THRIVE TRIBE TECHNOLOGIES LIMITED — Regulatory Filings 2021

Mar 3, 2021

==> picture [133 x 42] intentionally omitted <==

ASX Announcement

4 March 2021

Operational Update and Launch of Wooboard 2.0

Highlights

• and well-being platform for the remote work environment

• Core UI/UX tech stack completely updated for an improved user experience

• New feature set differentiates and significantly expands the market opportunity with new modules

set for release in coming months

Wooboard Technologies Limited ACN 600 717 539 ( Wooboard or the Company ), is pleased to announce an operational update along with the launch of Wooboard 2.0 following the recent repositioning of the Wooboard platform. These feature developments have been developed in collaboration with trial enterprise clients to suit their needs.

Operational Update

The shift to remote working environments, which has been accelerated by the COVID-19 pandemic, has created strong demand from organisations of all sizes around the world for better employee engagement, recognition and improved workplace well-being. The Company has recognised the need to further enhance and reposition its proprietary employee engagement platform, Wooboard, and has spent much of the last year investing in the core feature set of the platform to focus on improving the digital capabilities associated with mental health and well-being at work. The result has been to create a significantly differentiated product on the market which now stands out from the competition.

The updated Wooboard platform has been repositioned to reward and recognise employee achievement through incentivisation tools and a global rewards scheme, while supporting mental health and well-being through employee check-ins and mindfulness activities.

Wooboard 2.0 has now launched with a fully updated tech stack and a UX/UI overhaul to provide a much improved user experience. The Company is set to roll-out a range of new modules/features in coming months to further enhance the Wooboard offering, including a library of interactive mindfulness exercises, along with an extensive knowledge base and check-in tools to support employee well-being.

Please read the attached Operational Update for February 2021.

-ENDS –

WOOBOARD TECHNOLOGIES LIMITED ABN 64 600 717 539

MLC CENTRE, LEVEL 57, 19-29 MARTIN PLACE, SYDNEY NSW 2000

==> picture [133 x 42] intentionally omitted <==

This announcement was authorised for release by the Board of Directors.

For further information, please contact:

Company Enquiries

Media Enquiries

Josh Quinn, Company Secretary wooboard@mcpartners.com.au

Wooboard Technologies Ltd josh@wooboard.com

About Wooboard

WOOBOARD TECHNOLOGIES (ASX:WOO) is an Australian-based software-as-a-service solutions company that is revolutionising employee peer recognition as well as how customer loyalty and employee incentives are created, rewarded and managed. Our employee experience technology platform, Wooboard, uses a gamified, social cloud-based platform to allow employees to send recognition and share updates instantly.

WOOBOARD TECHNOLOGIES LIMITED ABN 64 600 717 539

MLC CENTRE, LEVEL 57, 19-29 MARTIN PLACE, SYDNEY NSW 2000

Operational Update Feb 2021 update

Evolved and repositioned platform

ASX: WOO

Reffind is now Wooboard Technologies

As the remote working renaissance gathers pace, the demand for employee recognition and improved workplace well-being increases. Our renaming to Wooboard reflects our refocused goal: to improve mental health and well-being at work and to be a market leader in this space.

The seismic market-shift towards digital mental health

Repositioning to serve the remote workforce

Our updated platform will be primed for the postCOVID-19 remote workforce. We reward and recognise employee achievement through incentivisation tools and a global rewards scheme, while supporting mental health and well-being through employee check-ins and mindfulness activities.

Where Headspace gained a reputation for bringing meditation to the masses, Wooboard aims to bring wellness to the Rewards space. GMI Research tells us the Digital Health Market is pegged to hit a staggering $639.4 bn by 2026.

==> picture [5 x 334] intentionally omitted <==

==> picture [44 x 288] intentionally omitted <==

Workforces are looking to step away from the madness, find a calm solitude and prioritise health of mind.

With further modules to be released in the coming months, Wooboard’s 2021 mission is simple: to improve mental health and well-being at work.

Wooboard 2.0 was launched on 26 Feb 2021 to capitalise on these shifts

==> picture [352 x 242] intentionally omitted <==

----- Start of picture text ----- HEALTH FOCUSEDWooboardAwardCo BlueBoard Bucketlist AssemblyNectarBonuslyFond KudosGuusto KazooXoxoANALYTICSFEATURE FOCUSED BENEFIT FOCUSED----- End of picture text -----

B R A N D P O S I T I O N I N G

Setting Woo apart: Mapping a clear position of differentiation from the wider market

==> picture [40 x 124] intentionally omitted <==

Larger turf = larger reward

==> picture [63 x 24] intentionally omitted <==

As a rewards platform sweet-spot we look to global corporations with increasingly scattered workforces. Our technology helps unify disparate teams and buoy productivity where work is dry and admin-heavy.

Within this space Wooboard 2.0 will be targeting three market segments. Corporate Multinationals ($60M-plus revenue), Large Enterprise (up to $60M) and smaller SMEs.

==> picture [8 x 5] intentionally omitted <==

==> picture [593 x 26] intentionally omitted <==

==> picture [596 x 13] intentionally omitted <==

Evolved and repositioned platform

A new feature set for our evolving brand position

Fully updated tech stack for a future proof, growth-ready platform

• UX+UI overhaul – a frictionless experience, from initial sign-up to end user

Library of interactive mindfulness exercises, alongside an extensive knowledge base and check-in tools to support employee well-being.

Operational Update Feb 2021 update

==> picture [95 x 121] intentionally omitted <==

ASX: WOO

==> picture [244 x 169] intentionally omitted <==

P R E V I E W O F N E W M I N D F U L N E S S U I

==> picture [67 x 359] intentionally omitted <==

==> picture [44 x 288] intentionally omitted <==

A host of PR and marketing opportunities ahead

Bridging two opportunityrich sectors

The revamped platform is targeted to penetrate the market drawing the best from both worlds. Namely the Rewards Platforms space, and standalone Mindfulness app (or anti-anxiety app) space. Our ‘Mindfulness-meets-Rewards’ hybrid model is a clear and untapped position.

As we reach out for new audiences, the nature of the revamped platform will lend itself to a range of highly dynamic campaign, marketing and PR opportunities.

Mindfulness by nature offers plenty of ‘meat on the bone’ for creative efforts that will allow Wooboard 2.0 to cut through the noise in this competitive but otherwise dry platform space.

Lots of work has been completed with lots more underway, as we support an exciting roll-out schedule for new platform features...

==> picture [40 x 124] intentionally omitted <==

==> picture [83 x 19] intentionally omitted <==

==> picture [34 x 34] intentionally omitted <==

==> picture [142 x 24] intentionally omitted <==

Feb Wooboard 2.0 Launched

Apr Apr Updated rewards Mindfulness platform features launch

Mar

Slack & Teams integration

==> picture [23 x 44] intentionally omitted <==

==> picture [45 x 30] intentionally omitted <==

==> picture [373 x 45] intentionally omitted <==

==> picture [596 x 13] intentionally omitted <==