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TELSTRA GROUP LIMITED Board/Management Information 2009

Nov 29, 2009

65927_rns_2009-11-29_6ee979ab-30b0-43b3-8b05-e17a93f02add.pdf

Board/Management Information

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30 November 2009

The Manager

Company Announcements Office Australian Securities Exchange 4[th] Floor, 20 Bridge Street SYDNEY NSW 2000

Office of the Company Secretary

Level 41 242 Exhibition Street MELBOURNE VIC 3000 AUSTRALIA

General Enquiries 08 8308 1721 Facsimile 03 9632 3215

ELECTRONIC LODGEMENT

Dear Sir or Madam

Telstra organising for growth, innovation and customer service

I attach, for information, a copy of a media announcement for release to the market.

Yours sincerely

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Carmel Mulhern Company Secretary

Telstra Corporation Limited ACN 051 775 556 ABN 33 051 775 556

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Telstra organising for growth, innovation and customer service

30 November 2009 – Telstra CEO David Thodey today announced organisational changes that would help the company grow in key markets, invest in innovation, and provide better customer service.

Mr Thodey said the changes were another step towards implementing the refreshed strategy that he had outlined to investors and shareholders in recent weeks.

“Today I am taking another step to organise Telstra around our core strategy: to compete in the fastest-growing markets in Australia and overseas, lead the industry by investing in new products and services, and deliver a better experience for our valued customers," Mr Thodey said.

The key changes include:

  • The creation of two new product units, headed by Justin Milne and Philip Jones, to enable Telstra to compete effectively in fixed and mobile markets.

  • The creation of a new International unit, headed by Tarek Robbiati, that will take geographic and operational responsibility for CSL, Reach, Telstra's businesses in China, international sales and business development.

  • The consolidation of network, technology and IT functions and the appointment of Michael Rocca as acting Chief Operations Officer to further drive Telstra's network and technology excellence.

  • The appointment of Robert Nason to lead a new Customer Satisfaction, Simplification & Productivity unit responsible for improving customer service.

  • The creation of an Operating Committee, comprising the heads of customer-facing and product units, to meet weekly and focus on business performance.

The changes mean the company will have four main functional groups – customer-facing units, product-based business units, a newly consolidated operations unit, and corporate support units – as well as the new International division, Sensis, and Telstra Wholesale.

Mr Thodey also announced that Holly Kramer, Group Managing Director, Telstra Product Management, had decided to leave Telstra to pursue other opportunities.

"I would like to thank Holly for her contribution to the company during a time of incredible change. She has done a tremendous job managing the development and lifecycle of our domestic product portfolio. Everyone at Telstra wishes her every success in her future career," Mr Thodey said.

Mr Thodey said Telstra's product portfolio would be divided into two specialist groups: PSTN, Fixed Broadband, BigPond & Media to be headed by Justin Milne; and Wireless, Data, Applications & Services to be headed by Philip Jones on an acting basis.

"These new groups will help us focus on opportunities in markets that are most important for Telstra's future, like the 'digital home'. This structure will allow us to continue to innovate and provide leading-edge products and services that meet our customers' needs," Mr Thodey said.

Mr Thodey said the new International unit headed by Tarek Robbiati would bring together all of Telstra's Asian assets and expertise into one dedicated unit for the first time. He said Sensis would remain responsible for product expertise within the Chinese media assets. Mr Thodey also said that Telstra would operate its New Zealand and Australian businesses as part of a single trans-Tasman market.

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Media contact: Andrew Maiden (0458 487 754) www.telstra.com.au/abouttelstra/media Reference: 386/2009

"Asia is a very important market for Telstra and the creation of this new unit enables us to take a co-ordinated approach to our performance in one of the world's fast-growing markets," Mr Thodey said.

Mr Thodey welcomed Robert Nason to the new position as head of Customer Satisfaction, Simplification & Productivity. Mr Nason has 18 years experience consulting to the telecommunications industry, leading and managing assignments in the areas of strategy, operations, productivity improvement and transformation. He will join Telstra in February 2010 from Tabcorp, where he has been Managing Director, Wagering.

“Robert will bring to Telstra a wealth of experience that will help us improve customer service and satisfaction – a critical element of our strategy for success and growth in the market,” Mr Thodey concluded.


About Robert Nason

Robert Nason has a wealth of experience in the telco industry, having been a professional adviser to companies in the sector for 18 years, leading and/or managing assignments in the areas of strategy, operations, productivity improvement and transformation.

Mr Nason has been director of management consulting firm AT Kearney in the USA and Australasia, and held senior leadership positions in the consulting practices of Coopers & Lybrand and KPMG.

In 2004, he was appointed Chief Executive Officer and Managing Director, Racing Victoria Ltd and was responsible for the regulatory and commercial development of the horse racing industry in Victoria.

In 2006, he joined Tabcorp as Managing Director, Wagering. He was responsible for Tabcorp’s wagering business, which operates wagering licences in Victoria, New South Wales and the Northern Territory, a national Pay TV network (Sky Channel) and a Sydney radio station (2KY). He was directly responsible for developing and implementing a competition strategy at Tabcorp’s wagering business through a complete strategic repositioning and transformation.

Mr Nason holds a Bachelor of Business Studies.

Media contact : Andrew Maiden (0458 487 754) www.telstra.com.au/abouttelstra/media Reference: 386/2009

2

Chief Executive Officer David Thodey

Product units

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Wireless, PSTN,
Data, Fixed Broadband,
Applications BigPond & Media
& Services
Philip Jones Justin
(acting) Milne
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Operations unit

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Chief
Operations
Officer
Michael Rocca
(acting)
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Customer‐facing units

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Consumer Business
Glenice Maclellan
Deena Shiff
(acting)
Enterprise & Telstra
Government Country Wide
Nerida Caesar Brett Riley
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Corporate support units

Other units

Finance & Administration (John Stanhope) Human Resources (Andrea Grant) Legal (Will Irving) Corporate Strategy, M&A and Marketing (Kate McKenzie) Customer Satisfaction, Simplification & Productivity (Robert Nason) Public Policy & Communications (David Quilty)

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Sensis International Wholesale
Bruce Akhurst Tarek Robbiati Paul Geason
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