaries -722 692
Net investments in intangible assets $-851$ $-820$ $-1700$ $-10620$ $-1199$ $-14339$
Net investments in tangible assets $-2344$ $-5057$ $-517$ $-4844$ 1096 $-9322$ $-12763$
Cash flow from investing activities 3195 -5877 $-2217$ -15 464 $-103$ 23 661 735 455
Financing activities
New share issues 49 49 7 0 3 0
Purchase of own shares $-3758$ $-7312$ $-11070$
Subordinated loan 50 000
Changes in interest-bearing investments $-79327$ $-37942$ $-67429$ 29 698 $-124722$ $-200395$ 516 637
Dividend paid to shareholders $-78599$ -78 599 $-140076$
Cash flow from financing activities -29 327 37 942 $-71138$ -56 213 124 722 -290 015 383 591
Cash flow for the period 17 532 43 980 29 242 $-142353$ $-26566$ $-95697$ -211 460
Cash and cash equivalents:
On the opening date 133 389 82 605 52719 188 653 224 157 548 134 433 082
Translation difference 167 6807 644 6419 $-8938$ 4932 2 5 3 5
Cash and cash equivalents on the closing date 151 088 133 392 82 605 52719 188 653 457 369 224 157
Adjustment for non-cash items
Depreciation 9 3 8 1 7978 8577 8 2 2 6 8 5 4 6 33 3 27 19 255
Expenses related to share-related compensation 450 805 $-18694$ 1 5 5 8 4 7 0 3 $-11628$ 13978
Total non-cash items 9831 8783 $-10117$ 9784 13 249 21 699 33 233

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 7 (9)

Parent Company income statement

Jan. March Oct. Dec. July Sept. April June Jan. March Full-year
SEK 000s 2009 2008 2008 2008 2008 2008
Revenue 70819 24 28 1 82952 87 702 75 165 270 100
Cost of goods sold $-3516$ $-3133$ $-2.595$ $-2047$ $-2471$ $-10246$
Gross profit 67 303 21 148 80 357 85 655 72 694 259 854
Selling expenses $-1103$ $-6098$ $-1182$ $-2758$ $-6756$ $-16794$
Administrative expenses -22 832 -36 555 $-17551$ $-20842$ $-23379$ $-98327$
Development expenses $-8953$ $-13764$ $-12996$ $-8368$ $-11042$ $-46$ 170
Operating profit 34 415 35 269 48 628 53 687 31 517 98 563
Net financial items $-863$ 15935 12169 42 804 9018 $-5682$
Profit before tax 33 552 -19334 60797 10883 40 535 92 881
Tax $-8372$ 6 209 $-16979$ $-9944$ $-4578$ $-25292$
Net profit 25 180 -13 125 43818 939 35 957 67 589
Parent company balance sheet
March 31, Dec. 31, Sept. 30, June 30, March 31, Dec. 31,
SEK 000s 2009 2008 2008 2008 2008 2007
Tangible fixed assets 8962 8 1 8 1 6362 6995 7 2 4 6 7 5 8 6
Shares in Group companies 52 663 52787 49 138 58 246 58 246 58 246
Other long-term receiv ables 536 552 552 552 552
Total fixed assets 61 625 61 504 56 052 65 793 66 044 66 384
Accounts receiv able 3 4 7 0 2936 2 4 5 3 4835 3700 2 5 3 9
Prepaid expenses and accrued income 13973 8824 521 1 580 1 186
Current investments $\Omega$ 477 485
Other current receiv ables 25 2 26 3 100 926 9 1 7 5 19 644 6373
Tax receiv ables 1743 13 3 3 0
Receivables from Group companies 959 640 588 892 643723 1 1 1 3 3 6 2 854 607 842 954
Cash and cash equivalents 24 7 6 3 2612 6965 15 131 102 517
Total current assets 1 027 072 606 364 656 331 1 142 282 893 082 1 433 054
Total assets 1088697 667868 712 383 1 208 075 959 126 1499438
Shareholder's equity 149 490 114 921 185 043 172 027 201 036 206 473
Long term interest bearing liabilities 50 000
Other long-term liabilities
Total long-term liabilities 50 000
Current interest bearing liabilities 207 500 286 827 324 769 392 198 362 500 964 707
Accounts payable 12 801 15070 7705 49 238 7 1 5 7 8 6 6 0
Liabilities to Group companies 514 341 140 690 75 347 494 567 284 432 196 151
Tax liabilities 27 001 3 1 3 2 40 652 27 662 21829 53 130
Other liabilities 127564 107228 78867 72 383 82172 70 317
Total current liabilities 889 207 552 947 527 340 1036048 758 090 1 292 965
Total shareholders' equity and liabilities 1088697 667868 712 383 1 208 075 959 126 1499438
Pledged assets and contingent liabilities - Parent Company
March 31, Dec. 31, Sept. 30, June 30, March 31, Dec. 31
SEK 000s 2009 2008 2008 2008 2008 2008
Pledged assets 23 565* 5073 4 6 4 7 11 647 11 674 489 132
Contingent liabilities 7815 13 440 24 042 24 042 24 042 24 042

*Pledged assets have increased

-based digital marketing -111 57 Stockholm, Sweden

Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 8 (9)

Significant risks and uncertainty factors

Annual Report. Apart from these risks, no other significant risks or unc ertainty fac tors are deemed to

Reporting Standards as adopted by the EU. This interim report was prepared in accordance with the Swedish Annual Ac counts Ac t and IAS34 Interim Financial Reporting.

A large number of amendments of existing standards, new interpretations and a new standard (IFRS 8) took effect on January 1, 2009. As far as TradeDoubler is concerned, only IFRS 8 Operating Segments and the amendments to IAS 1 Preparation of Financial Statementswere deemed relevant. The application of IFRS8 did not result in any changes i reporting segments, and the ac counting princ iples applied for segment reporting thus agree with those desc ribed in the 2008 Annual Report. The amendment of IAS1 resulted in a c hange in how financ ial statements are presented. In accordance with IAS 1, comprehensive income. auditors. Publication of the interim report

During the first quarter of 2009, TradeDoubler reviewed its lending to subsidiaries and thus established that portions of this lending were to be considered net investments in ac cordanc e with IAS21 item 15. Currency effects of these net investments are rec ognized in equity.

In other respec ts, the same ac counting principles and calculation methods were applied as in the most recent annual report.

This report was prepared in both a Swedish and an English version. In cases of variation between the two, the Swedish version shall apply.

Review of interim report

This interim report was not reviewe

TradeDoubler divides risks into market-related risks and operative and financ ial risks. These risks, together with sensitivity analyses, are described in detail in the 2008 This information is such that TradeDoubler must publish it pursuant to the Securities Market Ac t. The information was published on May 6, 2009 at 12:00 noon CET.

Presentation of the interim report

have arisen. Accounting principles TradeDoubler applies the International Financ ial A teleconference for shareholders, media and analysts will be held on May 6 at 14.00 CET. The conference will be held in English. To participate, please call the following numbers:

SWE + 46 (0)8 5051 3791 UK +44 (0)20 7806 1966

US +1 718 247 0887

The presentation material will be published simultaneously with the interim report and made website.

The teleconference will also be available live and on demand by audiocasting on the www.tradedoubler.com/ir and www.financ ialhearings.com. The recording will be

available from about one hour after the teleconference has ended.

2008 Annual Report

comprehensive income divided into two reports, an income statement and a statement of other Printed copies of annual reports are distributed by post to those who so request and can also be downloaded www.tradedoubler.com

Forthcoming reporting dates

Interim report, January June 2009: Aug. 18, 2009 Interim report, January Sept. 2009: Nov. 3, 2009 Year-end report 2009: Feb. 9, 2010 2009 Annual Report: April 2010

Contact information

President and CEO Tel. +46 8 405 08 00 [email protected] om

Casper Seifert, CFO Tel. +46 8 405 08 27 [email protected]

Ann-Charlotte Johansson, Group IR Manager Tel. +46 8 405 08 05 [email protected]

-based digital marketing -111 57 Stockholm, Sweden Telephone +46 08 40 50 800, [email protected] om, www.tradedoubler.c om, Corp. reg. no. 556575-7423, Registered offices in Stockholm Municipality. TradeDoubler Q1 2009 - 9 (9)

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