Trade Desk, Inc. — Director's Dealing 2020

Jan 6, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2020-01-02

Reporting Person: Yang Vivian (Chief Legal Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-01-02	Class A Common Stock	C	1263	$0.00	Acquired	29998	Direct
2020-01-02	Class A Common Stock	S	1263	$263.52	Disposed	28735	Direct
2020-01-02	Class A Common Stock	M	902	$30.15	Acquired	29637	Direct
2020-01-02	Class A Common Stock	S	902	$263.52	Disposed	28735	Direct
2020-01-02	Class A Common Stock	M	875	$48.00	Acquired	29610	Direct
2020-01-02	Class A Common Stock	S	875	$263.52	Disposed	28735	Direct
2020-01-02	Class A Common Stock	M	365	$142.45	Acquired	29100	Direct
2020-01-02	Class A Common Stock	S	365	$263.52	Disposed	28735	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2020-01-02	Employee Stock Option (Right to Buy)	$18.03	M	1263	Disposed	2026-08-14	Class B Common Stock (1263)	Direct
2020-01-02	Class B Common Stock	$0.00	M	1263	Acquired		Class A Common Stock (1263)	Direct
2020-01-02	Class B Common Stock	$0.00	C	1263	Disposed		Class A Common Stock (1263)	Direct
2020-01-02	Employee Stock Option (Right to Buy)	$30.15	M	902	Disposed	2026-12-22	Class A Common Stock (902)	Direct
2020-01-02	Employee Stock Option (Right to Buy)	$48.00	M	875	Disposed	2027-12-01	Class A Common Stock (875)	Direct
2020-01-02	Employee Stock Option (Right to Buy)	$142.45	M	365	Disposed	2028-12-01	Class A Common Stock (365)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The option was granted on August 15, 2016, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F3: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4: The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F5: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.

F6: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.