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Syzygy AG

Quarterly Report Nov 14, 2017

424_10-q_2017-11-14_f411bda7-d90d-42b6-9969-32d12dc0f50a.pdf

Quarterly Report

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Interim report as per September 30, 2017

Key financial figures

2

Sales Operating income Financial income
(in kEUR) (in kEUR) (in kEUR)
2013 2013 2013
26,303 1,987 1,371
2014 2014 2014
34,345 3,041 1,703
2015 2015 2015
41,863 3,856 1,584
2016 2016 2016
47,199 4,347 1,139
2017 2017 2017
45,373 3,389 1,429
45,373 3,389 1,429
9M 2017 9M 2017 9M 2017
Income before taxes Net income Earnings per share
(in kEUR) (in kEUR) undiluted (in EUR)
2013 2013 2013
3,358 2,401 0.19
2014 2014 2014
4,744 3,755 0.28
2015 2015 2015
5,440 4,032 0.30
2016 2016 2016
5,486 4,173 0.30
2017 2017 2017
4,818 3,371 0.31
4,818 3,371 0.31
9M 2017 9M 2017 9M 2017
Operating cash fl ow
(in kEUR)
Sales by employee
annualised (in kEUR)
Balance sheet structure
2013
-308
2014
9,369
2015
-3,011
2016
178
2017
2,923
2013
100
2014
103
2015
104
2016
112
2017
103
Current assets
43 %
Non current assets
57 %
Equity
55 %
Liabilities
45 %
2,923 103 55%
9M 2017 2017 Equity
Sales by segments Sales by clients' volume Sales allocation
by vertical markets
Germany
United Kingdom
USA
Others
62 %
Top 5
24 %
Top 6-10
9 %
Others
5 %
36 %
Automotive
30 %
14 %
Consumer goods
27 %
50%
Telekommunikation/IT
12 %
Financial services
11 %
Others
20 %
62%
Germany
36%
Top 5
30%
Automotive
Portfolio structure
of cash and marketable
securities
Employees
by function
Shareholder structure
Bank deposit
Corporate and
government bonds
56 %
Online media
Design
44%
Technology
Project management
Administration
Strategy/consulting
24 %
WPP plc, St, Helier
51.06 %
18 %
Treasury stocks
0.60 %
18 %
Free float
48.34 %
17 %
13 %
10 %
56%
Bank deposit
Online media 24%
51.06%
WPP plc

Content

  • Management Report
  • Consolidated balance sheet
  • Consolidated statement of comprehensive income
  • Statement of changes in equity
  • Consolidated statement of cash flows
  • Notes to the Consolidated financial statements
  • Financial calendar and contact

syzygy.net

Business development and management report

3. Quarter January-September
2017 2016 Change 2017 2016 Change
kEUR kEUR kEUR kEUR
Sales 15,093 16,369 -8% 45,373 47,199 -4%
EBITDA 1,573 1,761 -11% 4,486 5,454 -18%
EBITDA margin 10.4% 10.8% -0.4 pp 9.9% 11.6% -1.7 pp
EBIT 1,283 1,393 -8% 3,389 4,347 -22%
EBIT margin 8.5% 8.5% 0 pp 7.5% 9.2% -1.7 pp
Financial income 521 339 54% 1,429 1,139 25%
Net income 1,203 1,450 -17% 3,371 4,173 -19%
Earnings per share (EUR) 0.11 0.10 10% 0.31 0.30 3%
Employees incl. freelancers 618 632 -2% 618 632 -2%
Liquid assets 9,904 16,198 -39% 9,904 16,198 -39%
Operating cash flow 5,671 -1,033 -649% 2,923 178 1,542%

1. General

The following Group Management Report provides information on the performance of the SYZYGY Group (hereinafter referred to as "SYZYGY", the "Group" or the "Company"). The consolidated financial statements on which the Group Management Report is based have been prepared in accordance with International Financial Reporting Standards (IFRS). The financial year corresponds to the calendar year.

2. Group profile

2.1. Business activities and structure

The SYZYGY Group is an international provider of creative, technological and media services for digital marketing. Overall, the Group had around 600 employees, including freelancers, at locations in Germany, the UK, Poland and the US as at the balance sheet date.

The Group consists of SYZYGY AG as the holding company and ten subsidiaries:

  • Ars Thanea SA
  • Catbird Seat GmbH
  • Hi-ReS! Berlin GmbH
  • Hi-ReS! London Ltd
  • SYZYGY Deutschland GmbH
  • SYZYGY Digital Marketing Inc
  • SYZYGY Media GmbH
  • SYZYGY UK Ltd
  • Unique Digital Marketing Ltd
  • USEEDS° GmbH

On September 25, 2017, the SYZYGY Group acquired 70 per cent of the shares in Berlin-based strategy agency diffferent GmbH. Taking this stake in diffferent will enable the Group to enhance its services around consulting and strategy. For simplification purposes, the accounts will be consolidated into the figures for the SYZYGY Group on October 1, 2017, i.e. not until the fourth quarter of 2017.

The SYZYGY Group's operating units cover the entire digital marketing value chain: from strategic consulting to project planning, concepts and design to technical realisation of brand platforms, business applications, websites, hosting, digital campaigns and mobile apps. Online marketing services such as media planning, search engine marketing/ optimisation and affiliate programmes are also a major business area. In addition, SYZYGY helps clients meet customer experience and usability requirements and assists them at every stage of the user-centred design process. Digital illustrations, animations and the development of games for smartphones and tablets round off the range of services.

The business focus is on the automotive, telecommunications/IT and consumer goods industries, as well as financial services.

2.2. Group management

The organisational structure of the SYZYGY Group is decentralised. As the management holding company, SYZYGY AG manages the subsidiaries on the basis of quantitative and qualitative targets (management by objectives). The management teams in the individual companies operate largely independently, within the constraints of their targets and budgets. A control and reporting system is in place for management and monitoring purposes within the Group. It compares the financial figures against the budget on a monthly basis, while also highlighting key opportunities and risks.

DRS 20 stipulates that financial and non-financial performance indicators must be included in reporting if they are also used for the Group's internal management.

Financial performance indicators

The main financial performance indicators used for managing the SYZYGY Group are sales and earnings before interest and taxes (EBIT). They are presented and explained in detail in the following Management Report.

Non-financial performance indicators

As part of its reporting on sustainability, SYZYGY AG has issued a declaration of conformity that addresses the German Sustainability Code and its individual standards, while also assessing the relevance for the SYZYGY Group. The action areas with strategic importance for SYZYGY in this respect are

  • client relationships,
  • employees,
  • growth and development of the Group,
  • economic efficiency,
  • environmental protection and
  • corporate governance.

The SYZYGY Group pursues a style of corporate management based on sustainable growth. It derives measures from the above action areas that are crucial to the long-term positive development of the SYZYGY Group. Further information on sustainability is available in the SYZYGY AG declaration of conformity.

2.3. Employees

The headcount of the SYZYGY Group fell slightly in the period covered by the report. The SYZYGY Group had a total of 589 permanent employees as at September 30, 2017. The reduction by 13 employees compared with June 30, 2017 is primarily due to job cuts at Hi-ReS! Berlin resulting from the loss of an account at the start of the year. Compared with the end of the same quarter of the previous year, the headcount rose slightly by 17; this was mainly due to the integration of around 40 employees from Catbird Seat into the Group.

The number of freelancers was around 29 (based on FTEs) as at the reporting date, 33 fewer than in September 2016.

The following table shows the distribution of permanent employees by country:

Total 589 571
USA 15 14
Poland 71 75
United Kingdom 126 125
Germany 377 357
Employees 09/30/2017 09/30/2016

The proportion of employees in each functional/ work area has not changed significantly and breaks down as follows:

in Persons 09/30/2017 09/30/2016
Online marketing 143 113
Technology 108 116
Creative services 104 126
Project management 98 94
Administration 77 63
Strategy consulting 59 59
Total 589 571

On average over the period, 587 people – including around 30 freelancers – worked for the SYZYGY Group. Annualised sales per head were therefore EUR 103,000 (previous year: EUR 112,000, with an average headcount of 563).

Employees by country

Employees by function

2.4. Net assets, financial position and results of operations of the SYZYGY Group

2.4.1. Results of operations

The SYZYGY Group reports billings and sales. The sales figures are arrived at by deducting media costs from billings. Media costs are incurred in the online marketing subsidiaries as transitory items on the revenue and expenses side.

Billings were up 7 per cent to EUR 115.7 million compared with the same period of the previous year. However, the SYZYGY Group experienced a decline in sales in the period under review, with sales falling 4 per cent to EUR 45.4 million in the first nine months of the year.

A major factor in this trend was the loss of a substantial account by Hi-ReS! Berlin. The growth of the other companies was unable to compensate for this lost revenue.

Sales by sector

Sales to automotive clients fell significantly by 5 percentage points year-on-year, while other sectors have become more prominent. 50 per cent of SYZYGY's total sales were generated from its ten largest clients, a drop of 7 percentage points compared with the same period of the prior year.

Sales allocation by vertical markets

2.4.2. Operating expenses and depreciation

The cost of sales decreased less than sales, remaining almost unchanged at EUR 33.6 million (previous year: EUR 33.7 million). Gross margin thus fell by three percentage points to 26 per cent.

General administrative expenses were also marginally lower, down by one percentage point at EUR 4.7 million (previous year: EUR 4.8 million).

Sales and marketing costs totalled EUR 4.5 million in the period covered by the report, representing a fall of 5 per cent.

Depreciation of fixed assets amounted to EUR 1.1 million and was thus equivalent to the corresponding period of the prior year.

2.4.3. Operating income and EBIT margin

The SYZYGY Group's operating profit fell by 22 per cent, declining from EUR 4.3 million to EUR 3.4 million compared with the same period of the previous year. As a consequence, the EBIT margin decreased to 7.5 per cent (previous year: 9.2 per cent).

2.4.4. Financial income

Through active management of liquid funds, SYZYGY generated financial income of EUR 1.4 million in the first three quarters of 2017. This figure is 25 per cent above the previous year's level and corresponds to an annualised return of 11 per cent on average available liquidity reserves. Financial income primarily comprises interest income from corporate bonds and gains realised on securities.

2.4.5. Income taxes, net income, earnings per share

Business performance at the SYZYGY Group is reflected in pre-tax income of EUR 4.8 million. In the same period of the previous year, the figure was EUR 5.5 million, meaning that pre-tax income decreased by 12 per cent. After income taxes of EUR 1.4 million, net income was EUR 3.4 million.

Undiluted earnings per share were EUR 0.31, based on the average available 12,780 thousand shares qualifying for participation in the profits and after deducting minority shares of EUR -0.6 million. This corresponds to the level achieved in the same period of the prior year.

2.4.6. Segment reporting

In accordance with IFRS 8, which is based on the management approach, SYZYGY uses geographical criteria to report segments and thus distinguishes between Germany, the UK, the United States and other segments. The latter category includes Ars Thanea. Under IFRS 8.13, this company is not big enough to be reported as a geographically independent segment.

Compared to the prior-year period, the individual segments contributed to earnings in the first three quarters of 2017 as follows:

Share of Group sales (consolidated)

Germany United Kingdom USA Others (Poland)
Q3 in kEUR 2017 2016 2017 2016 2017 2016 2017 2016
Sales (not consolidated) 28,037 30,340 11,417 10,771 4,078 5,829 2,602 2,254
Operating income (EBIT) 2,314 4,503 921 1,406 860 624 31 414
Operating income (EBIT) 8% 15% 8% 13% 21% 11% 1% 18%
Share of Group sales (consolidated) 62% 62% 24% 22% 9% 12% 5% 4%

2.4.7. Financial position

SYZYGY had liquidity reserves totalling EUR 9.9 million as at the balance sheet date, corresponding to a decrease of EUR 12.2 million or 55 per cent compared with December 31, 2016. Both components were down: liquid funds decreased by EUR 1.0 million to EUR 5.5 million, while securities holdings fell from EUR 15.6 million to EUR 4.4 million. These funds were used primarily for the distribution of dividends, the acquisition of shares in Catbird Seat and diffferent, and investment in fixed assets. The cash outflow for acquiring diffferent occurred in September 2017 and is entered as a transitory item in other assets, as first-time consolidation will be applied with effect from October 1, 2017.

44 per cent of funds were invested in corporate bonds as at September 30, 2017, while 56 per cent were accounted for by bank deposits. The average residual maturity of the bonds was 4.2 years.

Total cash flow of the SYZYGY Group was negative as at the reporting date, at EUR -0.6 million. Cash flow from business operations returned to normal in the third quarter and amounted to EUR 2.9 million in the reporting period. The key factors contributing to this positive performance were positive net income of EUR 3.4 million, an increase of EUR 2.2 million in operational liabilities and depreciation and amortisation of EUR 1.1 million. By contrast, the level of capital commitment also increased by EUR 1.2 million due to a rise in trade receivables. This is attributable to the increase in billings and growth of the media business in the SYZYGY Group.

Cash flow from investment operations was also positive at EUR 1.5 million. This is partly due to the sale of securities worth EUR 17.6 million, which contrasts with investment in assets and fixed assets and the acquisition of consolidated companies and securities totalling EUR 16.1 million. Investments in fixed assets amounting to EUR 3.4 million were made due to relocation to new offices in Bad Homburg and Berlin. The negative cash flow from financing activities represents the payment of the dividend of EUR 4.9 million.

2.4.8. Asset situation

The SYZYGY Group's total assets rose to EUR 90.4 million as at the reporting date. The increase of EUR 9.5 million compared with December 31, 2016 represents a small rise of 12 per cent.

Non-current assets increased by 34 per cent to EUR 51.2 million. This increase is mainly attributable to the acquisition of a stake in Catbird Seat.

Current assets fell by EUR 3.5 million, or 8 per cent, to EUR 39.2 million. This was due to both a reduction in securities and in liquid funds of EUR 12.2 million (55 per cent) to EUR 9.9 million and a rise in trade receivables by 13 per cent to EUR 20.9 million.

At EUR 49.7 million, equity capital is unchanged over the figure as at December 31, 2016. Retained earnings and minority interests fell by EUR 1.6 million within equity capital. This is due to the surplus for the period being insufficient to offset the profit distribution, and the minority's share of losses. By contrast, the capital increase of EUR 2.0 million by way of issuing 181,575 shares strengthened equity capital. The equity ratio is thus 55 per cent.

Other net income amounted to EUR -1.9 million and thus fell by 26 per cent compared with December 31, 2016. This item mainly comprises unrealised exchange rate changes.

At EUR 28.8 million, current liabilities were 20 per cent above the level as at year-end 2016 (EUR 24.0 million). This chiefly comprises a rise in accounts payable of EUR 2.1 million to EUR 9.5 million and an increase in other provisions of EUR 8.7 million to EUR 11.8 million.

2.5. Expected performance of the SYZYGY Group

Based on the positive macroeconomic outlook, SYZYGY believes that conditions remain favourable for further growth. The continuing shift of marketing budgets to digital channels is an additional source of support and impetus.

The SYZYGY Group will close its Hi-ReS! Berlin GmbH location by the end of the 2017 financial year. A corresponding decision was taken by the Management Board of SYZYGY AG on October 20, 2017.

The SYZYGY Group expects to see a slight decline in sales for the full year, with the EBIT margin also down slightly.

The results of the SYZYGY Group will be determined by the performance of the operating units and the future interest income of SYZYGY AG.

Bad Homburg v. d. H., November 2, 2017

The Management Board

Consolidated balance sheet

Assets 09/30/2017 09/30/2016 12/31/2016
kEUR kEUR kEUR
Non-current assets
Goodwill 44,203 29,437 33,797
Other Fixed assets, net 5,593 3,553 3,231
Fixed Asset Investments 200 0 0
Other assets 642 616 625
Deferred tax assets 532 1,260 469
Total non-current assets 51,170 34,866 38,122
Current assets
Cash and cash equivalents 5,549 2,923 6,571
Marketable securities 4,355 13,275 15,581
Accounts receivable, net 20,931 21,222 18,525
Prepaid expenses and other current assets 8,371 2,137 2,062
Total current assets 39,206 39,557 42,739
Total assets 90,376 74,423 80,861
Equity and Liabilities 09/30/2017 09/30/2016 12/31/2016
kEUR kEUR kEUR
Equity
Common stock* 13,010 12,828 12,828
Additional paid-in capital 22,326 20,504 20,537
Own shares -407 -435 -407
Accumulated other comprehensive income -2,118 -1,488 -1,537
Retained earnings 17,201 16,855 18,071
Equity attributable to shareholders of SYZYGY AG 50,012 48,264 49,492
Minorities -308 630 293
Total Equity 49,704 48,894 49,785
Non-current liabilities
Long term liability 11,732 2,422 6,879
Deferred tax liabilities 189 185 238
Total non-current liabilities 11,921 2,607 7,117
Current liabilities
Tax accruals 1,639 875 203
Accrued expenses 11,759 9,517 8,668
Customer advances 3,489 4,540 4,632
Accounts payable 9,514 5,354 7,434
Other current liabilities 2,350 2,636 3,022
Total current liabilities 28,751 22,922 23,959
Total liabilities and equity 90,376 74,423 80,861

* Contingent Capital kEUR 1,200 (prior year: kEUR 1,200).

Consolidated statement of comprehensive income

2017 2017
kEUR kEUR kEUR kEUR kEUR
49,725 33,448 7%
-34,632 -17,079 103% -70,349 -60,485 -78,531 16%
15,093 16,369 -8% 45,373 47,199 64,273 -4%
-11,248 -11,931 -6% -33,622 -33,685 -47,434 0%
-1,785 -1,690 6% -4,527 -4,754 -6,341 -5%
-1,524 -1,577 -3% -4,715 -4,750 -6,787 -1%
747 222 236% 880 337 1,885 161%
1,283 1,393 -8% 3,389 4,347 5,596 -22%
521 339 54% 1,429 1,139 1,336 25%
1,804 1,732 4% 4,818 5,486 6,932 -12%
-601 -1,447 -1,313 -1,835 10%
1,203 1,450 -17% 3,371 4,173 5,097 -19%
-183 -606 407 115 -249%
1,386 1,285 8% 3,977 3,766 4,982 6%
0 0 n.a. 0 0 0 n.a.
-453 -1,531 n.a. -561 -2,530 -2,412 n.a.
-200 -20 354 207 -106%
-653 -1,377 -53% -581 -2,176 -2,205 n.a.
550 2,790 1,997 2,892 40%
-189 -601 393 121 -253%
739 -188 n,.a. 3,391 1,604 2,771 111%
0.11 0.10 10% 0.31 0.30 0.39 3%
3. Quarter 2016Change
-282 113%
165 -211%
154 -230%
73 653%
261 -172%
January-September 201612/31/2016 Change
49% 115,722 107,684 142,804

Statement of changes in equity

Accum. other
compre
hensive income
Number of shares Common stock Additional paid-in
capital
Own shares Retained earnings Foreign exchange
currency
Unrealised gains and
losses
Equity attributable
to shareholders of
SYZYGY AG
Minority interest Total equity
in 1,000 kEUR kEUR kEUR kEUR kEUR kEUR kEUR kEUR kEUR
January 1, 2016 12,828 12,828 20,306 -739 17,806 591 83 50,875 312 51,187
Net income of the
period
4,982 4,982 115 5,097
Other comprehensi
ve income
-2,418 207 -2,211 6 -2,205
Comprehensive
income
4,982 -2,418 207 2,771 121 2,892
Dividend -4,717 -4,717 0 -4,717
Sale of own shares 231 332 563 563
Payment to minorities 0 -140 -140
December 31, 2016 12,828 12,828 20,537 -407 18,071 -1,827 290 49,492 293 49,785
January 1, 2017 12,828 12,828 20,537 -407 18,071 -1,827 290 49,492 293 49,785
Net income of the
period
3,977 3,977 -606 3,371
Other comprehensi
ve income
-381 -20 -401 5 -396
Comprehensive
income
3,977 -381 -20 3,576 -601 2,975
Capital increase 182 182 1,789 1,971 0 1,971
Dividend -4,847 -4,847 0 -4,847
Payment to minorities -180 -180 -180
Sept. 30, 2017 13,010 13,010 22,326 -407 17,021 -2,208 270 50,012 -308 49,704

Consolidated statement of cash flows

January-September
2017 2016 2016
kEUR kEUR kEUR
Period net income 3,371 4,173 5,097
Adjustments to reconcile income from operations to net cash provided
by operating activities
– Depreciation on fixed assets 1,097 1,107 1,778
– Profit (-) and loss (+) on sale of securities -1,110 -504 -504
– Profit (-) / loss (+) on sale of fixed assets 12 40 8
– changes in Earn-Out liablities -2,013 0 -1,011
– Profit (-)/Loss(+) on sale of fixed asset investments -106 0 0
– Other non-cash income and expenses 84 350 458
Changes in operating assets and liabilities:
– Accounts receivable and other assets -1,165 -4,253 -440
– Customer advances -1,332 -809 -792
– Accounts payable and other liabilities 3,511 570 1,892
– Tax accruals and payables, deferred taxes 574 -496 -556
Cash flows provided by operating activities 2,923 178 5,930
Changes in other non-current assets -2 -27 -16
Investments in fixed assets -3,410 -1,039 -1,167
Purchases of marketable securities -5,542 -10,010 -12,151
Proceeds from sale of marketable securities 17,553 20,189 20,110
Changes from fixed asset investments 80 0 0
Acquisition of consolidated entities less liquid funds -7,221 -4,657 -4,655
Cash flows used in investing activities 1,458 4,456 2,121
dividend paid to minority shareholders -180 -140 -140
dividend paid to shareholders of SYZYGY AG -4,847 -4,717 -4,717
Cash flows from financing activities -5,027 -4,857 -4,857
Total -646 -223 3,194
Cash and cash equivalents at the beginning of the period 6,571 3,841 3,841
Exchange rate differences -376 -695 -464
Cash and cash equivalents at the end of the period 5,549 2,923 6,571

Notes to the Consolidated Financial Statements

Accounting

Pursuant to the provisions of section 37 x WpHG (German Securities Trading Act) in conjunction with Article 37 y para. 2 WpHG, the financial report of SYZYGY AG for the first nine months of 2017 comprises interim consolidated financial statements and an interim Group Management Report. The interim consolidated financial statements were prepared in accordance with the requirements of International Financial Reporting Standards (IFRS) for interim financial reporting as applicable within the European Union. The unaudited interim financial statements were prepared in compliance with IAS 34 and in accordance with DRS 16. Accordingly, the company elected to produce a short-form report, compared with the consolidated financial statements as at December 31, 2016. The Management Report was prepared in accordance with the applicable requirements of the WpHG.

The same accounting and consolidation principles were applied as described in the notes to the financial statements in the 2016 annual report. Individual items in the balance sheet and consolidated statement of comprehensive income are likewise presented using the same valuation principles as described and applied in the annual report for 2016. The financial figures and associated information must therefore be read in conjunction with the annual report on the consolidated financial statements for 2016.

According to Article 37 w para. 5 WpHG, the interim financial statement have not been audited.

Business activities of the SYZYGY Group

The SYZYGY Group is an international provider of creative, technological and media services for digital marketing.

SYZYGY AG acts as a management holding company that provides its subsidiaries with central services relating to strategy, design, planning, technology development, accounting, IT infrastructure and finance. SYZYGY AG also supports the subsidiaries in new business activities and generates sales from projects with third parties.

As operating entities, the subsidiaries are responsible for providing consultancy and other services. With branches in Bad Homburg v. d. H., Berlin, Frankfurt/Main, Hamburg, London, Munich, New York and Warsaw, they offer large corporations an integrated portfolio of solutions, from strategic consulting to project planning, concepts and design to technical realisation of brand platforms, business applications, websites, hosting, online campaigns and mobile apps. Online media services such as media planning, search engine marketing/ optimisation and affiliate programmes are also a major business area. In addition, SYZYGY helps clients meet customer experience and usability requirements and assists them at every stage of the user-centred design process. Digital illustrations, animations and gaming round off the range of services.

The Group's business focus is on the automotive, telecommunications/IT and consumer goods industries, as well as financial services.

Scope of consolidation and principles

As at September 30, 2017, the following subsidiaries were included in the consolidated financial statements of SYZYGY AG and fully consolidated:

  • Ars Thanea S.A., Warsaw, Poland (Ars Thanea for short)
  • Catbird Seat GmbH, Munich, Germany (Catbird Seat for short)
  • Hi-ReS! Berlin GmbH, Berlin, Germany (Hi-ReS! BER for short)
  • Hi-ReS! London Ltd, London, United Kingdom (Hi-ReS! LON for short)
  • SYZYGY Deutschland GmbH, Bad Homburg v. d. H., Germany (SYZYGY Deutschland for short)
  • SYZYGY Digital Marketing Inc., New York City, United States of America (SYZYGY NY for short)
  • SYZYGY Media GmbH, Hamburg, Germany (SYZYGY Media DE for short, formerly uniquedigital GmbH)
  • SYZYGY UK Ltd, London, United Kingdom (SYZYGY UK for short)
  • Unique Digital Marketing Ltd, London, United Kingdom (Unique Digital UK for short)
  • USEEDS° GmbH, Berlin, Germany (USEEDS for short)

In order to extend the range of services and strengthen especially the services in customer experience, SYZYGY AG acquired 51 per cent stake in Catbird Seat on June 1. Control of financial and corporate policy was transferred on June 1, 2017. According to IFRS 3.62 the acquisition led to an increase in liquid assets of kEUR 612, the acquisition of current assets of kEUR 1,560 and of non-current assets of kEUR 77. Liabilities totalling kEUR 2,077 were also acquired which resulted in an equity of kEUR 172.

Moreover, SYZYGY has agreed to the acquisition of further 19 per cent of shares of Catbird Seat in the first quarter of 2020, so that present ownership is given for the additional shares as well. The purchase price for those additional shares is based on Catbird Seat's performance in the years 2017 to 2019.

Furthermore, a reciprocal put/call option was agreed for the sale or acquisition of the outstanding 30 per cent of the shares in Catbird Seat. This option can be exercised from 2023 to 2027. The price of these additional shares depends on the future business performance of Catbird Seat in the years 2017 to 2022.

Because the instrument is structured as a reciprocal put/call option, SYZYGY expects that it is highly likely that it will be exercised by at least one party, based on current circumstances. As a result, this involves present ownership for SYZYGY with regard to these shares as well, with effect from the time of acquisition. Accordingly, first-time consolidation is being applied in the 2017 financial year, on the basis of a 100 per cent shareholding. The financial liabilities resulting from the anticipated exercise of the options have been recognised at fair value on the balance sheet date in the amount of kEUR 6,864 and reported in other non-current liabilities.

A difference of around kEUR 10,632 was allocated to the stated earnings before taxes for the order backlog (kEUR 70) and reverse deferred tax liabilities (kEUR 20). The residual difference is reported as goodwill of kEUR 10,584 in the Germany segment, denominated in EUR. This goodwill is not deductible for tax purposes. IFRS 3 stipulates that the final purchase price allocation must be concluded no later than one year after completion of the transaction and will be verified by the end of the fiscal year.

On September 25, 2017 SYZYGY AG acquired 70 per cent stake in diffferent GmbH in order to expand its range in service and, in particular, to expand its strategy and consulting services. The transfer of control also took place on September 25, 2017, whereby for reasons of simplification the inclusion in the consolidated financial statements will only take effect from October 1, 2017. The purchase price is equally divided into a cash and share component whereby the cash component was paid in September 2017. The purchase price part in shares is made out of the authorised capital, so that the shares can only be admitted to trading and transferred to the stock exchange in October 2017 after entry in the commercial register. Additional information on the purchase price allocation and balance sheet structure of diffferent GmbH will be published in the 2017 annual report.

Information on general consolidation principles is provided in the 2016 annual report from page 62 onwards.

Segment reporting

Application of IFRS 8 requires segment reporting in accordance with the Group's management approach. SYZYGY thus bases segment reporting on geographical lines.

As the holding company, SYZYGY AG mainly delivers services to the operating units and therefore needs to be considered separately as a provider of central functions. The UK segment consists of SYZYGY UK, Unique Digital UK and Hi-ReS! LON. The Germany segment comprises Catbird Seat, Hi-ReS! BER, SYZYGY Deutschland, SYZYGY Media DE and USEEDS. SYZYGY NY has formed a separate United States segment since 2015. Ars Thanea does not fulfil the size criteria to qualify as an independent geographical segment. For this reason it is presented under "Other segments".

All segments offer large corporations an integrated portfolio of corporate Internet solutions: from strategic consulting to project planning, concepts, design and technical realisation. SYZYGY's services are complemented by search engine marketing and online media planning.

The individual segments apply the same accounting principles as the consolidated entity.

The criteria primarily used by SYZYGY AG to assess the performance of the segments include sales and EBIT. Sales to third parties are allocated on the basis of the registered office of the company unit that makes the sale. Information about the geographical areas in relation to segment sales and non-current assets is provided in the segment summary below. Sales included in segment reporting consist of sales to external clients and intersegment sales. Transactions within segments, which are charged at market prices, were eliminated.

September 30, 2017 Germany UK US Other segments functions
Central
Consolidation Total
KEUR KEUR KEUR KEUR KEUR KEUR KEUR
Billings 50,864 36,289 26,728 2,602 3,046 -3,807 115,722
Media costs -22,827 -24,872 -22,650 0 0 0 -70,349
Sales 28,037 11,417 4,078 2,602 3,046 -3,807 45,373
of which internal sales 2,449 59 4 1,295 0 -3,807 0
Operating income (EBIT) 2,314 921 860 31 -737 0 3,389
Financial income 133 0 0 -4 1,720 -420 1,429
Earnings before tax (EBT) 2,447 921 860 27 983 -420 4,818
Assets 47,401 24,746 6,393 7,620 66,578 -62,362 90,376
of which non-current assets 32,690 9,061 251 6,689 1,105 0 49,796
of which goodwill 29,653 8,024 0 6,526 0 0 44,203
Investments 1,618 791 1 48 1,080 0 3,538
Depreciation and amortisation 824 128 72 59 14 0 1,097
Impairment on goodwill 0 0 0 0 0 0 0
Segment liabilities 8,921 11,577 4,969 104 17,661 -2,560 40,672
Employees as per balance sheet
date
354 126 15 71 23 0 589
September 30, 2016 Germany UK US Other segments functions
Central
Consolidation Total
KEUR KEUR KEUR KEUR KEUR KEUR KEUR
Billings 51,365 27,031 29,029 2,254 316 -2,311 107,684
Media costs -21,025 -16,260 -23,200 0 0 0 -60,485
Sales 30,340 10,771 5,829 2,254 316 -2,311 47,199
of which internal sales 861 480 0 970 0 -2,311 0
Operating income (EBIT) 4,503 1,406 624 414 -2,501 -99 4,347
Financial income 81 2 0 -9 4,089 -3,024 1,139
Earnings before tax (EBT) 4,584 1,408 624 405 1,588 -3,123 5,486
Assets 39,033 19,490 5,274 7,912 55,558 -52,844 74,423
of which non-current assets 17,247 8,653 369 6,681 40 0 32,990
of which goodwill 14,705 8,237 0 6,495 0 0 29,437
Investments 760 207 57 52 19 0 1,095
Depreciation and amortisation 771 169 74 80 13 0 1,107
Impairment on goodwill 0 0 0 0 0 0 0
Segment liabilities 8,487 7,574 4,515 471 7,843 -3,361 25,529
Employees as per balance sheet
date
336 125 14 75 21 0 571

Segment assets are equivalent to total assets plus the goodwill attributable to the respective segment, less receivables attributable to companies in the same segment.

Segment investments comprise investments in intangible assets and fixed assets.

Segment liabilities correspond to total liabilities excluding equity plus minority shares attributable to the respective segment, less liabilities attributable to companies in the same segment.

Other fixed assets, net

Investments in other intangible assets and property, plant and equipment primarily relate to leasehold improvements for the new office space in Berlin and Bad Homburg, which were acquired in August 2017, and in London, which will be occupied in the fourth quarter of 2017.

Financial investments

SYZYGY has participated in the next media accelerator 2 Beteiligungsgesellschaft mbH & Co. KG as a limited partner with a contribution of kEUR 200 to the share capital of KEUR 10,000. Of this amount, kEUR 40 was paid in 2017.

Share capital and additional paid-in capital

The share capital was increased from 12,828,450 shares by 181,576 shares to a total of 13,010,026 no-par-value bearer shares with a notional value of EUR 1.00.

The additional paid-in capital includes the premium over the nominal amount from the issue of shares by SYZYGY AG. As a result of the capital increase, the additional paid-in capital increased by kEUR 1,822 to kEUR 22,326. The new shares were used to pay part of the purchase price for Catbird Seat so that the capital increase will not be reflected in the cash flow statement.

Treasury stock

SYZYGY is authorised to resell or call in treasury shares or to offer treasury shares to third parties in the course of acquiring companies. Treasury shares do not entitle the Company to any dividend or voting rights. The extent of the share buyback is shown as a separate item to be deducted from equity.

On May 29, 2015, the Annual General Meeting authorised the Management Board to acquire a maximum of 10 per cent of the Company's outstanding shares until May 28, 2020. SYZYGY is authorised to resell or call in treasury shares, to offer them to employees of the Company as compensation, or to offer treasury shares to third parties in the course of acquiring companies. As at September 30, 2017, SYZYGY held 73,528 treasury shares at an average acquisition cost of EUR 5.54.

Directors' dealings

Current holdings of shares and transactions carried out in the period under review are disclosed in the following tables:

Management Board: Shares

Number of shares Lars Lehne Andrew P. Stevens Erwin Greiner Total
As at December 31, 2016 10,000 0 0 10,000
Purchases 0 0 0 0
Sales 0 0 0 0
As at September 30, 2017 10,000 0 0 10,000
Supervisory Board: Shares
Number of shares Ralf Hering Wilfried Beeck Rupert Day Total
As at December 31, 2016 0 10,000 0 10,000
Purchases 0 0 0 0
Sales 0 0 0 0
As at September 30, 2017 0 10,000 0 10,000
Management Board: Options
Number of shares Lars Lehne Andrew P. Stevens Erwin Greiner Total
As at December 31, 2016 0 0 10,000 10,000
Additions 0 0 0 0
Disposals 0 0 -10,000 -10,000
As at September 30, 2017 0 0 0 0

SYZYGY AG pays the difference between the exercise price and share price at the exercise date in cash instead of issuing new shares. Accordingly, the liabilities are recorded as accruals on a pro rata basis.

The members of the Supervisory Board do not hold any options.

Management Board: Phantom Stocks

Number of shares Lars Lehne Andrew P. Stevens Erwin Greiner Total
As at December 31, 2016 240,000 120,000 75,000 435,000
Purchases 0 0 0 0
Sales 0 -48,000 0 -48,000
As at September 30, 2017 240,000 72,000 75,000 387,000

The phantom stock programme was launched in 2015. Under this arrangement the eligible employee receives the difference between the share price on the date of granting and the share price on exercise of the phantom stocks as a special payment. 40 per cent of the phantom stocks granted (Tranche 1) are not exercisable until at least 2 years have elapsed and will lapse after 3 years at the latest, while 60 per cent of the phantom stocks granted (Tranche 2) are not exercisable until at least 3 years have elapsed and will lapse after 4 years at the latest. The maximum price increase is limited to 60 per cent for Tranche 1 and to 90 per cent in the case of Tranche 2.

The base price for the phantom stocks of Andrew P. Stevens and Erwin Greiner was set at EUR 9.00, for Lars Lehne at EUR 9.13.

Additional information is provided in the 2016 annual report from page 61 onwards.

Shareholder structure

As at September 30, 2017, the shareholders' structure has not changed compared to December 31, 2016. As at the reporting date, the total number of shares was 12,828,450.

The shareholders' structure of the Company at the reporting date was as follows:

in Thousand Shares per cent
WPP plc, St. Helier
(directly or indirectly)
6,643 51.06
Free Float 6,293 48.37
Treasury Stock 74 0.57
Total 13,010 100.0

Bad Homburg v. d. H., November 02, 2017

SYZYGY AG

The Management Board

Financial calendar 2017/2018

Bei allen Terminen Änderungen vorbehalten.

IMPRESS

HOREXSTRASSE 28 D-61352 BAD HOMBURG V.D.H. WWW.SYZYGY.NET

INVESTOR RELATIONS SUSAN WALLENBORN T +49 6172 9488–252 F +49 6172 9488–270 [email protected]

CHAIRMAN OF THE SUPERVISORY BOARD: RALF HERING MANAGEMENT BOARD: LARS LEHNE, ERWIN GREINER, ANDREW P. STEVENS

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