Trade Desk, Inc. — Director's Dealing 2019

Dec 11, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2019-12-09

Reporting Person: Green Jeffrey Terry (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-12-09	Class A Common Stock	A	15457	$0.00	Acquired	81610	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2019-12-09	Employee Stock Option (Right to Buy)	$249.49	A	28660	Acquired	2029-12-09	Class A Common Stock (28660)	Direct
2019-12-09	Employee Stock Option (Right to Buy)	$274.44	A	400	Acquired	2024-12-09	Class A Common Stock (400)	Direct

Footnotes

F1: Represents a restricted stock award with a Vesting Commencement date ("VCD") of December 9, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2: The option was granted on December 9, 2019, the VCD. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 7,265 shares will vest during each of the calendar years 2020, 2021 and 2022 and an aggregate of 6,865 shares will vest during calendar year 2023, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on December 9, 2019, with a VCD of December 9, 2022. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.