Trade Desk, Inc. — Director's Dealing 2021

Feb 23, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-02-19

Reporting Person: VOBEJDA SUSAN (Chief Marketing Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-02-19	Class A Common Stock	M	1750	$48.00	Acquired	24108	Direct
2021-02-19	Class A Common Stock	S	1750	$900.00	Disposed	22358	Direct
2021-02-19	Class A Common Stock	M	730	$142.45	Acquired	23088	Direct
2021-02-19	Class A Common Stock	S	730	$900.00	Disposed	22358	Direct
2021-02-19	Class A Common Stock	M	412	$263.34	Acquired	22770	Direct
2021-02-19	Class A Common Stock	S	412	$900.00	Disposed	22358	Direct
2021-02-19	Class A Common Stock	M	404	$300.01	Acquired	22762	Direct
2021-02-19	Class A Common Stock	S	404	$900.00	Disposed	22358	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-02-19	Employee Stock Option (Right to Buy)	$48.00	M	1750	Disposed	2027-12-01	Class A Common Stock (1750)	Direct
2021-02-19	Employee Stock Option (Right to Buy)	$142.45	M	730	Disposed	2028-12-01	Class A Common Stock (730)	Direct
2021-02-19	Employee Stock Option (Right to Buy)	$263.34	M	412	Disposed	2029-12-01	Class A Common Stock (412)	Direct
2021-02-19	Employee Stock Option (Right to Buy)	$300.01	M	404	Disposed	2030-05-15	Class A Common Stock (404)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F5: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.