Trade Desk, Inc. — Director's Dealing 2021

Jun 8, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-06-04

Reporting Person: VOBEJDA SUSAN (Chief Marketing Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-04	Class A Common Stock	M	5262	$48.00	Acquired	29001	Direct
2021-06-04	Class A Common Stock	S	2215	$575.66	Disposed	26786	Direct
2021-06-04	Class A Common Stock	S	1655	$576.64	Disposed	25131	Direct
2021-06-04	Class A Common Stock	S	1333	$577.26	Disposed	23798	Direct
2021-06-04	Class A Common Stock	S	59	$578.50	Disposed	23739	Direct
2021-06-04	Class A Common Stock	M	4380	$142.45	Acquired	28119	Direct
2021-06-04	Class A Common Stock	S	2856	$576.16	Disposed	25263	Direct
2021-06-04	Class A Common Stock	S	1316	$577.19	Disposed	23947	Direct
2021-06-04	Class A Common Stock	S	208	$578.49	Disposed	23739	Direct
2021-06-04	Class A Common Stock	M	2469	$263.34	Acquired	26208	Direct
2021-06-04	Class A Common Stock	S	703	$577.68	Disposed	25505	Direct
2021-06-04	Class A Common Stock	S	1494	$578.35	Disposed	24011	Direct
2021-06-04	Class A Common Stock	S	272	$580.00	Disposed	23739	Direct
2021-06-04	Class A Common Stock	M	2428	$300.01	Acquired	26167	Direct
2021-06-04	Class A Common Stock	S	1228	$580.23	Disposed	24939	Direct
2021-06-04	Class A Common Stock	S	1200	$581.18	Disposed	23739	Direct
2021-06-04	Class A Common Stock	F	1476	$574.75	Disposed	22263	Direct
2021-06-04	Class A Common Stock	F	2009	$574.75	Disposed	20254	Direct
2021-06-04	Class A Common Stock	F	916	$574.75	Disposed	19338	Direct
2021-06-04	Class A Common Stock	F	518	$574.75	Disposed	18820	Direct
2021-06-04	Class A Common Stock	F	530	$574.75	Disposed	18290	Direct
2021-06-04	Class A Common Stock	D	2329	$0.00	Disposed	15961	Direct
2021-06-04	Class A Common Stock	D	2631	$0.00	Disposed	13330	Direct
2021-06-04	Class A Common Stock	D	2692	$0.00	Disposed	10638	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-06-04	Employee Stock Option (Right to Buy)	$48.00	M	5262	Disposed	2027-12-01	Class A Common Stock (5262)	Direct
2021-06-04	Employee Stock Option (Right to Buy)	$142.45	M	4380	Disposed	2028-12-01	Class A Common Stock (4380)	Direct
2021-06-04	Employee Stock Option (Right to Buy)	$263.34	M	2469	Disposed	2029-12-01	Class A Common Stock (2469)	Direct
2021-06-04	Employee Stock Option (Right to Buy)	$300.01	M	2428	Disposed	2030-05-15	Class A Common Stock (2428)	Direct

Footnotes

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $575.01 to $576.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.01 to $577.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.02 to $577.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.00 to $576.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.00 to $577.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.49 to $578.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F7: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.16 to $578.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F8: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.05 to $578.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F9: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $580.00 to $580.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F10: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $581.00 to $581.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F11: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.

F12: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

F13: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

F14: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.

F15: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F16: The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2018 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.

F17: The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.

F18: The reported shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.

F19: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F20: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F21: In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.

F22: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F23: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.