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Trade Desk, Inc. Director's Dealing 2017

Dec 5, 2017

30193_dirs_2017-12-05_19a6c4d7-b7b2-4053-be15-3e0d9c613b11.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2017-12-01

Reporting Person: Green Jeffrey Terry (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2017-12-01 Class A Common Stock A 36297 $0.00 Acquired 135697 Direct
2017-12-01 Class A Common Stock F 3953 $48.00 Disposed 131744 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2017-12-01 Employee Stock Option (Right to Buy) $48.00 A 73066 Acquired 2027-12-01 Class A Common Stock (73066) Direct
2017-12-01 Employee Stock Option (Right to Buy) $52.80 A 2083 Acquired 2022-12-01 Class A Common Stock (2083) Direct

Footnotes

F1: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2017, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted December 23, 2016.

F3: The option was granted on December 1, 2017, the vesting commencement date ("VCD"). The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 18,780 shares will vest during each of the calendar years 2018, 2019 and 2020 and an aggregate of 16,726 shares will vest during calendar year 2021, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

F4: The option was granted on December 1, 2017, with a VCD of December 1, 2020. The option vests over one year in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 2,083 shares will vest during calendar year 2021, subject to continued employment with the Issuer through the applicable vesting dates.