THE CHARACTER GROUP PLC — Director's Dealing 2026

Feb 2, 2026

National Storage Mechanism | Additional information

RNS Number : 4022R

Character Group PLC (The)

02 February 2026

Monday, 2 February 2026

The Character Group plc

("Character," the "Company" or the "Group")

Directors' share dealings

Notification and public disclosure of transactions by persons discharging managerial responsibilities

Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, announces that Mr Hamun Shah, Group Finance Director and a Person Discharging Managerial Responsibilities, notified the Company on Friday, 30 January 2026 that he had purchased 3,630 ordinary shares of 5 pence each ("Ordinary Shares") at a price of £2.395 per share. Following this transfer, Mr H Shah's interest in shares in the Company is 15,949 Ordinary Shares, which represents approximately 0.09% of the Company's issued voting share capital.

The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014 (as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).

1.               

Details of the person discharging managerial responsibilities / person closely associated

a.            

Name

Hamun Shah

2.                

Reason for the notification

a.                

Position/status

Group Finance Director

b.                

Initial notification/Amendment

Initial notification

3.                

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a.               

Name

The Character Group plc

b.               

LEI

213800HY6EB8T8VWWE73

4.                

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a.                

Description of the Financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence

GB0008976119

b.                

Nature of the transaction

Purchase of shares

c.                

Price(s) and volume(s)

Price (pence)	Volume
239.5	3,630

d.                

Aggregated information

·                   Aggregated volume

·                   Price

Not applicable.

e.                

Date of the transaction

30 January 2026

f.                

Place of the transaction

London Stock Exchange, AIM

Enquiries to: The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director Hamun Shah, Group Finance Director Office:  +44 (0) 208 329 3377
Panmure Liberum (Nominated Adviser and Joint Broker) Atholl Tweedie, Investment Banking Rupert Dearden, Corporate Broking Tel:  +44 (0) 20 7886 2500
Allenby Capital Limited (Joint Broker) Nick Athanas, Corporate Finance Amrit Nahal / Tony Quirke, Sales & Corporate Broking Tel:  +44 (0) 20 3328 5656
TooleyStreet Communications Limited (Investor and media relations) Fiona Tooley Tel:  +44 (0) 7785 703523 Email: [email protected]

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