TELSTRA GROUP LIMITED — Investor Presentation 2005

Nov 14, 2005

15 November 2005

The Manager

Company Announcements Office Australian Stock Exchange 4^th Floor, 20 Bridge Street SYDNEY NSW 2000

Office of the Company Secretary

Level 41 242 Exhibition Street MELBOURNE VIC 3000 AUSTRALIA

Telephone 03 9634 6400 Facsimile 03 9632 3215

ELECTRONIC LODGEMENT

Dear Sir or Madam

Outcomes of Strategic Review - slide presentation by GMD Strategic Marketing

In accordance with the listing rules, please find a copy of slides to be delivered by Bill Stewart, Group Managing Director Strategic Marketing at today's presentation of the outcomes of Telstra's Strategic Review.

Yours sincerely

North brake

Douglas Gration Company Secretary

Telstra Corporation Limited ACN 051 775 556 ABN 33 051 775 556

Disolainen

FIRTH

These presentations include certain forward-looking statements that are subject to various risks and uncertainties. Actual results, performance or achievements could be significantly different from those expressed in, or implied by, these forward-looking statements. Such forward-looking statements are not quarantees of future performance and involve known and unknown risks, Uncerteinites and other factors, many of Which are beyond the control of Telstra, which may cause actual results to differ materially from those expressed in the statements contained in these presentations. For example, the factors that are likely to affect the results of Telstra include general economic conditions in Australia; exchange rates, competition in the markets in which Telstra will operate, the inherent regulatory risks in the businesses of Telstra, the substantial technological changes taking place in the telecommunications industry; and the continuing growth in the data, internet, mobile and other telecommunications markets where Telstra will operate. A number of these factors are described in Telstra's Annual Report and Form 20-Fil

All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures may be subject to rounding differences. All market share information in this presentation is based on management estimates based on internally available information unless otherwise indicated.

a Birin BILIStewart Group Managing Director Strategic Marketing

What's Different

• Experience n
• · Depth and Breadth of Research
• o Operationalise through Systems
• Full Range of ICE Services - No competitor can duplicate

THE PLAN

Types of Customer Segmentation

Raterfont

• KENY PATHER TOBKADTES AND LES
• EXAMPLE TRANS
• The Collegess Cale a Againsta
• Technology mondeanantanols

Waliosaki (Kata

• ·Revenue or lifetime
  value ranking
• Gradecatate
• 330 maa kalendari
• EDIGNORMAN

NEZZO BELIZZO

THE PLAN

ARICU

• .
  Austener research a Manazar
• Barton Carrier Compositor
• BETARTHULLERING STAT
• · Highly actionable
• a y maria
• TERNUM CARDINAL
• 1981 on Photon Dinis

Phases of Customer Segmentation

• EXPERIENCE NEGAS Manifestation

Cistomarkeseerdi

Nddesigester Angharome TETT Biroicisto NUMER Thioria Anie Stavica REGIONAL

Customer Knowledge Systems

Customarcate warehouse Abratalaigh aig airson Odrije elemente Single view of the customer

Phases of Customer Segmentation

Photo Cikitan di Manifedia Customarkesecren Ratchi Stratciure / PCA Sequisition ficonom Karomanton d) saimmant Analysis

Customer Knowledge Systems Aktional de la confederación de la contra Cartingham Microssement diribution

THE PLAN

ARICU

Phases of Customer Segmentation

MORTING Natara

BZJA III)

CustomarResearch

Szomániárásádján dinando medio opforancier a services. Randalina dustemicrexperience

A.

Customer Knowledge Systems Campaign & Crangel Capabilities

• d ampaigh management
• owee roming.
• omaligan salping -

22.22.23 million

• dengine repartities to
• My Way

Value Propositions

· Differentiation at Telstra

• -Simple, easy-to-use, one dick application.
• -Inititive functionality and navigation
• COMMON THE CONTRACT
• Personalisation
• -Shared application services

THE PLAN

Targets & Benchmarks

Customer Knowledge Systems, Benchmarks, Improvements

Campaign Execution & Time Reduction Labour Productivity Improvement Cross-sell / Up-sell Improvement Chuta Reduction

745122 20V eors - 1674 REPERT

Linanacs					ASKING
QAOS Alternatives altimine Kenne Radicular ya Tayangan New Jordan ETHER CONT a termine de l'altre	OENT BARGETER RGCCCCCC Attalonialom Algoritans Matagorian Santana Maria Anterior Compositor Magazine Magazine tatan ing	ozoto Barden Research Objectered a KTYVERBERGEBERG Bideling EXPERIENCE Aligeorgici de Weinidelle in	OEIDI- Microsoft Constant Existing Billion ENTERSTOPIEDE Barokididee AMAN TURBARA Bandaría in Channel	Longia e vretor eta: Me Inchile a matukian TVIISESSES www.communication ton franches	201074 mili Statistics Intractica Gunda FRIDADI MARINE
	Sternessen Ekologia diel Nich finit	Manaakanant

WAGAZATARA

• · Experience
• · Depth and Breadth of Research
• o Operationalise through Systems
• FUIRGING CONCESSIVES,
• No competitor can duplicate

RENTA