Trade Desk, Inc. — Director's Dealing 2017

Dec 5, 2017

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2017-12-01

Reporting Person: Ross Paul (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2017-12-01	Class A Common Stock	A	20417	$0.00	Acquired	74313	Direct
2017-12-01	Class A Common Stock	F	2246	$48.00	Disposed	72067	Direct
2017-12-04	Class A Common Stock	C	2778	$0.00	Acquired	74845	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2017-12-01	Employee Stock Option (Right to Buy)	$48.00	A	42012	Acquired	2027-12-01	Class A Common Stock (42012)	Direct
2017-12-04	Employee Stock Option Exercise (Right to Buy)	$0.819	M	2778	Disposed	2025-01-19	Class B Common Stock (2778)	Direct
2017-12-04	Class B Common Stock	$0.00	M	2778	Acquired		Class A Common Stock (2778)	Direct
2017-12-04	Class B Common Stock	$0.00	C	2778	Disposed		Class A Common Stock (2778)	Direct

Footnotes

F1: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2017, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

F3: Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

F4: The option was granted on December 1, 2017, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

F5: The option was granted on January 20, 2015, with a vesting commencement date ("VCD") of November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.