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Telefonica S.A. Investor Presentation 2011

Apr 13, 2011

1889_rns_2011-04-13_5fd18338-0ff1-4aa2-8e37-4acd99587b9d.pdf

Investor Presentation

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Investor Conference

London, 13 - 14 April 2011

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Zaryn Dentzel
Founder & CEO
Tuenti Technologies


Disclaimer

This presentation contains statements that constitute forward-looking statements about the Company, within the general meaning of the term and within the meaning of applicable securities laws, including financial projections and estimates and their underlying assumptions, statements regarding plans, objectives and expectations. These statements appear in a number of places in this document and include statements regarding our intent, belief or current expectations regarding our customer base, estimates regarding future growth in our different business lines and our global business, market share, financial results and other aspects of our activity and situation relating to the Company. The forward-looking statements in this document can be identified, in some instances, by the use of words such as "expects", "anticipates", "intends", "believes", and similar language or the negative thereof or by the forward-looking nature of discussions of strategy, plans or intentions.

Such forward-looking statements, by their nature, are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those in the forward-looking statements as a result of various factors. These risks and uncertainties include those discussed or identified in the documents filed by Telefónica with the relevant Securities Markets Regulators, and in particular, with the Spanish Securities Market Regulator.

Except as required by applicable law, Telefónica undertakes no obligation to release publicly the results of any revisions to these forward looking statements which may be made to reflect events and circumstances after the date of this presentations, including, without limitation, changes in Telefónica's business or acquisition strategy or to reflect the occurrence of unanticipated events.

Neither this presentation nor any of the information contained herein constitutes an offer of purchase, sale or exchange, nor a request for an offer of purchase, sale or exchange of securities, or any advice or recommendation with respect to such securities.

Finally, be advised that this document may contain summarized information or information that has not been audited. In this sense, this information is subject to, and must be read in conjunction with, all other publicly available information, including if it is necessary, any fuller disclosure document published by Telefónica. Furthermore, Telefónica may present financial information herein that is not prepared in accordance with IFRS. This non-GAAP financial information should be considered in addition to, but not as a substitute for, financial information prepared in accordance with IFRS. Telefónica has included such non-GAAP financial information because Telefónica's management uses such financial information as part of its internal reporting and planning process and to evaluate Telefónica's performance. Accordingly, Telefónica believes that investors may find such information useful. However, such non-GAAP financial information is not prepared in accordance with IFRS or any other generally accepted accounting principles, and such non-GAAP financial information, as defined and calculated by us, may be different from similarly-titled financial information used by other companies. Investors are cautioned not to place undue reliance on such non-GAAP financial information.


Tuenti is the most important website in Spain

All user growth from private invitation-only beginning

Largest web & mobile property in Spain: Around 15% of spanish web traffic¹

An integral part of Spanish peoples identity and life

+30% month-over-month mobile growth

Over 100 of the best web engineers with one of the most rigorous hiring processes in the world

10.6 m reg. users²
30 bn pages views monthly²
80 min daily²
3.1 m uploaded photos daily²
20 years of video daily²
172 people from 17 nationalites³

1 Comscore Dec-10
2 Tuenti DB Feb-Mar-11
3 Tuenti Corporate Information Mar-11


We have come a long way since 2006…

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Tuenti's core strategy is social, local and mobile

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Core Services

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Social Identity

Profile
Identity
Relationships
Walls / Feeds
Chat / Messaging

Real information

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Games

Social games
Casual games
Transactions
Virtual currency

High engagement

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Media

Photos
Tags
Videos
Playlists
Professional content (TV, music)

High value services


Local

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Location

  • Positioning
  • Places
  • Check-ins
  • Search
  • Local offers/deals

Largest local DB in Spain

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Advertising

  • Location based advertising
  • Long tail SMB market
  • Partnerships with Yell, etc.

High value advertising services

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Events & Pages

  • Professional Pages
  • Public profiles
  • Public/Private Events

Everyone on Tuenti


Mobile

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Core

  • m.tuenti.com
  • Apps
  • SMS Platform
  • Photos, videos
  • Chat

Tuenti everywhere

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Tu messenger

  • Universal messaging platform
  • Light client
  • Deep phone integration
  • Tuenti integrated

Always connected to your friends

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  • Social phone service
  • Chat network integration
  • Data-centric social network experience
  • Clear, simple, transparent

A social telco service


Why “Tu” will be a success

“Tu” is a social phone service that will leverage social graph to:

  • Simple / Transparent / On-Net based proposal
  • High Value in data and chat
  • Social, invite only, viral
  • Fully integrated social experience from social network to handset

Prepay in first phase with viral campaign to leverage the potential of our registered base of +10 m users

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Social Network

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Mobile Service Provider

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by tuenti

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Handsets


Tuenti and Telefónica are stronger together

Telefónica’s strategic position presents massive opportunity for Tuenti’s expansion

With a strong social background we can do both web2mobile growth and mobile2web

  • Leveraging Telefónica DB
  • Common id/login service
  • “Tu” light messenger where chat friends are best social graph
  • “Tu” phone services

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Tuenti Corporate Information Mar-11
Telefónica Corporate information Dec-10


Working together with Telefónica we will…

Maintain lead in Spain with core social, local offers/ads, mobile and media content verticals

Make "Tu" a major operator in Spanish market

Continue hiring the best engineering talent across the world

Become largest social advertising platform in Spain

Take Tuenti core platform to new markets

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tuenti