Quarterly Report • May 17, 2024
Quarterly Report
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EBIT increased to SEK 171 million (133) and the EBIT margin was 11.1 percent (9.4)
Cash flow from operating activities amounted to SEK 218 million (257)
Organic growth, quarter2 EBITDA margin, Organic growth, LTM2 EBITDA margin, +7.7% +23.3% +8.1% +24.3%
1Since no items affecting comparability were reported for 2024 or the preceding year, adjusted EBITDA corresponds with EBITDA, and the related margins also correspond with each other.
2Refer to the Group's financial targets on page 16.
| Q1 | Jan-Dec | |||||
|---|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | Δ% | 23/24 | 2023 | |
| Net sales | 1,521 | 1,411 | 7.8 | 6,016 | 5,905 | |
| Organic growth, %¹ | 7.7 | 17.5 | 8.1 | 10.3 | ||
| Gross margin, %¹ | 75.7 | 76.6 | 75.3 | 75.5 | ||
| EBITDA¹ | 358 | 318 | 12.7 | 1,481 | 1,440 | |
| EBITDA margin, %¹ | 23.3 | 22.3 | 24.3 | 24.1 | ||
| EBITA¹ | 205 | 171 | 20.3 | 884 | 850 | |
| EBITA margin, %¹ | 13.4 | 12.0 | 14.5 | 14.2 | ||
| EBIT | 171 | 133 | 28.1 | 733 | 696 | |
| EBIT margin, % | 11.1 | 9.4 | 12.0 | 11.6 | ||
| Profit after tax | 56 | 19 | 190.2 | 347 | 311 | |
| Earnings per share before and after dilution, SEK² | 0.38 | 0.13 | 192.8 | 2.34 | 2.08 | |
| Cash flow from operating activities | 218 | 257 | -15.2 | 1,111 | 1,150 | |
| Cash flow from operating activities/EBITDA, %¹ | 60.7 | 80.7 | 75.0 | 79.9 | ||
| Net debt/Adjusted EBITDA¹ | 1.86 | 2.35 | 1.86 | 1.89 |
¹For information on the calculation of these alternative performance measures, refer to pages 28-32. The ratio net debt/Adjusted EBITDA is calculated on a rolling 12-month basis for Q1. As there are no exceptional items in 2024 or the previous year, adjusted EBITDA is the same as EBITDA, along with corresponding margins.

²For information on the change in the number of shares and the average number of shares, refer to the section "Other financial information" on page 26-27.

Our strategy – based on the right types of establishments, focusing on Synsam Lifestyle, ensuring an efficient organisation, and having a high level of innovation and strong service offering – contributed to a strong first quarter in 2024, with increased profitability and good growth, in a market characterised by a challenging economic climate. Organic growth increased 8 percent in the first quarter of 2024 despite the negative impact of Easter, and the EBITDA margin and EBIT margin improved significantly. Our improved profitability was a clear result of the two cost and restructuring programmes that we launched previously and of Synsam's strong customer focus and innovative capacity.
Synsam's subscription business for spectacles, Synsam Lifestyle, is continuing to perform well, with an increase of approximately 25,000 customers in the active customer base in the first quarter. We also see that sales from subscription renewals are becoming increasingly important compared with revenue from new sales. With around 645,000 Synsam Lifestyle customers, we have a major advantage. These customers return every year to replace their frames, and thus extend their agreement, which is not the case with in-store sales. The churn rate was low in the first quarter and amounted to 2.33 percent. The subscription business provides added value for our customers, particularly during these times of economic uncertainty.
Synsam Group's contact lens subscription was also successful, with strong growth in the first quarter.
Synsam's goal is for the total number of subscription customers (those who either have a Lifestyle subscription or who only subscribe for contact lenses) to amount to one million by the end of 2025. As of 31 March 2024, this figure was about 774,000.
Our goal for 2024–2026 is to establish 90 new stores, and Synsam established nine new stores during the first quarter of 2024. Our new stores are quickly becoming profitable thanks to our strong concepts and our effective analyses and establishment methods. Through our focus on establishing a greater presence in smaller towns, we are also achieving very strong demand directly and benefitting from lower rents. In the second quarter of 2024, Synsam will establish between 12 and 14 new stores, including new hearing units. Upgrades and relocations are also an essential part of our establishment strategy.
In Sweden, Synsam further increased its market share with organic growth of 11 percent in the first quarter of 2024 and a significantly stronger EBITDA margin.
Synsam's strong growth in Finland continued in the first quarter, with stable EBITDA. The EBITDA margin was impacted to a certain degree by the establishment of new stores. Synsam has a successful concept that is appreciated by customers. This was the foundation for the strong organic
growth in Finland, where we are capturing significant market share.
Of the four segments, Norway experienced the largest negative effect due the fact that Easter fell in the first quarter of 2024, and its organic growth amounted to 4 percent. The cost programmes introduced in 2023 have had a positive effect, strengthening the EBITDA margin despite a lower gross margin in the first quarter of 2024 compared with the corresponding quarter last year.
Organic growth in Denmark was negative in the first quarter, in a deeply competitive and weaker consumer market. The Danish Credit Agreement Act was amended in the third quarter of 2023, which negatively impacted sales both directly and indirectly compared with the first quarter last year. As a result of the weaker sales trend combined with cost increases due to inflation, the EBITDA margin was lower. Measures have been taken and have started to have a positive impact in Denmark. These measures include the introduction of Lifestyle Cash, where the customer receives the benefits of the Lifestyle solution without making partial payments.
Optician capacity has been a limiting factor for growth and availability in our industry for a long time. The introduction of Synsam EyeView in Synsam's stores creates the prerequisites for further growth, increased availability and more satisfied customers. The success of this project has been
evident in the stores where the solution has been introduced, where it has been very positively received by our customers. In addition to full-scale implementation in Sweden and Norway, pilot tests are being carried out in Denmark and Finland. Synsam EyeView has been introduced in around 200 of our stores. Efforts to increase the proportion of EyeView examinations in these stores, and to expand Synsam EyeView to more stores, are continuing.

We achieve profitable growth through innovative and effective solutions and by meeting our customers' needs. Synsam further strengthened its position in the Nordic region during the first quarter and has significant potential for continued profitable growth.
Håkan Lundstedt President and CEO
Net sales increased 7.8 percent to SEK 1,521 million (1,411). Organic growth amounted to 7.7 percent (17.5) and like-for-like growth to 5.1 percent (14.0). Acquisitions impacted sales in the quarter by SEK 8 million (-), corresponding to 0.5 percentage points (-). Currency translation effects impacted net sales by SEK -7 million (17), corresponding to -0.5 percentage points (1.4).
The active customer base for Synsam Lifestyle subscriptions increased by about 25 000 customers during the quarter to approximately 645 000 customers (about 542 000), up 19 percent compared with the year-earlier period and up 4 percent since year-end 2023. Synsam Group's quarterly churn rate, Synsam Lifestyle is a measure used to express the share of customers who terminated their spectacles subscriptions. The churn rate for the first quarter was 2.33 percent (2.17). The annual churn rate for 2023 was 9.09 percent.
Net sales from spectacles subscriptions increased 11.6 percent to SEK 824 million (739), with the Sweden, Norway and Finland segments contributing to this increase.
Net sales from Synsam Group's contact lens subscriptions in the first quarter of 2024 increased to SEK 104 million (78), corresponding to 33 percent, with an active customer base of about 187 000 customers (around 146 000) on 31 March 2024, an increase of 28 percent.
Synsam Group's net sales online increased to SEK 41 million (32) for the first quarter, corresponding to 29 percent.
External net sales per segment and Other and central functions
| Jan-Dec | ||||
|---|---|---|---|---|
| Breakdown, MSEK | 2024 | 2023 | Δ% | 2023 |
| Synsam Sweden | 750 | 670 | 11.9 | 2,835 |
| Synsam Denmark | 292 | 298 | -2.1 | 1,181 |
| Synsam Norway | 287 | 284 | 1.0 | 1,175 |
| Synsam Finland | 154 | 125 | 22.7 | 590 |
| Other and central functions | 39 | 34 | 16.6 | 124 |
| Group, total | 1,521 | 1,411 | 7.8 | 5,905 |
| % | Sweden | Denmark | Norway | Finland | Group |
|---|---|---|---|---|---|
| Jan-Mar 2024 | 8.7 | -2.6 | 2.3 | 8.0 | 5.1 |
¹For information on the calculation of alternative performance measures, refer to pages 28-32.



| Q1 | |||
|---|---|---|---|
| 2024 | % | MSEK | |
| Organic growth | 7.7 | 109 | |
| Acquisitions | 0.5 | 8 | |
| Currency | -0.5 | -7 | |
| Franchise | 0.0 | 0 | |
| Total growth | 7.8 | 110 |
¹For information on the calculation of alternative performance measures, refer to pages 28-32.
EBITDA rose SEK 40 million to SEK 358 million (318), corresponding to an EBITDA margin of 23.3 percent (22.3). The increase in earnings was largely due to increased sales. Synsam's comprehensive offering including its attractive store concepts, own House Brands and Synsam Lifestyle subscriptions contributed positively to the increase in sales. Earnings were also positively impacted by phase one and two of the ongoing cost and restructuring programmes.
The gross margin for the first quarter was 75.7 percent (76.6), a result of increased financing fees that impacted the gross margin for Synsam Lifestyle, the mix effect of higher sales of contact lens subscriptions and online sales, and campaigns.
EBITA increased to SEK 205 million (171) and the EBITA margin was 13.4 percent (12.0). The increase in earnings was due to the same factors that impacted EBITDA. Amortisation for the quarter increased slightly as a result of a higher pace of greenfield expansion.
EBIT increased to SEK 171 million (133) as a result of the same factors that impacted EBITDA.
Profit before tax increased to SEK 77 million (45) and profit after tax increased to SEK 56 million (19).
Net financial items amounted to SEK -93 million (-89) for the first quarter. For further information about net financial items, refer to Note 3 Financial income and expenses on page 23.
The Group's tax expense totalled SEK -21 million (-25), corresponding to an effective tax rate of 28 percent (57). Non-deductible interest expense and non-capitalised loss carryforwards had a negative impact on tax in the quarter. The impact of non-capitalised loss carryforwards in the first quarter of 2024 was lower than in the corresponding period of the last year.



| Q1 | Jan-Dec | |||
|---|---|---|---|---|
| MSEK | 2024 | 2023 | Δ% | 2023 |
| EBITDA per segment | ||||
| Synsam Sweden | 257 | 196 | 30.7 | 895 |
| Synsam Denmark | 70 | 79 | -11.6 | 281 |
| Synsam Norway | 47 | 45 | 5.5 | 236 |
| Synsam Finland | 13 | 13 | -1.8 | 75 |
| Other and central functions | -28 | -15 | -83.2 | -46 |
| Total EBITDA | 358 | 318 | 12.7 | 1,440 |
| Depreciation of tangible non | ||||
| current assets | -153 | -147 | -591 | |
| Total EBITA | 205 | 171 | 20.3 | 850 |
| Amortisation of intangible non | ||||
| current assets | -35 | -38 | -154 | |
| EBIT | 171 | 133 | 28.1 | 696 |
| Net financial items | -93 | -89 | -281 | |
| Profit before tax | 77 | 45 | 73.4 | 415 |
| Income tax | -21 | -25 | -105 | |
| PROFIT FOR THE PERIOD | 56 | 19 | 190.2 | 311 |



Synsam Group's quarterly churn rate, Synsam Lifestyle is a measure used to express the share of customers who terminated their spectacles subscriptions. This measure is calculated as the number of customers in Synsam Group who terminated their Lifestyle subscriptions during the quarter divided by the active customer base in Synsam Group at the beginning of the quarter. For definitions, refer to page 34. The churn rate for the first quarter was 2.33 percent (2.17). The annual churn rate for 2023 was 9.09 percent (9.45).
Cash flow from operating activities amounted to SEK 218 million (257) for the first quarter. Income taxes paid totalled SEK -55 million (-69) for the quarter.
Investments in tangible and intangible non-current assets amounted to SEK 72 million (72) in the first quarter. Refer to "Other financial information" on page 26 and "Reconciliation of alternative performance measures" on pages 28–32. Businesses were acquired for a total of SEK 8 million (3); refer to the section "Acquisitions and establishments" and Note 4 Financial instruments.
Cash and cash equivalents totalled SEK 568 million (502) at the end of the period. Cash and cash equivalents at 31 December 2023 totalled SEK 582 million. Exchange rate differences in cash and cash equivalents amounted to SEK -10 million (-29). The existing bank loans, which were raised in connection with the Group's refinancing during the fourth quarter of 2021, are payable in full upon maturity and run for three and five years, respectively. No new bank loans were raised and no repayments took place during the first quarter. In the first quarter, own shares were repurchased for SEK 36 million (-).
Loans from financial institutions amounted to SEK 2,526 million (2,500), of which SEK 470 million (-) were current liabilities, compared with SEK 2,493 million on 31 December 2023, of which SEK 464 million were current liabilities. Unutilised credit lines amounted to SEK 940 million (940). Lease liabilities totalled SEK 787 million (906) on 31 March 2024, compared with SEK 762 million on 31 December 2023. Net debt totalled SEK 2,756 million (2,919) at the end of the period and SEK 2,720 million at the end of the year.
Share repurchases of SEK 36 million (-) took place during the quarter without impacting net debt since a corresponding amount was pledged and reversed in the calculation of net debt as of 31 December 2023. Currency effects on loans from financial institutions had a negative impact of SEK -31 million (-11) on net debt during the quarter.
If net debt had been calculated not taking IFRS 16 in account, it would have amounted to SEK 1,980 million (2,028) and to SEK 1,971 million at 31 December 2023.

During the first quarter, nine directly owned stores were opened, the operations of a former franchisee were acquired, two franchise stores were closed, one store merged with another store and one store was converted from the Synsam Outlet concept to a regular store.
Synsam Sweden opened four new stores during the quarter: Synsam Fagersta, Synsam Malung, Synsam Barkaby and Synsam Vara. The former franchise store Synsam Örnsköldsvik was purchased and became a wholly owned Synsam store during the quarter. One store merged with Synsam Odenplan, which at the same time was converted from the Synsam Outlet concept to a regular store. The franchise stores in Fagersta and Malung were closed.
In Synsam Norway, a new store opened in Porsgrunn during the first quarter.
In Synsam Finland, four new stores opened in Lahti, Vantaa, Salo and Kouvola.
In Other and central functions and in Synsam Denmark, there were no changes in the store portfolio during the first quarter.
The acquisition in the quarter had only a marginal impact on the Group's sales and earnings.
For information about the number of stores per segment, refer to pages 22 and 27.
The total number of stores at the end of the quarter was 553 (537), of which 526 (504) were directly owned stores.
Synsam has created an integrated omni-concept that weaves together Synsam's digital and physical sales and service channels to provide the best product and service offering and purchasing and service experience for customers.
1 Refer to page 16 for events after the end of the period.
Synsam Group comprises four segments: Sweden, Denmark, Norway and Finland. The segments include the sales derived from the various geographic markets, excluding sales that belong to Other and central functions, and the costs directly attributable to these sales. Certain costs are decided at the Group level and are therefore not included in the individual segments, including certain marketing expenses and other central activities and functions, such as the treasury, finance and IT functions.
These costs are recognised in Other and central functions.
Net sales from external customers come from sales of goods (primarily sales of spectacles, sunglasses and contact lenses) as well as eye examinations (services) and revenue from Synsam Lifestyle. Net sales in the segments are also specifically monitored for Synsam Lifestyle.

Synsam has a strong brand and market position in Sweden, which was further strengthened during the first quarter of 2024. This increase in sales was a result of Synsam's comprehensive offering including its attractive store concepts, own House Brands, digital solutions and Synsam Lifestyle subscriptions. An increase in the number of new stores and acquired franchise stores also contributed to growth.
The gross margin for the first quarter was in line with the previous year. The cost programmes introduced in 2023 have had a positive effect, and increased efficiency has resulted in lower operating expenses as a share of sales. This has been offset to a certain extent by the costs for securing short and long-term optician capacity, in which the implementation of Synsam EyeView was an important factor. Synsam EyeView has been introduced in about a third of
Synsam Sweden's stores. The EBITDA margin improved in the first quarter.
During the first quarter, the churn rate for Synsam Lifestyle amounted to 2.15 percent (1.95).
Net sales for the quarter increased 11.9 percent. Organic growth was 10.8 percent (19.4) and like-forlike growth was 8.7 percent (16.2). EBITDA rose to SEK 257 million (196).
| Growth | Q1 | ||
|---|---|---|---|
| 2024 | % | MSEK | |
| Organic growth | 10.8 | 72 | |
| Acquisitions | 1.1 | 8 | |
| Currency | - | - | |
| Franchise | 0.0 | 0 | |
| Total growth | 11.9 | 80 |
| Q1 | Apr-Mar | Jan-Dec | |||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | Δ% | 23/24 | 2023 |
| Net sales, Synsam Lifestyle | 452 | 378 | 1,659 | 1,586 | |
| Net sales, other | 298 | 292 | 1,256 | 1,250 | |
| Net sales, external | 750 | 670 | 11.9 | 2,915 | 2,835 |
| Organic growth, % | 10.8 | 19.4 | 9.6 | 11.5 | |
| Gross profit | 588 | 525 | 11.9 | 2,256 | 2,194 |
| Gross margin, % | 78.0 | 78.0 | 77.0 | 77.0 | |
| EBITDA | 257 | 196 | 30.7 | 956 | 895 |
| EBITDA margin, % | 34.1 | 29.2 | 32.7 | 31.5 | |
| Number of stores/of which, directly owned | 251 / 228 | 245 / 217 | 251 / 228 | 250 / 224 |


Directly owned Franchise
Organic growth remained negative in the first quarter, in a deeply competitive and weaker consumer market. The Danish Credit Agreement Act was amended on 1 July 2023, impacting credit rating assessments for customers of the Danish Lifestyle offering, which has negatively impacted sales both directly and indirectly since the second half of 2023.
The gross margin for the first quarter was slightly lower than in the preceding year as a result of more intense competition. As a result of the weaker sales trend combined with cost increases due to inflation, the EBITDA margin was lower in the first quarter of 2024 compared with the year-earlier period. Measures have been taken and are expected to have an effect over both the short and long term, such as the introduction of Lifestyle Cash in the second half of 2023, where the customer receives the benefits of the Lifestyle solution without making partial payments. Lifestyle Cash has been well received by the Danish market, and 3 percent of the Group's Lifestyle sales in Q1 2024 came from Lifestyle Cash.
A pilot test of Synsam EyeView in Denmark, which commenced in 2023, was expanded in the first quarter.
During the first quarter, the churn rate for Synsam Lifestyle amounted to 3.30 percent (3.09).
Net sales for the quarter decreased -2.1 percent. Organic growth was -2.6 percent (8.6) and like-for-like growth was -2.6 percent (8.3). DKK currency effects had a positive impact of SEK 2 million (19) on net sales in the quarter. EBITDA for the quarter amounted to SEK 70 million (79).
| Growth | Q1 | ||
|---|---|---|---|
| 2024 | % | MSEK | |
| Organic growth | -2.6 | -8 | |
| Acquisitions | - | - | |
| Currency | 0.5 | 2 | |
| Franchise | 0.0 | 0 | |
| Total growth | -2.1 | -6 |
| Apr-Mar | Jan-Dec | ||||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | Δ% | 23/24 | 2023 |
| Net sales, Synsam Lifestyle | 141 | 152 | 547 | 558 | |
| Net sales, other | 151 | 146 | 627 | 623 | |
| Net sales, external | 292 | 298 | -2.1 | 1,175 | 1,181 |
| Organic growth, % | -2.6 | 8.6 | -2.4 | 0.3 | |
| Gross profit | 225 | 230 | -2.1 | 888 | 892 |
| Gross margin, % | 77.0 | 77.3 | 75.4 | 75.5 | |
| EBITDA | 70 | 79 | -11.6 | 271 | 281 |
| EBITDA margin, % | 23.9 | 26.5 | 23.1 | 23.7 | |
| Number of stores/of which, directly owned | 114 / 112 | 116 / 113 | 114 / 112 | 114 / 112 |

■Directly owned ■Franchise
Organic growth was lower in the first quarter of 2024 than in the corresponding quarter last year, partly due to the fact that Easter fell in March this year, which had a negative impact on sales during most of the Easter week.
The cost programmes introduced in 2023 have had a positive effect and increased efficiency has resulted in lower operating expenses as a share of sales, which strengthened the EBITDA margin despite a lower gross margin in the first quarter of 2024 compared with the corresponding quarter last year. The introduction of Synsam EyeView is continuing, with the aim to strengthen growth through increased optician capacity. Synsam EyeView has been introduced in the majority of Synsam Norway's stores.
During the first quarter, the churn rate for Synsam Lifestyle amounted to 2.31 percent (2.15).
Net sales for the quarter increased 1.0 percent. Organic growth amounted to 4.2 percent (14.1) and like-for-like growth to 2.3 percent (10.4). NOK currency effects had a negative impact of SEK -9 million (-10) on net sales in the quarter. EBITDA rose to SEK 47 million (45).
| Growth | Q1 | ||
|---|---|---|---|
| 2024 | % | MSEK | |
| Organic growth | 4.2 | 12 | |
| Acquisitions | - | - | |
| Currency | -3.3 | -9 | |
| Franchise | 0.0 | 0 | |
| Total growth | 1.0 | 3 |
| Q1 | Apr-Mar | Jan-Dec | |||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | Δ% | 23/24 | 2023 |
| Net sales, Synsam Lifestyle | 143 | 135 | 554 | 546 | |
| Net sales, other | 144 | 149 | 624 | 629 | |
| Net sales, external | 287 | 284 | 1.0 | 1,177 | 1,175 |
| Organic growth, % | 4.2 | 14.1 | 6.6 | 8.9 | |
| Gross profit | 211 | 215 | -2.1 | 857 | 861 |
| Gross margin, % | 73.6 | 75.6 | 72.6 | 73.1 | |
| EBITDA | 47 | 45 | 5.5 | 239 | 236 |
| EBITDA margin, % | 16.5 | 15.7 | 20.2 | 20.1 | |
| Number of stores/of which, directly owned | 121 / 119 | 118 / 116 | 121 / 119 | 120 / 118 |


Finland continued to experience very strong growth during the first quarter and captured significant market share. This increase in sales was a result of Synsam's comprehensive offering including its attractive store concepts, own House Brands, digital solutions and Synsam Lifestyle subscriptions.
Store expansion through new establishments in 2023 and the first quarter of 2024 has led to a higher cost base, resulting in a lower EBITDA margin compared with last year. Four new stores were opened in Finland during the first quarter. The gross margin was stable during the first quarter of 2024 compared with the same quarter last year.
During the first quarter, the churn rate for Synsam Lifestyle amounted to 1.61 percent (1.66).
Net sales for the quarter increased 22.7 percent. Organic growth was 21.8 percent (44.5). Like-for-like growth in the quarter was 8.0 percent (28.0). EUR currency effects had a positive impact of SEK 1 million (8) on net sales in the quarter. EBITDA amounted to SEK 13 million (13).
| Growth | Q1 | ||
|---|---|---|---|
| 2024 | % | MSEK | |
| Organic growth | 21.8 | 27 | |
| Acquisitions | - | - | |
| Currency | 0.9 | 1 | |
| Franchise | - | - | |
| Total growth | 22.7 | 28 |
| Q1 | Apr-Mar | Jan-Dec | |||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | Δ% | 23/24 | 2023 |
| Net sales, Synsam Lifestyle | 78 | 62 | 306 | 290 | |
| Net sales, other | 76 | 64 | 312 | 299 | |
| Net sales, external | 154 | 125 | 22.7 | 618 | 590 |
| Organic growth, % | 21.8 | 44.5 | 33.3 | 39.1 | |
| Gross profit | 108 | 88 | 22.6 | 428 | 408 |
| Gross margin, % | 70.4 | 70.4 | 69.2 | 69.1 | |
| EBITDA | 13 | 13 | -1.8 | 74 | 75 |
| EBITDA margin, % | 8.3 | 10.4 | 12.0 | 12.6 | |
| Number of stores/of which, directly owned | 59 / 59 | 51 / 51 | 59 / 59 | 55 / 55 |


Directly owned Franchise
The company has reviewed and assessed its operational and financial risks as well as uncertainties, which are presented in the 2023 Annual Report. For a complete report on the risks deemed to impact the Group, refer to the 2023 Annual Report.
Synsam has no direct or indirect exposure to Russia or Ukraine. Nor is the ongoing Red Sea conflict having a direct impact on Synsam. Aside from the impact these conflicts have had on the business environment in general, they have not had any material financial impact on Synsam. Synsam is monitoring the geopolitical and international security situation.
The rising inflation around the world has impacted Synsam in the form of higher costs. Synsam is continuing to take action to ensure profitability.
Synsam AB (publ), corporate identity number 556946-3358, is the Parent Company of the Group. The Parent Company's operations comprise the ownership and management of shares in subsidiaries and certain management activities. The Parent Company's revenue for the first quarter amounted to SEK 5 million (3). The Parent Company posted a loss after net financial items of SEK -85 million (-34) for the quarter. Net financial items in the first quarter of 2024 were negatively impacted by exchange-rate effects of SEK 33 million (positively: 4).
External net sales for Other and central functions primarily comprise sales in the Ai webshop, Synsam Hearing stores, sales of goods from the central warehouse to Synsam's franchise stores and a central component of sales for Synsam Lifestyle. External net sales for Other and central functions amounted to SEK 39 million (34) for the first quarter.
EBITDA for Other and central functions totalled SEK -28 million (-15) for the quarter. The decline in EBITDA in Other and central functions for the quarter was mainly driven by a lower gross margin on internal sales and slightly increased costs for long-term incentive programmes (LTIPs). Internal inventory gains for the central warehouse and the production unit are recognised in Other and central functions and also had a negative impact of SEK -11 million (-13) on EBITDA for the quarter.

The average number of full-time equivalent employees during the quarter was 3,521, of whom 2,868 were women (3,309, of whom 2,678 were women). The corresponding figure for full-year 2023 was 3,413, of whom 2,776 were women.
• Synsam's Annual General Meeting was held on 26 April 2024. The Annual General Meeting resolved to reelect Peter Törnquist, Håkan Lundstedt, Kenneth Bengtsson, Ann Hellenius, Terje List, Gustaf Martin-Löf, Christoffer Sjøqvist and Anna Omstedt, and to elect Petra Axdorff as a new Board member. Helena Johnson had declined reelection. Peter Törnquist was also reelected as Chairman of the Board, and Deloitte AB was reelected as auditor for the period until the end of the next Annual General Meeting.
A dividend of SEK 1.80 per share was also approved. The Annual General Meeting also resolved to introduce a new long-term incentive programme (LTIP 2024) for the company's Group management and other selected key individuals, as per the Board's proposal.
Stockholm, 17 May 2024 Synsam AB (publ) 556946-3358
President and CEO
This report has not been reviewed by the company's auditors.

| Q1 | ||||
|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | |
| Net sales | 1,521 | 1,411 | 5,905 | |
| Other operating income | 15 | 14 | 79 | |
| Total revenue | 1,536 | 1,425 | 5,985 | |
| Goods for resale | -369 | -331 | -1,447 | |
| Other external expenses | -174 | -176 | -682 | |
| Personnel costs | -634 | -600 | -2,415 | |
| EBITDA | 358 | 318 | 1,440 | |
| Depreciation of tangible | ||||
| non-current assets | -153 | -147 | -591 | |
| EBITA | 205 | 171 | 850 | |
| Amortisation of intangible | ||||
| non-current assets | -35 | -38 | -154 | |
| EBIT | 171 | 133 | 696 | |
| Financial income | 79 | 60 | 273 | |
| Financial expenses | -172 | -149 | -554 | |
| Profit before tax | 77 | 45 | 415 | |
| Income tax | -21 | -25 | -105 | |
| PROFIT FOR THE PERIOD | 56 | 19 | 311 | |
| Other comprehensive income | ||||
| Items that have been or may be | ||||
| reclassified to profit/loss for the period: | ||||
| -Translation differences for the period, | ||||
| foreign subsidiaries | 36 | -49 | -95 | |
| COMPREHENSIVE INCOME FOR THE PERIOD | 92 | -30 | 215 | |
| Profit/loss for the period attributable to Parent Company shareholders | 56 | 19 | 311 | |
| Comprehensive income for the period attributable to Parent Company shareholders | 92 | -30 | 215 | |
| Earnings per share before and after dilution, SEK¹ | 0.38 | 0.13 | 2.08 |
¹For information on the change in the number of shares and the average number of shares during the quarter and full year, refer to the section "Performance measures" on page 26-27.
| 31 Mar | |||||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | ||
| ASSETS | |||||
| Intangible non-current assets | 4,581 | 4,647 | 4,541 | ||
| Tangible non-current assets | 695 | 703 | 680 | ||
| Right-of-use assets | 812 | 875 | 779 | ||
| Financial non-current assets | 35 | 30 | 32 | ||
| Deferred tax assets | 76 | 61 | 72 | ||
| Total non-current assets | 6,199 | 6,316 | 6,104 | ||
| Inventories | 773 | 676 | 707 | ||
| Accounts receivable | 561 | 539 | 486 | ||
| Current receivables | 206 | 203 | 158 | ||
| Cash and cash equivalents | 568 | 502 | 582 | ||
| Total current assets | 2,108 | 1,920 | 1,932 | ||
| TOTAL ASSETS | 8,307 | 8,235 | 8,036 | ||
| EQUITY AND LIABILITIES | |||||
| Equity¹ | 2,577 | 2,556 | 2,516 | ||
| Non-current loans from financial institutions | 2,056 | 2,500 | 2,029 | ||
| Non-current lease liabilities | 440 | 576 | 440 | ||
| Other non-current liabilities, interest-bearing | 46 | 42 | 44 | ||
| Deferred tax liabilities | 512 | 504 | 513 | ||
| Non-current liabilities, non interest-bearing | 7 | 7 | 6 | ||
| Total non-current liabilities | 3,060 | 3,629 | 3,032 | ||
| Current loans from financial institutions | 470 | - | 464 | ||
| Current lease liabilities | 348 | 330 | 322 | ||
| Other current liabilities, interest-bearing | 0 | 1 | 0 | ||
| Accounts payable | 966 | 943 | 892 | ||
| Other current liabilities, non-interest-bearing | 886 | 777 | 811 | ||
| Total current liabilities | 2,670 | 2,051 | 2,489 | ||
| TOTAL EQUITY AND LIABILITIES | 8,307 | 8,235 | 8,036 |
| 31 Mar | |||||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | ||
| Equity at beginning of year | 2,516 | 2,584 | 2,584 | ||
| Dividends | - | - | -253 | ||
| Share savings program | 5 | 2 | 11 | ||
| Repurchase of own shares | -36 | - | -30 | ||
| Recalculation IFRS 16 | - | - | -12 | ||
| Comprehensive income for the period | 92 | -30 | 215 | ||
| EQUITY AT END OF PERIOD¹ | 2,577 | 2,556 | 2,516 |
¹At the end of the reporting period on 31 March 2024, the share capital amounted to SEK 1 million (1), additional paid-in capital to SEK 4,306 million (4,306), the translation reserve to SEK 131 million (142) and retained losses including the results for the period to SEK -1,861 million (-1,893). Equity is entirely attributable to Parent Company shareholders.
| Q1 | Jan-Dec | ||
|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 |
| Operating activities | |||
| Profit before tax | 77 | 45 | 415 |
| Adjustments for other non-cash items | 34 | 70 | 60 |
| Depreciation and amortisation | 188 | 185 | 744 |
| Income taxes paid | -55 | -69 | -144 |
| Cash flow from operating activities | |||
| before changes in working capital | 245 | 231 | 1,076 |
| Cash flow from changes in working capital: | |||
| Change in inventories | -56 | -82 | -118 |
| Change in operating receivables | -118 | -206 | -53 |
| Change in operating liabilities | 147 | 315 | 246 |
| Increased (-) / Decreased (+) funds tied up in working capital | -27 | 26 | 74 |
| Cash flow from | |||
| operating activities | 218 | 257 | 1,150 |
| Investments in intangible non-current assets | -9 | -8 | -32 |
| Investments in tangible non-current assets | -63 | -64 | -216 |
| Other investing activities | -10 | -5 | -23 |
| Cash flow from | |||
| investing activities | -82 | -77 | -270 |
| Repurchase of own shares | -36 | - | -30 |
| Amortisation of leasing liabilities | -105 | -92 | -429 |
| Dividends | - | - | -253 |
| Cash flow from | |||
| financing activities | -140 | -92 | -712 |
| CASH FLOW FOR THE PERIOD | -4 | 87 | 168 |
| CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD | 582 | 444 | 444 |
| Exchange rate differences in cash and cash equivalents | -10 | -29 | -30 |
| CASH AND CASH EQUIVALENTS AT END OF PERIOD | 568 | 502 | 582 |
| Q1 | |||
|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 |
| Operating income | 5 | 3 | 16 |
| Operating expenses | -11 | -7 | -35 |
| EBIT | -6 | -4 | -19 |
| Financial items | -79 | -30 | -147 |
| Loss after financial items | -85 | -34 | -166 |
| Appropriations | - | - | 21 |
| Loss before tax | -85 | -34 | -145 |
| Income tax | - | - | -4 |
| LOSS FOR THE PERIOD | -85 | -34 | -149 |
| Q1 | Jan-Dec | |||
|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | |
| Loss for the period | -85 | -34 | -149 | |
| COMPREHENSIVE INCOME FOR THE PERIOD | -85 | -34 | -149 |
| 31 Mar | |||||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | ||
| ASSETS | |||||
| Financial non-current assets | 6,927 | 6,927 | 6,927 | ||
| Current receivables | 52 | 109 | 48 | ||
| Cash and cash equivalents | 0 | 0 | 37 | ||
| TOTAL ASSETS | 6,979 | 7,036 | 7,012 | ||
| EQUITY AND LIABILITIES | |||||
| Restricted equity | 1 | 1 | 1 | ||
| Non-restricted equity | 3,367 | 3,870 | 3,483 | ||
| Total equity | 3,368 | 3,871 | 3,484 | ||
| Untaxed reserves | 9 | 3 | 9 | ||
| Non-current liabilities | 2,461 | 2,888 | 2,429 | ||
| Other current liabilities | 1,130 | 263 | 1,074 | ||
| Accrued expenses and deferred income | 11 | 12 | 16 | ||
| TOTAL EQUITY AND LIABILITIES | 6,979 | 7,036 | 7,012 |
Synsam Group applies the International Financial Reporting Standards (IFRS) adopted by the EU. This interim report has been prepared pursuant to IFRS, applying IAS 34 Interim Financial Reporting. The same accounting policies and calculation methods that were used for the 2023 Annual Report have been applied. No new standards, changes or interpretations of existing standards applied from 1 January 2024 are assessed to have had any material impact on the Group's earnings or financial position.
This interim report consists of pages 1–36 and should be read in its entirety. Disclosures according to IAS 34.16A are also presented in other sections of this interim report in addition to the financial statements and associated notes.
The Parent Company prepares its accounts in accordance with the Swedish Annual Accounts Act and RFR 2 and applies the same accounting policies and valuation methods as in the most recent Annual Report. The Parent Company does not apply IFRS 16 Leases in accordance with the exception in RFR 2.
Synsam Group comprises four segments: Sweden, Denmark, Norway and Finland. The segments include the sales derived from the various geographic markets, excluding sales that belong to Other and central functions, and the costs directly attributable to these sales. Certain costs are decided at the Group level and are therefore not included in the individual segments, including certain marketing expenses and other central
activities and functions, such as the treasury, finance and IT functions. These costs are recognised in Other and central functions. Net sales from external customers come from sales of goods (primarily sales of spectacles, sunglasses and contact lenses) as well as eye examinations (services) and revenue from Synsam Lifestyle. Net sales in the segments are also specifically monitored for Synsam Lifestyle.
| 2024 | 2023 | 2022 | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| MSEK | Q1 | FY | Q4 | Q3 | Q2 | Q1 | FY | Q4 | Q3 | Q2 | Q1 |
| NET SALES | |||||||||||
| Synsam Sweden | 750 | 2,835 | 739 | 676 | 751 | 670 | 2,534 | 682 | 610 | 681 | 561 |
| Synsam Denmark | 292 | 1,181 | 277 | 284 | 322 | 298 | 1,093 | 267 | 283 | 286 | 257 |
| Synsam Norway | 287 | 1,175 | 276 | 308 | 307 | 284 | 1,128 | 284 | 292 | 295 | 257 |
| Synsam Finland | 154 | 590 | 154 | 155 | 156 | 125 | 393 | 108 | 104 | 100 | 81 |
| Other and central | |||||||||||
| functions | 39 | 124 | 33 | 27 | 30 | 34 | 129 | 33 | 30 | 36 | 30 |
| GROUP | 1,521 | 5,905 | 1,479 | 1,450 | 1,566 | 1,411 | 5,277 | 1,373 | 1,319 | 1,399 | 1,186 |
| Of which, Synsam | |||||||||||
| Lifestyle | |||||||||||
| Synsam Sweden | 452 | 1,586 | 435 | 370 | 403 | 378 | 1,374 | 396 | 321 | 359 | 298 |
| Synsam Denmark | 141 | 558 | 123 | 133 | 150 | 152 | 495 | 126 | 125 | 125 | 118 |
| Synsam Norway | 143 | 546 | 139 | 142 | 130 | 135 | 507 | 143 | 131 | 121 | 111 |
| Synsam Finland | 78 | 290 | 80 | 79 | 70 | 62 | 187 | 55 | 52 | 43 | 37 |
| Other and central | |||||||||||
| functions | 12 | 28 | 4 | 4 | 8 | 12 | 52 | 6 | 12 | 18 | 16 |
| GROUP | 824 | 3,008 | 780 | 729 | 760 | 739 | 2,614 | 728 | 641 | 666 | 580 |
| EBITDA Synsam Sweden |
257 | 895 | 252 | 223 | 224 | 196 | 758 | 213 | 191 | 202 | 152 |
| Synsam Denmark | 70 | 281 | 51 | 69 | 81 | 79 | 277 | 58 | 80 | 78 | 61 |
| Synsam Norway | 47 | 236 | 48 | 61 | 83 | 45 | 239 | 53 | 55 | 79 | 52 |
| Synsam Finland | 13 | 75 | 14 | 25 | 22 | 13 | 35 | 5 | 14 | 8 | 8 |
| Other and central | |||||||||||
| functions | -28 | -46 | -18 | -5 | -8 | -15 | -92 | -56 | -38 | -20 | 21 |
| Total EBITDA | 358 | 1,440 | 348 | 373 | 401 | 318 | 1,217 | 273 | 303 | 347 | 293 |
| Depreciation and | |||||||||||
| amortisation of tangible | |||||||||||
| and intangible non-current | |||||||||||
| assets | -188 | -744 | -187 | -190 | -183 | -185 | -665 | -183 | -170 | -159 | -152 |
| EBIT | 171 | 696 | 161 | 184 | 218 | 133 | 552 | 90 | 133 | 188 | 142 |
| Net financial items | -93 | -281 | -69 | -68 | -55 | -89 | -137 | -31 | -34 | -59 | -13 |
| Profit before tax | 77 | 415 | 92 | 115 | 164 | 45 | 415 | 59 | 98 | 129 | 129 |
| 2024 | 2023 | 2022 | |||||||||
| MSEK | Q1 | FY | Q4 | Q3 | Q2 | Q1 | FY | Q4 | Q3 | Q2 | Q1 |
| EBITDA margin, % | |||||||||||
| Synsam Sweden | 34.1 | 31.5 | 34.1 | 32.8 | 29.7 | 29.2 | 29.8 | 31.2 | 31.2 | 29.5 | 26.9 |
| Synsam Denmark | 23.9 | 23.7 | 18.3 | 24.5 | 25.1 | 26.5 | 25.3 | 21.8 | 28.2 | 27.1 | 23.7 |
| Synsam Norway | 16.5 | 20.1 | 17.4 | 19.6 | 26.9 | 15.7 | 21.1 | 18.5 | 18.9 | 26.7 | 20.0 |
| Synsam Finland | 8.3 | 12.6 | 9.2 | 16.4 | 14.0 | 10.4 | 8.9 | 4.8 | 13.4 | 8.3 | 9.5 |
| GROUP | 23.3 | 24.1 | 23.2 | 25.2 | 25.3 | 22.3 | 22.8 | 19.6 | 22.7 | 24.5 | 24.4 |
| Number of stores per quarter, Group |
|||||||||||
| Directly owned stores | 526 | 517 | 511 | 504 | 504 | 503 | 487 | 487 | 476 | ||
| Franchise stores | 27 | 30 | 31 | 32 | 33 | 33 | 33 | 33 | 33 | ||
| Total | 553 | 547 | 542 | 536 | 537 | 536 | 520 | 520 | 509 | ||
For further information about the segments, refer to pages 10-14.
| Q1 | ||||
|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | |
| Financial income | ||||
| Interest income, Synsam Lifestyle Leasing | 71 | 57 | 249 | |
| Interest income, other external | 9 | 4 | 25 | |
| Total | 79 | 60 | 273 | |
| Financial expenses | ||||
| Exchange rate losses¹ | -19 | -25 | -2 | |
| Interest and borrowing expenses, credit institutions | -41 | -29 | -149 | |
| Credit expenses, Synsam Lifestyle Leasing | -99 | -80 | -352 | |
| Interest expenses, IFRS 16 Leases | -10 | -11 | -38 | |
| Other financial expenses | -3 | -3 | -14 | |
| Total | -172 | -149 | -554 | |
| Net financial items | -93 | -89 | -281 |
¹The group's currency exchange differences regarding accounts receivable and accounts payable are reported in the financial net.
Disclosures on financial instruments measured at fair value
The Synsam Group's financial instruments are recognised and measured at amortised cost or at fair value through profit or loss. Measurement at fair value takes place by dividing the measurements into three levels, which are described in Note 16 of the 2023 Annual Report. The company's financial instruments measured at fair value are included in Level 3 and pertain to contingent considerations. At the end of the quarter, contingent considerations amounted to SEK 0 million (-1) and pertained to acquisitions that took place during 2021.
The main methods and assumptions used to determine the fair value of the financial instruments are described in Note 16 of the 2023 Annual Report.
The existing financial instruments are of the same character as those described in the 2023 Annual Report. The fair value of financial instruments essentially corresponds to the carrying amount since they either have short maturities or, in the case of financial instruments with longer maturities, variable interest or other terms that enable the repayment of liabilities without additional fees. No hedge accounting is applied. The carrying amount of accounts receivable, other receivables, cash and cash equivalents, accounts payable and other liabilities constitutes a reasonable approximation of the fair value.
| 31 Mar | |||||
|---|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | ||
| CONTINGENT CONSIDERATION | |||||
| Opening balance | 0 | 3 | 3 | ||
| Settled liabilities | - | -3 | -3 | ||
| Reversals | - | - | 0 | ||
| TOTAL | 0 | 1 | 0 |
MSEK Amortised cost Fair value through profit or loss Fair value through other comprehensive income Total carrying amount FINANCIAL ASSETS Financial non-current assets 35 35 Accounts receivable 561 561 Receivables for goods delivered but not invoiced 25 25 Cash and cash equivalents 568 568 TOTAL 1,189 - - 1,189 FINANCIAL LIABILITIES Interest-bearing non-current liabilities¹ 2,495 2,495 Interest-bearing current liabilities¹ 818 818 Non-interest-bearing current liabilities 966 - 966 TOTAL 4,279 - - 4,279
MSEK Amortised cost Fair value through profit or loss Fair value through other comprehensive income Total carrying amount FINANCIAL ASSETS Financial non-current assets 30 30 Accounts receivable 539 539 Receivables for goods delivered but not invoiced 17 17 Cash and cash equivalents 502 502 TOTAL 1,087 - - 1,087 FINANCIAL LIABILITIES Interest-bearing non-current liabilities¹ 3,076 3,076 Non-interest-bearing current liabilities - 1 1 Interest-bearing current liabilities¹ 331 331 Non-interest-bearing current liabilities 943 943 TOTAL 4,350 1 - 4,351
| Fair value through | ||||
|---|---|---|---|---|
| Fair value through | other comprehensive |
Total carrying | ||
| MSEK | Amortised cost | profit or loss | income | amount |
| FINANCIAL ASSETS | ||||
| Financial non-current assets | 32 | 32 | ||
| Accounts receivable | 486 | 486 | ||
| Receivables for goods delivered but not invoiced | 23 | 23 | ||
| Cash and cash equivalents | 582 | 582 | ||
| TOTAL | 1,123 | - | - | 1,123 |
| FINANCIAL LIABILITIES | ||||
| Interest-bearing non-current liabilities¹ | 2,469 | 2,469 | ||
| Interest-bearing current liabilities¹ | 786 | 786 | ||
| Non-interest-bearing current liabilities | 892 | 0 | 893 | |
| TOTAL | 4,147 | 0 | - | 4,147 |
¹Includes SEK 762 million lease liabilities that are recognised in accordance with IFRS 16 Leases and not in accordance with IFRS 9 Financial Instruments. Recognised as financial liability.

¹Includes SEK 787 million lease liabilities that are recognised in accordance with IFRS 16 Leases and not in accordance with IFRS 9 Financial Instruments. Recognised as financial liability.
¹Includes SEK 906 million lease liabilities that are recognised in accordance with IFRS 16 Leases and not in accordance with IFRS 9 Financial Instruments. Recognised as financial liability.
The nature and scope of the related-party transactions that took place during the period are in line with the description in the 2023 Annual Report.
For information on events after the end of the period, refer to page 16.
For information on acquisitions and establishments during the period, refer to page 9.
One of the subsidiaries in the Group has an ongoing tax dispute with the Swedish Tax Agency related to the deductibility of intra-Group interest for the 2014 and 2015 income-tax returns. At the end of the first quarter of 2024, a provision corresponding to the reconsideration decision was reserved for a total of SEK 52.8 million, plus penalty interest. The legal process is ongoing, and Synsam's assessment is that the provision is sufficient to fully cover the dispute and the remaining risk pertains to a possible liquidity flow in the event that the subsidiary loses the tax dispute.
The Group is also engaged in a tax dispute in Finland regarding VAT and arrears of an amount totalling approximately SEK 2.8 million for the tax years 2015 and 2016. The Finnish subsidiary appealed the Finnish tax authority's decision to the administrative court, but the appeal was rejected on 9 June 2021.
An application for leave to appeal as well as the appeal was then submitted to the Supreme Administrative Court of Finland on 5 August 2021. In November 2022, the Supreme Administrative Court of Finland handed down a judgement, leading the Tax Agency to submit questions to Synsam in December 2022 that the company was asked to answer. Synsam submitted its answers to the Tax Agency in January 2023. In March 2023, Synsam received a proposed decision from the Tax Agency in which Synsam received a certain degree of support for its reasoning. Synsam submitted its answers to the Tax Agency in May 2023. Also in May, Synsam received a decision from the Tax Agency that did not differ from the proposed decision. The decision led to a decline in exposure for the second quarter of 2023. In July 2023, Synsam submitted an appeal of the decision to the Tax Agency. The Group has made a provision of SEK 2.2 million in the accounts for 2015 and 2016, including interest on overdue payments.
In addition, the Group has made a provision of SEK 0.8 million in the accounts for 2017 and onwards, including interest on overdue payments. The Finnish subsidiary has adjusted its VAT reporting for 2017 and the following years according to the Group's interpretation of the tax authority's new guidelines on the matter pertaining to the VAT audit of the 2015 and 2016 financial years. The subsidiary's adjustment is in line with the position advocated for by the vision and eye health sector organisation in Finland (NÄE ry). If the subsidiary were to adjust its VAT reporting for 2017 and the following years according to the tax authority's interpretation of these guidelines, for example due to a disadvantageous outcome in the aforementioned tax dispute in Finland, this could have a negative effect of SEK 1.1 million on the Group's profit or loss. The total possible negative effect on the Group's income statement, including 2015 and 2016, amounts to SEK 1.8 million.
<-- PDF CHUNK SEPARATOR -->
| 2024 | 2023 | 2022 | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| MSEK | Q1 | FY | Q4 | Q3 | Q2 | Q1 | FY | Q4 | Q3 | Q2 | Q1 |
| Total revenue | 1,536 | 5,985 | 1,497 | 1,479 | 1,584 | 1,425 | 5,349 | 1,395 | 1,335 | 1,415 | 1,204 |
| EBITDA | 358 | 1,440 | 348 | 373 | 401 | 318 | 1,217 | 273 | 303 | 347 | 293 |
| EBITA | 205 | 850 | 200 | 222 | 257 | 171 | 698 | 127 | 169 | 224 | 178 |
| EBIT | 171 | 696 | 161 | 184 | 218 | 133 | 552 | 90 | 133 | 188 | 142 |
| Net financial items | -93 | -281 | -69 | -68 | -55 | -89 | -137 | -31 | -34 | -59 | -13 |
| Profit after financial items | 77 | 415 | 92 | 115 | 164 | 45 | 415 | 59 | 98 | 129 | 129 |
| Income tax (expense/benefit) | -21 | -105 | -30 | -25 | -24 | -25 | -87 | -8 | -18 | -31 | -30 |
| Profit for the period | 56 | 311 | 61 | 90 | 140 | 19 | 328 | 51 | 80 | 97 | 99 |
| EBITDA margin, % | 23.3 | 24.1 | 23.2 | 25.2 | 25.3 | 22.3 | 22.8 | 19.6 | 22.7 | 24.5 | 24.4 |
| EBITA margin, % | 13.4 | 14.2 | 13.3 | 15.0 | 16.2 | 12.0 | 13.1 | 9.1 | 12.7 | 15.8 | 14.7 |
| EBIT margin, % | 11.1 | 11.6 | 10.7 | 12.4 | 13.8 | 9.4 | 10.3 | 6.5 | 9.9 | 13.3 | 11.8 |
| Investments, excluding acquisitions ¹ |
73 | 259 | 76 | 49 | 54 | 79 | 389 | 110 | 51 | 132 | 96 |
| Maintenance investments | 37 | 166 | 48 | 24 | 45 | 50 | 194 | 61 | 39 | 49 | 44 |
| Expansion investments | 31 | 75 | 25 | 20 | 6 | 24 | 128 | 43 | 14 | 33 | 39 |
| Strategic investments | 4 | 18 | 4 | 5 | 3 | 5 | 66 | 6 | -2 | 49 | 12 |
| Earnings per share, SEK ² | 0.38 | 2.08 | 0.41 | 0.61 | 0.94 | 0.13 | 2.19 | 0.34 | 0.53 | 0.65 | 0.66 |
¹Investments in this table include leases for tangible non-current assets, such as cars and optical equipment. However, these have not been included in the Group's cash flow as cash flow from investing activities.
²For information on the change in the number of shares and the average number of shares, refer to the following table "Performance measures."

| Q1 | Jan-Dec | ||
|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 |
| Sales measures | |||
| Net sales | 1,521 | 1,411 | 5,905 |
| Net sales growth, % | 7.8 | 19.0 | 11.9 |
| Organic growth, % | 7.7 | 17.5 | 10.3 |
| Earnings measures | |||
| EBIT | 171 | 133 | 696 |
| EBITA | 205 | 171 | 850 |
| EBITDA | 358 | 318 | 1,440 |
| Margin measures | |||
| Gross margin, % | 75.7 | 76.6 | 75.5 |
| EBIT margin, % | 11.1 | 9.4 | 11.6 |
| EBITDA margin, % | 23.3 | 22.3 | 24.1 |
| EBITA margin, % | 13.4 | 12.0 | 14.2 |
| Cash flow measures | |||
| Cash flow from operating activities | 218 | 257 | 1,150 |
| Cash flow from operating activities / EBITDA, % | 60.7 | 80.7 | 79.9 |
| Capital structure | |||
| Net debt | 2,756 | 2,919 | 2,720 |
| Net debt/Adjusted EBITDA ² | 1.86 | 2.35 | 1.89 |
| Equity/assets ratio, % | 31.0 | 31.0 | 31.3 |
| Return | |||
| Return on equity, % | n/a | n/a | 12.2 |
| The share | |||
| Number of shares at end of period ¹ | 147,600,000 | 149,055,000 | 148,368,677 |
| Average number of shares during the period ¹ | 147,731,415 | 149,055,000 | 149,027,561 |
| Earnings per share before and after dilution, SEK ¹ |
0.38 | 0.13 | 2.08 |
¹The total number of shares at the end of the period amounts to 150,000,000, of which 2,400,000 are repurchased shares in own costody for the purpose of ensuring the delivery of shares under LTIP 2023 and LTIP 2022.
| Sweden Denmark 31 Mar 31 Mar |
Norway 31 Mar |
Finland 31 Mar |
Other 31 Mar |
Group 31 Mar |
||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | 2024 | 2023 | |
| Directly owned | 228 | 217 | 112 | 113 | 119 | 116 | 59 | 51 | 8 | 7 | 526 | 504 |
| Franchise | 23 | 28 | 2 | 3 | 2 | 2 | - | - | - | - | 27 | 33 |
| Total | 251 | 245 | 114 | 116 | 121 | 118 | 59 | 51 | 8 | 7 | 553 | 537 |
| Q1 | Q1 | ||||
|---|---|---|---|---|---|
| of whom, | of whom, | ||||
| 2024 | women | 2023 | women | ||
| Synsam Sweden | 1,701 | 1,448 | 1,587 | 1,348 | |
| Synsam Denmark | 549 | 441 | 572 | 458 | |
| Synsam Norway | 663 | 533 | 656 | 515 | |
| Synsam Finland | 351 | 303 | 275 | 235 | |
| Other and central functions | 257 | 144 | 219 | 121 | |
| Total | 3,521 | 2,868 | 3,309 | 2,678 |
Average number of employees during the period, full-time equivalents (FTEs).

²The ratio net debt/Adjusted EBITDA is calculated on a rolling 12-month basis for Q1. Since there are no exceptional items in 2024 or the previous year, adjusted EBITDA is the same as EBITDA.
Synsam applies the ESMA Alternative Performance Measures Guidelines. An alternative performance measure is a financial measure of a company's past or future earnings performance, financial position or cash flow that is not defined in accordance with IFRS. Detailed calculations of the following alternative performance measures are presented below: organic growth, like-for-like growth, EBITDA, adjusted EBITDA, EBITDA margin, adjusted EBITDA margin, EBITA, adjusted EBITA, EBITA margin, adjusted EBITA margin, gross profit, gross margin, the churn rate for Synsam Lifestyle, net debt and investments. These alternative performance measures are used by the management to monitor the Group's operations. Synsam is of the opinion that these performance measures provide valuable supplementary information to enable management, investors and other stakeholders to assess the company's performance. EBIT provides information about the Group's operating profitability. EBITDA and EBITA also provide information about the Group's operating profitability but before the non-cash items of depreciation and amortisation of tangible and intangible non-current assets with respect to
EBITDA and before amortisation of intangible noncurrent assets with respect to EBITA. Adjusted EBITDA and Adjusted EBITA provide better information about the Group's capacity to generate earnings than EBITDA and EBITA since the adjusted measures do not include items affecting comparability. Gross profit is a performance measure that shows the Group's profit in the form of total revenue less costs for goods for resale. Organic growth provides information about the Group's capacity to generate growth through its concepts, excluding acquisitions, currency effects and franchise sales, but including the opening of new stores. Like-for-like growth provides information about the Group's capacity to generate growth in comparable stores. Churn rate, Synsam Lifestyle is an important tool for measuring customer loyalty in the subscription business. Net debt provides the most relevant information concerning the Group's financial position and is also included as a component of the Group's financial target. Investments provide information about the types of investments the Group makes and a reconciliation against cash flow.
| Jan-Mar 2024 | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| Net sales growth | 7.8 | 11.9 | -2.1 | 1.0 | 22.7 | |
| Net effect of acquisitions ¹ | -0.5 | -1.1 | - | - | - | |
| Currency | 0.5 | - | -0.5 | 3.3 | -0.9 | |
| Franchise stores | 0.0 | 0.0 | 0.0 | 0.0 | - | |
| Organic growth | 7.7 | 10.8 | -2.6 | 4.2 | 21.8 |
¹Adjustment for acquisitions where the sales of the acquired businesses are deducted from sales for the current year.
| Jan-Mar 2023 | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| Net sales growth | 19.0 | 19.4 | 16.1 | 10.2 | 54.4 | |
| Currency | -1.4 | - | -7.4 | 3.9 | -9.8 | |
| Franchise stores | 0.0 | 0.0 | -0.1 | -0.1 | - | |
| Organic growth | 17.5 | 19.4 | 8.6 | 14.1 | 44.5 |
¹Adjustment for acquisitions where the sales of the acquired businesses are deducted from sales for the current year.
| Jan-Dec 2023 | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| Net sales growth | 11.9 | 11.9 | 8.1 | 4.1 | 50.2 | |
| Net effect of acquisitions ¹ | -0.2 | -0.4 | - | - | - | |
| Currency | -1.4 | - | -7.8 | 4.9 | -11.1 | |
| Franchise stores | 0.0 | 0.0 | 0.0 | -0.1 | - | |
| Organic growth | 10.3 | 11.5 | 0.3 | 8.9 | 39.1 |
¹Adjustment for acquisitions where the sales of the acquired businesses are deducted from sales for the current year.
| Jan-Mar 2024 | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| Net sales growth | 7.8 | 11.9 | -2.1 | 1.0 | 22.7 | |
| Franchise stores | 0.0 | 0.0 | 0.0 | 0.0 | - | |
| Net effect of acquisitions ¹ | -0.5 | -1.1 | - | - | - | |
| Adjustments for stores not open for 12 months | -2.7 | -2.1 | - | -2.0 | -13.8 | |
| Currency | -0.5 | - | -0.5 | 3.3 | -0.9 | |
| Like-for-like growth | 5.1 | 8.7 | -2.6 | 2.3 | 8.0 |
¹Adjustment for acquisitions where the sales of the acquired businesses are deducted from sales for the current year.
| Jan-Mar 2023 | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| Net sales growth | 19.0 | 19.4 | 16.1 | 10.2 | 54.4 | |
| Franchise stores | 0.0 | 0.0 | -0.1 | -0.1 | - | |
| Adjustments for stores not open for 12 months | -3.5 | -3.2 | -0.2 | -3.7 | -16.6 | |
| Currency | -1.4 | - | -7.4 | 3.9 | -9.8 | |
| Like-for-like growth | 14.0 | 16.2 | 8.3 | 10.4 | 28.0 |
¹Adjustment for acquisitions where the sales of the acquired businesses are deducted from sales for the current year.
| Jan-Dec 2023 | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| Net sales growth | 11.9 | 11.9 | 8.1 | 4.1 | 50.2 | |
| Franchise stores | 0.0 | 0.0 | 0.0 | -0.1 | - | |
| Net effect of acquisitions ¹ | -0.2 | -0.4 | - | - | - | |
| Adjustments for stores not open for 12 months | -3.2 | -2.6 | -0.1 | -3.0 | -16.8 | |
| Currency | -1.4 | - | -7.8 | 4.9 | -11.1 | |
| Like-for-like growth | 7.1 | 8.9 | 0.2 | 5.9 | 22.3 |
¹Adjustment for acquisitions where the sales of the acquired businesses are deducted from sales for the current year.
| Jan-Mar 2024, MSEK | Group | Sweden | Denmark | Norway | Finland | functions |
|---|---|---|---|---|---|---|
| EBIT | 171 | 191 | 45 | 20 | -15 | -71 |
| Amortisation of intangible assets | -35 | -1 | 0 | 0 | 0 | -33 |
| Depreciation of tangible assets | -153 | -65 | -25 | -27 | -28 | -9 |
| EBITDA | 358 | 257 | 70 | 47 | 13 | -28 |
| Jan-Mar 2024, % | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| EBIT margin | 11.1 | 25.4 | 15.5 | 7.1 | -9.7 | |
| Amortisation of intangible assets | -2.3 | -0.1 | -0.1 | -0.1 | -0.1 | |
| Depreciation of tangible assets | -10.0 | -8.6 | -8.4 | -9.3 | -17.9 | |
| EBITDA margin | 23.3 | 34.1 | 23.9 | 16.5 | 8.3 |
| EBITA | Other and central |
|||||
|---|---|---|---|---|---|---|
| Jan-Mar 2024, MSEK | Group | Sweden | Denmark | Norway | Finland | functions |
| EBIT | 171 | 191 | 45 | 20 | -15 | -71 |
| Amortisation of intangible assets | -35 | -1 | 0 | 0 | 0 | -33 |
EBITA 205 192 45 21 -15 -38
| Jan-Mar 2024, % | Group | Sweden | Denmark | Norway | Finland | |
|---|---|---|---|---|---|---|
| EBIT margin | 11.1 | 25.4 | 15.5 | 7.1 | -9.7 | |
| Amortisation of intangible assets | -2.3 | -0.1 | -0.1 | -0.1 | -0.1 | |
| EBITA margin | 13.4 | 25.5 | 15.5 | 7.2 | -9.6 |

| Other and | ||||||
|---|---|---|---|---|---|---|
| Gross profit | central | |||||
| Jan-Mar 2024, MSEK Net sales |
Group | Sweden | Denmark | Norway | Finland | functions |
| 1,521 | 750 | 292 | 287 | 154 | 39 | |
| Other operating income Total revenue |
15 | 2 | 1 | 0 | - | 11 |
| Goods for resale | 1,536 | 752 | 292 | 287 | 154 | 51 |
| -369 | -165 | -67 | -76 | -45 | -17 | |
| Gross profit | 1,166 | 588 | 225 | 211 | 108 | 34 |
| Other and | ||||||
| Gross margin | central | |||||
| Jan-Mar 2024, % | Group | Sweden | Denmark | Norway | Finland | functions |
| Net sales, MSEK | 1,521 | 750 | 292 | 287 | 154 | 39 |
| Goods for resale, MSEK | -369 | -165 | -67 | -76 | -45 | -17 |
| Total, MSEK | 1,152 | 585 | 225 | 211 | 108 | 23 |
| Gross margin | 75.7 | 78.0 | 77.0 | 73.6 | 70.4 | 57.6 |
| Other and | ||||||
| EBITDA | central | |||||
| Jan-Mar 2023, MSEK | Group | Sweden | Denmark | Norway | Finland | functions |
| EBIT | 133 | 133 | 52 | 17 | -9 | -60 |
| Amortisation of intangible assets | -38 | -1 | 0 | 0 | 0 | -36 |
| Depreciation of tangible assets | -147 | -62 | -26 | -28 | -22 | -9 |
| EBITDA | 318 | 196 | 79 | 45 | 13 | -15 |
| EBITDA margin | ||||||
| Jan-Mar 2023, % | Group | Sweden | Denmark | Norway | Finland | |
| EBIT margin | 9.4 | 19.8 | 17.6 | 6.0 | -7.4 | |
| Amortisation of intangible assets | -2.6 | -0.2 | -0.1 | -0.1 | -0.1 | |
| Depreciation of tangible assets | -10.3 | -9.2 | -8.9 | -9.7 | -17.7 | |
| EBITDA margin | 22.3 | 29.2 | 26.5 | 15.7 | 10.4 | |
| Other and | ||||||
| EBITA | central | |||||
| Jan-Mar 2023, MSEK | Group | Sweden | Denmark | Norway | Finland | functions |
| EBIT | 133 | 133 | 52 | 17 | -9 | -60 |
| Amortisation of intangible assets | -38 | -1 | 0 | 0 | 0 | -36 |
| EBITA | 171 | 135 | 53 | 17 | -9 | -24 |
| EBITA margin | ||||||
| Jan-Mar 2023, % | Group | Sweden | Denmark | Norway | Finland | |
| EBIT margin | 9.4 | 19.8 | 17.6 | 6.0 | -7.4 | |
| Amortisation of intangible assets | -2.6 | -0.2 | -0.1 | -0.1 | -0.1 | |
| EBITA margin | 12.0 | 20.0 | 17.6 | 6.1 | -7.3 | |
| Other and | ||||||
| Gross profit | central | |||||
| Jan-Mar 2023, MSEK | Group | Sweden | Denmark | Norway | Finland | functions |
| Net sales | 1,411 | 670 | 298 | 284 | 125 | 34 |
| Other operating income | 14 | 2 | 0 | 1 | 0 | 11 |
| Total revenue | 1,425 | 673 | 298 | 285 | 125 | 44 |
| Goods for resale | -331 | -147 | -68 | -69 | -37 | -9 |
| Gross profit | 1,094 | 525 | 230 | 215 | 88 | 35 |

| Jan-Mar 2023, % Group Sweden Denmark Norway Finland functions Net sales, MSEK 1,411 670 298 284 125 34 Goods for resale, MSEK -331 -147 -68 -69 -37 -9 Total, MSEK 1,080 523 230 215 88 24 Gross margin 76.6 78.0 77.3 75.6 70.4 71.9 EBITDA central Jan-Dec 2023, MSEK Group Sweden Denmark Norway Finland functions EBIT 696 644 177 129 -24 -231 Amortisation of intangible assets -154 -4 -1 -1 0 -148 Depreciation of tangible assets -591 -247 -103 -106 -98 -37 EBITDA 1,440 895 281 236 75 -46 EBITDA margin Jan-Dec 2023, % Group Sweden Denmark Norway Finland EBIT margin 11.6 22.6 15.0 11.0 -4.1 Amortisation of intangible assets -2.6 -0.1 -0.1 -0.1 -0.1 Depreciation of tangible assets -9.9 -8.7 -8.7 -9.0 -16.7 EBITDA margin 24.1 31.5 23.7 20.1 12.6 Other and EBITA Jan-Dec 2023, MSEK Group Sweden Denmark Norway Finland EBIT 696 644 177 129 -24 -231 Amortisation of intangible assets -154 -4 -1 -1 0 -148 EBITA 850 648 178 130 -24 -83 EBITA margin Jan-Dec 2023, % Group Sweden Denmark Norway Finland EBIT margin 11.6 22.6 15.0 11.0 -4.1 Amortisation of intangible assets -2.6 -0.1 -0.1 -0.1 -0.1 EBITA margin 14.2 22.8 15.1 11.0 -4.0 Gross profit Jan-Dec 2023, MSEK Sweden Finland Group Denmark Norway Net sales 5,905 2,835 1,181 1,175 590 124 Other revenue 79 11 1 2 0 65 Total revenue 5,985 2,846 1,182 1,177 590 190 Goods for resale -1,447 -652 -290 -316 -182 -7 Gross profit 4,538 2,194 892 861 408 182 Gross margin central Jan-Dec 2023, % Group Sweden Denmark Norway Finland Net sales, MSEK 5,905 2,835 1,181 1,175 590 124 Goods for resale, MSEK -1,447 -652 -290 -316 -182 -7 Total, MSEK 4,458 859 2,183 891 408 117 Gross margin 75.5 77.0 75.5 73.1 69.1 94.2 Q1 Churn % 2024 2023 2023 Active customer base at beginning of period, thousands 620 511 511 Departing customers, thousands 14 11 46 Churn rate, % 2.33 2.17 9.09 |
Gross margin | Other and central |
||
|---|---|---|---|---|
| Other and | ||||
| central | ||||
| functions | ||||
| Other and | ||||
| central | ||||
| functions | ||||
| Other and | ||||
| functions | ||||
| Jan-Dec | ||||

| Net debt | 31 Mar | |||
|---|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 | |
| Loans from financial institutions | 2,526 | 2,500 | 2,493 | |
| + Lease liabilities | 787 | 906 | 762 | |
| + Bank guarantees | 11 | 15 | 11 | |
| - Cash and cash equivalents | -568 | -502 | -582 | |
| + Pledged cash and cash equivalents¹ | - | - | 37 | |
| Net debt | 2,756 | 2,919 | 2,720 |
¹As of the balance sheet date, cash and cash equivalents linked to holding accounts with financial institutions for the repurchase of shares as collateral for LTIP 2023 were pledged of 2023-12-31 and therefore were included in the calculation of net debt.
| Investments | Q1 | ||
|---|---|---|---|
| MSEK | 2024 | 2023 | 2023 |
| Maintenance investments | 37 | 50 | 166 |
| Expansion investments | 31 | 24 | 75 |
| Strategic investments | 4 | 5 | 18 |
| Investments, excluding acquisitions | 73 | 79 | 259 |
| Leasing of tangible non-current assets, not affecting cash flow | -1 | -6 | -11 |
| Total investments, intangible and tangible non-current assets | 72 | 72 | 247 |
| Other investment activities, financial non-current assets including acquisitions | 10 | 5 | 23 |
| Total investments, affecting cash flow | 82 | 77 | 270 |
| Return on equity1 | Profit/loss for the period as a percentage of average equity. Average equity is calculated as total equity for the five most recent quarters divided by five. |
|---|---|
| Gross margin1 | Net sales less the cost of goods for resale as a percentage of net sales. |
| Gross profit1 | Total revenue less the cost of goods for resale. |
| EBIT margin1 | EBIT as a percentage of total revenue. |
| EBITA1 | EBIT after depreciation of tangible non-current assets, including right-of-use assets, but before amortisation of intangible non-current assets. |
| Adjusted EBITA1 | EBITA adjusted for items affecting comparability. |
| EBITA margin1 | EBITA as a percentage of total revenue. |
| EBITDA1 | EBIT before depreciation of tangible non-current assets, including right-of-use assets, and amortisation of intangible non-current assets. |
| Adjusted EBITDA1 | EBITDA adjusted for items affecting comparability. |
| EBITDA margin1 | EBITDA as a percentage of total revenue. |
| Equity per share1 | Equity in relation to the number of shares at the end of the period. |
Net debt1 Loans from financial institutions plus lease liabilities plus bank guarantees less
capitalised borrowing costs less cash and cash equivalents plus any pledged cash and
In order to improve comparability and clarify the development of the underlying operations between years, different performance measures are presented excluding items affecting comparability. Items affecting comparability refer to major items that
INTERIM REPORT Q1 2024 32 (36)
Items affecting comparability1
cash equivalents.
impact comparability insofar as they do not recur with the same regularity as other items. These items include, for example, restructuring costs due to a major change in the operations, transaction costs and related costs in conjunction with acquisitions, divestments or changes in ownership, and impairment of non-current assets. In addition, owner-related expenses that would not exist in a new ownership structure have been recognised as items affecting comparability since 2014. Costs related to restructuring or changes to the operations may pertain to a period of several years, provided they are included in a clearly defined project with a start and end date.
Growth in net sales adjusted for, in the Group, the sales of recently opened stores in the current year for the months in which these stores were not open in the preceding year and for currency, franchise stores and acquisitions.
Cash and cash equivalents includes cash, cash equivalents and bank deposits.
Organic growth1 Organic growth in directly owned stores: Growth in net sales adjusted for the net effect of acquisitions, currency and franchise stores and items affecting comparability that impact net sales.
Earnings per share Profit/loss for the period in relation to the average number of shares. The average number of shares is calculated as the number of shares at the end of the period multiplied by the number of days this number existed during the period plus any other number of shares during the period multiplied by the number of days this number existed during the period. The total is then divided by the number of days during the period.
Equity/assets ratio1 Equity as a percentage of total assets.
Accumulated number of Lifestyle subscriptions ordered
Accumulated number of Lifestyle subscriptions ordered since the Lifestyle offering started. This is a gross measure and does not include the effect of terminated subscriptions, but pertains to unique customers, meaning that individuals who have terminated their subscriptions and later ordered again are not counted twice.
Ai Ai complements Synsam's current customer offering by clearly addressing a younger target group with high demands in terms of flexibility, availability and choice.
Active customer base The number of Lifestyle subscription customers including Lifestyle subscription customers in franchise stores, excluding cancelled orders, customers who terminated their subscription and later ordered again, and customers who terminated their orders within 30 days (right of withdrawal).
Frames
Frames for spectacles and sunglasses.
Synsam EyeView
Software and hardware, in combination with changes to processes and ways of working, for carrying out eye examinations, which increase optician capacity and improve customer accessibility.
Facing fee Facing fee refers to payments from certain suppliers for the products included in Synsam Group's central range, which are displayed on store shelves.
Flagship Stores Flagship Stores are Synsam's largest stores. They are centrally and attractively located in so-called AAA locations in major cities. They have a floor space of at least 400 square metres, offer approximately 3,000–5,000 different products and are fully equipped, modern eye health centres. Flagship Stores offer a range of more exclusive products that cannot be found in other Synsam stores. Customers have access to a complete optical retail and eye health range.
Franchise stores Stores that are not directly owned but operate under the Group's brands/store concepts.
1 Alternative performance measures
Glass The glass used for spectacles or sunglasses, with or without corrective properties.
House Brands Brands designed in house.
Investments1 Investments, excluding acquisitions, are divided into maintenance investments,
strategic investments and expansion investments, with maintenance investments pertaining to the maintenance of operating activities, and also include investments related to moving stores. Strategic investments pertain to investments related to strategic initiatives, including but not limited to the refurbishment of the majority of stores to reflect Synsam's new concept and investments in new IT systems to support the strategic plan. Expansion investments pertain to investments related to
the establishment of new stores, referred to as greenfields.
Lifestyle Cash Synsam Lifestyle subscriptions in Denmark that are sold without partial payments.
Revenue from Lifestyle Cash is recognised as a normal sale of goods.
Contact lens subscriptions A contact lens subscription is a contract involving recurring purchases with the right to terminate the contract at the latest one week before the next delivery.
Contact lenses Contact lenses that are placed directly on the eye.
LTIP Long-term incentive programme that allows members of Group management and
other select key individuals to participate in shareholding in Synsam.
Market share Share of the optical retail market, based on external market information in Sweden
and management's assessment in other countries.
Online sales Sales to end customers that are carried out entirely online where delivery takes place
directly to end customers. However, online sales of contact lens subscriptions are
categorised as contact lens subscriptions, i.e. not as online sales.
Synsam Group's quarterly churn rate, Synsam Lifestyle1 The number of customers in Synsam Group who terminated their Lifestyle subscriptions during the quarter divided by the active customer base in Synsam Group at the beginning of the quarter.
Synsam Group's annual churn rate, Synsam Lifestyle1
The number of customers in Synsam Group who terminated their Lifestyle subscriptions during the year divided by the active customer base in Synsam Group at the beginning of the year.
Synsam Hearing Synsam Hearing includes hearing exams and the opportunity to try out hearing aids
in selected stores.
Synsam Lifestyle Spectacles subscription and related services, including both Synsam Lifestyle and
Profil Optik Lifestyle.
Synsam Megastores Synsam Megastores are one step down from Flagship Stores in terms of size but are
larger than regular stores. Megastores are situated in highly attractive areas for optical retail stores in the local market, known as AA locations. Megastores have a broader range, approximately 2,700 different products compared with regular stores that have about 1,000 different products, and extra rooms for eye examinations.
Synsam Outlet Synsam Outlet stores offer a smaller, simpler business concept. The stores are part
of Synsam's sustainability agenda and primarily offer second-hand and recycled
spectacles from Synsam's Lifestyle subscriptions and recycling boxes.
Eye examinations Examination of the customer's eyesight to identify potential visual defects, changes
in visual defects or eye diseases.
1 Alternative performance measures
















Synsam will present the interim report through a web broadcast at 7:30 a.m. (CEST) on 17 May at www.synsamgroup.com.

For further information, please contact:
Håkan Lundstedt, President and CEO Synsam AB (publ), tel: +46 (0)8 619 28 60 Per Hedblom, CFO Synsam AB (publ), tel: +46 (0)8 619 28 60 Frida Leim, Head of Investor Relations Synsam AB (publ), tel +46 (0)8 619 28 60

| Information | Period | Date |
|---|---|---|
| Interim report | January–June 2024 | 23 August 2024 |
| Interim report | January–September 2024 | 19 November 2024 |
| Year-end report | January–December 2024 | 21 February 2025 |

Synsam is a leading and profitable lifestyle company in optical retail and eye health in the Nordics, with regards to adjusted EBITDA margin. The Group conducts its operations in local stores in Sweden, Denmark, Norway and Finland as well as online/omnichannel in each of these countries. Stores are operated both as directly owned stores and by franchisees, which also exist in Iceland and the Faroe Islands. The stores in Sweden, Norway and Finland are operated under the Synsam brand and under the Profil Optik brand in Denmark and Iceland, except Synsam Outlets which are always operated under the Synsam brand. Synsam has a unique offering of eye examinations, spectacles, sunglasses, sports spectacles, contact lenses and accessories in optical retail as well as spectacles subscriptions and related services under the name Synsam Lifestyle. Synsam offers a mix of well-known external brands as well as House Brands.
We are the leading and most sustainable lifestyle company in optical retail and eye health.
We are a customer-driven and sustainable lifestyle company that offers affordable eyewear, fashion and eye health solutions for the whole family through unique and innovative concepts for all moments of life.

Synsam AB (publ) Postal address:

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