Trade Desk, Inc. — Director's Dealing 2017

Jun 7, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2017-06-05

Reporting Person: Ross Paul (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-06-05	Class A Common Stock	C	37977	$0.00	Acquired	83854	Direct
2017-06-05	Class A Common Stock	S	37977	$55.76	Disposed	45877	Direct
2017-06-06	Class A Common Stock	C	18123	$0.00	Acquired	64000	Direct
2017-06-06	Class A Common Stock	S	18123	$56.28	Disposed	45877	Direct
2017-06-06	Class A Common Stock	C	15300	$0.00	Acquired	61177	Direct
2017-06-06	Class A Common Stock	S	15300	$55.65	Disposed	45877	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-06-05	Employee Stock Option (Right to Buy)	$0.819	M	37977	Disposed	2025-01-19	Class B Common Stock (37977)	Direct
2017-06-05	Class B Common Stock	$0.00	M	37977	Acquired		Class A Common Stock (37977)	Direct
2017-06-05	Class B Common Stock	$0.00	C	37977	Disposed		Class A Common Stock (37977)	Direct
2017-06-06	Employee Stock Option (Right to Buy)	$0.819	M	18123	Disposed	2025-01-19	Class B Common Stock (18123)	Direct
2017-06-06	Class B Common Stock	$0.00	M	18123	Acquired		Class A Common Stock (18123)	Direct
2017-06-06	Class B Common Stock	$0.00	C	18123	Disposed		Class A Common Stock (18123)	Direct
2017-06-06	Employee Stock Option (Right to Buy)	$3.36	M	15300	Disposed	2025-12-08	Class B Common Stock (15300)	Direct
2017-06-06	Class B Common Stock	$0.00	M	15300	Acquired		Class A Common Stock (15300)	Direct
2017-06-06	Class B Common Stock	$0.00	C	15300	Disposed		Class A Common Stock (15300)	Direct

Footnotes

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.50 to $56.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.94 to $56.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.50 to $56.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

F5: The option was granted on January 20, 2015. The vesting commencement date ("VCD")is November 3, 2014. 25% of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F6: The option was granted on December 9, 2015. The vesting commencement date ("VCD")is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.