Trade Desk, Inc. — Director's Dealing 2021

Jan 21, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-01-19

Reporting Person: GRAYSON BLAKE JEFFREY (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-01-19	Class A Common Stock	M	529	$272.35	Acquired	20604	Direct
2021-01-19	Class A Common Stock	S	529	$792.27	Disposed	20075	Direct
2021-01-19	Class A Common Stock	M	109	$272.35	Acquired	20184	Direct
2021-01-19	Class A Common Stock	S	109	$792.27	Disposed	20075	Direct
2021-01-19	Class A Common Stock	M	116	$300.01	Acquired	20191	Direct
2021-01-19	Class A Common Stock	S	116	$792.27	Disposed	20075	Direct
2021-01-19	Class A Common Stock	S	959	$792.27	Disposed	19116	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-01-19	Employee Stock Option (Right to Buy)	$272.35	M	529	Disposed	2029-12-27	Class A Common Stock (529)	Direct
2021-01-19	Employee Stock Option (Right to Buy)	$272.35	M	109	Disposed	2029-12-27	Class A Common Stock (109)	Direct
2021-01-19	Employee Stock Option (Right to Buy)	$300.01	M	116	Disposed	2030-05-15	Class A Common Stock (116)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.