Trade Desk, Inc. — Director's Dealing 2018

Mar 23, 2018

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2018-03-21

Reporting Person: Ross Paul (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2018-03-21	Class A Common Stock	S	5000	$56.1011	Disposed	67473	Direct
2018-03-21	Class A Common Stock	C	2777	$0.00	Acquired	70250	Direct
2018-03-21	Class A Common Stock	S	2777	$56.1489	Disposed	67473	Direct
2018-03-21	Class A Common Stock	C	905	$0.00	Acquired	68378	Direct
2018-03-21	Class A Common Stock	S	905	$56.73	Disposed	67473	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2018-03-21	Employee Stock Option Exercise (Right to Buy)	$0.819	M	2777	Disposed	2025-01-19	Class B Common Stock (2777)	Direct
2018-03-21	Class B Common Stock	$0.00	M	2777	Acquired		Class A Common Stock (2777)	Direct
2018-03-21	Class B Common Stock	$0.00	C	2777	Disposed		Class A Common Stock (2777)	Direct
2018-03-21	Employee Stock Option (Right to Buy)	$3.36	M	905	Disposed	2025-12-08	Class B Common Stock (905)	Direct
2018-03-21	Class B Common Stock	$0.00	M	905	Acquired		Class A Common Stock (905)	Direct
2018-03-21	Class B Common Stock	$0.00	C	905	Disposed		Class A Common Stock (905)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.65 to $56.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.77 to $56.35, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F5: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F6: The option was granted on December 9, 2015. The VCD is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.