Tobii

Regulatory Filings • Jan 4, 2016

Changing the Game: Tobii Eye Tracking in MSI notebook, Assassin's Creed® Syndicate, Tom Clancy's The Division™

STOCKHOLM & LAS VEGAS – Jan. 4, 2016 – Tobii, the global leader in eye tracking, will showcase innovations that will shape how consumers redefine their computing experience during the 2016 International Consumer Electronics Show (CES). Through a partnership with Ubisoft®, entirely new gaming experiences will be added to Assassin's Creed® Syndicate, letting gamers aim, shoot and zipline with their eyes. MSI will also start shipments of the world's first consumer notebook with integrated eye tracking in early 2016. Attendees can go hands-on with Tobii's award winning experiences, including Assassin's Creed® Syndicate and the MSI GT72 Dominator Pro Tobii, by visiting its booth at Tech West #71939 in the Sands Expo Center, Jan. 6-9.

"In 2015, we made eye tracking available to consumers for the first time. No matter their first interaction, the response was the same: this feels like the future," said Oscar Werner, president of Tobii Tech. "A year later, our technology can be found in a world-class gaming notebook, two more AAA game titles and is part of an industry-wide shift in biometric security through validation from Microsoft to support Windows Hello – all solid testimonies to the power of eye tracking."

CES 2016 attendees will be among the first to experience the following:

• MSI GT72 Dominator Pro Tobii Already a 'Best of Computex' award winner, this notebook will officially start shipping to consumers in January 2016 and will be bundled with Tom Clancy's The Division, Ubisoft's online open-world RPG shooter and one of 2016's most anticipated titles, releasing on March 8. As the world's first consumer notebook with integrated eye-tracking, this extension of MSI's flagship GT72 line provides gamers with the most realistic and immersive experiences possible. More information, including when and where consumers can first try Tobii eye-tracking features with Tom Clancy's The Division to follow in early 2016.
• Ubisoft's Assassin's Creed Syndicate with Tobii Eye-tracking Building on the excitement and success of Ubisoft's 'Infinite Screen' implementation in Assassin's Creed Rogue, the newest installment in the blockbuster franchise expands eye-tracking implementation to let gamers aim weapons and throw Jacob and Evie Frye's signature rope launcher with their eyes. Additionally, light adaption has been built into the experience, where the scene becomes overexposed when looking into a dark room with a bright window, as if the character's vision adjusts. Attendees will be among the first to try these implementations at their exclusive unveiling during CES. All Tobii eye-tracking features will be available on PC in late Q1 2016.
• Windows Hello and Tobii EyeX Software Recently validated by Microsoft, Tobii platforms are the only devices in the world that use the same singular sensor to provide both eyetracking and facial recognition support for Windows Hello, empowering device manufacturers with both Windows 10-ready biometric authentication and eye-tracking functionality for notebooks, Ultrabooks, desktops, and peripherals. Continuing its commitment to bring consumers a more natural and intuitive Windows experience with eye-tracking, Tobii will also showcase its EyeX software, enhancing the computing experience with features that change how consumer interact with media and their computers.

Tobii AB (publ) Box 743 S-182 17 Danderyd Sweden

phone: +46 8 663 69 90 fax: +46 8 30 14 00 www.tobii.com

Tobii IS4 Eye Tracking Platform and Tobii EyeChipTM – Unveiled in October and built on over 15 years of Tobii eye-tracking innovation, the Tobii IS4 is the world's most cost-efficient, lightweight eye-tracking platform and the first to meet integration requirements for consumer devices. Powering the IS4 Platform is the Tobii EyeChip, the world's first application-specific integrated circuit (ASIC) developed specifically for eye tracking. A compact, powerful processor, the EyeChip provides exceptional performance while reducing power consumption, CPU and bus load, a unique combination that makes it particularly beneficial in VR. Both the Tobii IS4 Platform and Tobii EyeChip are 2016 CES Innovation Awards Honorees in the 'Computer Hardware and Components' and 'Embedded Technologies' categories, respectively.

Members of the media can preview these products during Unveiled, the official media event of CES, Jan. 4 from 4-7 p.m.

Tobii will also participate in the Promoting Independence for People with Disabilities through Technology panel on Jan. 7 from 10:15 – 11:15AM at the Las Vegas Convention Center (LVCC), North Hall, Room N259.

Tobii discloses this information pursuant to the Swedish Securities Market Act and/or the Swedish Financial Instruments Trading Act. The information was submitted for publication on January 4, 2016, at 4:00 p.m. CET.

Contacts

Stephan Floyd, Marketing Manager, Tobii Tech, +1-781-223-2005, email: Stephan.Floyd@tobii.com Sara Hyléen, Corporate Communications Director, Tobii AB, +46 70 9161641, email: sara.hyleen@tobii.com

About Tobii

Tobii is the global leader in eye-tracking. Our vision is a world where all technology works in harmony with natural human behavior. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye-tracking equipment and services used today by more than 2,000 companies and 1,500 research institutions, including all of the world's 50 highest ranked universities. Tobii Tech further develops Tobii's technology for new volume markets such as computer games, personal computers, virtual reality and vehicles. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has approximately 600 employees. For more information, please visit www.tobii.com.

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit www.ubisoftgroup.com.

© 2015 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. © 2016 Ubisoft Entertainment. All Rights Reserved. Tom Clancy's, The Division logo, the Soldier icon, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

Tobii AB (publ) Box 743 S-182 17 Danderyd Sweden

phone: +46 8 663 69 90 fax: +46 8 30 14 00 www.tobii.com