Quarterly Report • Jul 25, 2008
Quarterly Report
Open in ViewerOpens in native device viewer
"TradeDoublers performance outside the UK is showing strong and sustainable growth. However, the decline of the British pound and the general slowdown within the affiliate segment in the UK continues to impact the Group's consolidated results. Following the historically weaker Q2, the second half of 2008 will see stronger EBITDA performance in line with seasonality and through operational efficiencies" William Cooper, CEO and President
The first half of 2008 has seen a marked slowdown in the transaction business in the key UK market, with the strong development in other parts of the Group failing to fully compensate for that shortfall. The performance in continental Europe has been good, in part, driven by a strong growth in our campaign products, which have sold exceptionally well in most markets. Group earnings continue to be significantly affected by the weakness in the persisting decline of the GBP which reduced UK gross profit by 12,3 percent.
The UK market has weakened further in the second quarter due to the poor performance within the affiliate marketing product. The affiliate product in the UK has been affected by four factors. There has been pricing pressure due to the renegotiation of some larger international advertiser accounts that have signed longer term deals. The rapidly shifting publisher landscape which has affected search and loyalty publishers. The slowdown in consumer spending and, in a few cases, a reduction in publisher commissions. On a positive note, the macro economic factors impacting the UK operations are not visible in the other European markets, in addition search and loyalty publishers have never been as significant in these markets.
Despite the weak UK market, The Search Works has developed well during the period. The Search business in the UK is on track and the European rollout is continuing to pick up pace. However, recruitment during the first six months was slower than expected and has impacted top line growth to some extent.
We continue to add advertisers to our network, which numbered 1 644 at 30 June 2008. Client wins during the second quarter include pan European agreements with Bose
(consumer electronics), bwin (gaming) and Alitalia (travel). In addition Q2 saw the renegotiation of a few major international advertiser accounts which have resulted in extensions to their contracts for up to 2 to 3 years.
In April, TradeDoubler launched td Integral, a cross-media marketing platform which allows users to track, analyse and optimise their entire online marketing portfolio. Combining the functionalities of td Toolbox and td Searchware 4, td Integral presents a picture of the complete customer journey across affiliate, search and display marketing. The overall visibility will be vital in the future as advertisers need to analyse the benefits and ROI of each digital marketing channel.
Our geographical reach and the ability to cater for more than 80 percent of our clients' digital marketing needs are competitive advantages for the company and facilitates growth for our business in spite of the slowdown in our largest market.
Looking forward we are confident that products, such as ours, which provide a measurable return on investment on marketing spend, will attract an increasing share of marketing budgets. These budgets will gradually be realigned to reflect the economic slowdown, leading to an increase in spending in all products. This belief is supported by the rapid expansion of our campaign products even in the UK that also operate with a strong ROI focus.
Our outlook is positive with the recent management changes and renewed focus in the UK, in conjunction with our unrivalled European presence elsewhere which is showing strong, sustainable growth. As a result of increased product and geographic diversification over the last year, TradeDoubler has moved to a more stable platform for growth going forward, with a reduced dependency on the UK.
Reports of online ad spend and e-commerce forecasts show strong growth.The research institutes Jupiter and Forrester predict online ad spending to increase by 65 percent and 62 percent respectivly from 2007 to 2011. The corresponding increase for e-commerce are 72 percent and 101 percent to 2011 from 2007.1
The seasonality of the sales varies between different industries impacting TradeDoubler's revenues. Within the affiliate and search area the three largest customer segments are travel, retail and finance. The travel segment typically experiences its sales peak in January, retail in December and finance has a flatter sales curve over the year. For campaigns the largest segments are automotive, telecom and finance. Campaigns products are performing well, but still make up a relatively small part of the Transaction segment
and hence, the impact on TradeDoubler's second quarter performance is limited. The structural change of companies switching their marketing budgets from offline to online, the increasing importance of campaigns in TradeDoubler's revenue mix and a constant inflow of customers from various industries enables TradeDoubler to improve performance despite an overall adverse seasonality effect of affiliate and search in Q2.
On the 30 June 2008 Google rebranded DoubleClick Performics to Google Affiliate Network. This follows Google's acquisition of DoubleClick in March 2008 and implies merely a cosmetic change rather than sharpened competition. It is also a positive development in the sense that the affiliate marketing business will attract more attention from advertisers and agenices overall, considering Google's impact in the industry.
1 Data taken from Jupiter Research "European Online Advertising Forecast, 2007 to 2012", December 2007 and "European Online Retail Forecast, 2007 to 2012", August 2007, and Forrester, "Europe´s eCommerce Forecast; 2006 to 2011", June 2006 and "European online marketing", July 2007.
The Group revenues increased by 69,1 percent in the second quarter to 866,9 (512,6) MSEK. Transaction revenues accounted for 519,2 (481,9) MSEK of total revenues, up 7,7 percent compared to the second quarter 2007. Search revenues amounted to 310,6 (0,0) MSEK. Other revenues, that consist mainly of start-up, licence and monthly fees as well as consulting revenues, were 37,1 (30,7) MSEK, an increase of 20,8 percent compared to the previous year. The former Technology Works' revenues are included in Other revenues.
The gross profit for the period increased by 26,2 percent to 180,4 (143,0) MSEK. Transaction gross profit was 117,9(112,3) MSEK, an increase of 5,0 percent year on year and Search gross profit was 19,6 (0,0) MSEK. Other gross profit was 42,9 (30,7) MSEK, The gross margin for the period amounted to 20,8 (27,9) percent. The decline compared to the previous year is attributable to the inclusion of The Search Works in the Group's accounts.
The Group revenues increased by 79,3 percent in the period to 1 853,9 (1 033,8) MSEK. Transaction revenues accounted for 1 077,4 (972,3) MSEK of total revenues, up 10,8 percent compared to the same period 2007. Search revenues amounted to 691,7 (0,0) MSEK. Other revenues were 84,8 (61,4) MSEK, an increase of 38,1 percent compared to the previous year. The former Technology Works revenues are included in other revenues.
The gross profit for the period increased by 31,4 percent to 371,3 (282,6,0) MSEK. Transaction gross profit was 236,7 (221,2) MSEK, an increase of 7,0 percent year on year and Search gross profit was 44,0 (0,0) MSEK. Other gross profit was 90,6 (61,4) MSEK, The gross margin for the period amounted to 20,0 (27,3) percent.
EBITDA for the period amounted to 48,9 (42,3) MSEK, an increase of 15,6 percent and operating profit (EBIT) during the period increased by 1,0 percent to 40,7 (40,3) MSEK corresponding to an operating margin of 4,7 (6,0) percent. Costs for amortisation of assets in the Search Works and The Technology Works amounted to 4,6 MSEK. Earnings in the second quarter have been affected by costs relating to the existing warrant schemes. For the period, these costs increased the selling expenses by 1,6 (7,6) MSEK. Earnings in the second quarter have been affected by activation of development expenses. For the period these costs decreased the R&D expenses by 10,6 (0,0) MSEK.
Contribution from The Search Works and The Technology Works adhere to the Group's expectations of a neutral EPS contribution for 2008 as previously stated. Group Profit before tax for the second quarter amounted to 28,9 (42,8) MSEK and net profit decreased by 43,6 percent and totalled 17,2 (30,5) MSEK.
EBITDA for the period amounted to 110,0 (87.2) MSEK, an increase of 26,2 percent and operating profit (EBIT) during the period increased by 14,1 percent to 93,2 (81,0) MSEK corresponding to an operating margin of 5,0(7,8) percent. Costs for amortisation of assets in the Search Works and The Technology Works amounted to 9,6 MSEK. Earnings during the period have been affected by costs relating to the existing warrant schemes. For the period, these costs increased the selling expenses by 6,3 (15,2) MSEK. Adjusted for expenses attributable to the share based compensation, the operating margin for the period was 5,4 (9,3) percent. Net Profit for the period decreased by 4 percent to 56,0 (58,6) MSEK.
The average number of shares outstanding was 28,581,633 resulting in earnings per share of 0,60 (1,09) SEK for the second quarter.The average number of shares outstanding for the period amounted to 28 572 347 resulting in earnings per share of 1,96 (2,05) SEK.
Cash and cash equivalents at June 30th, 2008 amounted to 52,7 (392,3) MSEK. Cash flow from operations, before changes in working capital, was 27,6 (49,6) MSEK during the first half of 2008. The change in working capital for the period was –27,5 (13,0) MSEK and is related primarily to the normal trading of the Search business, which impact cash flow for the second quarter due to timing of account receivables and account payables. Net investments in tangible assets during the second quarter amounted to –4,8 (–2,0) MSEK. Net investments in intangible assets during the quarter was –10,6 (0,0)MSEK.
Cash flow from financing activities during the second quarter was impacted by the increased utilization of the overdraft facilities of 29,8 MSEK. By a dividend to shareholders on –78,6 MSEK and by a share buyback program amounting to –7,3 MSEK
The group has a total financing of 392,2 MSEK. Amortization is done with 32,5 MSEK each quarter during 2008 and the second amortization was paid on the first of July 2008. Pledged assets in term of stocks in subsidiaries amounted to 200,9 MSEK for the group and is connected to the financing of the group.
At June 30, 2008, the TradeDoubler Group had 644 (429) employees, of which 36 percent are women. In the period, Trade-Doubler added a further 51 (78) employees. The average number of employees in the second quarter was 631 (412).
The Parent Company's sales during the second quarter increased by 9,5 percent to 87,7 (80,7) MSEK, an effect of strong growth in the Euro countries. Sales consist primarily of licence fees from subsidiaries. Profit after financial items for the first quarter amounted to 10,9 (37,0) MSEK. The average number of employees in the Parent Company was 95 (98) in the period. The parent company has pledged assets as security for the groups financing of 11,1 MSEK
Transactions with closely associated parties within the Trade-Doubler group essentially consists of License fees of 156,8 MSEK, which the parent company charges the subsidiaries, and other revenue of 6,1 MSEK. Related party transactions are priced on commercial terms and conditions. These fees are eliminated in the consolidated accounts. The parent company receivables on subsidiaries totaled 1 113,3 MSEK main part being the financing connected to the purchase of the IMW group. The parent company's liabilities to subsidiaries amount to 494,5 MSEK and relates to transactions with the UK group. The sale of part of the intangiable asset of TD Searchware 4 from the UK to Sweden also took place, with no effect to the groups consolidated results in the period.
A significant portion of the Group's sales are attributable to operations outside Sweden, which means that changes in currency exchange rates have an impact on the Group's income statement and balance sheet. TradeDoubler have no hedging of currency exchange rates. In the period, in addition to the impact of foreign exchange in the earnings of the group, and due to revaluing of assets in foreign currencies the impact on group equity amounted to –37 MSEK (3 MSEK).
On May 6, 2008 the Annual General Meeting approved the Board of Directors' motion for a performance-based share programme. The programme extends for five years, including a performance period of three years, and will comprise at most 240 000 performance shares targeted at a maximum of 80 employees.
The total cost, calculated in accordance with IFRS 2, recognized for the performance-based share programme is 0,3 MSEK and social security charges related to the programme 0,1 MSEK.
The 2008 Annual General Meeting of TradeDoubler approved the proposal to authorize the company's board of directors to decide on the purchase of the company's own shares for the purpose of hedging its commitments in connection with the 2008 performance-based share programme for employees. The number of shares acquired may not exceed 260 000.
Following the authorization, the company has repurchased 65 000 shares at a price of 112,50 SEK per share, representing an investment of 7,3 MSEK.
| SEKm | Q2 -07 | Q3 -07 | Q4 -07 | Q1 -08 | Q2 -08 | Gross profit by |
|---|---|---|---|---|---|---|
| Transaction | 112,3 | 112,2 | 128,6 | 118,8 | 117,9 | revenue source |
| Search | 17,5 | 20,1 | 24,4 | 19,6 | ||
| Other | 30,7 | 36,6 | 38,4 | 47,7 | 42,9 | Other 23,7% Transaction |
| Total | 143,0 | 166,3 | 187,1 | 190,9 | 180,4 | 65,4% |
| EBITDA by revenue source* | ||||||
| SEKm | Q1 -08 | Q2 -08 | Search 10,9% |
|||
| Transaction | 37,6 | 33,6 | ||||
| Search | 5,8 | 3,4 | ||||
| Other | 17,6 | 12,0 | ||||
| Total | 61,0 | 49,0 | ||||
| * EBITDA broken down from Q1-08 by segment. |
The Transaction business showed a solid performance in most markets outside of the UK on the back of very strong growth for our campaign products. The growth in the affiliate business was slow, which is explained by the weakness in the UK, negative currency effects totalling 8,9 MSEK for the transaction segment alone, and that comparable numbers included two large clients that were lost in the second half of 2007.
Margin pressure within the affiliate product has been offset by the complementary campaign products in our Transaction business and several new major client wins. The Transaction margin was 22,9 (23.3) in the quarter.
Search gross profit amounted to 19,6 MSEK including a small contribution from the european rollout of the product. In light of the weakness of the UK market conditions, the operations developed well. Our Search business is now established
in five markets outside of the UK. Revenues are picking up, but delayed recruitment has impacted top line growth.
While showing a sequential decline due to seasonality and lower consultancy billing, Other gross profit grew by 39,7 percent year on year in the second quarter.
Our R&D activities and investments have increased since the beginning of the year and are higher compared to the corresponding period in 2007. This is mainly driven by Trade-Doubler using external consultants to increase throughput and speed to market for development projects. In particular there has been significant development resource focused on improving the campaign products, our fastest growing business unit. During the second quarter, TradeDoubler launched td Integral, which is a cross-media marketing platform which combines the functionalities of td Toolbox and td Searchware 4 and allows users to track, analyse and optimise their entire online marketing portfolio.
| SEKm | Q2 -07 | Q3 -07 | Q4 -07 | Q1 -07 | Q2 -08 |
|---|---|---|---|---|---|
| United Kingdom | 52,2 | 72,5 | 76,7 | 74,9 | 65,5 |
| France | 20,1 | 23,5 | 30,5 | 27,9 | 27,5 |
| Germany | 9,6 | 11,2 | 12,0 | 13,4 | 12,9 |
| Nordic Region | 24,6 | 23,2 | 25,8 | 26,6 | 31,2 |
| Rest of world | 36,5 | 35,9 | 42,1 | 48,1 | 52,3 |
| Total | 143,0 | 166,3 | 187,1 | 190,9 | 180,4 |
The UK market has weakened further during the second quarter. While the campaign products show a stable performance and margins, the affiliate marketing product is suffering due to pricing pressure both on the renegotiation of some larger international advertiser accounts that have signed longer term deals and on new sales. This product has also been impacted by the rapidly shifting publisher landscape, where loyalty and search have been affected by issues such as the search engines changes in quality score and higher keyword costs. In addition, the slowdown in consumer spending and some reduction in advertiser comissions impact the performance. We expect that over the coming months, marketing budgets will be realigned to reflect the rapid economic slowdown, leading to an increase in spending in the affiliate product to compensate in part for the slower e-commerce.
Gross profit in the UK grew by 25,5 percent year on year including the negative effect of the GBP on consolidation. The gross profit in our UK Transaction business decreased by 21,5 percent compared to the previous year. Actions to reduce costs are being implemented and is expected to improve profitability going forward.
The decline of the British Pound compared to the corresponding period in 2007 had a negative impact on the Group's Uk generated gross profit amounting to –12,3 percent.
France, which is our second largest market, continues to perform above the Group average. During the second quarter gross profit grew by 36,8 percent with the campaign products as an important driver. Germany saw an increase in gross profit of 34,3 percent in the quarter. Both these markets are now showing good scalability on the local cost base.
Gross profit in the Nordic region increased by 26,8 percent. Sweden, which accounted for 12,4 percent of the Group's gross profit during the second quarter 2008, remains slightly weaker than expected.
In the Rest of the world, Spain, Portugal, Italy and Switzerland has seen continued strong growth, while Holland is seeing its momentum slow. Other strong performers during the period have been Russia, driven by media agency deals and campaign products, and Eastern Europe.
96,0 (93,6) percent of the Group revenues were generated outside of Sweden.
At June 30, 2008, TradeDoubler had 1 644 (1 404) advertiser clients and the number of active publishers amounted to 127 605 (114 651). TradeDoubler's 25 largest advertiser clients accounted for 26,49 percent of the gross profit during the period. The top 25 publishes in the Group accounted for 13,9 percent of TradeDoubler's gross profit. Our limited dependence on few large advertisers as well as publishers ensures a diversified risk.
TradeDoubler intends to grow the company in line with the underlying market growth. Following the historically weaker Q2, the second half of 2008 will see stronger EBITDA performance in line with seasonality and through operational efficiencies. Our outlook is positive with the recent management changes and renewed focus in the UK, in conjunction with our unrivalled European presence elsewhere, which is showing strong, sustainable growth.
TradeDoubler's operations involve the development of advanced software and services thereto associated. The business is expanding rapidly and internationally. In addition to customer and supplier relations, risks include, but are not limited to: the level of client acceptance of existing, new and upgraded products and services, the growth of overall market demand for the Company's products, the Company's relationship with third party suppliers and its ability to accurately forecast and manage the volume of sales in various currencies. Both the group and the Parent Company share these risks. The group has exposures against foreign currencies.
There will be a telephone conference at 10:30 CET on 25 July, 2008 hosted by CEO William Cooper and CFO Casper Seifert who will present the results for the period. To participate in the conference call, please dial: Sweden: +46 8 505 201 10 UK: +44 20 716 201 25
The report and the presentation will be published on the company website, www.tradedoubler.com prior to the start of the conference call. For local dial in numbers, please consult the TradeDoubler website.
This interim report has been prepared in accordance with IAS 34, Interim Financial Reporting and the swedish Annual Accounts Act. The group adopts IFRIC 11 since 1 January 2007. The accounting policies that have been applied are in agreement with the accounting policies that were used in the preparation of the company's latest annual report. Further, the group has fully adopted the regulations to capitalise R&D expenditure in acordance with IFRS in the period. A description of the accounting policies is included in note 1 of the Annual Report.
There are no new standards or interpretations issued by International accounting Standards board (IASB) or the international Financial Reporting Interpretations Commite (IFRIC) and endorsed by the European commission, affecting the Company as from 1 January 2008.
The Parent company reports in accordance with RFR 2.1, "Reporting in separate statements" and the swedish Annual Accounts Act.
The Board of Directors and the CEO have ensured that the interim report provides an accurate overview of the Parent Company's and the Group's operations, financial position and results, and that it describes the significant risks and uncertainties faced by the Parent Company and the companies in the Group.
Stockholm, July 25th 2008
Member of the board Member of the board
Member of the board Member of the board
Nicholas Hynes Member of the board
Kjell Duveblad Lars Lundquist Chairman of the board Deputy Chairman of the board
Elisabet Annell Martin Henricson
Rolf Lydahl Lars Stugemo
Felix Hagnö Kristofer Arwin Member of the board Member of the board
William Cooper President and CEO
For further information please contact William Cooper, President and CEO +46-8-405 08 00 Casper Seifert, CFO +46-8-405 08 27
This Interim Report has not been subject to review by the company auditors.
This document contains certain forward-looking statements relating to the business, financial performance and results of the Company and the industry in which it operates. These statements are based on the Company's current plans, estimates and projections, as well as its expectations of external conditions and events. In particular the words "expect", "anticipate", "estimate", "may", "should", "believe" and similar expressions are intended to identify forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. These include, but are not limited to: the level of client acceptance of existing and new and upgraded products and services; the growth of overall market demand for the Company's products; the Company's ability to sustain and effectively manage its recent rapid growth; the Company's relationship with third party suppliers, and its ability to accurately forecast the volume and timing of sales. Additional factors could cause future results to differ materially from those in the forward-looking statements.
| SEK 000s | Jan–Jun 2008 | Jan–Jun 2007 | Apr–Jun 2008 | Apr–Jun 2007 | Jan–Dec 2007 |
|---|---|---|---|---|---|
| Revenue | 1 853 930 | 1 033 768 | 866 910 | 512 622 | 2 663 642 |
| Cost of services sold | –1 482 683 | –751 113 | –686 524 | –369 573 | –2 027 619 |
| Gross profit | 371 247 | 282 655 | 180 386 | 143 049 | 636 023 |
| Selling expenses | –194 562 | –142 252 | –98 108 | –74 349 | –310 459 |
| Administrative expenses | –57 360 | –46 372 | –26 494 | –21 915 | –102 567 |
| Development expenses | –26 126 | –12 997 | –15 085 | –6 484 | –28 164 |
| Operating profit (EBIT) | 93 199 | 81 034 | 40 699 | 40 301 | 194 833 |
| Net financial items | –14 673 | 4 987 | –11 765 | 2 504 | 14 123 |
| Profit before tax | 78 526 | 86 021 | 28 934 | 42 805 | 208 956 |
| Income tax expense | –22 545 | –27 406 | –11 759 | –12 217 | –56 609 |
| Net profit | 55 981 | 58 615 | 17 175 | 30 588 | 152 347 |
| Basic earnings per share (SEK) | 1,96 | 2,09 | 0,6 | 1,09 | 5,42 |
| Diluted earnings per share (SEK) | 1,96 | 2,05 | 0,6 | 1,07 | 5,34 |
| Average no of shares outstanding | 28 572 347 | 28 015 287 | 28 563 062 | 28 015 287 | 28 092 179 |
| Average no of shares outstanding after dilution | 28 572 347 | 28 545 657 | 28 563 062 | 28 544 803 | 28 546 284 |
| Total no of shares outstanding (period end) | 28 516 633 | 28 015 287 | 28 516 633 | 28 015 287 | 28 429 359 |
| Total no of shares outstanding after dilution (period end) | 28 568 473 | 29 345 583 | 29 568 473 | 29 345 583 | 28 581 633 |
| SEK 000s | Jan–Jun 2008 | Jan–Jun 2007 | Apr–Jun 2008 | Apr–Jun 2007 | Jan–Dec 2007 |
|---|---|---|---|---|---|
| Operating activities | |||||
| Profit before tax | 78 525 | 86 021 | 28 933 | 42 804 | 208 956 |
| Adjustments for non-cash items | 23 033 | 19 125 | 9 784 | 9 605 | 33 233 |
| Income taxes paid | –46 522 | –15 899 | –29 069 | –2 850 | –16 000 |
| Cash flow from operating activities before change in working capital | 55 036 | 89 247 | 9 648 | 49 559 | 226 189 |
| Changes in working capital | –27 453 | 9 038 | –80 324 | 12 960 | –85 785 |
| Cash flow from operating activities | 27 583 | 98 285 | –70 676 | 62 519 | 140 404 |
| Investing activities | |||||
| Net investment of intangible fixed assets | –11 819 | – | –10 620 | – | – |
| Net investment of subsidiaries | – | – | 0 | – | –722 692 |
| Net investment of tangible fixed assets | –3 748 | –4 273 | –4 844 | –2 035 | –12 763 |
| Cash flow from investment activities | –15 567 | –4 273 | –15 464 | –2 035 | –735 455 |
| Financing activities | |||||
| New share issues | – | – | – | 7 030 | |
| Purchase own shares | –7 312 | – | –7 312 | – | – |
| Current investments | –477 485 | ||||
| External loan | 429 698 | – | 29 698 | – | 994 122 |
| Amortisation loan | –524 722 | – | – | – | – |
| Dividend | –78 599 | –140 076 | –78 599 | –140 076 | –140 076 |
| Cash flow from financing activities | –180 935 | –140 076 | –56 213 | –140 076 | 383 591 |
| CASH FLOW FOR THE PERIOD | –168 919 | –46 064 | –142 353 | –79 592 | –211 460 |
| Cash and cash equivalents on opening date | 224 157 | 433 082 | 188 653 | 471 996 | 433 082 |
| Translation difference in cash and cash equivalents | –2 519 | 5 308 | 6 419 | –78 | 2 535 |
| Cash and cash equivalents on closing date | 52 719 | 392 326 | 52 719 | 392 326 | 224 157 |
| Adjustment for non-cash items | |||||
| Depreciation | 16 772 | 3 972 | 8 226 | 2 039 | 19 255 |
| Expenses attributable to share related programs | 6 261 | 15 153 | 1 558 | 7 566 | 13 978 |
| Total non-cash items | 23 033 | 19 125 | 9 784 | 9 605 | 33 233 |
| SEK 000s | 30 June 2008 | 30 June 2007 | 31 Dec 2007 |
|---|---|---|---|
| ASSETS | |||
| Fixed assets | |||
| Intangible fixed assets | 678 807 | 12 025 | 730 667 |
| Tangible fixed assets | 21 204 | 12 660 | 24 918 |
| Other long-term receivables | 955 | 803 | 803 |
| Deferred tax assets | 45 935 | 3 207 | 49 455 |
| Total fixed assets | 746 902 | 28 695 | 805 843 |
| Current assets | |||
| Accounts receivable | 780 2371 | 374 770 | 685 749 |
| Prepaid expenses and accrued income | 15 717 | 7 989 | 15 357 |
| Tax assets | 16 0102 | – | |
| Current Investments | – | 477 485 | |
| Other current receivables | 34 785 | 32 226 | 28 406 |
| Cash and cash equivalents | 52 719 | 392 326 | 224 157 |
| Total current assets | 899 468 | 807 311 | 1 431 154 |
| TOTAL ASSETS | 1 646 370 | 836 006 | 2 236 997 |
| SHAREHOLDERS' EQUITY AND LIABILITIES | |||
| Shareholders' equity | 300 166 | 283 563 | 361 308 |
| Long-term liabilities | |||
| Deferred tax liability | 28 165 | – | 33 227 |
| Other provisions | 121 | 2 200 | 1 121 |
| Total long-term liabilities | 28 286 | 2 200 | 34 348 |
| Current liabilities | |||
| Accounts payable | 456 3793 | 5 926 | 257 913 |
| Publisher payable | 350 044 | 268 472 | 311 660 |
| Tax liability | 25 729 | 42 271 | 48 100 |
| Other current liabilities | 80 675 | 183 610 | 209 703 |
| Debt to financial institute | 112 500 | – | 964 707 |
| Bank overdraft facility | 279 698 | – | – |
| Accrued expenses and deferred income | 12 892 | 39 464 | 49 258 |
| provisions | – | 10 500 | – |
| Total current liabilities | 1 317 918 | 550 243 | 1 841 341 |
| TOTAL SHAREHOLDERS' EQUITY AND LIABILITIES | 1 646 370 | 836 006 | 2 236 997 |
1 Accounts receivable for search was 258,1 MSEK (0,0)
Including preliminary taxes in parent company
3 Accounts payable to search engines 311,5 MSEK (0,0)
| SEK 000s | Jan–Jun 2008 | Jan–Jun 2007 | Apr–Jun 2008 | Apr–Jun 2007 | Jan–Dec 2007 |
|---|---|---|---|---|---|
| Shareholders equity on opening date | 361 308 | 348 965 | 339 905 | 386 266 | 348 965 |
| Exchange rate effect adjusted to Equity | –37 473 | 3 106 | 27 439 | 719 | –33 290 |
| Profit for the period | 55 980 | 58 615 | 17 174 | 30 588 | 155 224 |
| Share buy back | –7 312 | – | –7 312 | – | – |
| New Share issue | – | – | – | – | 7 030 |
| Dividend | –78 599 | –140 076 | –78 599 | –140 076 | –140 076 |
| IFRS cost share related programs | 6 261 | – | 1 558 | – | 13 701 |
| Tax effect on share option exercise | – | – | – | – | 12 631 |
| Total shareholders' equity on closing date | 300 165 | 283 563 | 300 165 | 283 563 | 364 185 |
| SEK 000s | Apr–Jun 2007 | Jul–Sept 2007 | Oct–Dec 2007 | Jan–Mar 2008 | Apr–Jun 2008 |
|---|---|---|---|---|---|
| Revenue | 512 622 | 757 454 | 872 420 | 987 020 | 866 910 |
| Quarter-on-quarter growth (%) | –1,6 | 47,8 | 15,2 | 13,1 | –12,0 |
| Cost of services sold (publisher compensation) | –369 573 | –591 203 | –685 303 | –796 159 | –686 524 |
| Gross profit | 143 049 | 166 251 | 187 117 | 190 861 | 180 386 |
| Quarter-on-quarter growth (%) | 2,5 | 16,2 | 12,6 | 2,0 | –5,5 |
| Selling expenses | –74 349 | –89 726 | –78 481 | –96 454 | –98 108 |
| Administrative expenses | –21 915 | –21 593 | –34 602 | –30 866 | –26 494 |
| Development expenses | –6 484 | –6 136 | –9 031 | –11 041 | –15 085 |
| Operating profit | 40 301 | 48 796 | 65 003 | 52 500 | 40 699 |
| Net financial items | 2 504 | 17 386 | –8 250 | –2 909 | –11 765 |
| Profit before tax | 42 805 | 66 182 | 56 753 | 49 592 | 28 934 |
| Income tax expense | –12 217 | –16 533 | –12 670 | –10 786 | –11 759 |
| Net profit | 30 588 | 49 649 | 44 083 | 38 805 | 17 175 |
| SEK 000s | Apr–Jun 2007 | Jul–Sept 2007 | Oct–Dec 2007 | Jan–Mar 2008 | Apr–Jun 2008 |
|---|---|---|---|---|---|
| Operating margin (%) | 7,9 | 6,4 | 7,5 | 5,3 | 4,7 |
| EBITDA | 42 338 | 55 290 | 73 792 | 61 046 | 48 926 |
| EBITDA margin (%) | 8,3 | 7,3 | 8,5 | 6,2 | 5,6 |
| Equity ratio (%) | 33,9 | 18,2 | 16,2 | 21,4 | 18,2 |
| Return on equity (%) | 43,2 | 52,4 | 46,1 | 44,3 | 47,4 |
| Return on Invested capital | –26,4 | 20 | 4,8 | 7,7 | 4,4 |
| Return on capital employed | 14,1 | 13,8 | 16,4 | 14,2 | 12,5 |
| Number of employees on closing date | 429 | 548 | 550 | 594 | 644 |
| Average number of employees | 295 | 538 | 557 | 587 | 631 |
| Transaction Margin (%) | 23,3 | 22,9 | 23,9 | 22,3 | 22,9 |
| Search Margin (%) | – | 7,5 | 6,8 | 6,5 | 6,3 |
| Diluted earnings per share (SEK) | 1,07 | 1,74 | 1,54 | 1,36 | 0,60 |
Operating margin Operating profit as a percentage of revenue.
EBITDA EBITDA is earnings before tax, net financial items and depreciation/amortisation and impairment.
EBITDA-margin EBITDA as a percentage of revenue.
Return on capital employed Operating profit plus interest income as a percentage of average capital employed, calculated as opening and closing capital employed divided by two.
Return on equity equity Return on equity is calculated for the Group as profit for the year as a percentage of average equity.
Return on invested capital Net operating profit less adjusted taxes divided by invested capital.
Equity/assets ratio Shareholders' equity as a percentage of the balance sheet total.
Percentage of risk-bearing capital Total of shareholders' equity, minority interests, shareholder loans and deferred tax liabilities divided by total assets.
| SEK 000s | Jan–Jun 2008 | Jan–Jun 2007 | Apr–Jun 2008 | Apr–Jun 2007 | Jan–Dec 2007 |
|---|---|---|---|---|---|
| Revenue | 162 867 | 152 719 | 87 702 | 80 745 | 276 368 |
| Cost of services sold | –4 518 | –9 458 | –2 047 | –6 831 | –10 687 |
| Gross profit | 158 349 | 143 261 | 85 655 | 73 914 | 265 681 |
| Selling expenses | –9 514 | –16 689 | –2 758 | –7 992 | –30 638 |
| Administrative expenses | –44 222 | –47 664 | –20 842 | –22 719 | –95 899 |
| Development expenses | –19 409 | –13 005 | –8 368 | –6 492 | –28 152 |
| Operating profit | 85 204 | 65 903 | 53 687 | 36 711 | 110 992 |
| Net financial items | –33 786 | 328 | –42 804 | 329 | –7 615 |
| Profit before tax | 51 418 | 66 231 | 10 883 | 37 044 | 103 377 |
| Income tax expense | –14 522 | –15 783 | –9 944 | –7 892 | –29 162 |
| Net profit | 36 896 | 50 448 | 939 | 29 148 | 74 215 |
| SEK 000s | 30 June 2008 | 30 June 2007 | 31 Dec 2007 |
|---|---|---|---|
| ASSETS | |||
| Fixed assets | |||
| Intangible assets | 7 5194 | ||
| Property, plant and equipment | 6 995 | 6 481 | 7 586 |
| Investment in Group companies | 58 246 | 46 587 | 58 246 |
| Other longterm assets | 552 | 536 | 552 |
| Total fixed assets | 73 312 | 53 604 | 66 384 |
| Current assets | |||
| Accounts receivable | 4 835 | 4 434 | 2 539 |
| Receivables from Group companies | 1 113 3625 | 119 848 | 842 954 |
| Other current receivables | 1 656 | 6 353 | 6 373 |
| Prepaid expenses and accrued income | 1 580 | 2 413 | 1 186 |
| Tax assets | 13 3306 | – | – |
| Total current assets | 1 134 763 | 365 191 | 853 052 |
| Investments | – | – | 477 485 |
| Total investments | – | – | 477 485 |
| Cash and cash equivalents | – | 232 143 | 102 517 |
| Total current assets | 1 134 763 | 365 191 | 1 433 054 |
| TOTAL ASSETS | 1 208 075 | 418 795 | 1 499 438 |
| SHAREHOLDERS' EQUITY AND LIABILITIES | |||
| Shareholders' equity | 172 027 | 166 364 | 206 473 |
| Current liabilities | |||
| Accounts payable | 49 238 | 6 182 | 8 660 |
| Liabilities to Group companies | 494 567 | 143 194 | 196 151 |
| Current tax | 27 662 | 40 620 | 53 130 |
| Debts to Financial institute | 112 500 | – | 964 707 |
| Bank overdraft facility | 279 698 | – | |
| Other current liabilities | 66 515 | 45 838 | 57 968 |
| Accrued expenses and deferred income | 5 868 | 16 597 | 12 349 |
| Total Current Liabilities | 1 036 048 | 252 431 | 1 292 965 |
| TOTAL SHAREHOLDERS' EQUITY AND LIABILITIES | 1 208 075 | 418 795 | 1 499 438 |
4 Capitalization of development costs
5 Part of the receivables is an internal loan between the parent company and the subsidiary in the UK relating to the acquisition of the IMW group
6 Preliminary taxes paid for 2008
| SEK 000s | 30 June 2008 | 30 June 2007 | 31 Dec 2007 |
|---|---|---|---|
| Assets pledged | 11 095 | – | 488 580 |
| Rent deposits | 552 | 536 | 552 |
| Contingent liabilities | – | – | – |
TradeDoubler's performance-based digital marketing products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Stockholm, TradeDoubler boasts a unique global reach with local presence in 19 countries. With a breadth of expertise across multiple industry sectors and a network of over 120 000 website publishers we help our almost 1 700 advertising clients globally to deliver online results.
of publishers for high quality conversions or the broad reach of the affiliated publishers for larger volumes.
of digital marketing that seeks to promote websites by increasing their visibility in the search engine result pages. Search engine marketing allows advertisers to be found in search listings on specific keywords.
Search Management and Digital marketing Tool
The newly formed td Technology includes new functionality and design which frees users to focus on the important strategic and creative aspects of their campaigns.
TradeDoubler's integrated marketing interface, td Toolbox, provides ad serving, tracking and analysis and gives a seamless overview of all internet marketing activities.
or customer brought about by the affiliate's marketing efforts.
| IFRS 2003 | IFRS 2004 | IFRS 2005 | IFRS 2006 | IFRS 2007 | |
|---|---|---|---|---|---|
| Revenue (SEK 000s) | 259 607 | 597 744 | 1 085 047 | 1 744 080 | 2 663 642 |
| Operating margin (%) | 4.1 | 9.3 | 4.0 | 10.9 | 7.3 |
| EBITDA (SEK 000s) | 13 310 | 58 167 | 48 118 | 196 474 | 214 088 |
| EBITDA margin (%) | 5.1 | 9.7 | 4.4 | 11.3 | 8.0 |
| Equity/assets ratio (%) | 22 | 31 | 35 | 38 | 16,2 |
| Return on capital employed (%) | 47 | 94 | 34 | 74 | 27 |
| Return on shareholders' equity (%) | 31 | 103 | 28 | 52 | 43 |
| Risk-bearing capital (%) | 22 | 31 | 35 | 38,5 | 17,6 |
| Number of employees at end of period | 92 | 160 | 256 | 351 | 550 |
| Average number of employees | 80 | 130 | 222 | 308 | 461 |
TradeDoubler AB, Barnhusgatan 12, SE-111 23 Stockholm, phone 08-40 50 800, fax 08-40 50 844, [email protected], www.tradedoubler.com. Corporate registration number 556575-7423.
Building tools?
Free accounts include 100 API calls/year for testing.
Have a question? We'll get back to you promptly.