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Trade Desk, Inc. Director's Dealing 2018

Oct 2, 2018

30193_dirs_2018-10-02_cf8429dc-6724-4bbf-99a9-ef36c4a905e8.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2018-10-01

Reporting Person: Falk Thomas (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2018-10-01 Class A Common Stock S 14708 $143.00 Disposed 43748 Indirect
2018-10-01 Class A Common Stock S 12964 $143.70 Disposed 30784 Indirect
2018-10-01 Class A Common Stock S 8868 $144.99 Disposed 21916 Indirect
2018-10-01 Class A Common Stock S 14542 $145.92 Disposed 7374 Indirect
2018-10-01 Class A Common Stock S 2600 $146.85 Disposed 4774 Indirect
2018-10-01 Class A Common Stock S 500 $147.92 Disposed 4274 Indirect
2018-10-01 Class A Common Stock S 1975 $148.91 Disposed 2299 Indirect
2018-10-01 Class A Common Stock S 715 $151.07 Disposed 1584 Indirect
2018-10-01 Class A Common Stock S 1500 $151.71 Disposed 84 Indirect
2018-10-01 Class A Common Stock S 84 $152.64 Disposed 0 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Stock 116445 Indirect
Class A Common Stock 9390 Direct
Class A Common Stock 11906 Indirect

Footnotes

F1: The shares were sold in multiple trades at prices ranging from $142.36 to $143.35. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F2: The shares were sold in multiple trades at prices ranging from $143.36 to $144.33. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F3: The shares were sold in multiple trades at prices ranging from $144.41 to $145.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F4: The shares were sold in multiple trades at prices ranging from $145.41 to $146.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F5: The shares were sold in multiple trades at prices ranging from $146.41 to $147.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F6: The shares were sold in multiple trades at prices ranging from $147.44 to $148.21. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F7: The shares were sold in multiple trades at prices ranging from $148.47 to $149.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F8: The shares were sold in multiple trades at prices ranging from $150.50 to $151.47. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

F9: The shares were sold in multiple trades at prices ranging from $151.51 to $152.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.