Trade Desk, Inc. — Director's Dealing 2020

Dec 3, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2020-12-01

Reporting Person: VOBEJDA SUSAN (Chief Marketing Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-12-01	Class A Common Stock	F	2500	$890.13	Disposed	28722	Direct
2020-12-01	Class A Common Stock	F	1140	$890.13	Disposed	27582	Direct
2020-12-01	Class A Common Stock	F	644	$890.13	Disposed	26938	Direct
2020-12-02	Class A Common Stock	M	875	$48.00	Acquired	27813	Direct
2020-12-02	Class A Common Stock	S	875	$871.00	Disposed	26938	Direct
2020-12-02	Class A Common Stock	M	365	$142.45	Acquired	27303	Direct
2020-12-02	Class A Common Stock	S	365	$871.00	Disposed	26938	Direct
2020-12-03	Class A Common Stock	S	4461	$872.06	Disposed	22477	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2020-12-02	Employee Stock Option (Right to Buy)	$48.00	M	875	Disposed	2027-12-01	Class A Common Stock (875)	Direct
2020-12-02	Employee Stock Option (Right to Buy)	$142.45	M	365	Disposed	2028-12-01	Class A Common Stock (365)	Direct

Footnotes

F1: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.

F2: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.

F3: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.

F4: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F5: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F6: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.