Trade Desk, Inc. — Director's Dealing 2021

Nov 17, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-11-15

Reporting Person: GRAYSON BLAKE JEFFREY (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-11-15	Class A Common Stock	F	1323	$105.45	Disposed	204912	Direct
2021-11-15	Class A Common Stock	F	882	$105.45	Disposed	204030	Direct
2021-11-16	Class A Common Stock	M	5080	$27.235	Acquired	209110	Direct
2021-11-16	Class A Common Stock	S	1174	$105.06	Disposed	207936	Direct
2021-11-16	Class A Common Stock	S	800	$106.64	Disposed	207136	Direct
2021-11-16	Class A Common Stock	S	2000	$107.45	Disposed	205136	Direct
2021-11-16	Class A Common Stock	S	1106	$108.53	Disposed	204030	Direct
2021-11-16	Class A Common Stock	M	1900	$27.235	Acquired	205930	Direct
2021-11-16	Class A Common Stock	S	870	$105.05	Disposed	205060	Direct
2021-11-16	Class A Common Stock	S	1030	$106.81	Disposed	204030	Direct
2021-11-16	Class A Common Stock	M	2020	$30.001	Acquired	206050	Direct
2021-11-16	Class A Common Stock	S	1220	$107.60	Disposed	204830	Direct
2021-11-16	Class A Common Stock	S	800	$108.40	Disposed	204030	Direct
2021-11-16	Class A Common Stock	M	7670	$74.637	Acquired	211700	Direct
2021-11-16	Class A Common Stock	S	7670	$110.00	Disposed	204030	Direct
2021-11-17	Class A Common Stock	S	2072	$111.38	Disposed	201958	Direct
2021-11-17	Class A Common Stock	S	523	$112.66	Disposed	201435	Direct
2021-11-17	Class A Common Stock	S	800	$113.41	Disposed	200635	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-11-16	Employee Stock Option (Right to Buy)	$27.235	M	5080	Disposed	2029-12-27	Class A Common Stock (5080)	Direct
2021-11-16	Employee Stock Option (Right to Buy)	$27.235	M	1900	Disposed	2029-12-27	Class A Common Stock (1900)	Direct
2021-11-16	Employee Stock Option (Right to Buy)	$30.001	M	2020	Disposed	2030-05-15	Class A Common Stock (2020)	Direct
2021-11-16	Employee Stock Option (Right to Buy)	$74.637	M	7670	Disposed	2031-04-28	Class A Common Stock (7670)	Direct

Footnotes

F1: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2: Includes 5 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.

F3: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

F4: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.88 to $105.83, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.07 to $107.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F7: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.09 to $108.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F8: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.16 to $108.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F9: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.88 to $105.83, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F10: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.24 to $107.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F11: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.17 to $108.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F12: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $108.18 to $108.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F13: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.09 to $111.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F14: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $112.11 to $112.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F15: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $113.20 to $113.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F16: The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F17: The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F18: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F19: The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.