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Taboola.com Ltd. Prospectus 2022

Feb 22, 2022

32240_prs_2022-02-22_f0fe1f49-c15e-45c9-80c8-a72700d7c450.zip

Prospectus

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424B3 1 ny20002859x2_424b3.htm FORM 424B3 Licensed to: Broadridge Financial Solutions, Inc. Document created using EDGARfilings PROfile 8.1.0.0 Copyright 1995 - 2022 Broadridge PROfilePageNumberReset%Num%1%%%

PROSPECTUS SUPPLEMENT Filed pursuant to Rule
(To Prospectus dated October 6, 2021) 424(b)(3) of the Rules and
Regulations Under the
Securities Act of 1933
Registration Statement No. 333-257879

TABOOLA.COM LTD.

Ordinary Shares

Warrants to Purchase Ordinary Shares

Recent Developments

This prospectus supplement, together with the prospectus, is to be used by the selling shareholders listed in the

prospectus in connection with offers and sales from time to time of the ordinary shares and warrants to purchase ordinary shares of Taboola.com Ltd.

February 22, 2022

1

Fourth Quarter and Full Year 2021 Results Summary (unaudited)

(dollars in thousands) Three Months Ended December 31, — 2021 2020 Year Ended December 31, — 2021 2020 % change YoY
Revenues $ 407,668 $ 351,294 $ 1,378,458 $ 1,188,893 15.9 %
Gross Profit $ 143,642 $ 93,021 $ 441,071 $ 319,497 38.1 %
Net Income (loss) $ 585 $ 2,753 $ (24,948 ) $ 8,493 NM
Ratio of Net Income (loss) to Gross profit 0.4 % 3.0 % (5.7 %) 2.7 % NM
Cash Flow from Operations $ 22,968 $ 57,469 $ 63,521 $ 139,087 (54.3 %)
Cash, cash equivalents and short-term deposits $ 319,319 $ 242,811 $ 319,319 $ 242,811 31.5 %
Non-GAAP Financial Data*
ex-TAC Gross Profit $ 169,210 $ 110,202 $ 518,863 $ 382,352 35.7 %
Adjusted EBITDA $ 65,383 $ 32,993 $ 179,464 $ 106,193 69.0 %
Ratio of Adjusted EBITDA to ex-TAC Gross Profit 38.6 % 29.9 % 34.6 % 27.8 % 24.5 %
Free Cash Flow $ 12,672 $ 53,375 $ 24,451 $ 121,313 (79.8 %)

NM=Not Meaningful

Fourth Quarter Financial Highlights

Q4 results exceeded guidance across all financial measures

Three Months Ended December 31, 2021 Q4 Guidance
Revenues $408M $392 - $396M
Gross Profit $144M $129 - $132M
ex-TAC Gross Profit $169M $163 - $165M
Adjusted EBITDA $65M $61 - $63M

○ Revenues grew $56 million or 16% year-over-year.

● New digital property partners 1 drove $21 million of growth.

● Existing digital property partners 2 grew $35 million which translates to net dollar retention 3 - of 110% driven by improvement in yield as well as the inclusion of Connexity revenue.

○ Gross Profit grew $51 million or 54.4% year-over-year and ex-TAC Gross Profit grew $59 million or 53.5% year-over-year.

● Growth driven by new digital properties and strong yield improvements as well as from inclusion of Connexity in our Q4 2021 results.

● Contributing to the year-over-year increase was the voluntary repayment in Q4 of the prior year of $17 million in guaranteed TAC payments withheld in Q2 and Q3 of 2020.

2

○ Operating expenses grew $38 million or 44.1% year-over-year. The drivers include the inclusion of Connexity expenses, increase in amortization related to intangibles from the Connexity acquisition and higher public company expenses.

○ Net income of $0.6 million compared to net income of $2.8 million in Q4 2020.

○ Adjusted EBITDA of $65 million increased by $32 million year-over-year as higher gross profit more than offset higher operating expenses.

○ EPS was $0.00 per diluted share in the fourth quarter. The EPS was based on fully-diluted shares outstanding of 272 million.

○ Cash Flow from Operations decreased $35 million year-over-year and Free Cash Flow decreased $41 million year-over-year reflecting in part higher publisher prepayments due to the timing of renewals as well as higher tax payments.

1 New digital property partners within the first 12 months that were live on our network.

2 Net growth of existing digital property partners, including the growth of new digital property partners (beyond the revenue contribution determined based on the run-rate revenue generated by them when they are first on-boarded).

3 Net Dollar Retention is the net growth of existing digital property partners for the given period divided by the revenues from the same period in the prior-year.

3

*About Non-GAAP Financial Information

This press release includes ex-TAC Gross Profit, Adjusted EBITDA, Ratio of Adjusted EBITDA to ex-TAC Gross Profit, Free Cash Flow and Non-GAAP Net Income, which are non-GAAP financial measures. These non-GAAP financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to revenues, gross profit, net income, cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly-titled measures used by other companies.

The Company believes non-GAAP financial measures provide useful supplemental information to management and investors regarding future financial and business trends relating to the Company. The Company believes that the use of these measures provides an additional tool for investors to use in evaluating operating results and trends and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations because they reflect the exercise of judgments by management about which items are excluded or included in calculating them, which may vary from period to period. Please refer to the appendix at the end of this press release for reconciliations to the most directly comparable measures in accordance with GAAP.

Note Regarding Forward-Looking Statements

Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the “Company”). In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

4

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company’s future performance and cause results to differ from the forward-looking statements in this press release include, but are not limited to: the ability to recognize the anticipated benefits of the recent acquisition of Connexity and the business combination between the Company and ION Acquisition Corp. 1 Ltd. (together, the “Business Combinations”), which may be affected by, among other things, competition, the ability of the Company to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; the Company’s ability to successfully integrate the Connexity acquisition; costs related to the Business Combinations; changes in applicable laws or regulations; the Company’s estimates of expenses and profitability and underlying assumptions with respect to accounting presentations and purchase price and other adjustments; ability to attract new digital properties and advertisers; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale the Company’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties; ability to maintain relationships with current advertiser and digital property partners; ability to make continued investments in the Company’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with the Company’s platform on various digital properties; the impact of the ongoing COVID-19 pandemic; reliance on a limited number of partners for a significant portion of the Company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; and risks related to the fact that we are incorporated in Israel and governed by Israeli law; and other risks and uncertainties set forth in the section entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in the Company’s registration statement on Form F-1, as amended, and in subsequent filings with the Securities and Exchange Commission.

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.

5

CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands, except share and per share data

December 31, 2021 December 31, 2020
Unaudited Unaudited
ASSETS
CURRENT ASSETS
Cash and cash equivalents $ 319,319 $ 242,811
Restricted deposits 1,000 3,664
Trade receivables 245,235 158,050
Prepaid expenses and other current assets 63,394 21,609
Total current assets 628,948 426,134
NON-CURRENT ASSETS
Long-term prepaid expenses 32,926 5,289
Restricted deposits 3,897 3,300
Deferred tax assets 1,876 1,382
Right of use assets 65,105 68,058
Property and equipment, net 63,259 52,894
Intangible assets, net 252,498 3,905
Goodwill 549,338 19,206
TOTAL LONG-TERM ASSETS 968,899 154,034
Total assets $ 1,597,847 $ 580,168

6

CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands, except share and per share data

December 31, 2021 — Unaudited Unaudited
LIABILITIES, CONVERTIBLE PREFERRED SHARES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
Trade payables $ 261,557 $ 189,352
Lease liability 12,958 15,746
Accrued expenses and other current liabilities 123,046 95,135
Loan 3,000 -
Total current liabilities 400,561 300,233
LONG TERM LIABILITIES
Deferred tax liabilities 51,560 45
Warrant liability 31,227 -
Loan 285,402 -
Lease liability 61,526 63,044
Total long-term liabilities 429,715 63,089
CONVERTIBLE PREFERRED SHARES
Preferred A, B, B-1, B-2, C, D and E shares with no par value - Authorized: 0 and 123,389,750 shares at December 31, 2021 and at December 31, 2020 respectively; Issued and outstanding: 0 and 121,472,152 shares at December 31, 2021 and
December 31, 2020 respectively. - 170,206
SHAREHOLDERS' EQUITY
Ordinary shares with no par value- Authorized: 700,000,000 and 176,535,661 shares as of December 31,2021 and December 31, 2020 respectively; 234,031,897 and 41,357,049 shares issued and outstanding as of December 31, 2021 and December 31,
2020, respectively. - -
Additional paid-in capital 824,016 78,137
Accumulated deficit (56,445 ) (31,497 )
Total shareholders' equity 767,571 46,640
Total liabilities, convertible preferred shares, and shareholders' equity $ 1,597,847 $ 580,168

7

CONSOLIDATED STATEMENT OF INCOME (LOSS)

U.S. dollars in thousands, except share and per share data

Three months ended December 31, — 2021 2020 Year ended December 31, — 2021 2020
Unaudited Unaudited
Revenues $ 407,668 $ 351,294 $ 1,378,458 $ 1,188,893
Cost of revenues:
Traffic acquisition cost 238,458 241,092 859,595 806,541
Other cost of revenues 25,568 17,181 77,792 62,855
Total cost of revenues 264,026 258,273 937,387 869,396
Gross profit 143,642 93,021 441,071 319,497
Operating expenses:
Research and development expenses 34,044 34,031 117,933 99,423
Sales and marketing expenses 59,127 34,246 206,089 133,741
General and administrative expenses 31,826 18,478 130,314 60,140
Total operating expenses 124,997 86,755 454,336 293,304
Operating income (loss) before finance expenses 18,645 6,266 (13,265 ) 26,193
Finance income (expenses), net (1,783 ) (1,703 ) 11,293 (2,753 )
Income (loss) before income taxes 16,862 4,563 (1,972 ) 23,440
Provision for income taxes (16,277 ) (1,810 ) (22,976 ) (14,947 )
Net Income (loss) $ 585 $ 2,753 $ (24,948 ) $ 8,493
Less: Undistributed earnings allocated to participating securities - (5,885 ) (11,944 ) (22,932 )
Net Income (loss) attributable to ordinary shares – basic and diluted $ 585 $ (3,132 ) $ (36,892 ) $ (14,439 )
Net Income (loss) per share attributable to ordinary shareholders, basic $ 0.00 $ (0.08 ) $ (0.26 ) $ (0.36 )
Weighted-average shares used in computing net income (loss) per share attributable to ordinary shareholders, basic 243,850,858 40,372,255 142,883,475 40,333,870
Net Income (loss) per share attributable to ordinary shareholders, diluted $ 0.00 $ (0.08 ) $ (0.26 ) $ (0.36 )
Weighted-average shares used in computing net income (loss) per share attributable to ordinary shareholders, diluted 271,857,016 40,372,255 142,883,475 40,333,870

8

SHARE BASED COMPENSATION BREAK-DOWN BY EXPENSE LINE

U.S. dollars in thousands

Three months ended December 31, — 2021 2020 Year ended December 31, — 2021 2020
Unaudited Unaudited
Cost of revenues $ 794 $ 209 $ 1,891 $ 788
Research and development 8,738 12,148 29,022 16,491
Sales and marketing 4,518 2,528 44,834 6,930
General and administrative 9,473 2,379 52,210 4,068
Total share-based compensation expense $ 23,523 $ 17,264 $ 127,957 $ 28,277

DEPRECIATION AND AMORTIZATION BREAK-DOWN BY EXPENSE LINE

U.S. dollars in thousands

Three months ended December 31, — 2021 2020 2021 2020
Unaudited Unaudited
Cost of revenues $ 8,590 $ 5,749 $ 27,417 $ 22,520
Research and development 704 469 3,574 6,573
Sales and marketing 13,709 895 21,267 4,118
General and administrative 58 (4 ) 853 746
Total depreciation and amortization expense $ 23,061 $ 7,109 $ 53,111 $ 33,957

9

CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands, except share and per share data

Three months ended December 31, — 2021 2020 2021 2020
Unaudited Unaudited
Cash flows from operating activities:
Net income (loss) $ 585 $ 2,753 $ (24,948 ) $ 8,493
Adjustments to reconcile net income (loss) to net cash flows provided by operating activities:
Depreciation and amortization 23,061 7,109 53,111 33,957
Share based compensation expenses 23,523 17,264 127,957 28,277
Net gain from financing expenses (463 ) (2,381 ) (2,320 ) (3,318 )
Revaluation of the warrant liability (5,565 ) - (22,656 ) -
Accrued interest, net 283 1 402 520
Change in operating assets and liabilities:
Increase in trade receivables (54,657 ) (41,136 ) (40,113 ) (3,294 )
Decrease (increase) in prepaid expenses and other current assets and long-term prepaid expenses (26,544 ) 3,144 (64,923 ) 17,975
Increase in trade payables 52,663 50,830 25,478 23,434
Increase in accrued expenses and other current liabilities 14,026 18,887 14,566 34,344
Decrease in deferred taxes, net (4,297 ) (1,745 ) (1,581 ) (3,380 )
Change in operating lease Right of use assets 3,651 3,615 14,529 13,758
Change in operating Lease liabilities (3,298 ) (872 ) (15,981 ) (11,679 )
Net cash provided by operating activities 22,968 57,469 63,521 139,087
Cash flows from investing activities
Purchase of property and equipment, including capitalized platform costs (10,296 ) (4,094 ) (39,070 ) (17,774 )
Cash paid in connection with acquisitions, net of cash acquired (171 ) - (583,457 ) (202 )
Decrease (increase) in restricted deposits (258 ) (172 ) 2,067 (104 )
Decrease in short-term deposits - - - 28,963
Net cash provided by (used in) investing activities (10,725 ) (4,266 ) (620,460 ) 10,883
Cash flows from financing activities
Exercise of options and vested RSUs 2,539 1,554 10,018 2,603
Issuance of share, net of offering costs (792 ) - 285,378 -
Payments of tax withholding for share based compensation (6,152 ) - (6,152 ) -
Issuance of warrant - - 53,883 -
Proceeds from long term loans, net of debt issuance cost - - 288,750 -
Repayment of short term loan (750 ) - (750 ) -
Net cash provided by (used in) financing activities (5,155 ) 1,554 631,127 2,603
Exchange differences on balances of cash and cash equivalents 463 2,381 2,320 3,318
Increase in cash and cash equivalents 7,551 57,138 76,508 155,891
Cash and cash equivalents - at the beginning of the period 311,768 185,673 242,811 86,920
Cash and cash equivalents - at end of the period $ 319,319 $ 242,811 $ 319,319 $ 242,811

10

Three months ended December 31, — 2021 2020 Year ended December 31, — 2021 2020
Unaudited Unaudited
Supplemental disclosures of cash flow information:
Cash paid during the year for:
Income taxes $ 1,997 $ 497 $ 15,475 $ 9,980
Interest $ - $ 129 $ 1,125 $ 715
Non-cash investing and financing activities:
Purchase of property and equipment, including capitalized platform costs $ 1,120 $ 1,879 $ 1,120 $ 1,879
Creation of operating lease right-of-use assets $ 6,902 $ 3,440 $ 4,520 $ 14,635
Deferred offering costs incurred during the period included in the Long-term prepaid expenses $ - $ 2,096 $ - $ 2,096
Fair value of ordinary shares issued as consideration of the acquisition $ - $ - $ 157,689 $ -

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APPENDIX A: Non-GAAP Reconciliation

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR Q4 AND

FULL YEARS 2021 AND 2020

(Unaudited)

The following table provides a reconciliation of Revenues to ex-TAC Gross Profit.

Three months ended December 31, — 2021 2020 Year ended December 31, — 2021 2020
Unaudited Unaudited
(dollars in thousands) (dollars in thousands)
Revenues $ 407,668 $ 351,294 $ 1,378,458 $ 1,188,893
Traffic acquisition cost 238,458 241,092 859,595 806,541
Other cost of revenues 25,568 17,181 77,792 62,855
Gross Profit $ 143,642 $ 93,021 $ 441,071 $ 319,497
Add back: Other cost of revenues 25,568 17,181 77,792 62,855
ex-TAC Gross Profit $ 169,210 $ 110,202 $ 518,863 $ 382,352

The following table provides a reconciliation of Net income (loss) to Adjusted EBITDA.

Three months ended December 31, — 2021 2020 Year ended December 31, — 2021 2020
Unaudited Unaudited
(dollars in thousands) (dollars in thousands)
Net income (loss) $ 585 $ 2,753 $ (24,948 ) $ 8,493
Adjusted to exclude the following:
Financial expenses (income), net 1,783 1,703 (11,293 ) 2,753
Tax expenses 16,277 1,810 22,976 14,947
Depreciation and amortization 23,061 7,109 53,111 33,957
Share-based compensation expenses (1) 20,641 17,264 124,235 28,277
M&A costs (2) 154 2,354 11,661 17,766
Holdback compensation expenses (3) 2,882 - 3,722 -
Adjusted EBITDA $ 65,383 $ 32,993 $ 179,464 $ 106,193

12

1 For the 2021 periods, a substantial majority is Share-based compensation expenses related to going public.

2 For 2020 periods, represents costs associated with the proposed strategic transaction with Outbrain Inc.which we elected not to consummate, and for 2021 periods, relates to the acquisition of ION Acquisition Corp. 1 Ltd., the acquisition of Connexity and going public.

3 Represents share based compensation due to holdback of Taboola ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.

We calculate Ratio of Net income (loss) to Gross profit as Net income (loss) divided by Gross profit. We calculate the Ratio of Adjusted EBITDA to ex-TAC Gross Profit, a non-GAAP measure, as Adjusted EBITDA divided by ex-TAC Gross Profit. We believe that the Ratio of Adjusted EBITDA to ex-TAC Gross Profit is useful because TAC is what we must pay digital properties to obtain the right to place advertising on their websites, and we believe focusing on ex-TAC Gross Profit better reflects the profitability of our business. The following table reconciles Ratio of Net income (loss) to Gross Profit and Ratio of Adjusted EBITDA to ex-TAC Gross Profit for the period shown.

Three months ended December 31, — 2021 2020 Year ended December 31, — 2021 2020
Unaudited Unaudited
(dollars in thousands) (dollars in thousands)
Gross profit $ 143,642 $ 93,021 $ 441,071 $ 319,497
Net Income (loss) $ 585 $ 2,753 $ (24,948 ) $ 8,493
Ratio of Net income (loss) to Gross profit 0.4 % 3.0 % (5.7 %) 2.7 %
ex-TAC Gross Profit $ 169,210 $ 110,202 $ 518,863 $ 382,352
Adjusted EBITDA $ 65,383 $ 32,993 $ 179,464 $ 106,193
Ratio of Adjusted EBITDA Margin to ex-TAC Gross Profit 38.6 % 29.9 % 34.6 % 27.8 %

13

The following table provides a reconciliation of Net cash provided by operating activities to Free Cash Flow.

Three months ended December 31, — 2021 2020 2021 2020
Unaudited Unaudited
(dollars in thousands) (dollars in thousands)
Net cash provided by operating activities $ 22,968 $ 57,469 $ 63,521 $ 139,087
Purchases of property and equipment, including capitalized platform costs (10,296 ) (4,094 ) (39,070 ) (17,774 )
Free Cash Flow $ 12,672 $ 53,375 $ 24,451 $ 121,313

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