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TCC CONCEPT LIMITED — M&A Activity 2025
Oct 14, 2025
62499_rns_2025-10-14_1af35b28-0d27-41c1-92f2-bfa7c5665cb6.pdf
M&A Activity
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October 14, 2025
To BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai-400001. Scrip Code: 512038
Sub.: Press Release.
Dear Sir/Ma’am,
Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed herewith a Press Release on the subject matter:
“ TCC Concept Acquires Pepperfry Expanding Reach for the Home Goods Omnichannel Marketplace Across India”
Kindly take the same on records.
Thanking You, For TCC Concept Limited
ISHA Digitally signed by ISHA ARORA ARORA Date: 2025.10.14 20:07:34 +05'30'
Isha Arora Company Secretray & Compliance Officer Membership No.: A74828
Encl: As Above
TCC Concept Limited
Regd. Office: 5[th] Floor, VB Capitol Building, Range Hill Road, Opp. Hotel Symphony, Bhoslenagar, Shivajinagar, Pune-411007 I CIN: L68200PN1984PLC222140 I Tel.: 020 2952 0104 Email Id: [email protected] I Website: www.tccltd.in
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TCC Concept Acquires Pepperfry Expanding Reach for the Home Goods Omnichannel Marketplace Across India
Pune, October 14, 2025: TCC Concept Limited (“TCC”) (BSE: 512038) announced that in the Board Meeting conducted on 14.10.2025, they have approved acquisition of Pepperfry Limited (“Pepperfry”), India’s leading omnichannel furniture and home goods platform, in a 100% Share Swap deal at terms and conditions agreed under the definitive agreements. The proposed acquisition, subject to shareholders’ and regulatory approvals and closing conditions, advances TCC’s strategy of building technology-enabled consumer platforms with scaled digital marketplaces and strong brand recall.
Mr. Umesh Sahay, Managing Director, TCC Concept Ltd. said, “Pepperfry is an iconic digital-first brand that mirrors our ambition to build scaled, technology-enabled consumer platforms. This acquisition aligns with TCC’s roadmap to deepen our presence in high-engagement categories and unlock operational synergies across product development, data and supply chain. Our immediate priority is to invest to expand assortment, aid global expansion, improve speed and enhance the omnichannel experience. We are excited to partner with the founder, Ashish Shah and back him to continue building the platform for Furniture and Home Goods for the World!”
Mr Ashish Shah, Founder and CEO, Pepperfry Ltd. said, “This joining hands and coming together with TCC marks an exciting next chapter for Pepperfry. It opens up new possibilities for our partners, employees and customers. The strength of TCC’s resources and platform capabilities and vision of the Promoter, Mr. Umesh Sahay will empower us to bring a wider catalog, faster fulfilment and more choice across more cities to our customers. It enhances our commitment to quality, design and service as we continue to be the largest marketplace for Home and Furniture in India. I am personally excited and ready to build a formidable Pepperfry 2.0 for customers across India and the World!”
Pepperfry’s trusted brand, large seller ecosystem and omnichannel footprint will complement TCC’s focus on technology-driven platforms for e-commerce, digital infrastructure, and AI-powered solutions. TCC will leverage its strengths in product, data and platform engineering, supply-chain optimization and disciplined capital allocation to accelerate Pepperfry’s growth, drive category expansion, and improve speed, reliability and customer experience across the value chain. The combination will create operating synergies in merchandising, sourcing and marketing efficiency while maintaining Pepperfry’s brand identity and customer-first ethos.
Pepperfry will continue to serve customers uninterrupted, while offering a broader assortment across furniture and home categories, expanded geographic availability, improved delivery timelines and enriched in-store and online experiences.
The parties have executed the definitive agreements and agreed on a path to closing that includes standard shareholders’ and regulatory approvals. Further updates will be provided upon implementation of definitive agreements and at closing.
TCC Concept Limited
Regd. Office: 5[th] Floor, VB Capitol Building, Range Hill Road, Opp. Hotel Symphony, Bhoslenagar, Shivajinagar, Pune-411007 I CIN: L68200PN1984PLC222140 I Tel.: 020 2952 0104 Email Id: [email protected] I Website: www.tccltd.in
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Coortus Advisors (led by Abdul Barrister and Amit Dodani), a boutique M&A advisory firm, acted as the exclusive deal and tax advisor to the transaction.
Khaitan & Co (led by Gautam Suseel and Neekesh Shetty) acted as transaction counsel for TCC Concept Limited.
About TCC Concept Limited
TCC Concept Limited (BSE: 512038), publicly listed company, is a diversified technology company committed to creating sustainable value through strategic investments in cutting-edge technologies and innovative business models. TCC focuses on building technology-enabled digital platforms, data analytical tools and data storage infrastructure solutions. The company operates at the intersection of innovation, technology, and consumer engagement — creating scalable ecosystems that drive digital transformation and operational efficiency. TCC operates through diverse business verticals engaged in datacentre infrastructure offerings, cloud-based data storage solutions, tech-enabled broking solutions along with data intelligence offerings. With a strong focus on innovation, operational excellence, and sustainable scalability, TCC continues to pioneer tech-enabled models that empower enterprises, enrich digital ecosystems, and deliver long-term stakeholder value. Website: https://www.tccltd.in/
About Pepperfry
Established in 2012 by Ambareesh Murty and Ashish Shah, Pepperfry has revolutionized India's furniture and home goods industry. As the nation's largest omnichannel marketplace, Pepperfry has empowered thousands of regional, national, and MSME brands, providing them with a platform to reach customers across more than 300 cities. With a robust in-house supply chain, Pepperfry ensures a seamless, end-to-end customer experience. The company boasts of a curated e-commerce platform complemented by 150+ offline studios in 100+ cities and bespoke Assisted Buying services. By continually innovating and setting new standards in the industry, Pepperfry has not only redefined how India shops for furniture and home decor but also significantly impacted the market dynamics and consumer expectations. Website: https://www.pepperfry.com/
For Further info you may reach at: [email protected]
Forward-Looking Statements: Certain statements in this release are forward-looking and are subject to risks and uncertainties, including regulatory approvals, due diligence outcomes, market conditions, integration risks and other factors. Actual results may differ materially.
TCC Concept Limited
Regd. Office: 5[th] Floor, VB Capitol Building, Range Hill Road, Opp. Hotel Symphony, Bhoslenagar, Shivajinagar, Pune-411007 I CIN: L68200PN1984PLC222140 I Tel.: 020 2952 0104 Email Id: [email protected] I Website: www.tccltd.in