Trade Desk, Inc. — Director's Dealing 2019

Oct 15, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2019-10-11

Reporting Person: Yang Vivian (Chief Legal Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-10-11	Class A Common Stock	M	902	$30.15	Acquired	43366	Direct
2019-10-11	Class A Common Stock	S	902	$200.00	Disposed	42464	Direct
2019-10-11	Class A Common Stock	M	875	$48.00	Acquired	43339	Direct
2019-10-11	Class A Common Stock	S	875	$200.00	Disposed	42464	Direct
2019-10-11	Class A Common Stock	M	365	$142.45	Acquired	42829	Direct
2019-10-11	Class A Common Stock	S	365	$200.00	Disposed	42464	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2019-10-11	Employee Stock Option (Right to Buy)	$30.15	M	902	Disposed	2026-12-22	Class A Common Stock (902)	Direct
2019-10-11	Employee Stock Option (Right to Buy)	$48.00	M	875	Disposed	2027-12-01	Class A Common Stock (875)	Direct
2019-10-11	Employee Stock Option (Right to Buy)	$142.45	M	365	Disposed	2028-12-01	Class A Common Stock (365)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The option was granted on December 23, 2016. The Vesting Commencement Date ("VCD") is December 1, 2016. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.