Trade Desk, Inc. — Director's Dealing 2021

Sep 20, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-09-16

Reporting Person: GRAYSON BLAKE JEFFREY (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-09-16	Class A Common Stock	M	7373	$27.235	Acquired	216998	Direct
2021-09-16	Class A Common Stock	S	7373	$70.54	Disposed	209625	Direct
2021-09-16	Class A Common Stock	M	2653	$27.235	Acquired	212278	Direct
2021-09-16	Class A Common Stock	S	2653	$70.54	Disposed	209625	Direct
2021-09-16	Class A Common Stock	M	6583	$30.001	Acquired	216208	Direct
2021-09-16	Class A Common Stock	S	6583	$70.54	Disposed	209625	Direct
2021-09-16	Class A Common Stock	S	3395	$72.50	Disposed	206230	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-09-16	Employee Stock Option (Right to Buy)	$27.235	M	7373	Disposed	2029-12-27	Class A Common Stock (7373)	Direct
2021-09-16	Employee Stock Option (Right to Buy)	$27.235	M	2653	Disposed	2029-12-27	Class A Common Stock (2653)	Direct
2021-09-16	Employee Stock Option (Right to Buy)	$30.001	M	6583	Disposed	2030-05-15	Class A Common Stock (6583)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.