Trade Desk, Inc. — Director's Dealing 2017

Mar 1, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2017-02-27

Reporting Person: Stempeck Brian John (Chief Client Officer)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-02-27	Employee Stock Option (Right to Buy)	$0.069	M	55000	Disposed	2020-07-22	Class B Common Stock (55000)	Direct
2017-02-27	Employee Stock Option (Right to Buy)	$0.069	M	33333	Disposed	2020-10-11	Class B Common Stock (33333)	Direct
2017-02-27	Employee Stock Option (Right to Buy)	$0.069	M	33333	Disposed	2021-02-27	Class B Common Stock (33333)	Direct
2017-02-27	Employee Stock Option (Right to Buy)	$0.069	M	33333	Disposed	2021-04-03	Class B Common Stock (33333)	Direct
2017-02-27	Employee Stock Option (Right to Buy)	$0.069	M	57001	Disposed	2021-07-07	Class B Common Stock (57001)	Direct
2017-02-27	Class B Common Stock	$0.00	M	212000	Acquired		Class A Common Stock (212000)	Direct

Footnotes

F1: The option was granted on July 23, 2010 with a vesting commencement date ("VCD") of June 21, 2010. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F2: The option was granted on October 12, 2010, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on February 28, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on April 4, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F5: The option was granted on July 8, 2011, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F6: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time.