Trade Desk, Inc. — Director's Dealing 2021

Nov 17, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2021-11-15

Reporting Person: Pickles David Randall (Director, Chief Technology Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-11-15	Class A Common Stock	F	1666	$105.45	Disposed	498115	Direct
2021-11-15	Class A Common Stock	F	1111	$105.45	Disposed	497004	Direct
2021-11-16	Class A Common Stock	M	52500	$4.80	Acquired	549504	Direct
2021-11-16	Class A Common Stock	S	52500	$110.00	Disposed	497004	Direct
2021-11-16	Class A Common Stock	M	21900	$14.245	Acquired	518904	Direct
2021-11-16	Class A Common Stock	S	21900	$110.00	Disposed	497004	Direct
2021-11-16	Class A Common Stock	M	12350	$26.334	Acquired	509354	Direct
2021-11-16	Class A Common Stock	S	12350	$110.00	Disposed	497004	Direct
2021-11-16	Class A Common Stock	M	10120	$30.001	Acquired	507124	Direct
2021-11-16	Class A Common Stock	S	10120	$110.00	Disposed	497004	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-11-16	Employee Stock Option (Right to Buy)	$4.80	M	52500	Disposed	2027-12-01	Class A Common Stock (52500)	Direct
2021-11-16	Employee Stock Option (Right to Buy)	$14.245	M	21900	Disposed	2028-12-01	Class A Common Stock (21900)	Direct
2021-11-16	Employee Stock Option (Right to Buy)	$26.334	M	12350	Disposed	2029-12-01	Class A Common Stock (12350)	Direct
2021-11-16	Employee Stock Option (Right to Buy)	$30.001	M	10120	Disposed	2030-05-15	Class A Common Stock (10120)	Direct

Footnotes

F1: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.

F2: Includes 8 shares acquired through the Employee Stock Purchase Plan on November 15, 2021.

F3: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.

F4: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5: This option was previously reported as covering 7,012 shares at an exercise price of $48.00 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F6: The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F7: This option was previously reported as covering 7,315 shares at an exercise price of $142.45 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F8: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F9: This option was previously reported as covering 6,585 shares at an exercise price of $263.34 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F10: The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F11: This option was previously reported as covering 7,487 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

F12: The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.