Trade Desk, Inc. — Director's Dealing 2021

Feb 17, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-02-15

Reporting Person: Pickles David Randall (Director, Chief Technology Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-02-15	Class A Common Stock	F	117	$864.00	Disposed	46721	Direct
2021-02-16	Class A Common Stock	M	875	$48.00	Acquired	47596	Direct
2021-02-16	Class A Common Stock	S	875	$869.53	Disposed	46721	Direct
2021-02-16	Class A Common Stock	M	365	$142.45	Acquired	47086	Direct
2021-02-16	Class A Common Stock	S	365	$869.53	Disposed	46721	Direct
2021-02-16	Class A Common Stock	M	206	$263.34	Acquired	46927	Direct
2021-02-16	Class A Common Stock	S	206	$869.53	Disposed	46721	Direct
2021-02-16	Class A Common Stock	M	202	$300.01	Acquired	46923	Direct
2021-02-16	Class A Common Stock	S	202	$869.53	Disposed	46721	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-02-16	Employee Stock Option (Right to Buy)	$48.00	M	875	Disposed	2027-12-01	Class A Common Stock (875)	Direct
2021-02-16	Employee Stock Option (Right to Buy)	$142.45	M	365	Disposed	2028-12-01	Class A Common Stock (365)	Direct
2021-02-16	Employee Stock Option (Right to Buy)	$263.34	M	206	Disposed	2029-12-01	Class A Common Stock (206)	Direct
2021-02-16	Employee Stock Option (Right to Buy)	$300.01	M	202	Disposed	2030-05-15	Class A Common Stock (202)	Direct

Footnotes

F1: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F3: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F5: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F6: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.