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Trade Desk, Inc. Director's Dealing 2017

Aug 7, 2017

30193_dirs_2017-08-07_c32a00f0-cfac-4ce6-a8a1-c27c2b1ed2bc.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2017-08-03

Reporting Person: Ross Paul (Chief Financial Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-08-03 Class A Common Stock C 2806 $0.00 Acquired 52133 Direct
2017-08-03 Class A Common Stock C 686 $0.00 Acquired 52819 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-08-03 Employee Stock Option (Right to Buy) $0.819 M 2806 Disposed 2025-01-19 Class B Common Stock (2806) Direct
2017-08-03 Class B Common Stock $0.00 M 2806 Acquired Class A Common Stock (2806) Direct
2017-08-03 Class B Common Stock $0.00 C 2806 Disposed Class A Common Stock (2806) Direct
2017-08-03 Employee Stock Option Exercise (Right to Buy) $0.819 M 686 Disposed 2015-01-19 Class B Common Stock (686) Direct
2017-08-03 Class B Common Stock $0.00 M 686 Acquired Class A Common Stock (686) Direct
2017-08-03 Class B Common Stock $0.00 C 686 Disposed Class A Common Stock (686) Direct

Footnotes

F1: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F2: The Option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.