Trade Desk, Inc. — Director's Dealing 2018

Aug 15, 2018

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2018-08-13

Reporting Person: Ross Paul (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2018-08-13	Class A Common Stock	S	12438	$124.73	Disposed	49460	Direct
2018-08-13	Class A Common Stock	C	2057	$0.00	Acquired	51517	Direct
2018-08-13	Class A Common Stock	S	2057	$128.09	Disposed	49460	Direct
2018-08-13	Class A Common Stock	M	2029	$0.00	Acquired	51489	Direct
2018-08-13	Class A Common Stock	S	2029	$128.00	Disposed	49460	Direct
2018-08-13	Class A Common Stock	M	2706	$0.00	Acquired	52166	Direct
2018-08-13	Class A Common Stock	S	2706	$128.02	Disposed	49460	Direct
2018-08-13	Class A Common Stock	M	7000	$0.00	Acquired	59460	Direct
2018-08-13	Class A Common Stock	S	7000	$127.61	Disposed	49460	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2018-08-13	Employee Stock Option (Right to Buy)	$0.819	M	2057	Disposed	2025-01-19	Class B Common Stock (2057)	Direct
2018-08-13	Class B Common Stock	$0.00	M	2057	Acquired		Class A Common Stock (2057)	Direct
2018-08-13	Class B Common Stock	$0.00	C	2057	Disposed		Class A Common Stock (2057)	Direct
2018-08-13	Employee Stock Option (Right to Buy)	$30.15	M	4735	Disposed	2026-12-22	Class A Common Stock (4735)	Direct
2018-08-13	Employee Stock Option (Right to Buy)	$48.00	M	7000	Disposed	2027-12-01	Class A Common Stock (7000)	Direct

Footnotes

F1: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.45 to $125.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.03 to $128.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.00 to $128.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.01 to $128.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.31 to $128.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F6: The option was granted on January 20, 2015, which was also the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F7: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F8: The option was granted on December 23, 2016. The VCD was December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F9: The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.