Trade Desk, Inc. — Director's Dealing 2021

Jun 23, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-06-21

Reporting Person: GRAYSON BLAKE JEFFREY (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-06-21	Class A Common Stock	M	5210	$27.235	Acquired	218400	Direct
2021-06-21	Class A Common Stock	S	5210	$61.50	Disposed	213190	Direct
2021-06-21	Class A Common Stock	M	1420	$27.235	Acquired	214610	Direct
2021-06-21	Class A Common Stock	S	1420	$61.50	Disposed	213190	Direct
2021-06-21	Class A Common Stock	M	1510	$30.001	Acquired	214700	Direct
2021-06-21	Class A Common Stock	S	1510	$61.50	Disposed	213190	Direct
2021-06-21	Class A Common Stock	S	670	$61.50	Disposed	212520	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-06-21	Employee Stock Option (Right to Buy)	$27.235	M	5210	Disposed	2029-12-27	Class A Common Stock (5210)	Direct
2021-06-21	Employee Stock Option (Right to Buy)	$27.235	M	1420	Disposed	2029-12-27	Class A Common Stock (1420)	Direct
2021-06-21	Employee Stock Option (Right to Buy)	$30.001	M	1510	Disposed	2030-05-15	Class A Common Stock (1510)	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Employee Stock Option (Right to Buy)	$74.637	2031-04-28	Class A Common Stock (0)	61370	Direct

Footnotes

F1: On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 191,871 additional shares of common stock.

F2: The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: This option was previously reported as covering 19,181 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021

F5: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F6: This option was previously reported as covering 8,055 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F7: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F8: This option was previously reported as covering 8,601 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F9: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F10: This option was previously reported as covering 6,137 shares at an exercise price of $746.37 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F11: The option was granted on April 28, 2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.