Swedish Match — Annual Report 2012

Mar 25, 2013

2012 Annual Report

Moving toward our vision

THE CONTENT THE NUMBERS

• 1 Swedish Match in brief
• 2 CEO comment
• 4 Swedish Match's business model
• 6 Global market overview

8 Swedish Match's business

• 8 Snus and snuff
• 12 Other tobacco products
• 14 Lights
• 16 Scandinavian Tobacco Group

18 Corporate Sustainability

• 18 Our approach to Corporate Sustainability
• 21 Employee responsibility
• 23 Social responsibility
• 27 Environmental responsibility
• 30 Regulatory engagement
• 32 Shareholder information
• 32 Shareholder communication
• 34 e share
• 36 Five year summary 2008–2012
• 38 Quarterly data 2011–2012
• 39 Defi nitions used in fi nancial tables

40 Financial reports

• 40 Content
• 41 Report of the Board of Directors

Consolidated fi nancial statements

• 47 Income statement
• 47 Statement of comprehensive income
• 48 Balance sheet
• 49 Statement of changes in equity
• 50 Cash fl ow statement
• 51 Notes for the Group

Parent Company fi nancial statements

• 77 Income statement
• 77 Statement of comprehensive income
• 78 Balance sheet
• 79 Statement of changes in equity
• 80 Cash fl ow statement
• 81 Notes for the Parent Company
• 89 Proposed distribution of earnings
• 90 Auditor's report

91 Corporate Governance

• 91 Governance report
• 97 Risk management and internal control over fi nancial reporting
• 98 Board of Directors
• 100 Group Management

SALES

OPERATING PROFIT FROM PRODUCT AREAS

12,486 MSEK 3,666 MSEK

SALES BY PRODUCT AREA

OPERATING PROFIT BY PRODUCT AREA1)

1) Excluding Other operations and share of net profi t in STG and larger one time items.

Key data, MSEK	2012	2011	2010
Sales1)	12,486	11,666 11,222
Operating profi t from product areas2)	3,666	3,365	3,158
Operating profi t3)	4,062	3,702	4,169
Operating margin from product areas, %2)	29.4	28.8	28.1
Operating margin, %3)	32.3	31.7	25.2
EBITDA from product areas2)	3,962	3,655	3,441
EBITDA 3)	4,328	3,992	3,813
Profi t for the year	2,907	2,538	2,958
Earnings per share, basic, excluding larger one time items, SEK	14.18	12.14	9.92
Earnings per share, basic, SEK	14.33	12.14	13.12
Dividend per share, SEK	7.304)	6.50	5.50

1) Sales excluding businesses transferred to STG post October 1, 2010. 2) Excluding businesses transferred to STG, share of net profi t/loss in

STG and larger one time items. 3) Including larger one time items, operating profi t from businesses

transferred to STG until October 1, 2010, as well as the share of net

profi t/loss in STG post October 1, 2010. 4) Board proposal.

www.swedishmatch.com

More information is available on the Company website www.swedishmatch.com/ourcompany.

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and snuff , Other tobacco products (cigars and chewing tobacco), and Lights (matches and lighters). Well known brands include General snus, Longhorn moist snuff , White Owl cigars, Red Man chewing tobacco, Fiat Lux matches, and Cricket lighters.

Th e Group sells products across the globe, with production units in six countries. More than a third of total company sales and more than half of the operating profi t come from the product area Snus and snuff .

In Sweden, the Group has an independent distribution company. Swedish Match also owns 50 percent of SMPM International (a joint venture with Philip Morris International for snus outside of Scandinavia and the US). In addition, Swedish Match holds a 49 percent ownership interest in Scandinavian Tobacco Group (STG).

Th e Swedish Match share is listed on NASDAQ OMX Stockholm.

Th e Swedish Match head offi ce, where the CEO and Corporate functions are based, is located in Stockholm.

Group sales for 2012 amounted to 12,486 MSEK and the average number of employees during the year was 3,848.

Swedish Match's vision is to be the global smokefree leader. Th e Company will continue to leverage the strengths of its operations and product areas to help to achieve that vision. With its strong platforms, not only in Snus and snuff , but also in Other tobacco products, and Lights, the Company is able to pool its talent and resources to explore new market opportunities, develop new

product concepts, and expand its geographic footprint. Further support in achieving the vision comes from the Company's partnerships, such as the joint venture, SMPM International, and resources generated from the 49 percent ownership of Scandinavian Tobacco Group (STG).

Swedish Match has a market leading position in the Scandinavian snus market. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company. Th e Company also has a 50/50 joint venture with Philip Morris International to explore and develop new markets for snus outside of Scandinavia and the US. Swedish Match amarket leading positionin market. is wellpositioned asthethird and moistsnuff also has a 50/50 joint with Philip

Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in a large number of countries, most notably in parts of Europe and Asia.

1

OTHER TOBACCO PRODUCTS

OPERATING PROFIT

Swedish Match is a major player in the US market for cigars, and the largest manufacturer in the US for chewing tobacco.

CEO COMMENT

Continuing progress in the US

Our company vision is to be the global smokefree leader, with a mission to responsibly develop, manufacture, market, and sell quality products with market leading brands in the product areas Snus and snuff , Other tobacco products, and Lights, delivering growing and sustainable profi ts for our shareholders.

During 2012, Swedish Match took signifi cant steps toward achieving our vision. Swedish Match is the world's largest snus manufacturer, and we are able to leverage our technological lead, unique heritage, talented organization, and market leading snus brands, in our eff orts to expand our footprint for snus outside of our Scandinavian home markets.

Looking back on the year, Swedish Match reached a number of milestones which I will highlight below, while we also faced challenges, particularly on the Swedish snus market with increased low priced activity.

In Scandinavia, Swedish Match snus sales grew in 2012, led by another solid year of volume growth on the Norwegian market, with such popular brands as General, Nick and Johnny, and Th e Lab Series. In Sweden, there was continued rapid growth in the lowest priced segment of the market at the expense of the full and mid-priced segments. Th e Company maintained its strong position in the full priced segment of the Swedish market, with approximately 95 percent volume share, and was also very active in the other segments.

We are determined to be a strong and active player in every segment by off ering consumers outstanding quality and value. Our brands General, Ettan, Grov, and Göteborgs Rapé, known and admired for generations, have in recent years been joined by brands such as Kronan and Kaliber, value brands for the more price conscious consumer who still wants a quality product. In the short term, this mix shift toward lower priced products presents challenges with regard to sales and profi tability growth. Over the long term, however, this full range off ering provides benefi ts for Swedish Match, as this portfolio supports both market growth and allows us to meet the needs of a changing marketplace.

HIGHLIGHTS 2012

Q1 JANUARY–MARCH Q2 APRIL–JUNE

Sales in local currencies increased for every product area.1)

US cigar volumes were up 36 percent.1)

US cigar volumes were up by 11 percent.1)

Scandinavian snus sales increased by 8 percent.1)

1) Versus same quarter in 2011.

In the US, the General snus brand nearly tripled its distribution during the course of the year, and was available in more than 10,000 retail outlets by year end. While the overall US snus category is relatively small, we believe that there are very good prospects for this to become a much larger market in the coming years, and that Swedish Match is well positioned to be an important player in this emerging segment. Already, in a number of store chains, General has captured a large share of the snus category volumes. We are also showing good development of growth, in terms of can sales per week, in stores where we are present. Substantial investments behind placement and awareness building activities will continue in the coming years, as we continue to build distribution for snus in the US, and we look forward to the day when snus in the US becomes an important contributor to company profi ts.

For our US moist snuff business, we saw good growth for our Longhorn brand in 2012, supported by the launch of Longhorn tubs, which off er excellent consumer value. We also placed a great deal of emphasis on our assortment of pouch products, with new packaging with clear consumer benefi ts. Th e pouch segment is one of the fastest growing segments in the US moist snuff market, and further eff orts are being made to strengthen our position.

We also expanded our test activities for snus internationally outside of Scandinavia and the US, through our joint venture company, SMPM International. SMPM International has been testing the snus concept in Canada and Russia, and in 2012 began testing snus in Israel. Tests are also being conducted in Asia, on the Malaysian market. Learnings from these activities provide a greater understanding of potential opportunities for snus globally, in the years ahead.

All Swedish Match snus is manufactured according to the GOTHIATEK® quality standard, and complies with the recommendations set forth by the WHO with regard to acceptable limits of undesired elements in

smokeless tobacco. Our snus, having reached this milestone on compliance with WHO recommendations, further supports our conviction that snus can play an important role in harm reduction, as more and more adult consumers look for a less harmful alternative to cigarette smoking when choosing among tobacco alternatives.

As a tobacco company, Swedish Match must adhere to a vast array of continually changing regulations specifi c to our industry. We believe that truly eff ective regulation needs to be evidence based and requires an exchange of knowledge and experience between decision makers and industry. Th e European Union is currently in the process of revising its Tobacco Products Directive. Th e European Commission presented its proposal for revisions to this directive in late December 2012. Th e fi nal outcome and time of adoption is diffi cult to predict. Th e process can last a long time and its content can be changed before a fi nished directive is enacted. We sincerely hope that in the end, the new revised directive will take into account the well documented scientifi c support for snus as a less harmful alternative to cigarettes.

Our US cigar and chewing tobacco businesses,

making up Other tobacco products, continued to deliver strong profi tability. For cigars, we reached an important milestone, delivering more than one billion cigars in a single year, under such well known brands as White Owl and Garcia y Vega. Volumes grew by more than 18 percent, supported by innovative new products such as the White Owl Silver and Garcia y Vega Black off erings. We look forward to further growth in the year ahead, supported by new product off erings and further distribution opportunities. For chewing tobacco, despite continuing and longstanding market declines, the business delivered stable sales and operating profi t only slightly below 2011 levels.

Our lights businesses had a mixed performance, with further growth of our lighter business, particularly in Asia, substantially off setting weakness for our match business in certain parts of the world – in part due to currency fl uctuations, but also due to somewhat higher costs.

Scandinavian Tobacco Group (STG), in which Swedish Match has a 49 percent holding, is the largest mass market cigar player on the European market, the world's largest pipe tobacco company, and has a substantial fi ne cut tobacco business. During the year, STG took major steps to upgrade its US setup, as well as implementing a new ERP (order and production) system. We received our fi rst dividend from STG in 2012, and look forward to good cash fl ows from our ownership of this company.

Swedish Match is committed to being a sustainable and responsible tobacco company, and works continuously to improve on its social, environmental, and economic endeavors. We are convinced that these eff orts provide valuable benefi ts, not only to Swedish Match and the communities we work in and serve, but also to society as a whole. We are constantly looking for ways to make more effi cient use of resources and reduce costs, while strenghtening the corporate reputation and brand as well as being an attractive employer.

Our fi nancial performance during 2012 recorded continued growth in both sales and earnings per share. Total company sales increased by 7 percent to 12,486 MSEK. Basic earnings per share for the year reached 14.33 SEK, up 18 percent from the previous year. For 2012 the proposed dividend will be 7.30 SEK, an increase of 12 percent. Th e Company bought back 7.4 million shares as part of its ongoing share repurchase program.

I would like to express my gratitude to our employees, customers, and our loyal consumers, for making it possible for us to deliver a strong and solid business to you, our shareholders.

Stockholm, March, 2013

Lars Dahlgren, President and CEO

US cigar sales were up by 14 percent.1)

General snus is available in 9,000 stores in the US.

Q3 JULY–SEPTEMBER Q4 OCTOBER–DECEMBER

Swedish snus in the US grew signifi cantly.1)

Sales increased by 3 percent.1)

SWEDISH MATCH'S BUSINESS MODEL

Delivering quality

THE VALUE CHAIN

Consumer Insight Research & Development (R&D) Production Consumer marketing

1. Consumer Insight

As a branded consumer products company, Swedish Match must, fi rst and foremost, listen to the consumers and work to address consumer needs. Consumers not only want high quality, but also brands they trust, clear labeling, convenient packaging, and a price that fi ts the product. In order to strengthen Swedish Match as a consumer and knowledge driven company, the Company uses a structured consumer insight approach that leads to an increased understanding of brands, consumers, customers, trends, and competitors. With ongoing consumer engagement, Swedish Match better understands consumer desires and can work to deliver products that meet those desires. Consumer insight comes from many sources, but is most oft en generated by the various operating units by marketing departments, business development departments, and from customer and consumer engagement.

2. Research & Development (R&D)

When considering new or improved products, Swedish Match evaluates consumer needs while also considering a host of other factors. As part of the product development and innovation processes, it is essential to consider such factors as cost, ingredients and packaging, regulatory issues, time to

market, the life cycle of the product, potential level of demand and volume, technological feasibility, and environmental impact. Both suppliers and materials to produce the fi nished product must be readily available, quality levels must be assured and quality standards must be met, throughout the value chain. Swedish Match has extensive R&D facilities for snus in Sweden that not only works to develop new products, but also helps in monitoring and improving existing products in the ongoing eff ort to improve within the GOTHIATEK® standard1). R&D for smokeless tobacco products is handled by Smokefree Products Division, in facilities in both Sweden and the US. During 2012, R&D facilities were upgraded in Gothenburg, Sweden. For lights products and cigars, R&D generally is conducted at the factory level.

3. Production

Production of snus takes place in Gothenburg and Kungälv, Sweden. Both loose and original portion-packed (pouch) snus products are manufactured in the Gothenburg factory. Th e Kungälv facility opened in 2003 and was expanded in 2009 and 2010. Th is state of the art unit specializes in portionpacked products utilizing the Swedish Match proprietary white-portion technology. Production of moist snuff and chewing tobacco takes place in Owensboro, Kentucky, the US. Th e Owensboro factory has developed a fl exible production setup which enables the Group to effi ciently adapt to production changes. In addition to producing its own products, Swedish Match produces chewing tobacco for a third party (National Tobacco). Cigars for the US are produced in Santiago, the Dominican Republic, and in Dothan, Alabama, the US. Production of matches takes place in Tidaholm and Vetlanda, Sweden and in Curitiba and Piraí do Sul, Brazil. Lighter facilities are located in Manila, the Philippines, in Assen, the Netherlands, and in Manaus, Brazil.

4. Consumer marketing

Swedish Match is fi rmly committed to maintaining high standards when marketing to its consumers, and works to ensure that the Company meets requirements of all local laws, rules, and regulations with regard to marketing practices. Swedish Match products are marketed to adult consumers. Th e marketing departments are responsible for consumer marketing such as determining what the product and packaging should be, how it should be priced, where it should be sold, and how to communicate with consumers. Marketing is generally handled at the local/national level, except for international brands, such as for

¹⁾ For more information about GOTHIATEK®, see www.swedishmatch.com/ GOTHIATEK.

Organization

In order to rapidly meet changing market conditions, and to provide customers and consumers with the products they want, when they want them, Swedish Match has put in place an organizational structure that facilitates fl exibility and innovation. rough continuous dialogue and a spirit of partnership with both customers and suppliers, Swedish Match is able to quickly and effi ciently develop, produce, and deliver the products adult consumers can enjoy.

For smokeless tobacco products (snus, moist snuff , chewing tobacco), supply chain management (including production and product development) is managed by the Company's Smokefree Products Division, while the Scandinavia and US Divisions focus on local marketing and partnerships with customers. Snus products outside Scandinavia and the US are marketed through SMPM International, a 50/50 joint venture between Swedish Match and Philip Morris International.

e Smokefree Products Division works closely with both the Scandinavia and US Divisions, as well as SMPM International, to ensure that new products are developed and produced to meet changing consumer tastes and desires. Marketing and supply chain management for cigars is handled by the US Division. For matches and lighters, marketing and supply chain management is handled by the operating units Lights International and Lights Latin America.

General snus or Cricket lighters, where some marketing is carried out on a pangeographic basis.

5. Sales & Trade marketing

Sales & Trade marketing allows customers/ retailers the opportunity to better understand the products off ered by Swedish Match, which in turn allows customers/ retailers to properly merchandise and sell the product to consumers. Th rough dialogue with Swedish Match employees, the customers/retailers are able to take advantage of the Company's category management tools in order to get the most appropriate product mix for their merchandising needs. Sales & Trade marketing is usually carried out at the local/national level.

6. Distribution

For the Swedish and Norwegian markets, Swedish Match's products are shipped through Swedish Match Distribution AB, the Group's distribution company's facilities in Stockholm and Gothenburg, Sweden. Th ese facilities also distribute other products, such as most tobacco products in Sweden. In the US, Swedish Match ships products to both wholesaler and selected retailer locations throughout the country direct from its production facility and through company owned and third party warehouses. Swedish

Match ships its lights products to distributors in many countries and also uses its own sales and distribution network where appropriate. As of October 1, 2010, distribution of lights products in a number of countries in Europe as well as in Australia and New Zealand is handled by Scandinavian Tobacco Group, a company of which Swedish Match has a 49 percent holding.

7. Customer/Retailer

Th e primary sales channels for Swedish Match products are supermarkets, convenience stores, tobacconists, and gasoline stations. Other important channels include bars and restaurants, as well as Scandinavian Travel Retail outlets, such as airports and ferries. Since retail prices are set by retailers, prices can vary. Th e Scandinavia Division, US Division, and the two Lights operating units strive to work in true partnership with their customers to build the customers' businesses. Sales representatives work closely with customers/retailers to optimize their business in selling Swedish Match's products to consumers. Th rough in-depth discussions and active dialogue, customers/retailers can work together with Swedish Match to evaluate product assortment and display, along with shelf and fl oor plans, with the aim of improving their total non-cigarette tobacco and lights businesses. Th is partnership approach is very valuable to both parties, since it reinforces and deepens the commitment to the Company's customers. Snus is merchandised from coolers to help ensure longer lasting freshness and quality. US moist snuff , cigars, and chewing tobacco, which do not require refrigeration, have attributes and packaging that provide long lasting freshness. Retailers are responsible for ensuring that all tobacco products are only sold to those who can legally purchase them. Swedish Match believes that no consumer under the age of 18 should be allowed to purchase tobacco, and supports retailers' eff orts to demonstrate their endorsement of the Swedish Match "Under 18, No Tobacco" principle1).

8. Consumer

When all parts of the value chain work together, the ultimate consumer has the opportunity to choose to purchase a Swedish Match product. Consumers can be confi dent that their purchase, and their views on the product, will further infl uence the value chain and the product development cycle.

1) For more information about "Under 18, No Tobacco" principle, see page 25.

Swedish Match – a growth player in tobacco

Swedish Match participates in the smokeless tobacco markets in Scandinavia and the US, with its snus, moist snuff , and chewing tobacco products, and is exploring opportunities for snus products in other markets through SMPM International (a joint venture with Philip Morris International). e Company participates in the US mass market cigar market and in the global match and lighter markets. Swedish Match also owns 49 percent of Scandinavian Tobacco Group, which participates in the global pipe tobacco, fi ne cut tobacco, and cigar markets. Swedish Match can therefore be considered a niche player in the global tobacco market, as the Company does not participate in the largest segment, cigarettes.

e global tobacco market

Th e largest single segment of the global tobacco market is cigarettes, which account for roughly 90 percent of all tobacco consumed.1) A small number of large global tobacco companies rely on cigarettes for the bulk of their revenues and profi ts. Generally, cigarette consumption has been declining over the past decade in most developed countries, while in many emerging markets cigarette consumption has continued to increase.1)

In addition to cigarettes (and similar products, such as fi ne-cut/roll-your-own tobacco), the global tobacco market is composed of other smoking and smokeless tobacco products, such as pipe tobacco, cigars, various forms of chewing tobacco, snus, moist snuff , and nasal tobacco.

Th e global tobacco market is exposed to ever-increasing levels of restrictions and regulations, as governments and other regulatory and non-governmental organizations seek to reduce tobacco consumption, and, most notably, cigarette consumption. Th ese regulations, along with taxation measures, have had impacts on tobacco growing, tobacco production, product availability, packaging and labeling, consumer pricing, and location of use.

Consolidation within the global tobacco market among industry manufacturers has been limited in 2012, with very little M&A

activity among leading industry players. Among publicly traded tobacco companies, Swedish Match is globally a small player, active primarily in the Scandinavian and US markets.

e global smokeless tobacco market

Smokeless tobacco is a relatively small tobacco category compared to the much larger cigarette category, and is consumed in many parts of the world in diff erent types and formats. In Scandinavia, the dominant form of smokeless tobacco is snus. In the US, snus is a small but growing segment, while the dominant forms of smokeless tobacco are moist snuff and chewing tobacco. In other parts of the world, such as India and certain countries in Africa and Asia, local variants of oral and nasal smokeless tobacco products are consumed. In the European Union and certain other countries, snus and other oral tobacco products not intended to be chewed are prohibited, while chewing tobacco products are allowed to be sold.

1) Source: Euromonitor.

SHORT FACTS

• e global tobacco market is composed of smoking and smokeless tobacco products, such as cigarettes, cigars, pipe tobacco, snus, moist snuff , and chewing tobacco.
• e largest segment is cigarettes, accounting for roughly 90 percent of all tobacco consumed globally.
• Smokeless tobacco is a relatively small but growing category, accounting for approximately two percent of all tobacco consumed globally.

Source: Euromonitor.

Swedish Match's markets

Snus and snuff

Swedish Match's primary tobacco markets are in Scandinavia and the US. Both the Scandinavian snus market and the US moist snuff /snus markets are growing in volume terms, and the combined Scandinavian/US snus and moist snuff markets are approximately 1.7 billion cans per year, with the Scandinavian snus market at approximately 310 million cans, and the US moist snuff market at slightly more than 1.3 billion cans.1) Both the Norwegian and Swedish markets experienced growth in volume terms during 2012.1) Swedish Match holds the leading position in the Scandinavian snus market, with approximately 75 percent volume share in Sweden, and 66 percent volume share in Norway during the fi nal three months of 2012.2)

Th e smokeless tobacco markets in the US and Scandinavia have experienced increased product innovation and increased activity among large cigarette manufacturers in recent years, with the introduction of new varieties and formats, including non-traditional formats, such as dissolvable products.

In nearly all countries outside of Scandinavia and the US, snus is not widely known. Outside of Scandinavia and the US, Swedish Match is exploring, through SMPM International, other potential markets for snus. Markets currently being explored include Canada, Russia, Israel, and Malaysia.

Other tobacco products (cigars and chewing tobacco)

Th e market for mass market cigars in the US excluding the little cigars segment (where Swedish Match does not participate) is estimated by Swedish Match to amount to approximately 5 billion cigars. Th e US mass market cigar market (excluding little cigars) is estimated to have been stable in volume terms in 2012.1) Swedish Match is the third largest player in the US mass market cigar market (excluding little cigars), with a growing market presence.1)

Swedish Match estimates that the US chewing tobacco market is a 250 million US dollar market (manufacturers' sales) and has been declining in volume terms in the range of 6–8 percent on average over the past three years. Swedish Match is the market leader in this category, with more than 45 percent volume share.3) Th e Company also has a contract manufacturing agreement, and produces close to two thirds of all chewing tobacco sold in the US.

Lights (matches and lighters)

In addition to tobacco products, Swedish Match also participates in the global match and lighter markets. Swedish Match's largest match markets in Europe include the UK, the Nordic countries, France, and Spain. Swedish Match is also the market leader for matches in Australia and Brazil.

For lighters, Swedish Match holds a leading market position in Russia within the premium disposable category. Th e Group also has solid positions for lighters in Brazil, the Nordic countries, the UK, and France. In several markets in Asia, Swedish Match's lighters continued to demonstrate strong volume development, refl ecting eff orts to build business in this part of the world.

Swedish Match also has match sales in a number of African and Asian markets.

Market outlook 2013

For the full year 2013, the Company expects continued growth of the Scandinavian snus market, led by volume growth of both the Norwegian market and the low priced segment of the Swedish market. In the US, both the moist snuff and snus markets are expected to grow, with the largest volume increases coming from value priced moist snuff . Th e US mass market cigar market is expected to be relatively stable in volume terms. Markets for matches and lighters will continue recent trends, with matches generally declining while lighters are in many cases stable. In some geographies, lighter markets are expected to continue some growth.

1) Source: Swedish Match estimates. 2) Source: Nielsen, 12 week data to December 30, 2012.

• Sweden estimates exclude tobacconists. 3) Source: Nielsen and Swedish Match estimates.

SWEDISH MATCH'S MARKETS

Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General snus, and Cricket lighters. e Company's largest markets are in Scandinavia, the US, and Brazil, which together generate 98 percent of Company sales, and 98 percent of operating profi t from product areas.

Sweden and Norway: e market leader for snus. e Company also has a strong presence with both matches and lighters.

e US: A strong and growing presence for mass market cigars, as well as the leading position for chewing tobacco. e Company also has a signifi cant presence in the US moist snuff market, and is developing its position in the snus segment.

Brazil: A signifi cant presence for both matches and lighters.

Worldwide: A strong presence for matches in many markets, most notably within Europe, Africa, and Australia/New Zealand. e Company has a strong position with the Cricket lighter brand in parts of Europe, especially in Russia, and a strong and growing presence in parts of Asia.

SNUS AND SNUFF

PRODUCT AREA OPERATIONAL HIGHLIGHTS

• Scandinavian sales revenues increased by 8 percent.1)
• US moist snuff operating profi t virtually unchanged.1)
• Store distribution of General snus in the US grew to more than 10,000 stores by year end.
• SMPM International engaged in market testing for snus in Canada, Russia, Israel, and Malaysia.
• Operating profi t up by 8 percent.1)

1) Versus full year 2011.

Continuing to invest in growth

In Sweden, rapid growth of the low priced segment of the market contributed to market growth. In Norway, snus consumption has risen rapidly in recent years, as more consumers are choosing snus instead of cigarettes. In the US, Swedish Match primarily sells moist snuff , with increased resources now being dedicated to the snus category, where Swedish Match has increased its distribution to more than 10,000 stores by year end.

Strategy

Swedish Match endeavors to be the global smokefree leader.

Swedish Match's strength in smokefree products lies in its quality products and established brands in combination with deep consumer insight.

Swedish Match will leverage its unique Snus and snuff platform to build global smokefree leadership, and will continue to innovate and develop new and improved products while leveraging its brands' strengths in order to meet changing consumer needs. Swedish Match will endeavor to drive category growth and maintain its leading position in Scandinavia, to develop the snus category in the US and establish a strong presence in the market, to strengthen the Company's position in the US moist snuff market, and to explore global opportunities for Swedish snus through SMPM International.

Swedish Match strives to be the preferred choice for consumers of smokefree products, the most valued partner to customers/ retailers and distributors, and the industry authority for regulators and opinion makers. S d hM h b h f d O fi f h db

Success will come from dedicated employees working closely together in building on the strong brand portfolio, maintaining and improving technological leadership, leveraging t he Company's unique Swedish heritage and market leadership in Scandinavia, and providing consumers with products they enjoy.

Financial development

Sales for the product area during the year increased by 7 percent to 5,049 MSEK (4,726). Operating profi t for the year increased by 8 percent to 2,349 MSEK (2,181).

In the Scandinavian market, Swedish Match sales increased by 8 percent, from improved pricing.

Shipment volumes increased in Norway during the year.

In the US, Swedish Match moist snuff sales were down slightly versus prior year due to lower volumes. Operating profi t was virtually unchanged.

Th e operating margin was 46.5 percent (46.1) for the year, impacted by higher spending levels for Swedish snus expansion projects in both the US and through SMPM International.

Key data, MSEK1)	2012	2011	2010
Sales	5,049		4,726 4,522
Operating profi t	2,349	2,181 2,080
Operating margin, %	46.5	46.1	46.0
Investments in property, plant and equipment	110	123	192
Average operating capital	1,929	1,965 1,957
Average number of employees	991	972	969

Sales and operating profi t Share of Group total

share of net profi t in STG and larger one time items.

SNUS IN SCANDINAVIA

Main brands:

Sweden: General, Göteborgs Rapé, Ettan, Grovsnus, Catch, Kronan, Kaliber

Norway: General, Nick and Johnny, e Lab Series, Catch, Göteborgs Rapé

COMPETITORS – SWEDEN

Source: Nielsen, 12 week data to December 30, 2012. Sweden estimates exclude tobacconists.

Swedish Match snus brands are available in a broad range of varieties and price points. In Sweden, General is the largest brand in the premium segment, Kronan in the mid priced segment, and Kaliber in the low priced pouch segment.4) In addition to its traditional snus products, Swedish Match off ers the number one brand in the non-tobacco smokefree segment, Onico, providing consumers with a high quality nicotine free alternative.

Market

Th e Scandinavian snus market is estimated to have amounted to approximately 310 million cans in 2012, up by 4–5 percent from previous year.1) Over the past several years, consumption has been moving from traditional loose products to portion-packed products, which at the end of 2012 accounted for more than 75 percent of volumes in Scandinavia.2)

Sweden is by far the largest snus market in Scandinavia, with approximately one million consumers.3) Th e number of snus users has increased by approximately 4 percent in the fi nal three months of 2012 versus the same period previous year, which is an

1) Source: Swedish Match estimates. 2) Source: Nielsen, 12 week data to December 30, 2012.

increase for the second year in a row.3)

Th e Swedish snus market in volume is estimated by Swedish Match to have grown by approximately 3 percent in 2012 versus prior year. Swedish Match is the leading manufacturer of snus, with a volume share in Sweden of approximately 75 percent in the fi nal three months of 2012.2)

Th e Norwegian market has grown by more than 10 percent in recent years, and is estimated to have grown by 14 percent in 2012 versus prior year.4) In Norway, Swedish Match's volume share is estimated to be approximately 66 percent in the fi nal three months of 2012.2) Th e number of men and women using snus on a regular basis is increasing in Norway.3)

It is estimated that one in fi ve Swedish men use snus on a regular basis, while in Norway the percentage of men using the product is lower, but growing.3) Th e overall percentage of women using snus is lower than for men, and is similar in both Norway and Sweden. However, a higher proportion of both men and women between the ages of 18 and 29 use snus in Norway than in Sweden. For adults over the age of 30, a lower proportion of people in Norway use snus than in Sweden.3)

Competition from low priced products has intensifi ed in Sweden during the year. Th is has contributed to market share erosion for Swedish Match, and to volume declines for full priced products. Swedish Match had more than a 95 percent market share of the full priced segment in volume terms for the fi nal three months of 2012, according to Nielsen. For the same time period, the total market share for Swedish Match in volume terms of 75 percent compared to 82 percent for the same period previous year, with a decline of the full priced segment's share of the total market to 64 percent from 71 percent.2) Swedish Match has built a strong position also in the low priced segment of the market with a market share of 29 percent in volume terms.2)

Highlights in Scandinavia

During 2012, Swedish Match revised its packaging for its best selling brand, General, for the Scandinavian market. Th e new graphics are part of the ongoing eff ort to visually enhance and support this fl agship premium brand.

During the year, the Group launched a number of new products and line extensions. Launches in Sweden included the range of products under the Nick and Johnny brand. Th is brand has already proven itself to be a solid success on the Norwegian market.

Kronan, Swedish Match's number one brand in the mid priced segment in Sweden, upgraded its design during the year. Th e

"Swedish Match snus delivers outstanding quality"

" e Scandinavian snus market was heavily impacted by increased competition and substantial volume growth for low priced products in the Swedish market. In Norway, the market continued to experience solid volume growth and Swedish Match volumes increased. Swedish Match snus delivers outstanding quality and value for money, and we look forward to providing more top quality products and service to our customers." he

Jonas Nordquist, President Scandinavia Division

Sweden estimates exclude tobacconists.

³⁾ Ipsos Sweden, Market Report, 2012. 4) Source: Nielsen.

Kaliber brand has quickly become one of the leading brands in the low priced segment. In the Norwegian market, the Group has continued to grow volumes with strong traditional brands such as General as well as newer brands, including Nick and Johnny and Th e Lab Series. During the year, several line extensions of existing brands further strengthened the product assortment. For example, Th e Lab Series 07 was introduced.

In December 2012, Swedish Match opened a snus store, "Svenskt snus", in the heart of Stockholm.

By logging on to: www.swedishmatch. com/konsument (for consumers) and http:// kund.swedishmatch.com (for customers), Swedish consumers and customers can easily explore the Swedish Match product range.

Tobacco taxes

On January 1, 2012, Swedish excise taxes on snus were raised by 13.7 percent. In anticipation of higher prices, retailers ordered an estimated 2 million cans of additional inventory prior to year-end 2011. On January 1, 2013, Swedish excise taxes on snus were raised by 1.0 percent. In Norway, the excise tax on snus was raised by 1.1 percent on January 1, 2012. On January 1, 2013, excise taxes were raised by 2.2 percent in Norway.

SNUS AND SNUFF IN THE US

Main brands: Longhorn, Timber Wolf, Red Man,

General

COMPETITORS – THE US

General is both the most popular snus in Sweden and the most widespread snus brand internationally.

Source: Swedish Match estimates.

Th e Swedish Match brand portfolio for moist snuff is almost exclusively in the value segment, with both traditional loose and pouch products. Longhorn is Swedish Match's largest deep discount brand.

Swedish Match sells Swedish snus in the US under the General brand, priced in line with premium moist snuff products.

Market

Moist snuff is sold throughout the US and volumes are particularly strong in the southern and mid-Atlantic states. Th e moist snuff market is extremely competitive,

brought on by high levels of price and product competition from the largest competitor brands. Th e vast majority of moist snuff users in the US are men. Th e recent rapid growth of the pouch segment of the market, and expanded product off erings by the industry, have broadened the appeal of moist snuff to a larger consumer base.

During the past fi ve years, can consumption in the US moist snuff market has grown by more than 5 percent per year.1)

In 2012, the US moist snuff market is estimated by Swedish Match to have grown by 4–5 percent, with continued intense pricing and

promotional activity. For the full year 2012, Swedish Match estimates its market share by volume to have been approximately 10 percent, down slightly from 2011.

While the US snus market is still quite small, the potential for growth is strong, as snus may appeal to a wide segment of the adult tobacco consuming population. Snus is a discrete, spitless alternative to cigarettes and other tobacco products, and the industry has increased the availability and range of product off erings for this tobacco variety.

1) Source: Swedish Match estimates.

SNUS – FROM SEED TO CAN

e entire production process for the Company's snus adheres to the Swedish Match quality standard, GOTHIATEK®. GOTHIATEK® is adopted as an industry standard in the manufacturing process of Swedish snus.

TOBACCO Swedish snus is produced using the highest quality air-dried tobacco. Systematic control of the composition of the tobacco is required in order to meet the GOTHIATEK® specifi cations. Swedish Match has developed special methods for cultivating and drying tobacco.

INGREDIENTS e main ingredients in the preparation of snus are ground tobacco, water, salt (ordinary cooking salt), and sodium carbonate. Additional ingredients are aromatic compounds and moisture preserving agents.

PRODUCTION ere are three main stages in the production of Swedish snus in accordance with the GOTHIATEK® standard: grinding, preparation, and packing.

1. GRINDING e tobacco is broken up, dried and fed into a grinder, where it is ground. e ground tobacco is screened into coarse, intermediate and fi ne meal.

2. PREPARATION In the fi rst stage of preparation, tobacco fl our is weighed and transported to closed blenders. Water and salt are added while the mixture is stirred, after which the snus is

heated. e temperature of the snus mixture and the stirring process is computer controlled. is part of the process can be compared with pasteurization. ereafter, the snus is cooled and other ingredients are added. Samples are taken for quality control. If all measurement values are approved, the batch is ready for packing.

1. PACKING Loose snus cans are fi lled in automatic packaging machines. After fi lling, the cans are closed with a lid, after which the cans are weighed and labeled.

Portion-packed snus requires a more complicated process than loose snus. e portions are measured and inserted into a cellulose fi ber tube. e portions are sealed and cut apart. e fi nished portion pouches are packed into a can, which is then sealed with a lid, after which the cans are weighed and labeled.

Highlights in the US

Th e premium priced segment of the moist snuff market declined in 2012, while the value segment grew.1) Combined with increased competitive activity for traditional value brands, the main reason for rapid growth in the value segment was that a major competitor has been pricing many of its premium branded products at prices positioned in the value segment. With this aggressive activity among large competitors, Swedish Match declined in volume and market share for its higher priced brands in the value segment. Swedish Match has a solid and growing position with its Longhorn brand, and during the year expanded its product assortment to include Longhorn tubs, a larger packaging format that off ers consumers more value for money.

Approximately 90 percent of moist snuff in the US is sold in the traditional loose format.1) However, over the past several years, the percentage of moist snuff sold in pouches has increased. Swedish Match estimates the growth in the pouch segment to have been approximately 20 percent in volume terms in 2012. During 2012, Swedish Match improved its product off ering for moist snuff in pouches, with the introduction of a disposal lid – a fi rst for moist snuff in the US.

Swedish Match continued its eff orts behind Swedish snus in the US market and signifi cant investments have been incurred during the year to support the expansion of snus. Consumption in 2012 is estimated by Swedish Match to be in the range of 50 million cans. In the US, the Company markets the General snus brand – an authentic Swed-

1) Source: Swedish Match estimates.

Production at the Kungälv factory in Sweden of the nicotine free product Onico, one of the brands packaged in star formation.

ish snus, available in tobacconists, convenience stores, and other selected stores.

For General snus, the trends are encouraging and the brand expanded its distribution. By the end of 2012, the General brand was present in more than 10,000 stores, up from approximately 3,500 stores at the end of 2011.

SNUS OUTSIDE SCANDINAVIA AND THE US

Th rough SMPM International, the joint venture company with Philip Morris International, Swedish Match is testing opportunities for snus to reach markets outside Scandinavia and the US. SMPM International, 50 percent owned by Swedish Match, sources its products from Swedish Match and sells them through Philip Morris International's sales and distribution network. SMPM International thereby has both state of the art products and outstanding distribution opportunities.

During 2012, SMPM International continued to test market snus in a selected number of stores in Canada using the General snus brand. In St. Petersburg, Russia a test launch of snus is being conducted using the Parliament brand. While it takes time to build the category, test markets show good signs, and store count has been expanded in both markets.

A new test was initiated in Israel using the Marlboro brand for snus in the second half of the year. In the spring of 2012 a test market in Taiwan was concluded.

In addition, Swedish Match continued small activities with the General brand in Malaysia.

Packaging materials: Loose snus is for the most part packaged in paraffi n coated cardboard cans. When the cans are produced, two diff erent grades of cardboard are used, one for the frame and one for the base of the can. e plastic lid is made from polypropylene plastic. Polypropylene cans are typically used for portion-packed snus, which is more sensitive to drying out than loose snus. e use of plastic cans for portion-packed snus is primarily motivated by durability considerations.

COLD STORAGE All ready packaged snus is stored in cold storage rooms for a number of days before being released to retailers. Cold storage helps to keep the product fresh and is important for allowing the snus to mature acquire its characteristic aroma and fl avor.

SNUS AND HEALTH

Scientifi c data clearly demonstrate that the health risks associated with smokeless products in the Western world are signifi cantly lower than those of cigarettes.

Swedish Match is convinced that smokeless tobacco products manufactured according to Swedish Match's quality standards, such as snus with its GOTHIATEK® standard, play an important role to achieve harm reduction, as has been demonstrated by several scientifi c studies. Smokeless tobacco provides a sensible alternative to cigarettes and other smoking products, foremost because it does not deliver toxic compounds due to combustion. In addition, environmental tobacco smoke is not an issue with smokeless tobacco.

Swedish Match does not claim that the Company's smokeless products could not have any adverse health eff ects. Swedish Match recognizes that tobacco use raises valid questions about nicotine dependence, and the role of nicotine in specifi c groups of the population such as during pregnancy and among patients with certain pre-existing medical conditions.

Substantial research conducted by independent (mostly university-based) research groups has been conducted with regard to Swedish snus and health.1) Some of the fi ndings of this research indicate:

• Snus and oral cancer there is no evidence of a link between snus and an increased risk of oral cancer.
• Snus and myocardial infarction there is no evidence of a link between snus and an increased risk of myocardial infarction.
• Snus and stroke there is no evidence of a link between snus and an increased risk of stroke.
• Snus and gastrointestinal disorders there is no evidence of a link between snus and an increased risk of gastrointestinal disorders.
• Snus and smoking cessation a large number of studies show that availability of snus contributes to low smoking rates.
• 1) More information and references on snus and health are available on the Company's website, www.swedishmatch.com/snus-and-health.

OTHER TOBACCO PRODUCTS: CIGARS AND CHEWING TOBACCO

PRODUCT AREA OPERATIONAL HIGHLIGHTS

• Swedish Match cigar shipments surpass 1 billion stick threshold up by 18 percent.1)
• Further market share gains for cigars.2)
• Maintained market share leadership for chewing tobacco.2)
• Sales up by 7 percent and operating profi t up by 6 percent in local currency.1)

1) Versus full year 2011. 2) Source: Nielsen, YTD December 22, 2012 versus same period prior year.

Another outstanding year for cigars

Other tobacco products includes cigars and chewing tobacco for the US market. Swedish Match has over the past several years experienced rapid growth in both volumes and sales for cigars. Swedish Match maintains a leadership position in chewing tobacco, with solid performance in a declining product category.

Strategy

In the product area Other tobacco products, Swedish Match is leveraging its strong platforms in order to maximize long term profi tability.

For cigars, the Company will drive profi table growth through consumer-driven innovation and strong sales execution. Th e Company continues to innovate, in order to introduce high quality products appreciated by consumers.

For chewing tobacco, Swedish Match will capitalize on its leading position in the category and continuously drive productivity improvements. With its effi cient production, well known and trusted brands, as well as category leadership, the Group has been able to leverage its strengths in a declining product category while enabling sustainable profi ts.

Financial development

Sales for the product area for the year increased by 11 percent to 2,661 MSEK (2,388), and operating profi t increased by 11 percent to 1,161 MSEK (1,049). In local currency terms, sales grew by 7 percent.

In the US, cigars experienced signifi cant sales and volume growth, while for chewing tobacco sales remained fl at. Th e operating margin for the product area was 43.6 percent (44.0).

"Strong growth for the US business"

" e success of our innovations contributed to strong growth for the US business in 2012. We continued to gain share in the cigar category behind the strength of our new silver and black varieties. We introduced the fi rst disposal lids for moist snuff pouch products and added large tub packaging to our Longhorn portfolio. And we ended the year with General snus distribution in over 10,000 stores, about three times the number of stores that had the product when we entered 2012. ese eff orts have put us in a great position to continue to grow the business in 2013 and beyond."

Richard Flaherty, President US Division

Key data, MSEK1)	2012	2011	2010
Sales	2,661	2,388	2,440
Operating profi t	1,161	1,049	942
Operating margin, %	43.6	44.0	38.6
Investments in property, plant and equipment	54	61	30
Average operating capital	1,091	1,147	1,175
Average number of employees	1,486	1,470	1,407

Sales and operating profi t Share of Group total

share of net profi t in STG and larger one time items.

CIGARS

Main brands: White Owl, Garcia y Vega, Game by Garcia y Vega

COMPETITORS – US MASS MARKET CIGARS (EXCLUDING LITTLE CIGARS)

Source: Nielsen, 12 week data to December 22, 2012.

Swedish Match maintains a growing presence with machine made mass market cigars in the US with such well known brands as White Owl and Garcia y Vega.

Market and highlights

It is estimated by Swedish Match that the US mass market cigar market was stable in 2012 in volume terms and amounts to approximately 5 billion cigars excluding little cigars1) (where Swedish Match does not participate). Th e Company's share of market was approximately 20 percent in 2012, up from approximately 17 percent in 2011.2)

In the US, cigar manufacturers typically introduce several new products every year using well established brands. During 2012, Swedish Match launched a number of new cigar products under both the Garcia y Vega and White Owl brands using its FoilFresh® packaging concept. FoilFresh® cigars ensure that consumers get a soft er, "fresher" cigar. In the spring of 2012 White Owl Silver and Game by Garcia y Vega Silver, and, in the summer White Owl Black and Game by

Garcia y Vega Black cigars were launched. Th ese new 2012 off erings follow the highly successful launch of products in the sweets cigar segment3) in 2010 and 2011. Th e new Silver and Black varieties provide a mild and smooth taste profi le that many consumers prefer. Swedish Match reached an important milestone in 2012, delivering more than 1 billion sticks to the US mass market in one year.

• of 20 (similar to cigarette packaging). 2) Source: Swedish Match estimates.
• 3) Sweets cigars is a category of mild, somewhat sweet cigars, generally without a characteristic fl avor.

CHEWING TOBACCO

Main brands: Red Man, Southern Pride

Source: Nielsen, 12 week data to December 22, 2012.

Swedish Match is the largest player in the US chewing tobacco category. Its Red Man brand is iconic.

Market and highlights

Th e US market for chewing tobacco is in a long term state of decline. Volumes are typically declining by 6–8 percent annually.1) Th is occurs as consumers leave the category, some moving to moist snuff . Th e US chewing tobacco market declined by more than 5 percent in 2012.1)

Th e Group's best known chewing tobacco brand, Red Man, is by far the largest in the US, accounting for more than one third of all volumes sold on that market. Swedish Match brands account for more than 45 percent volume share of the market.1)

With declining consumption, manufacturers continuously strive to reduce their costs and adjust pricing in order to maintain profi tability. An example of this is the contract manufacturing agreement with National Tobacco, whereby Swedish Match

1) Source: Nielsen and Swedish Match estimates.

produces the chewing tobacco portfolio of this number three competitor in the Owensboro, Kentucky, US facility.

While the chewing tobacco market continues to decline, Swedish Match strong market share allows this business to remain highly cash generative, profi table, and important in the Swedish Match portfolio.

¹⁾ Little cigars are typically fi lter tipped and packaged in packs

LIGHTS: MATCHES AND LIGHTERS

PRODUCT AREA OPERATIONAL HIGHLIGHTS

• Sales grew by 4 percent in local currencies.1)
• Cricket lighter volumes grew in several Asian markets.
• Signifi cant currency fl uctuations and a strong Swedish krona negatively impacted match operating profi t.
• Operating profi t down by 8 percent, down by 4 percent in local currencies.1)

1) Versus full year 2011.

Lighter volumes continue to grow

Swedish Match's brands of matches and lighters are known for quality and reliability and can be found in many markets across the globe. Match brands tend to be local, with one brand being iconic in its own country. For lighters, Swedish Match manufactures and sells Cricket, a well know brand of disposable lighters in many markets. Cricket lighters are marketed using the key selling points of quality, design, and safety.

Production of Redheads matches in the Tidaholm factory in Sweden.

Strategy

With its portfolio of well known brands and strong market positions, Swedish Match works for continuous operational excellence in the Lights product area. Th e Company is committed to maintaining and improving its already effi cient manufacturing operations as well as capitalizing on strong market positions in order to maintain solid levels of profi tability, while providing consumers with the quality products they demand.

Th e lights business is organized in two operating units: Lights Latin America and Lights International (covering all markets outside Latin America). Swedish Match sells matches and lighters through its own and third party distribution networks, including the distribution network of Scandinavian Tobacco Group.

Financial development

Sales for the product area for the year decreased by 1 percent to 1,339 MSEK (1,346). Operating profi t decreased by 8 percent to 222 MSEK (240). Th e operating margin was 16.6 percent (17.9).

Market

Swedish Match estimates that consumption of matches in markets where the Company has a presence declined during the year, in line with previous years. During 2012, Swedish Match lighter volumes in many European countries were in line with 2011, while in Russia and several Asian markets lighter volumes grew.

Key data, MSEK1)	2012	2011	2010
Sales	1,339	1,346	1,429
Operating profi t	222	240	279
Operating margin, %	16.6	17.9	19.5
Investments in property, plant and equipment	61	56	52
Average operating capital	787	786	790
Average number of employees	1,141	1,187	1,271

Sales and operating profi t Share of Group total

1) Excluding larger one time items. 1) Excluding Other operations, share of net profi t in STG and larger one time items.

LATIN AMERICA

Main brands: Fiat Lux, Cricket

Highlights

In Brazil, the largest match market in Latin America, the Group holds a leading position with the Fiat Lux brand. Brazilian match consumption continued to decline in 2012 and Swedish Match estimates its market share to be stable in Brazil at approximately 45 percent, in terms of volume. On the Brazilian market, Swedish Match also off ers a portfolio of complementary products, including disposable razors and batteries under the Fiat Lux brand.

Lighter volumes for the Cricket brand decreased slightly during the year in the region.

EUROPE AND OTHER MARKETS

Main brands:

Solstickan (Sweden), Swan (UK), Tres Estrellas (Spain), Feudor (France), Redheads (Australia), Cricket (globally)

Highlights

During the year, Swedish Match maintained signifi cant or leading market positions in its largest markets, including Australia (Redheads), the UK (Swan), France (Feudor), Spain (Tres Estrellas) and the Nordic countries (Solstickan, Nitedals, and Tordenkjold). Volumes generally declined, in line with

market trends. Match volume declines in developed markets were more than off set by increased deliveries to developing countries.

Cricket lighters volumes continued to grow in both Russia and Asia. In Asia, lighter volumes have grown by more than 50 percent over the past three years. Swedish Match uses the Scandinavian Tobacco Group distribution network in some countries in Europe and certain other markets for distribution of matches and lighters.

COMPETITORS:

Match competition varies widely between markets. Lighter competitors include Bic, Tokai, Flamagas, and a number of other smaller manufacturers.

"Our match position remains very strong"

"Our match position remains very strong with prominent local brands across the world. e Cricket expansion in Asia continued to deliver excellent lighter volume development and we expect to see sustained growth in this very important and dynamic region. In East Europe, particularly in Russia, we have strengthened our market position for lighters even further. We will continue to explore and invest in selective new market opportunities for both matches and lighters." rld. urope, rther.

Håkan Söderberg, COO Lights International Peter Hedlund, COO Lights Latin America

SCANDINAVIAN TOBACCO GROUP

OPERATIONAL HIGHLIGHTS

• Sales increased by 4 percent on a comparable basis1), from higher cigar and fi ne-cut tobacco volumes, together with positive mix eff ects.
• Adjusted EBITDA2) increased by 1 percent.
• Swedish Match share of net profi t from Scandinavian Tobacco Group during the year amounted to 366 MSEK.

• 1) Versus full year 2011, excluding currency translation eff ects, divestment of certain brands in Australia in early 2011, and after adjusting for Lane being acquired on March 1,

• 2) Versus full year 2011, excluding currency translation eff ects, restructuring costs in the prior year, divestment of certain brands in Australia in early 2011, and after adjusting for Lane being acquired on March 1, 2011.

Sales up 4 percent

Scandinavian Tobacco Group, 49 percent owned by Swedish Match, is the world's leading manufacturer of cigars and pipe tobacco. It is the largest cigar company for European machine made cigars, with market leading positions in many Western European markets.

Main brands:

US long fi ller premium cigars: CAO, Cohiba, Excalibur, Hoyo de Monterey, La Gloria Cubana, Macanudo, Partagas, Punch

Machine made cigars: Café Crème, La Paz, Mercator, Colts, Petit, Salsa, Captain Black

Pipe tobacco:

Erinmore, Borkum Riff , Captain Black, Clan, Colts, WØ Larsen, Sweet Dublin, Orlik, Half & Half, Skandinavik

Fine-cut tobacco:

Tiedemanns, Bugler, Escort, Kite, Bali, Crossroad

Financial development

Total Scandinavian Tobacco Group sales increased by 4 percent, stemming from higher volumes in both the cigar and fi ne cut tobacco businesses. Net profi t for Scandinavian Tobacco Group amounted to 622 MDKK (578), an increase of 8 percent. Th e Swedish Match share of the net profi t in Scandinavian Tobacco Group for 2012 amounted, aft er adjustments, to 366 MSEK (337). Th e share of net profi t for Swedish Match in the prior year includes restructuring charges of 66 MSEK before tax.

Scandinavian Tobacco Group has taken a number of initiatives during the year, in order to more effi ciently process its order

and production systems. It also invested in its US operations to facilitate future growth, expanding its marketing and sales force for its cigar and pipe and fi ne cut tobacco businesses. Th e Group implemented a new ERP system for its European cigar operations. While the implementation caused a temporary backlog situation and delivery problems during the third quarter, many of the issues were resolved prior to year end. With this new ERP system, the Company is better able to effi ciently match orders with production and delivery, enabling faster time to market. Scandinavian Tobacco Group continued its integration eff orts from the 2010/2011 incorporation of the former

FACTS AND FIGURES

• e world's largest manufacturer of cigars, number one in US long fi ller cigars and number one in European machine made cigars.
• Global number one in pipe tobacco.
• Strong market positions in fi ne-cut tobacco, primarily in Scandinavia and the US.
• Approximately 9,500 employees in 20 countries.
• Sales companies in 16 countries.
• e production units are located in Belgium, Denmark, the Dominican Republic, Honduras, Indonesia, the Netherlands, Nicaragua, and the US.
• Roughly three fourths of Scandinavian Tobacco Group sales and gross profi t come from cigars.
• e company manufactured approximately 2.7 billion machine made cigars and 140 million hand made cigars in 2012.
• 2,200 tons of pipe tobacco and 2,900 tons of fi ne-cut tobacco manufactured in 2012.
• e largest competitor is Imperial Tobacco.

Swedish Match and Lane units, and is in the process of rationalizing operations, including production units. Th is rationalization program will provide further synergies, estimated to be approximately 9 MEUR during 2014/2015.

Market development

Th e US long fi ller cigar market is estimated to have been fl at during 2012 versus 2011.1) Th e European machine made cigar market is estimated to have been fl at to slightly lower in volume terms in 2012 and was close to fi ve billion cigars.1) Scandinavian Tobacco Group sells cigars under its own brands, as well as having contract manufacturing agreements and private label manufacturing, making Scandinavian Tobacco Group the world's largest cigar manufacturer. For its own brands the company has a strong number two position in the global cigar market.

Th e global pipe tobacco market continues its long term decline in volume terms. Th e most important markets are North America and Europe which account for an estimated 3,500 tons per year. Scandinavian Tobacco Group has either the number one position or strong positions in most markets in these regions, as well as sales through the Travel Retail class of trade and contract manufacturing and private label

manufacturing for third parties. In March 2011, Scandinavian Tobacco Group purchased Lane Ltd., a US pipe tobacco and fi ne cut tobacco manufacturer, from Reynolds American, helping to expand its footprint in the US market.

Lighter and match products distributed by Scandinavian Tobacco Group, primarily in parts of Europe as well as Australia/New Zealand, are manufactured by Swedish Match. Scandinavian Tobacco Group products are distributed through both the company's own sales subsidiaries and third party distributors.

CORPORATE SUSTAINABILITY

Our approach to Corporate Sustainability

Corporate Sustainability is embedded in Swedish Match's corporate culture and way of doing business. For Swedish Match, Corporate Sustainability entails generating value for the Company, its stakeholders, and the environment – in order to assure long term and sustainable growth. During 2012, Swedish Match furthered its eff orts to use a systematic approach to Corporate Sustainability in order to ensure improved transparency and a focus on business operations. Work was devoted to further strengthening the link to the Company's vision and strategy as well as implementing and enhancing systems and processes necessary to support the Company's long term eff orts.

A sustainable and responsible business

In order to achieve its vision to be the global smokefree leader, Swedish Match must continue to work toward the Company's mission: to responsibly develop, manufacture, market, and sell high-quality products with market leading brands in the product areas Snus and snuff , Other tobacco products, and Lights, delivering sustainable and growing profi ts to the Company's shareholders. Th is mission statement demonstrates that for Swedish Match, a sustainable and responsible business goes hand in hand. For Swedish Match, sustainability implies always striving to balance economic responsibility with environmental and social responsibility; or put in other words – delivering sustainable and growing profi ts, mindful of the world around us.

Consistent with the Swedish Match mission, the Company works systematically with Corporate Sustainability across the organization. Th is work provides many long term benefi ts to the Company. It helps to make Swedish Match more competitive, to identify and reduce costs and risks, and to strengthen the corporate reputation and brand. It also enables the Company to be an attractive employer. Working with sustainability is thus an important element for Swedish Match's future growth and value creation.

Swedish Match's sustainability activities also aim to provide value to the Company's stakeholders and to the environment. Th is includes for example an improved workplace environment for employees, a reduced negative environmental impact, and adherence to high standards of conduct within the supply chain. Many of these activities also benefi t consumers by enabling them to make well informed decisions based on product information provided by the Company (for example concerning nicotine and snus).

STRATEGIC SUSTAINABILITY FOCUS AREAS AND OVERALL AMBITIONS1)

Economic responsibility

To deliver sustainable and growing long term profi ts to shareholders, while maintaining strong cash fl ows, thus helping to create economic prosperity among the Company's stakeholder groups. is implies working to achieve long term shareholder/stakeholder buy-in of the business model through high levels of transparency and corporate governance, as well as effi cient operations.

Environmental responsibility

To consciously and actively reduce the negative impacts the Company has on the environment. is implies working effi ciently with resource management, reducing waste and energy consumption, as well as maintaining sound environmental management processes.

Societal responsibility

To build and strengthen relationships with society at large, such as with the regulatory and scientifi c community as well as in local communities where the Company operates. In addition to addressing societal issues such as human rights and child labor, this implies continuous dialogue and engagement as well as contributing to local communities through projects and activities that are relevant to local business operations.

Swedish Match's sustainability model

Sustainability and tobacco

Some people may question whether a tobacco company can be sustainable in the long term. For Swedish Match, sustainability and tobacco are not incompatible. While the Company produces and sells tobacco products, the Group must still conduct business in a responsible and sustainable manner towards its stakeholders and the environment. Tobacco products are not without risk, however certain tobacco product categories carry higher levels of risk than others. Swedish Match believes that snus can play an important role in reducing tobacco harm (harm reduction) and providing consumers with health benefi ts compared to cigarettes, consistent with a society moving away from cigarettes.

Stakeholder engagement

Swedish Match maintains an active dialogue with its stakeholders. For the past three years, Swedish Match has conducted a sustainability stakeholder survey among prioritized stakeholder groups (consumers, customers/retailers, employees, government/regulators, investors/fi nancial analysts, scientifi c-health community, and suppliers). Th is methodical engagement helps the Company to consider the views of stakeholders and to examine whether (and to reaffi rm that) the Company is focusing on sustainability activities that are material to stakeholders.

Based on the outcome of the 2012 study, Swedish Match decided to further conceptualize and focus its eff orts on six strategic sustainability focus areas, each covering those aspects deemed to be material to the Company (see Swedish Match's sustainability model below). Th e Company has set overall ambitions within each area, and going forward the focus will be to set clear objectives and targets. Swedish Match works to encourage positive changes through its activities toward each stakeholder group.

Employee responsibility

To attract, develop, and retain highly competent employees, to promote a culture of openness and trust, and a sound workplace environment. is implies addressing issues such as ethical business practices, workforce diversity, talent management, training and development, as well as workplace health and safety.

Supplier responsibility

To work closely with the Company's suppliers in order to maintain adherence to Swedish Match's high standards of conduct and to support eff orts to ensure that suppliers work responsibly in terms of economic, environmental, and social issues. is implies working closely with major suppliers, addressing issues related to human rights and working conditions, child labor and tobacco farming, as well as making sure honest and ethical business practices are conducted in the supply chain.

Consumer and marketplace responsibility

To bring high-quality tobacco and lights products to consumers as well as take a lead in keeping high standards of corporate conduct within the Company's marketplace. is implies the labeling and marketing of all products in a responsible manner, and working closely with customers/ retailers in order to promote high standards of conduct in the tobacco market place.

HIGHLIGHTS 2012

• New sustainability data management software in place to enable more reliable reporting on sustainability data globally.
• New online environmental training program initialized internally via the Swedish Match intranet.
• Increased internal communication with regard to Corporate Sustainability.
• Increased scope of the sustainability stakeholder survey among Swedish Match's prioritized stakeholder groups.
• Improved disclosure score in the Carbon Disclosure Project (CDP).
• Expanded scope of the global employee survey.
• ird party confi rmation of Swedish Match's 2011 self-declared GRI reporting level C.

Sustainability reporting

Successful sustainability activities require a methodical approach to reporting. Swedish Match reports its sustainability information according to the guidelines set forth by Global Reporting Initiative (GRI) G3 in order to reach measurable, transparent, clear, and comparable results. e Company currently reports according to the GRI

Sustainability Reporting Guidelines for self-reported B level. ird party

Application Level Check provider Tofuture Oy has confi rmed Swedish Match's self-declaration that the 2012 Sustainability Report meets GRI G3 B level reporting requirements.

www.swedishmatch.com

More information on the Company's sustainability eff orts is available on the website www.swedishmatch.com/sustainability.

1) In this document, the sections Environmental responsibility and Employee responsibility are presented separately from Social responsibility. Employee responsibility refers to the Company's responsibility with regards to its internal stakeholder group while social responsibility entails responsibility towards external stakeholder groups such as suppliers, consumers and marketplace as well as society in large. Economic responsibility is not discussed in a separate section. For fi nancial performance, please refer to the back part (pages 40–90) of this annual report. For other information regarding economic responsibility, please refer to Swedish Match's Sustainability Report 2012.

Swedish Match's Code of Conduct

Th e Swedish Match Code of Conduct, established in 2004, is the foundation for the Company's position in areas related to Corporate Sustainability. Th e Group's commitment to Corporate Sustainability and responsibility ties directly to its core values: communication, teamwork, trust, innovation, recognition, and growth. Th e core values are central in Swedish Match's vision of how the Company wants to conduct its business. All values are refl ected with regard to conduct internally among employees and externally in relation to business partners as well as other stakeholders in the Company's business environment. Each core value is accompanied by a statement describing how Swedish Match's employees can live the core values.

Communication – Strive for an active, open, and honest dialogue.

Teamwork – Develop better solutions by working together, using collective experience.

Trust – Demonstrate trust in fellow employees and encourage an open and trusting environment where we all work to do things that are in the long term best interest of Swedish Match.

Innovation – Nurture an environment that, in all respects, encourages new ideas and a willingness to implement them.

Recognition – Demonstrate an ongoing interest in people and their activities, and recognize their contributions.

Growth – Commit to the development of our people and the long term growth of Swedish Match.

Th e Swedish Match Code of Conduct refl ects the position of the Swedish Match Group with regard to Corporate Sustainability issues, when interacting with employees (including workplace practices, business ethics, and communication), suppliers (supplier contracts), customers and marketplace (issues specifi c to tobacco products), general society (including human rights and child labor), and the environment (the Group's Environmental Management Systems and the Group Environmental Policy). Th ese areas of the Code of Conduct comply with international conventions and guidelines on human rights and labor conditions.1) Th e Code of Conduct is available on the Company website, www.swedishmatch.com/sustainability.

Compliance with the Code of Conduct

Th e Swedish Match Code of Conduct is applicable to all employees within the Group, regardless of position and geographical location. Individual company policies in all business units must always conform to the principles stated in the Code of Conduct.

Every employee has a personal responsibility to make sure that actions taken comply not only with the words but the spirit of the Code of Conduct. Management has an additional responsibility to foster a culture in which compliance with the Code of Conduct is expected. Concerns about inappropriate conduct must be promptly addressed.

To further secure sound business ethics within the Company, consistent with the Code of Conduct, Swedish Match has established a whistleblower function that provides every employee with the opportunity to report any suspicion of infringement of Group policies. Such suspicions can be submitted – anonymously – to an appropriate manager, or to the Chairman of the Audit Committee. Th e whistleblower function can easily be accessed through the Swedish Match intranet. In 2012, there were no reported infringements of Group policies using the whistleblower function.

Reviews of the Code of Conduct

Various procedures are in place for monitoring and reviewing the policies stated in the Code of Conduct. Th e reviews are intended to ensure that employees are aware of, understand, and comply with its content.

Th e Code of Conduct is reviewed internally and approved annually by the Swedish Match Board of Directors. In addition, reviews are conducted by the external partner AON (an international risk management company) who examines the Group's operating units at least once every two years at the factory level. Th ese reviews include implementation of the Code of Conduct as such, with evaluations within the areas of social responsibility, workplace practices, business ethics, communication, and the environment. Topics include human rights, child labor, forced labor, supplier contracts, as well as health and safety matters. AON identifi es improvement areas (which are re-evaluated the following year) and reports conclusions to operating units' management teams and to the Corporate Communications and Sustainability function.

Th e operating units' management teams have operational responsibility for ensuring compliance with the Code of Conduct while the SVP Corporate Communications and Sustainability is responsible for proposing further development and revision of the Code of Conduct.

¹⁾ e international conventions and guidelines referred to here are the UN Universal Declaration of Human Rights, the UN Convention on the Rights of the Child, the eight ILO Core Conventions (Nos. 87, 98, 29, 105, 100, 111, 138, and 182), and the OECD Guidelines for Multinational Corporations.

CORPORATE SUSTAINABILITY

Employee responsibility

One of Swedish Match's success factors is the ability to attract, develop, and retain highly competent employees while simultaneously pursuing eff orts to motivate them in order to build a strong and sustainable company.

Th e Company's employee focus and the prioritized work with performance, talent, and employee processes was strengthened even further in 2012. A key objective is to continuously develop both leadership and employee skills in order to strengthen the result oriented culture while contributing to the improvement and growth of the Company.

In 2012, Swedish Match employed an average of 3,848 people, of whom 35 percent were women, with the largest number of employees in the US, Sweden, and the Dominican Republic followed by Brazil, the Philippines, and the Netherlands.

Human resources organization

Th e majority of the Group's HR activities are handled locally within the Company's operating units. Local units are represented by dedicated HR professionals, who are members of the HR Council. Th e HR Council ensures clear communication and coordination of eff orts relating to the Company's employees. On a group wide level, HR issues are managed by the CFO & SVP Group Finance & IT, who is a member of the Group Management Team, and reports to the CEO.

Th e HR organization supports the Company's eff orts in managing talent and leadership development, works to provide clear and consistent documentation of activities, and upholds employee practices consistent with the Code of Conduct and local laws and regulations, among other tasks.

Th e HR organization annually coordinates and conducts a global employee survey to identify common improvement areas. In October 2012, the survey was con-

Swedish Match focuses on Employer Branding eff orts in order to maintain its position as an attractive employer as well as to retain and attract a strong employee base. During 2012, eff orts to recruit talents, both internally and externally, continued to secure the Company's competence base for both short and long term challenges.

Empowerment is a key component of the Swedish Match culture and leadership style. Initiatives and result oriented actions are encouraged in a professional and informal atmosphere. As a global player, the organization strives to create a working climate that rewards the sharing of information and competence, while encouraging behavior that promotes high performance across all markets.

Snus production at the Gothenburg factory in Sweden.

EMPLOYEE RESPONSIBILITY

Ambition: To attract, develop, and retain highly competent employees, to promote a culture of openness and trust, and a sound workplace environment.

ducted in eight countries in seven diff erent languages, and a total of 88 percent of all employees participated. Th e survey measured levels of employee engagement, satisfaction, and employer attractiveness. It also evaluated communication eff ectiveness and

EMPLOYEES PER COUNTRY

Leadership and talent pipeline

Successful leadership is a focus area for Swedish Match. During the past year, key employees in the Company have been monitored closely by the Group management, with the objective of securing appropriate staffi ng of senior management and critical positions, as well as to identify and develop high potential employees in the Company.

Th is process, which starts locally, enables Swedish Match to gain an overall profi le of the requirements and of the potential available within the Company as well as to identify management capabilities, potential future internal careers, and successors.

Developing competence and promoting careers

In order to meet current and future competence needs and business objectives, Swedish Match focuses on strengthening and reinforcing an overall performance oriented culture by continuing to develop leadership and employee skills.

Managers and employees have ongoing open discussions regarding individual targets and plans as well as the overall objectives of the Company. Managers must demonstrate good leadership by setting clear targets, providing ongoing coaching and counseling, conducting reviews, and delegating tasks and assignments.

Th e Company continuously evaluates adequate training and development eff orts to promote professional growth and career enhancement. Th e annual performance evaluation is an instrumental part in this career development as the tool helps to identify individual goals, targets, and development needs.

An important part of the Company culture is to recruit internally. Th e ambition is to take advantage of internal competence by providing development opportunities so that employees can accept more responsibilities in the organization during the course of their careers. All members of the Swedish Match Group Management Team have been recruited internally and during this past year, most management vacancies were recruited internally as well. External recruitment is mainly carried out when a particular competence cannot be found internally.

Employee programs

Social initiatives vary among countries and are closely linked to the social framework in which Swedish Match operates as an employer. Th e Group runs several employee programs across its operating units. Th ese programs focus mainly on health, education, and other opportunities to help employees and their families develop. Projects include scholarships and various forms of training. Th ey may also comprise fi nancial donations and loans.

One example of a current employee program is the "Sons and Daughters" scholarship program in the US, whereby the Company has contracted Scholarship America, a non-profi t organization, to administer this program.

In Brazil, the "Digital Space" project continued with the aim of familiarizing factory workers with the digital world.

In the Dominican Republic, small emergency loans are provided to employees for medical, educational, and/or relocation purposes.

Donations to employees and their families are also made for reasons such as natural disasters, terminal illness, or other traumatic occasions.

Occupational health and safety

Swedish Match is dedicated to providing ergonomically sound workplaces that are free from health and safety hazards. Health and safety committees and structures are in place in all manufacturing facilities and many proactive actions, including safety training and wellness programs, are taken at the Company's various workplaces. Potential safety issues are identifi ed through regular factory audits conducted by AON, an international risk management company.

Meeting forums

In order to create a strong leadership culture in the organization and to implement the Company's strategies, management conferences are arranged regularly for key managers.

Within the Company, cross-organizational cooperation also takes place through teams that transcend the operating units. Such teams may involve a number of functional areas. Th ese various groups meet regularly to plan, coordinate, and evaluate company wide activities within each area, thereby ensuring effi cient cross-functional communication and serving as aids in training and development eff orts.

Collective bargaining

Swedish Match supports the ILO Core Conventions regarding labor rights and believes that all employees should be free to form associations and to engage in collective bargaining. According to the Company's Code of Conduct, all employees should be free to join or form (non-violent) assembly or associations.

Employees at the Swedish Match corporate headquarters in Stockholm, Sweden.

CORPORATE SUSTAINABILITY

Social responsibility

Social responsibility is broad and multifaceted, and for Swedish Match this implies working conscientiously and responsibly in relation to stakeholders external to the Company.

Swedish Match and social responsibility

For Swedish Match, social responsibility is about working towards the interests of stakeholder groups outside of the Company. Value creation derived from working tightly with these stakeholders can have positive direct benefi ts on the Group as well as on the stakeholders themselves. Swedish Match has chosen to structure its social responsibility communication around responsibility towards three stakeholder groups/areas external to the Company: supplier responsibility, consumer and marketplace responsibility, and societal responsibility (responsibility towards regulators, the scientifi c community, and local communities)1).

Social responsibility organization

Issues with regard to social responsibility are managed across the Company's operating units and Corporate functions. Employees working within the Swedish Match internal functions of HR, Legal, Marketing/ Sales, Public Aff airs, Procurement, R&D, as well as Supply Chain are all involved in addition to the Corporate Sustainability function. Community involvement projects are managed locally in the respective operating units. Dedicated resources are provided at the Corporate level to monitor and guide activities with regard to community involvement.

SUPPLIER RESPONSIBILITY

Ambition: To work closely with the Company's suppliers in order to maintain adherence to Swedish Match's high standards of conduct and to support eff orts to ensure that suppliers work responsibly in terms of economic, environmental, and social issues.

SUPPLIER RESPONSIBILITY

Swedish Match seeks to treat its suppliers and business contacts fairly and impartially. In accordance with the Group Procurement Policy, the Company strives to work with suppliers who have a healthy long term fi nancial situation. Swedish Match seeks stable long term relations with suppliers with whom the Company can develop goods and services through mutual collaboration.

Supplier base

Th e largest suppliers to Swedish Match are involved in the purchase of tobacco. Swedish Match buys tobacco for its production of smokefree products and cigars from a small number of large global independent leaf tobacco suppliers, who are all major international organizations with their own regulatory frameworks and controls of ethical, social, and environmental issues. Th ese suppliers, in turn, source tobacco from farmers in countries such as Brazil, the Dominican Republic, India, Indonesia, and the US, and process the tobacco according to Swedish Match's requirements.

Swedish Match sources forestry and paper products for its match production from a small number of suppliers, increasingly from Forest Stewardship CouncilTM

(FSCTM) certifi ed sources (license code: FSC-C037294). In the Company's match production in Brazil, the supplier base is small as more than 95 percent of the wood used in the manufacturing process is sourced from the Company's own plantations.

Th e supplier base for indirect materials within the Company's operating units is larger and more local.

According to the Group Procurement Policy, when making the choice of supplier, all negotiations shall be carried out on a competitive basis, involving collection of at least three off ers from selected qualifi ed suppliers. Th e Procurement department primarily chooses suppliers who support Swedish Match's long term requirements regarding quality, service, economy, ethics, and environmental approach.

Supplier commitment and ethics

Swedish Match endeavors to support and promote ongoing eff orts with regard to ethical, social, and environmental issues within its tobacco supply chain. Th e Company's tobacco purchasers visit suppliers and each tobacco market on a yearly basis to proactively discuss social issues such as child labor, human rights, and other important matters. Th ese tobacco suppliers are informed about the Swedish Match's Code of Conduct and signifi cant tobacco suppliers2) are required to sign and return a "social commitment document" with certain requirements and recommendations on business ethics, basic human rights as well as on health and safety. Signifi cant tobacco suppliers are also required to complete an agronomy questionnaire regarding the way that the tobacco has been grown (including sourcing of seeds, use of fertilizers and agrochemicals on the tobacco crops). Th is process enables Swedish Match to keep track of and evaluate how these suppliers deal with ethical, social, and environmental issues.

¹⁾ Regulatory engagement is discussed on pages 30–31. 2) A signifi cant supplier is defi ned as a supplier of tobacco from whom Swedish Match purchases more than 100,000 USD per year.

In accordance with the Swedish Match Code of Conduct, the Group shall encourage its suppliers to establish and fulfi ll their own Codes of Conduct regulating the basic rights of their employees, occupational health and safety, the prevention of child labor, ethical business conduct, and environmental issues. Should a supplier fail to comply with the Company's recommendations, Swedish Match shall strive to resolve the situation through cooperation and information or, if deemed necessary, terminate the relationship.

Swedish Match does not perform social audits at the tobacco farm level. Swedish Match is a small purchaser in the global tobacco market; the Company buys less than one percent of the world's total tobacco supply. Th e Company's tobacco leaf suppliers are all audited by other large international tobacco companies. Th e suppliers also have own strict policies with regard to human rights, child labor, and farming practices.

At least once every two years, the Company's business units are evaluated on the basis of supplier contracts and other areas such as human rights, child labor, forced labor, as well as health and safety matters. Th e reviews are conducted by the external partner AON (an international risk management company).

Quality control at the match factory in Tidaholm, Sweden.

CONSUMER AND MARKET-PLACE RESPONSIBILITY

Ambition: To bring high-quality tobacco and lights products to consumers as well as take a lead in keeping high standards of corporate conduct within the Company's marketplace.

CONSUMER AND MARKET-PLACE RESPONSIBILITY

Swedish Match's portfolio of tobacco and lights products is intended to be used by adults. Consumer and marketplace responsibility implies working closely with customers/retailers to maintain high standards of corporate conduct in the marketplace – to prevent the underage sale of tobacco as well as to market both tobacco and lights products to adults only. It also implies to continuously work to reduce or eliminate undesired components in the Company's tobacco products and to increase knowledge about its potential impact on consumers.

Product quality and safety Harm reduction and consumer health Swedish Match is convinced that smokeless tobacco products, such as Swedish snus manufactured according to Swedish Match's quality standard GOTHIATEK®, play an important role to achieve harm reduction.

Th e adverse health eff ects of tobacco use are primarily related to inhalation of smoke. Scientifi c data clearly demonstrate that the health risks associated with smokeless products in the Western world are signifi cantly lower than those of cigarettes. Data from both Scandinavia and the US show that smokeless tobacco is used by many smokers for smoking cessation purposes.

Th e availability of snus in Sweden has contributed to fewer people taking up smoking, oft en referred to as "the Swedish experience". Swedish males have very low rates of tobacco-related diseases although their overall rate of any tobacco use is comparable to that of other countries.

Product quality and GOTHIATEK®

Swedish Match's production of snus is aligned with the World Health Organization's (WHO) scientifi c recommendations about permitted acceptable limits of undesired elements in smokeless tobacco. Th e Swedish Match GOTHIATEK® quality standard provides a guarantee assuring consumers that Swedish Match's Swedish snus undergoes controls while maintaining the highest quality, from tobacco plant to the end consumers. Th is includes requirements on maximum permitted levels of undesired elements that occur naturally in tobacco, as well as requirements on raw material, the manufacturing process, and high quality product information to consumers.

Match and lighter safety

Most of Swedish Match's matches are safety matches which means that the match only will be ignited when struck against a specially treated, chemically active friction surface on the side of the box. Th e most important properties of safety matches are that they strike easily, do not split or drop burning debris, do not easily break, do not continue to glow aft er the fl ame is extinguished, do not contain toxic heavy metals, and are environmentally friendly. Matches do not self-ignite during normal handling.

Regarding lighter safety, Swedish Match's largest lighter brand Cricket is one of the world's safest lighters. It is manufactured in self-extinguishing nylon, which cannot burn when the ignition source is removed. With Cricket, the "fi xed fl ame technology" was invented to provide the best safety for consumers; a proprietary patented system where the fl ame is fi xed and creates a uniform and reliable fl ame during the entire lifetime of the product. Innovative, advanced technology and quality ensure that Cricket's child-resistant lighters comply with very high demands. All Cricket pocket lighters are manufactured according to the quality standard ISO 9994:2006 and undergo more than 60 tests prior to being released on the market.

A customer/retailer in Gothenburg, Sweden.

Responsible marketing communication and product labeling

Swedish Match always seeks to market its products responsibly and in accordance with laws and regulations as well as the Company's Code of Conduct. Compliance with these laws and requirements is reviewed continuously.

Swedish Match has an "Under 18 No Tobacco" principle and believes that all tobacco products should only be sold to adults of legal tobacco age, and who are 18 years of age or over. To prevent the underage use of tobacco, Swedish Match works with retailers, distributors, and public offi cials. Th e Company does not direct its marketing, advertising, or promotion of tobacco products to people under the age of 18 and will continue to educate and inform tobacco retailers in order to prevent the underage sale of tobacco as well as provide support and leadership in any eff orts they make to demonstrate their endorsement of the "Under 18 No Tobacco" principle.

Th e Company is transparent with regards to the content of its snus products. Ingredients are listed on the Company's website and are disclosed to the relevant public health authorities. Certain laws and regulations concern labeling of tobacco products and Swedish Match's compliance with these laws and requirements is reviewed continuously.

SOCIETAL RESPONSIBILITY1)

Ambition: To build and strengthen relationships with society at large, such as with the regulatory and scientifi c community as well as in local communities where the Company operates.

SOCIETAL RESPONSIBILITY

For Swedish Match, societal responsibility implies contributing to society in various ways: by partnering with suppliers to promote the respect of human rights and eliminating child labor in the supply chain, by promoting an active and transparent dialogue with regulators and the scientifi c community as well as by supporting the local communities connected with the Company's business interests.

Human rights

Th e Company's policy on human rights, included in Swedish Match's Code of Conduct, is based on international laws and accepted practices and guidelines.2) Swedish Match respects and promotes issues with regard to human rights. Th is means that the Company does not accept any form of slavery, torture, or forced labor nor tolerates any kind of harassment or discrimination based on race, color, nationality, ethnic origin, age, religion, gender, sexual orientation, marital status, disability, or other status.

Th e Company promotes freedom of opinion and expression and believes that every employee should be free to join or form (non-violent) assembly or associations.

Child labor

Swedish Match does not tolerate child labor and the Company's view on this issue follows the UN Convention on the Rights of the Child, Article 32.1.

Th e Company's own factories are not considered by Swedish Match to have signifi cant risk for incidents of child labor. In the Company's supply chain however, among tobacco farmers, there is a higher risk for incidents of child labor. Th e Company therefore continuously works with its tobacco suppliers and through industry collaboration to ensure that the issue of child labor is addressed.

Swedish Match is represented on the Board of the ECLT Foundation, Eliminating Child Labour in Tobacco-growing (see case highlighted below). Th e Company's major tobacco suppliers are also members of ECLT, and in many cases have programs of their own to help enable young people to receive education.

1) Regulatory engagement is a critical part of Swedish Match's societal responsibility and is presented separately on pp. 30–31. 2) e international conventions and guidelines referred to here are the UN Universal Declaration of Human Rights, the UN Convention on the Rights of the Child, the eight ILO Core Conventions (Nos. 87, 98, 29, 105, 100, 111, 138, and 182), and the OECD Guidelines for Multinational Corporations.

SWEDISH MATCH'S COMMITMENT AGAINST CHILD LABOR

e ECLT (Eliminating Child Labour in Tobaccogrowing) Foundation, established in 2001, is an international alliance of several parties active in diff erent parts of the tobacco industry (trade unions, growers, and companies). e strength of ECLT is that members represent diff erent parts of the tobacco industry and work together toward a common goal. ECLT has funded projects in seven countries: Kyrgyzstan, Malawi, Mozambique, the Philippines, Tanzania, Uganda, and Zambia. ese projects have helped to remove 18,000 children from work in the tobacco industry and prevented even more from entering into child labor. Swedish Match has for several years been a member of ECLT.

Child labor is a symptom of a complex problem that derives from poverty, lack of education, and traditions. To permanently solve the problem of child labor, eff orts must be focused directly on the causes. From an international perspective, Swedish Match is a small purchaser of tobacco and cannot resolve these issues on its own. ECLT is a unique opportunity for the tobacco industry with initiatives that can be supported by many partners and that can provide lasting results.

More information about ECLT and what the foundation does can be found on ECLT's website, www.eclt.org.

THE "BOM MENINO " PROJECT IN BRAZIL

Swedish Match began its involvement in the "Bom Menino" (Young Boy) project in the 1990's. e project involves teenagers, aged 14–18 years, who come from poor communities. e aim is to introduce them to the corporate world and to develop professional capabilities in a broad perspective. e participants are instructed and trained to perform administrative tasks and services and Swedish Match is always careful to reinforce the learning of behavioral aspects – both personal and professional – and make them feel professionally respected and valued. If there is an opportunity, Swedish Match will off er those participants who have demonstrated good performance, interest, and dedication, a position at Swedish Match.

Two past participants in the "Bom Menino" project who are now employed at Swedish Match.

Community involvement

Swedish Match has a long history of social investments and community involvement. Th e Company's approach is to conduct community projects that are relevant to local business operations and to make investments in other independent projects. Th ese include providing support for children, the disabled, and people in need. Other important initiatives include safeguarding cultural heritage, enriching public community life (such as supporting the arts and educational institutions), and restoring public spaces. Swedish Match may also decide to provide emergency relief in the event of natural disasters.

During 2012, Swedish Match has been involved in various social community projects, for example:

• Th e Solstickan Foundation, Sweden, established in 1936, which primarily works to promote the interests of children and the elderly by granting project funds and scholarships as well as giving out an annual Solstickan Award. For every product sold under the Solstickan brand, a portion of sales goes to the foundation.
• "Städa Sverige", an anti-littering campaign for a cleaner and safer Sweden.

• Th e "Bom Menino" project, Brazil, which is a skill building program that enables youths aged 14 to 18 from low income families to develop educational, employment, and social skills. Read more about this project in the case highlighted above.

• Developing talents from marginalized students in the Philippines. During an 18 months in-plant training program, scholars complete an electro mechanics technology training program. Aft er completing the program, scholars are qualifi ed for and have the opportunity to be full time employees as technicians at Swedish Match.

• Th e Tobacco and Match Museum, Sweden, established in 1938, which is the custodian of an important part of Swedish industrial culture, with its extensive collections cared for by Swedish Match.

In the US, generous charitable contributions are primarily made to organizations in those geographical areas where the employees live and work. Contributions focus on children, community service, arts/culture, food shelters, education, and the environment. Community involvement is strongly encouraged and nearly all employees participate through donations, volunteer work, and other activities.

Many of the Company's employees in Sweden support the Chiredzi Orphanage in Zimbabwe by donating an amount of their salary each month. Th e orphanage was built by a former business partner in Zimbabwe and takes care of and provides education for children whose parents have died of AIDS.

e Tobacco and Match Museum in Stockholm, Sweden.

CORPORATE SUSTAINABILITY

Environmental responsibility

For Swedish Match, environmental responsibility implies working consciously and actively to reduce and mitigate environmental impacts of the Company's business operations.

Swedish Match and environmental responsibility

Swedish Match's environmental responsibility extends across the value chain, from sustainable tobacco sourcing and forest management to effi cient management of energy, waste, and water in manufacturing, to eco-effi ciency measures in all facilities.

Although the production processes and raw materials used in the tobacco industry generally are considered to have limited environmental impact, improvements and savings from more effi cient uses of resources can have positive direct benefi ts on the sustainability and profi tability of the Company as well as on the environment itself.

Environmental organization

Th e SVP Corporate Communications and Sustainability, who reports to the CEO, is

responsible for the Corporate Sustainability function and for communicating environmental issues. Th e SVP Corporate Communications and Sustainability also chairs the Group's Environmental Council, and presents fi ndings and updates to the Board of Directors on a periodic basis.

Th e Group's Environmental Council, with representation from all Swedish Match factories, is an advisory and reporting body on matters relating to environmental issues and aids in reporting results internally in this area. Th e council's task is to safeguard compliance with Swedish Match's Group Environmental Policy and the Environmental Management System (EMS) throughout the organization. Th is is achieved by regular meetings and by a structured information exchange between meetings.

ENVIRONMENTAL RESPONSIBILITY

Ambition: To consciously and actively reduce the negative impacts the Company has on the environment.

Environmental management (quality and standards)

In 2012, the majority of Swedish Match's production facilities, with products accounting for more than 90 percent of Company sales of its own produced products, had been certifi ed according to the environmental management standard ISO 14001 as well as the quality management systems standard ISO 9001. Of twelve production facilities, ten had ISO 9001 certifi cation and nine had ISO 14001 certifi cation.

In January 2013, the Manaus lighter factory in Brazil was certifi ed for ISO 14001 bringing the total to ten manufacturing facilities with ISO 9001 certifi cation and ten with ISO 14001 certifi cation.

Basic environmental education is a requirement according to the environmental management standard ISO 14001 in those facilities that are certifi ed according to the standard. Th e main purpose of the education is to promote environmental

THE GROUP ENVIRONMENTAL POLICY

Swedish Match has adopted a Group Environmental Policy, designed to ensure that Swedish Match achieves a balance whereby the Group consistently reaches its commercial objectives while addressing the environmental requirements of the Company as well as its stakeholders. e policy is based on the principles of the environmental management standard ISO 14001 and is available on the Group's website and intranet. Due to the diversity of Swedish Match activities, subordinated environmental policies are formulated for each operating unit.

e main purpose of the Group Environmental Policy is to ensure that the Group commits itself to continuous environmental improvement with the aim of preventing and reducing negative environmental impacts in its activities. Other rationales of the policy are to ensure that:

• e Company operates an Environmental Management System (EMS), applicable on a corporate, operating unit, and factory level, which will safeguard that commitment is continuously maintained. rough the EMS, the Group has the tools to identify, track, and target its environmental objectives and targets.
• e Company commits to comply with all relevant environmental legislation, regulations, and other requirements to which it subscribes.
• e Company develops and communicates priority Key Performance Indicators (KPIs) for environmental factors, which are deemed to be of high importance by both Swedish Match and its stakeholders.
• e Company commits to continual documentation and communication of any changes of environmental impact due to its activities, products, and services.
• e Company undertakes appropriate remedial actions and improvements based on fi nancial and environmental criteria.

Swedish Match's environmental policy also includes the topics of biodiversity and eco effi ciency, thus helping to broaden the scope from the forest, through the factory, to the offi ce.

To review the Group Environmental Policy, visit the sustainability section of the Swedish Match website, www.swedishmatch.com/ sustainability.

awareness among the staff and increased knowledge of the EMS and the Company's routines. During 2012, a new online environmental training program was initialized within specifi c parts of the organization.

Environmental KPIs and targets

Swedish Match is monitoring and reporting on the following six environmental KPIs: total energy consumption, electricity, greenhouse gas emissions (CO2), total waste, hazardous waste, and water use. During 2011, the Environmental Council set long term targets at the factory level (fi ve year horizon to 2016) within each KPI, and 2012 has been the fi rst year of tracking and follow-up. In 2012, the Environmental Council also initialized and implemented a new soft ware for environmental data management with the goal to enable structured tracking of and reporting on the KPIs and targets over time.

Th e Company measures all KPIs on a factory level, both in absolute numbers as well as per unit of output produced. In the Company's Sustainability Report 2012, aggregated results are reported for each product area – per unit of output by weight for smokefree products (snus, moist snuff , and chewing tobacco) as well as per unit of output for cigars and lights products (matches and lighters). Where applicable, totals are presented in relation to total Company sales as well as per employee.

Energy consumption

Swedish Match works persistently on energy saving programs as well as programs to reduce electricity consumption for heating, cooling, and lighting. Measures taken include the installation of low energy lighting, insulation, heat recovery systems, and energy consumption controls. Each Swedish Match factory has its own target and/or activities in order to limit its energy consumption per unit of output produced. As electricity constitutes the largest part of Swedish Match's total energy consumption, the Group tracks both total energy consumption in general as well as electricity consumption in specifi c. In Sweden, Swedish Match's suppliers of electricity undertake to produce and supply the amount of electricity that Swedish Match purchases and consumes without the use of fossil fuels.

Greenhouse gas emissions (CO2)

Swedish Match works persistently on improvement activities and projects in order to limit its emissions of greenhouse gas, specifi cally with regards to CO2 emissions, and each factory has its own target and/or activities in order to limit its CO2 emissions per unit of output.

Th e Company is participating in the Carbon Disclosure Project (CDP), which maps companies' CO2 emissions. On an aggregate factory level, the Company's target is to stay at or below baseline for CDP Scope 1 (direct emissions) and Scope 2 (indirect emissions). During 2012, the Company improved its disclosure score in the CDP covering the 2011 calendar year.

Waste management

Swedish Match works systematically to reduce its production of waste, in total or per unit of output produced, as applicable. Th e majority of waste is non-hazardous and environmentally harmful substances (hazardous waste) are only handled to a limited extent during match production. Several waste reduction projects were initialized across the factories during 2012, one successful example was the Kungälv snus factory where improved waste management processes resulted in environmental savings, reduced costs, and increased knowledge about recycling and the environment among factory employees (see case to the right). Swedish Match also works to facilitate consumers' disposal of the Company's products aft er use.

Water use

Swedish Match neither withdraws water from any water source that is signifi cantly aff ected by the water withdrawal, nor discharges water into sensitive water bodies. Th e Company's target for water use is therefore to maintain a level of zero in terms of the withdrawal or discharges of water aff ecting sensitive water bodies. Swedish Match's water footprint in absolute terms is fairly low as the Company's production processes require rather low water usage. Th e one area where Swedish Match needs a higher water supply is for its poplar farms in Brazil (trees are planted to be used in the Brazilian match production), where dryer climate in some years leads to a higher necessity of irrigation.

ENVIRONMENTALLY SOUND WASTE MANAGEMENT IN KUNGÄLV, SWEDEN

During 2012, an environment/waste project was initialized and implemented in the Kungälv snus factory in Sweden, originally as a thesis in cooperation with students from the Chalmers University of Technology in Sweden. Swedish Match wanted to develop its waste management processes with a focus on increasing its sorting, to become more environmentally friendly, as well as to reduce costs. It was also imperative to increase the understanding of waste management and recycling among staff . Many changes were accomplished, such as:

• e production spillage from pouches and cans is now separated at the production lines instead of being incinerated. e plastic is recycled into raw material and the pouches are biodegraded.
• A new destruction shredder has been installed, used to grind the plastics to be recycled. e density of materials increases, which in turn reduces the number of transports.
• Transports have been reduced signifi cantly due to online features on the waste compactor, which increases the effi ciency of emptying the compactor as well as enabling the fi lling to be optimized.
• e container for "unsorted waste" has been removed as it was easy to just toss miscellaneous materials in it which in fact should be assorted as other fractions.
• New signs, decals etc. have been developed and standardized for Swedish Match's own waste fractions in order to increase the level of clarity and understanding among staff in the factory. All employees have had basic training to increase awareness of recycling and why sorting of waste is necessary.

Employee at the Kungälv snus factory showing the new decals.

Other environmental topics

Environmentally adapted products and packaging

Swedish Match strives to deliver the best possible product with a minimum of waste. Th e Company works to minimize packaging while introducing continuous improvements that not only deliver high consumer value, but also reduce the negative environmental footprint, and adhere to standards of quality. For snus, that means minimizing packaging and waste, while adhering to quality standards such as those set forth by GOTHIATEK®, as well as the ISO 14001 and ISO 9001 standards.

Swedish Match also strives to use environmentally adapted materials in its packaging. For both Swedish snus and US moist snuff , the plastic cans and lids are made from polypropylene. Rolls of cans are mostly shrink-wrapped in polyethylene. At complete combustion, only carbon dioxide and water remain from these plastics. All coloring agents in the plastic are approved for food packaging.

For cigars, the usage of FoilFresh® packaging has drastically reduced the number of returns from customers, which in turn has reduced waste to the landfi ll. Also, the use of 100 percent recycled paperboard within certain packaging formats has increased signifi cantly. All byproduct paper from the

production of packaging material used in the Company's factory in Dothan (Alabama, the US) is returned to the supplier, who converts it to an energy source.

For matches, post-consumer recycled fi bers are being used for the vast majority of the production of inner and outer match boxes. Forest Stewardship CouncilTM (FSCTM) certifi ed materials are increasingly being used for match cardboard.

Sustainable agriculture

For its production of smokefree products and cigars, Swedish Match does not source tobacco directly from tobacco farms. Instead, the Company relies on large, reputable international leaf tobacco suppliers. Signifi cant tobacco suppliers must be able to provide Swedish Match with documentation of their own regulatory framework and activities related to social and environmental issues, including their policies with regard to farming practices. Th ese suppliers are also encouraged to grow tobacco according to Good Agricultural Practice (GAP) guidelines which aim at ensuring responsible and economically viable production of usable tobacco. Th is implies producing a quality tobacco crop while protecting, sustaining or enhancing the environment with regard to soil, water, and air as well as animal and plant life.

While the Company does not have its own tobacco farms, Swedish Match sources wood and maintains plantations for use in its match production and timber sourcing and forestry is thus an important environmental area for the Company. In Brazil, where more than 95 percent of Swedish Match's wood consumption comes from the Company's own plantations, the Company complies with Brazilian environmental monitoring and control measures and environmentally friendly growing methods are used.

For its production of matches, Swedish Match uses aspen, pine, and poplar, and sourcing takes place near production, primarily from sources in Sweden and Brazil. All sourcing must be from timber that meets or exceeds the minimum requirements of government regulations.

Eco-effi ciency

In addition to its eff orts at the factory and sourcing levels, the Company encourages greater eco-effi ciency in all facilities under guidelines covering computers and data management, printing of materials, the use of electrical devises in the offi ce or facility, video and telephone conferencing, type of travel, and recycling.

Swedish Match's poplar plantation in Brazil. Poplar is used in the Company's match production.

CORPORATE SUSTAINABILITY

Regulatory engagement

Swedish Match believes that hundreds of millions of people around the world will continue to consume tobacco, the vast majority being cigarette smokers. is is a prediction for the foreseeable future that probably few would dispute. Swedish Match also believes that tobacco regulation will continuously become globalized and increase in scope. It is the aspiration of Swedish Match that regulation of various tobacco categories should be diff erentiated to take into account the diff erences between the categories. Smokefree tobacco regulation should ultimately be based on product quality standards that ensure that consumers receive the highest possible product quality and consumer protection.

Th e awareness of the public health impact of smoking is growing at an increasing pace. Very few smokers, in the Western world at least, continue to smoke due to ignorance or lack of knowledge. All nicotine-containing products pose a risk for the development of addiction. Although products that contain nicotine vary signifi cantly in terms of risk – with nicotine replacement products and Swedish snus at the lower end of the continuum of risk – Swedish Match recognizes the need and importance of transparent and fi rm statutory tobacco regulations as well as voluntarily restrictions.

Swedish Match constantly seeks to improve the Company's operating models and to develop new products and markets with the aim of maximizing long term shareholder value. While respect for and compliance with existing regulatory framework is a given, it is not necessarily always enough or effi cient. Truly eff ective regulation needs to be evidence based and requires an exchange of knowledge and experience between governments and

industry. Th e Company believes that better regulation is achieved by maintaining focus on the end users – those aff ected by regulation, such as consumers, customers, employees, producers, and other stakeholders – when determining which interventions are chosen, developed, and delivered. Th us, Swedish Match is actively engaged with stakeholders in various ways, realizing that regulatory decisions will ultimately always be at the discretion of the lawmaker.

Beyond current tobacco regulations, one of the most important long-standing commitments Swedish Match has made is the farreaching, self-imposed product quality standard for its snus – GOTHIATEK®. Th e GOTHIATEK® standard provides for continuous work toward eliminating or reducing controversial compounds that are found naturally in tobacco. Today, GOTHIATEK® is adopted as an industry standard in the manufacturing process of Swedish snus. Swedish Match believes that product quality, and in turn product safety and consumer protection, should be a key regulatory objective for all products orally consumed regardless of whether it is food or smokefree tobacco.

Swedish Match monitors and evaluates emerging scientifi c data while interacting with the scientifi c community. It is the responsibility of Swedish Match to have a deep scientifi c understanding of the potential health consequences that possibly result from its products. It is also the responsibility of Swedish Match to communicate and address all stakeholders with the established science surrounding the Company's products or new scientifi c knowledge as well as relevant product information.

e US

Th e Family Smoking Prevention and Tobacco Control Act (the Act) that was signed into law June 2009, empowered the Food and Drug Administration (FDA) to regulate tobacco products such as cigarettes, roll-your-own tobacco and smokeless tobacco. Along with regulatory authority for the manufacture, sale and marketing of tobacco, the Act includes a provision that will enable a company to have one or more of its products classifi ed as modifi ed risk products. Products classifi ed this way by the FDA Center for Tobacco Products (CTP) may then have warning labels that better refl ect the risk profi le agreed to by the FDA and may allow a company to make appropriate harm reduction claims. In accordance with the Act, in April of 2012, CTP issued its guidance in consultation with the Institute of Medicine (IOM) setting forth the scientifi c studies and other elements necessary to submit a modifi ed risk application. Among other things, the guidance contemplates that a party wishing to seek so-called modifi ed risk product status for one or more of its products will have a series of meetings with CTP in order to agree upon specifi c elements of a modifi ed risk product application to meet CTP's needs.

Th e Act also empowers the FDA to regulate other tobacco products such as cigars and pipe tobacco. Th e FDA has indicated that it intends to assert jurisdiction over cigars, but has not yet issued proposed regulations. Initial guidance and draft regulations could be issued in 2013, which would then be followed by a period of public comment before fi nal guidance is issued.

e EU

Tobacco products for oral use, except those intended to be smoked or chewed, have been banned in the EU since 1992. As Swedish snus is neither smoked nor chewed, it is prohibited. Upon Sweden's entry into the EU 1995, the country was granted a permanent exemption from the

ban on snus. Cigarettes and other types of traditional smokefree tobacco products, including Asian/African types, chewing tobacco and nasal snuff , are sold legally within the EU. Th e Tobacco Products Directive 2001/37/EC is currently being revised by the European Commission. Th e European Commission presented its proposal revising the Tobacco Products Directive in late December, 2012. While the proposal does not include an alternative for snus to be made commercially available in EU markets outside of Sweden, it seeks, among other things, stricter regulation of the content of tobacco products, including limitations on the type of fl avors one may add to them. Swedish snus is by tradition fl avored and the availability of fl avors has made the development of GOTHIATEK® possible. Th e proposal is now being reviewed by the European Parliament and the governments of each member state. Th is is a process which can last a long time and much of its contents can be changed before a fi nished directive is implemented. Hence, the fi nal outcome and time of adoption is therefore diffi cult to predict.

Th e Commission's proposal comes amid a period of political upheaval which saw the resignation and replacement of the EU Health Commissioner in an infl uence-peddling scandal reported to the Commission by Swedish Match. Th is is now part of a judicial process in Malta in which Swedish Match is not involved besides the fact that Swedish Match is committed to cooperate with full transparency and disclosure with the Maltese police authorities.

Scandinavia

Swedish Match and its customers are increasingly alarmed by fast-growing illicit trade of Swedish snus. One of the most signifi cant measures to slow the fl ow of illicit trade during 2012 was a special label on cans sold on Baltic Sea ferries, which assists retailers and the authorities to easily spot irregularities. Th is was a voluntary measure which received acknowledgement by responsible authorities including the Swedish Custom Authority and the Ministry for Social Aff airs.

Th e Company is also actively working to ensure that Swedish and Norwegian retailers properly understand and enforce

required age-verifi cation upon purchase in order to prevent the availability of tobacco products to minors. Th ere is a mutual understanding between Swedish Match, leading retailers and their trade organizations of the necessity for commercial stakeholders to commit to reducing both the number of actual underage purchases as well as cooperate in order to reduce the growing volume of illicit products that distort the development of the market.

Patrik Hildingsson, VP Group Public Aff airs

Swedish Match is of the opinion that:

• e current EU ban on Swedish snus lacks a justifi ed reasoning and is both discriminatory and disproportionate.
• e current EU ban on Swedish snus is a violation of the free trade principle and distorts the function of the internal market.
• e ban on snus denies adult European smokers access to a traditional and viable non-combustible tobacco alternative that is scientifi cally well documented to have signifi cantly lower negative health eff ect.
• All smokeless tobacco products should be subject to consistent and competition neutral product regulation based on product quality and consumer protection.

SHAREHOLDER INFORMATION

Shareholder communication

Image of www.swedishmatch.com revised look.

WWW.SWEDISHMATCH.COM – a timely source

Th e Swedish Match company website is the fastest channel of communication to stakeholders and a principal source of information about the Group. Th e website is continuously updated and improved to easily make available current and historical information about the Group's operations and activities, such as information on corporate governance, sustainability, share data, debt market information, press releases, presentations, webcasts, downloadable annual and interim reports, as well as information about the Annual General Meeting.

As of May, 2013, the Swedish Match company website will have an updated look.

ANNUAL GENERAL MEETING

e Annual General Meeting (AGM) of Swedish Match AB (publ) will be held on ursday, April 25, 2013, at 4.30 p.m. CET at Hotel Rival, Mariatorget 3, in Stockholm, Sweden. Doors to the AGM will open at 3.30 p.m.

www.swedishmatch.com More information is available on the Company website www.swedishmatch.com/agm.

DIVIDEND

e Board of Directors proposes that a dividend of 7.30 SEK per share be paid to the shareholders. e proposed record date for entitlement to receive a cash dividend is April 30, 2013. If the AGM approves the Board's proposal, dividend will be paid through Euroclear Sweden AB on May 6, 2013.

AGM CALENDAR

19 April, 2013 Record date for AGM 2013

25 April, 2013 AGM 2013

26 April, 2013 Ex-dividend date

30 April, 2013 Proposed record date for dividend

6 May, 2013 Proposed date for dividend payment

FINANCIAL INFORMATION

Annual reports are distributed to shareholders who have requested a printed copy. New shareholders automatically receive an interim report from Swedish Match by regular mail with an option to request further mailings.

Swedish Match's fi nancial publications are issued in English and Swedish and are available as downloadable PDF fi les from the Company's website. Th ese PDF fi les, which are adapted for accessibility, allow persons with functional disabilities, such as those who are visually impaired or those with reading diffi culties, to interpret and access the information in a more easily accessible manner. In addition, printed versions of all fi nancial publications are available on request.

Swedish Match provides additional information services through its subscription

service, which can be accessed on the website. Th e subscription service enables any interested party to monitor the Company's share closing price for the week and receive reminders of calendar activities, press releases, interim reports, and annual reports.

New shareholders automatically receive log in credentials to access a personal user account. Other interested parties can create a user account to receive information. Modifi cations to the user account can be made through the subscription service www.swedishmatch.com/subscribe, or by e-mailing: investorrelations@ swedishmatch.com.

www.swedishmatch.com Visit Swedish Match subscription service: www.swedishmatch.com/subscribe.

PUBLICATION CALENDAR

Swedish Match fi nancial reports are expected to be published on the following dates:
Interim report January–March April 29, 2013
Half year report January–June July 19, 2013
Interim report January–September October 29, 2013
Full year report 2013 February 19, 2014
Annual report for 2013 April, 2014

CONTACTS

Corporate Communications and Sustainability

Emmett Harrison Tel: +46 (0)8-658 01 73 investorrelations@swedishmatch.com

Emmett Harrison is responsible for Group communications issues, fi nancial communication to media, shareholders, analysts, and other stake holders. Emmett Harrison is also responsible for Corporate Sustainability.

Corporate Communications

Djuli Holmgren Tel: +46 (0)8-658 02 61 contactus@swedishmatch.com

Djuli Holmgren is responsible for the development of the Swedish Match annual report and the Company website along with other external com munications activities.

SHAREHOLDER INFORMATION

e share

e Swedish Match share is listed on NASDAQ OMX Stockholm. Total share capital at the end of the year amounted to 390 MSEK, distributed among 206 million shares with a quotient value of 1.8909 SEK each. Each share carries one vote.

Turnover1)

Total turnover in 2012 amounted to 191,701,963 Swedish Match shares on the NASDAQ OMX Stockholm, with a daily average turnover of 0.8 million shares. Th e turnover velocity of the share on the NAS-DAQ OMX Stockholm, was 89 percent during the year, compared with the average of 74 percent for the NASDAQ OMX Stockholm.

Trading platforms2)

Approximately 35 percent of total trading volume of Swedish Match was handled through the NASDAQ OMX Stockholm trading platform. BATS Chi-X was the second most traded platform during 2012 with approximately 23 percent of total trades.

Share price development and market capitalization1)

Th e Company's market capitalization at year-end 2012 amounted to 43.5 billion SEK, a decrease of 6.4 billion compared with December 31, 2011.3) Th e share price fell by 11 percent during the year, while the OMXS30 Index increased by 12 percent. Th e lowest price paid during the year was 214.60 SEK on November 16, and the highest price paid was 294.50 SEK on July 20.

Ownership structure4)

At year-end, ownership outside of Sweden corresponded to 76.4 percent of total share capital, an increase of 0.2 percentage points compared with 2011.3) Swedish ownership interests, totaling 23.6 percent, were distributed among institutions, with 8.1 percent of the share capital, mutual funds, with 5.6 percent, and private individuals, with 9.9 percent.

Dividend

Th e Swedish Match dividend policy specifi es that the dividend should be within the range of 40 to 60 percent of earnings per share, subject to adjustments for larger one time items. Th e Board of Directors intends to propose to the Annual General Meeting a dividend for 2012 of 7.30 SEK (6.50) per share, for a total of 1,456 MSEK (1,334), based on the 199.4 million of shares outstanding at the end of the year (excluding shares held in treasury by Swedish Match). Th e dividend corresponds to 51 percent (54) of EPS for the year.

Repurchase of own shares

Repurchase of own shares is in principle a reverse new share issue, and provides the opportunity to continuously work to optimize the capital structure in the balance sheet. Th e size and scope of the share buybacks depend on Swedish Match's fi nancial position, net profi t, anticipated future profitability, cash fl ow, investments, and expansion plans. Other factors that infl uence buybacks are effi cient availability of credit, the share price, the Group's interest and tax expenses as well as the earnings available for distribution. For more information about the Swedish Match share repurchase program, please refer to the Report of the Board of Directors on page 41.

1) Source: NASDAQ OMX Stockholm.

2) Source: Fidessa 3) Excluding shares held in treasury by Swedish Match AB, which corresponded to 3.20 percent of the total number of shares as per

December 31, 2012. 4) Source: SIS Ägarservice AB, data derived from Euroclear Sweden AB.

Largest shareholders
Largest shareholders1)	Number of shares	Holding in percent	Votes in percent
Morgan Stanley Investment Management	13,144,520	6.4	6.6
AMF Insurance & Funds	5,802,900	2.8	2.9
Fidelity Funds	5,762,901	2.8	2.9
Swedbank Robur Funds	4,839,470	2.3	2.4
Standard Life Investment Funds	4,361,387	2.1	2.2
Capital Group Funds	3,179,000	1.5	1.6
SHB Funds	2,782,587	1.4	1.4
Fourth Swedish National Pension Fund	2,358,888	1.1	1.2
Second Swedish National Pension Fund	2,006,107	1.0	1.0
Parvus Asset Management	1,943,000	0.9	1.0
Subtotal 10 largest shareholders	46,180,760	22.4	23.2
Other	153,227,575	74,4	76,8
Sub total	199,408,335	96,8	100,0
Shares held by Swedish Match	6,591,665	3,2	0.0
Total	206,000,000	100.0	100.0

1) Registered direct ownership and ownership through trustees. Certain shareholders may, through custodial accounts, have had diff erent holdings than are apparent from the shareholders' register.

Source: SIS Ägarservice AB, data derived from Euroclear Sweden AB, as of December 31, 2012. Totals may be aff ected by rounding.

www.swedishmatch.com More information is available on the Company website www.swedishmatch.com/investors.

SHARE CAPITAL BY COUNTRY

Source: SIS Ägarservice AB, according to Euroclear Sweden AB and data known by Swedish Match, as of December 31, 2012. "All other" also includes shareholders with 500 shares or less in the US, UK, and Sweden. Note that shares held by Swedish Match in treasury are excluded.

Share price and turnover 2008–2012

Total return 2003–2012

© NASDAQ OMX

Earnings and dividend per share 2008–2012

Share price and turnover 2012

Transfer of capital to Swedish Match's shareholders

MSEK	2012	2011	2010	2009	2008	Total
Dividend	1,4561) 1,334		1,152	1,089	1,024	6,055
Repurchase of own shares, net	1,532		2,304 2,961 2,547			934 10,278
Total	2,988	3,638	4,113	3,636		1,958 16,333

1) Dividend proposed for fi scal year 2012.

Share distribution1)

Size of holding	No. of owners	No. of owners, %	No. of shares	Holding, %	Votes, %
1–1,000	46,369	90.6	9,704,693	4.8	4.9
1,001–5,000	3,876	7.5	7,692,343	3.8	3.8
5,001–20,000	562	1.1	5,338,258	2.6	2.7
20,001–50,000	157	0.3	5,024,207	2.4	2.5
50,001–100,000	65	0.1	4,552,635	2.2	2.3
100,001–1,000,000	163	0.4	50,692,575	24.6	25.4
1,000,001–	52	0.1	122,995,289	59.7	58.4
Total at December
31, 2012	51,244		100.0 206,000,000	100.0 100.0

1) Including shares held by Swedish Match as well as custodial ownership. Source: SIS Ägarservice AB, data derived from Euroclear Sweden AB.

Share data	2012	2011	2010	2009	2008
Earnings per share, basic, SEK
From continuing operations	14.33	12.14	13.12	9.67	8.30
From continuing operations, excluding larger one time items	14.18	12.14	9.92	9.67	8.01
Including discontinued operations	–	–	–	12.88	8.98
Earnings per share, diluted, SEK
From continuing operations	14.25	12.07	13.09	9.66	8.29
Including discontinued operations	–	–	–	12.87	8.96
Dividend per share, SEK	7.301)	6.50	5.50	4.75	4.10
Dividend yield at year-end, %	3.351)	2.66	2.82	3.03	3.67
Dividend pay-out ratio, excluding larger one time items, %	511)	54	55	49	51
Market price at year-end, SEK	218.20	244.30	194.70	156.90	111.75
Market capitalization at year-end, SEK billion2)	43.5	49.9	41.8	36.3	27.8
P/E ratio3)	15.3	20.2	14.9	12.2	12.4
EBIT multiple3)	13.0	15.9	12.6	13.6	11.7
Total return, %	–8.5	28.8	27.7	45.1	–25.8
Average number of shares, basic	202,888,955	209,001,190	225,331,835	244,259,880	251,867,479
Average number of shares, diluted	203,995,039	210,296,918	225,969,047	244,440,057	252,211,733
Number of shareholders2)	51,244	51,646	53,238	55,127	53,215
1) Board proposal.

2) Excluding shares held by Swedish Match.

3) Including discontinued operations up to and including 2009.

SHAREHOLDER INFORMATION

Five year summary 2008–2012

Condensed consolidated income statement, MSEK	2012	2011	2010	2009	2008
Sales	12,486	11,666	13,606	14,204	12,611
Gross profi t	6,349	5,892	6,944	7,089	6,174
Larger one time items	30	–	644	–	73
Operating profi t	4,062	3,702	4,169	3,417	2,874
Net fi nance cost	–551	–523	–562	–443	–441
Profi t before income tax	3,511	3,180	3,607	2,974	2,433
Profi t for the year from continuing operations	2,907	2,538	2,958	2,361	2,091
Profi t from discontinued operations, net of tax	–	–	–	785	170
Profi t for the year	2,907	2,538	2,958	3,146	2,261
EBITDA exluding profi t from discontinued operations	4,328	3,992	3,813	3,885	3,222
Condensed consolidated balance sheet, MSEK	2012	2011	2010	2009	2008
Assets
Intangible assets	962	992	1,027	3,792	4,702
Property, plant and equipment	2,010	2,076	2,097	2,525	2,458
Investments in associated companies and joint ventures	4,354	4,481	4,085	132	117
Other non-current fi nancial receviables1)	1,140	1,395	1,368	2,061	2,167
Current operating assets	3,080	3,031	2,886	5,286	5,698
Other current investments and current fi nancial assets	–	0	1	10	34
Cash and cash equivalents	2,824	2,533	3,275	2,530	3,178
Total assets	14,371	14,507	14,739	16,337	18,355
Equity and liabilities
Equity attributable to equity holders of the Parent	–2,053	–1,602	–482	903	1,381
Non-controlling interest	2	2	2	4	4
Non-current provisions	1,009	1,070	1,050	1,301	1,281
Non-current loans	9,238	8,535	9,209	8,252	9,975
Other non-current fi nancial liabilities1)	1,870	1,787	1,478	1,440	1,337
Current provisions	102	84	98	125	29
Current loans	1,119	1,283	525	1,002	743
Other current liabilities	3,084	3,347	2,861	3,313	3,609
Total equity and liabilities	14,371	14,507	14,739	16,337	18,355
1) Includes pension obligations and derivatives fi nancial instruments.
Condensed consolidated cash fl ow, MSEK	2012	2011	2010	2009	2008
Net cash from operating activities	2,805	2,608	2,616	2,911	1,838
Net cash used in investing activities	–323	–151	959	1,043	–61
Net cash transferred to shareholders	–2,866	–3,456	–4,050	–3,571	–1,820
Net cash used in other fi nancing activities	754	237	1,403	–1,135	–448
Net increase/decrease in cash and cash equivalents	371	–763	928	–753	–491
Cash fl ow from discontinued operations
Net cash from operating activities	–	–	–	219	142
Net cash used in investing activities	–	–	–	–6	13
Net cash used in fi nancing activities	–	–	–	–51	42
Net increase in cash and cash equivalents	–	–	–	162	196
Cash and cash equivalents at beginning of the year	2,533	3,275	2,530	3,178	3,439
Eff ects of exchanges rate fl uctuations on cash and cash equivalents	–79	21	–183	–58	34
Cash and cash equivalents at end of year	2,824	2,533	3,275	2,530	3,178

Key data1)	2012	2011	2010	2009	2008
Operating capital at year-end, MSEK	7,253	7,224	7,099	8,494	8,841
Net debt, MSEK	9,289	8,886	7,650	7,188	7,640
Investments in property, plant and equipment, MSEK	251	245	311	471	319
Operating margin, %2)	32.3	31.7	25.2	24.1	22.2
Return on operating capital, %2)	55.7	51.7	44.0	39.4	34.0
EBITA interest cover2)	7.6	7.4	7.0	8.4	7.0
Net debt/EBITA2),3)	2.3	2.4	2.2	2.0	2.6
Share data
Share capital, MSEK	390	390	390	390	390
Dividend per share, SEK	7.304)	6.50	5.50	4.75	4.10
Earnings per share basic, SEK
From continuing operations	14.33	12.14	13.12	9.67	8.30
From continuing operations, excluding larger one time items	14.18	12.14	9.92	9.67	8.01
Including discontinued operations	–	–	–	12.88	8.98
Earnings per share diluted, SEK
From continuing operations	14.25	12.07	13.09	9.66	8.29
Including discontinued operations	–	–	–	12.87	8.96

1) All key data with exception of share data, have been calculated excluding larger one time items and reversing all eff ects from reporting assets and liabilities as held for sale between

January 15, 2010 and October 1, 2010.

2) Including restructuring charges of 73 MSEK in 2009. 3) Data as of 2009 and earlier are calculated pro-forma excluding South African operations.

4) Board proposal.

2012	2011	2010	2009	2008
5,049	4,726	4,522	4,250	3,711
2,661	2,388	2,440	2,337	1,811
1,339	1,346	1,429	1,403	1,375
3,437	3,206	2,831	2,689	2,663
12,486	11,666	11,222	10,678	9,559
–	–	2,385	3,526	3,052
12,486	11,666	13,606	14,204	12,611

Operating profi t/loss by product area, MSEK	2012	2011	2010	2009	2008
Snus and snuff	2,349	2,181	2,080	1,916	1,667
Other tobacco products	1,161	1,049	942	804	569
Lights	222	240	279	312	294
Other operations	–65	–105	–142	–132	–155
Operating profi t from product areas	3,666	3,365	3,158	2,900	2,375
Share of net profi t/loss in STG1)	366	337	–60	–	–
Businesses transferred to STG	–	–	334	518	426
Subtotal	4,032	3,702	3,433	3,417	2,801
Capital gain from transfer of businesses to STG	30	–	585	–	–
Net gain from pension settlements	–	–	59	–	–
Reversal of depreciation and amortization relating to assets held for sale	–	–	93	–	–
Gain on sale of subsidiary and related assets	–	–	–	–	73
Operating profi t	4,062	3,702	4,169	3,417	2,874
1) Businesses were transferred to STG on October 1, 2010.

Operating margin by product area, %1)	2012	2011	2010	2009	2008
Snus and snuff	46.5	46.1	46.0	45.1	44.9
Other tobacco products2)	43.6	44.0	38.6	34.4	31.4
Lights	16.6	17.9	19.5	22.2	21.4
Operating margin from product areas3)	29.4	28.8	28.1	27.2	24.8
Operating margin4)	32.3	31.7	25.2	24.1	22.2

1) Excluding lager one time items. 2) Including a restructuring charge of 45 MSEK for cigars in 2009.

3) Excluding share of net profi t/loss in STG.

4) Including share of net profi t/loss in STG.

SHAREHOLDER INFORMATION

Quarterly data 2011–2012

		2012				2011
Condensed consolidated income statements, MSEK	Q4	Q3	Q2	Q1	Q4	Q3	Q2	Q1
Sales	3,148	3,208	3,213	2,917	3,064	3,011	2,944	2,646
Gross profi t	1,562	1,591	1,655	1,541	1,549	1,516	1,478	1,348
Operating profi t	986	1,022	1,052	972	1,022	983	904	793
Net fi nancial cost	–137	–141	–140	–134	–134	–130	–131	–128
Profi t before income tax	850	881	942	838	888	853	773	665
Profi t for the period	787	693	759	668	705	684	616	533
EBITDA excluding larger one time items	1,055	1,097	1,128	1,049	1,100	1,056	974	862
Key data	Q4	Q3	Q2	Q1	Q4	Q3	Q2	Q1
Operating margin, %1)	31.3	31.9	32.7	33.3	33.4	32.7	30.7	30.0
Investments in property, plant and equipment, MSEK	79	68	64	39	75	38	80	52
Earnings per share, basic, SEK	3.93	3.41	3.72	3.27	3.42	3.28	2.94	2.50
1) Excluding larger one time items.
Sales by product area, MSEK	Q4	Q3	Q2	Q1	Q4	Q3	Q2	Q1
Snus and snuff	1,280	1,263	1,300	1,206	1,266	1,199	1,193	1,068
Other tobacco products	601	689	696	675	578	613	613	583
Lights	341	311	336	350	364	333	313	336
Other operations	926	944	880	687	856	866	826	659
Sales	3,148	3,208	3,213	2,917	3,064	3,011	2,944	2,646
Operating profi t/loss by product area, MSEK	Q4	Q3	Q2	Q1	Q4	Q3	Q2	Q1
Snus and snuff	593	607	581	568	581	590	540	469
Other tobacco products	248	300	316	297	255	278	272	245
Lights	61	44	60	57	80	59	44	58
Other operations	–18	–8	–20	–19	–18	–18	–26	–43
Operating profi t from product area	883	942	938	903	898	909	829	729
Share of net profi t in STG	103	80	114	69	124	74	74	65
Subtotal	986	1,022	1,052	972	1,022	983	904	793
Capital gain from transfer of businesses to STG	–	–	30	–	–	–	–	–
Total larger one time items	–	–	30	–	–	–	–	–
Operating profi t	986	1,022	1,082	972	1,022	983	904	793
Operating margin by product area, %1)	Q4	Q3	Q2	Q1	Q4	Q3	Q2	Q1
Snus and snuff	46.3	48.0	44.7	47.1	45.9	49.2	45.3	44.0
Other tobacco products	41.2	43.5	45.4	44.0	44.1	45.3	44.4	41.9
Lights	17.9	14.0	17.9	16.3	21.9	17.7	13.9	17.3
Operating margin from product areas2)	28.0	29.4	29.2	31.0	29.3	30.2	28.2	27.5
Operating margin3)	31.3	31.9	32.7	33.3	33.4	32.7	30.7	30.0
1) Excluding larger one time items.

2) Excluding share of net profi t in STG.

3) Including share of net profi t in STG.

SHAREHOLDER INFORMATION

Defi nitions used in fi nancial tables

AVERAGE OPERATING CAPITAL

Opening + closing operating capital 2

DIVIDEND PAY-OUT RATIO (%)

100x Dividend (paid/proposed after year-end) Earnings per share from continuing operations

EBITA

Earnings excluding larger one time items, net fi nance cost, tax, amortization, impairments of intangible assets and result from discontinued operations

EBITA INTEREST COVERAGE RATIO EBITA

Interest expense – interest income

OPERATING CAPITAL

Current operating assets + intangible assets + tangible assets + other non-current operating assets – current and non-current operating liabilities

OPERATING MARGIN (%)

100x

Operating profi t Sales

DIVIDEND YIELD (%)

100x Dividend (paid/proposed after year-end) Year-end share price

EARNINGS PER SHARE

Profi t for the year attributable to equity holders of the Parent Average number of shares outstanding

EBIT MULTIPLE

Stock market value at year-end + net debt + minority interest Operating profi t

EBITA MARGIN (%)

100x EBITA Sales

EBITDA

Earnings excluding larger one time items, net fi nance cost, tax, depreciation, amortization and impairments of tangible and intangible assets and result from discontinued operations

NET DEBT

Interest-bearing liabilities, adjusted for hedges relating to these liabilities + net provisions for pensions and similar obligations – cash and cash equivalents and other investments

TOTAL RETURN (%)

100x

(Share price at year-end – share price at preceding year-end) + (dividend paid + return on reinvested dividend) Share price at preceding year-end

P/E RATIO

Share price at year-end Earnings per share

RETURN ON OPERATING CAPITAL (%)

100x Operating profi t Average operating capital

SHARE TURNOVER VELOCITY (%)

100x Annual turnover of shares Total number of shares

FINANCIAL REPORTS

Continued growth

Sales for the full year amounted to 12,486 MSEK (11,666). Operating profi t from product areas increased to 3,666 MSEK (3,365). In local currencies, sales increased by 6 percent and operating profi t increased by 8 percent. Currency translation has aff ected the operating profi t comparison positively by 39 MSEK. Operating margin from product areas for the full year increased to 29.4 percent (28.8). Operating profi t, including share of net profi t from STG and larger one time items, reached 4,062 MSEK (3,702). e share of net profi t from STG amounted to 366 MSEK (337) for the full year. Larger one time items, which occurred in the second quarter, consist of a positive adjustment of 30 MSEK to the capital gain from transfer of businesses to STG as a consequence of a reversal of a provision relating to transaction guarantees. Operating margin, including share of net profi t in STG, was 32.3 percent (31.7). EPS (basic) for the full year increased by 18 percent to 14.33 SEK (12.14), and diluted EPS also increased by 18 percent to 14.25 SEK (12.07).

Content

Report of the Board of Directors 41

Consolidated fi nancial statements

	Income statement 47
	Statement of comprehensive income 47
	Balance sheet 48
	Statement of changes in equity 49
	Cash fl ow statement 50
	Notes for the Group 51
Note 1	Accounting principles 51
Note 2	Critical estimate and judgments 56
Note 3	Segment information 56
Note 4	Other operating income and expenses 58
Note 5	Personnel 58
Note 6	Audit fees 62
Note 7	Operating expenses classifi ed by nature 62
Note 8	Net fi nance cost 62
Note 9	Income tax 62
Note 10	Earnings per share 63
Note 11	Intangible assets 64
Note 12	Property, plant and equipment 65
Note 13	Forest plantations 65
Note 14	Investments in associated companies
	and joint ventures 66
Note 15	Other non-current receivables and other receivables 67
Note 16	Inventories 67
Note 17	Trade receivables 67
Note 18	Cash and cash equivalents 67
Note 19	Equity 68
Note 20	Interest bearing liabilities 69
Note 21	Employee benefi ts 69
Note 22	Provisions 71
Note 23	Other liabilities 71
Note 24	Accrued expenses and deferred income 71
Note 25	Financial instruments and fi nancial risks 72
Note 26	Operating lease agreements 74
Note 27	Pledged assets 74
Note 28	Commitments and contingent liabilities and assets 75
Note 29	Group companies 75
Note 30	Supplementary information to cash fl ow statement 76
Note 31	Related parties 76
Note 32	Subsequent events 76
Note 33	Information about the Parent Company 76

Parent Company fi nancial statements

	Income statement 77
	Statement of comprehensive income 77
	Balance sheet 78
	Statement of changes in equity 79
	Cash fl ow statement 80
	Notes for the Parent Company 81
Note 1	Sales 81
Note 2	Audit fees 81
Note 3	Other operating income and expense 81
Note 4	Financial items 81
Note 5	Appropriations 81
Note 6	Income tax 82
Note 7	Intangible assets 82
Note 8	Tangible assets 82
Note 9	Group companies 83
Note 10	Other non current receivables 84
Note 11	Other receivables 84
Note 12	Prepaid expenses and accrued income 84
Note 13	Equity 84
Note 14	Untaxed reserves 85
Note 15	Other provisions 85
Note 16	Bond loans 85
Note 17	Liabilities to Group companies 85
Note 18	Other liabilities 85
Note 19	Accrued expenses and deferred income 86
Note 20	Pledged assets and contingent liabilities/assets 86
Note 21	Supplementary information to cash fl ow statement 86
Note 22	Related parties 86
Note 23	Carrying value and fair value of fi nancial instruments 87
Note 24	Employee benefi ts 88
	Proposed distribution of earnings 89
	Auditor's report 90

Report of the Board of Directors

SWEDISH MATCH AB (PUBL) CORPORATE REGISTRATION NUMBER 556015-0756

Swedish Match develops, manufactures and sells quality products with market-leading brands in the product areas Snus and snuff , Other tobacco products (cigars and chewing tobacco) and Lights (matches and lighters). Th e Group sells products across the globe, with production units in six countries. Th e Swedish Match share is listed on the NASDAQ OMX Stockholm (SWMA).

Sales

Sales for the year were 12,486 MSEK (11,666). In local currencies, sales increased by 6 percent. Currency translation has aff ected the sales comparison positively by 99 MSEK.

For the year, sales of Snus and snuff increased to 5,049 MSEK (4,726). In Scandinavia sales increased by 8 percent, while shipment volumes declined by 2 percent compared to 2011. In the US, sales revenues for the year were down slightly versus prior year on 3 percent lower volumes.

For Other tobacco products (cigars and chewing tobacco), total sales for the year amounted to 2,661 MSEK (2,388). In local currencies sales increased by 7 percent compared to the previous year. Cigars sales grew by 12 percent in local currency and with 18 percent in volumes. Th e continued strong growth in 2012 for cigars was attributable to the continued success of recent product introductions. In 2012, the launch of White Owl Black and Game by Garcia y Vega Black cigars, remained an important contributor to the strong volume growth. Chewing tobacco is mainly sold in the southern states in the US. During 2012, sales for chewing tobacco were fl at.

Product area Lights includes matches and lighters. For the full year sales in the Lights product area amounted to 1,339 MSEK (1,346). Compared to 2011, sales for lighters increased while sales for matches declined.

Sales in Other operations were 3,437 MSEK (3,206). Other operations primarily comprise the distribution of tobacco products on the Swedish market, and corporate overhead costs.

Operating profi t

Full year operating profi t from product areas increased by 9 percent to 3,666 MSEK compared to 3,365 MSEK in 2011. Currency translation has aff ected the operating profi t comparison positively by 39 MSEK. In local currencies operating profi t from product areas increased by 8 percent.

Operating profi t, including share of net profi t from STG but excluding larger one time items, for the year reached 4,032 MSEK. Operating profi t for 2011 including share of net profi t in STG, amounted to 3,702 MSEK. Th e share of net profi t in STG amounted to 366 MSEK (337) in 2012. Last year's profi t share from STG included restructuring charges of 66 MSEK before tax. In 2012, operating profi t increased for all product areas except for Lights compared to previous year.

Operating profi t for Snuff and snus increased by 8 percent to 2,349 MSEK (2,181) compared to prior year. In 2012, the operating profi t for the snus business in Scandinavia was higher than prior year while the operating profi t for the US moist snuff business (in local currency) was fl at. In 2012, operating profi t for the combined US moist snuff and snus business was lower, due to signifi cantly increased marketing investments for Swedish snus in the US. Snus marketing investments for Swedish snus in the US as well as for SMPM International increased by approximately 100 MSEK in 2012 compared to 2011.

Operating profi t for Other tobacco products amounted to 1,161 MSEK (1,049) representing an increase by 11 percent compared to prior year. Operating profi t for 2012 was driven by the strong growth for cigars.

Operating profi t for Lights for the year amounted to 222 MSEK (240). Operating loss for Other operations for the year was 65 MSEK (105). In 2011 the operating loss included redundancy costs following an organizational change and was also positively impacted by a one time pension curtailment gain. No similar items have impacted the 2012 fi gures.

Sales and operating profi t/loss by product area

	Sales		Operating profi t/loss
MSEK	2012	2011	2012	2011
Snus and snuff	5,049	4,726	2,349	2,181
Other tobacco products	2,661	2,388	1,161	1,049
Lights	1,339	1,346	222	240
Other operations	3,437	3,206	–65	–105
Sales and operating profi t from product areas	12,486	11,666	3,666	3,365
Share of net profi t in STG			366	337
Total	12,486	11,666	4,032	3,702
Larger one time items:
Adjustment to capital gain from transfer of businesses to STG	30	–
Total larger one time items	30	–
Total			4,062	3,702

Summary of consolidated income statement

MSEK	2012	2011
Sales	12,486	11,666
Operating profi t	4,062	3,702
Net fi nance cost	–551	–523
Taxes	–604	–642
Profi t for the year	2,907	2,538
Attributable to:
Equity holders of the Parent	2,906	2,538
Non-controlling interest	0	1
Profi t for the year	2,907	2,538
Earnings per share, basic (SEK)	14.33	12.14

Operating margin from product areas for the year was 29.4 percent (28.8). Operating margin, including businesses transferred to STG, share of net profi t in STG and larger one time items, was 32.3 percent (31.7).

Scandinavian Tobacco Group

Swedish Match's 49 percent share of Scandinavian Tobacco Group's net profi t aft er interest and tax amounted to 366 (337) MSEK for the full year. Total Scandinavian Tobacco Group net sales for the year amounted to 5,978 MDKK. Excluding restructuring and one time charges, EBITDA amounted to 1,307 MDKK (1,275) for the year. Including restructuring and one time charges, EBITDA for total Scandinavian Tobacco Group in the year amounted to 1,307 MDKK (1,178).

Larger one time items

In 2012 a capital gain of 30 MSEK was recognized in the second quarter of 2012 relating to the transfer of business to STG as a consequence of a reversal of provisions for transaction guarantees. During 2011 there were no larger one time items recognized in the income statement.

Net fi nance cost

Net fi nance cost for the year increased to 551 MSEK (523) mainly due to increased average debt position during the year.

Taxes

For the full year, the reported tax expense amounted to 604 MSEK (642), corresponding to a tax rate of 17.2 percent (20.2). Th e reported tax rate excluding one time items as well as profi t and loss impact from associated companies and joint ventures was 22 percent (22). One time tax items relate to the net deferred tax impact of the reduced corporate tax rate in Sweden from 26.3 percent to 22 percent and positive settlements of tax disputes in foreign jurisdictions.

Earnings per share

For the full year basic earnings per share amounted to 14.33 SEK (12.14). Diluted earnings per share was 14.25 SEK (12.07).

Liquid funds

Cash and cash equivalents amounted to 2,824 MSEK at the end of the year, compared with 2,533 MSEK at the beginning of 2012. As of December 31, 2012, Swedish Match had 1,373 MSEK in unutilized committed credit lines.

Summary of consolidated balance sheet

MSEK	2012	2011
Fixed assets	8,466	8,943
Inventories	1,288	1,339
Other current assets	1,793	1,692
Cash and cash equivalents	2,824	2,533
Total assets	14,371	14,507
Equity	–2,051	–1,599
Non-current fi nancial liabilities and provisions	2,879	2,857
Non-current loans	9,238	8,535
Current liabilities and provisions	3,186	3,431
Current loans	1,119	1,283
Total equity and liabilities	14,371	14,507

Financing and cash fl ow

Cash fl ow from operating activities for 2012 amounted to 2,805 MSEK compared with 2,608 MSEK for the previous year. Th e cash fl ow from operations increased compared to the same period previous year as a result of improved EBITDA, lower taxes paid and dividends received from associated companies, partly off set by higher tobacco tax payments in the beginning of the year relating to hoarding in Sweden at the end of 2011.

Th e net debt as per December 31, 2012 amounted to 9,289 MSEK compared to 8,886 MSEK at December 31, 2011.

During 2012 new bond loans of 2,045 MSEK were issued. Repayment of loans for the same period amounted to 1,315 MSEK. As at December 31, 2012 Swedish Match had 10,796 MSEK of interest bearing debt excluding retirement benefi t obligations compared to 10,038 MSEK at December 31, 2011. During 2013, 1,191 MSEK of this debt falls due for payment.

Capital expenditures and investments

Investments in property, plant and equipment during the year amounted to 251 MSEK (245). Total investments in intangible assets during 2012 amounted to 48 MSEK. During the year 44 MSEK (22) have been capitalized in intangible assets as an investment in soft ware development for an ERP system for the Group.

Depreciations and amortizations

During the year, total depreciation and amortization amounted to 296 MSEK (290), of which depreciation on property, plant and equipment amounted to 246 MSEK (233) and amortization of intangible assets amounted to 50 MSEK (57).

Dividend and fi nancial policy

Th e dividend policy of the Company is a pay-out ratio of 40 to 60 percent of the earnings per share, subject to adjustments for larger one time items. Th e Board has further determined that the fi nancial policy should be that the Group will strive to maintain a net debt that does not exceed 3 times EBITA.

Th e Board continually reviews the fi nancial position of the Company, and the actual level of net debt will be assessed against anticipated future profi tability and cash fl ow, investment and expansion plans, acquisition opportunities as well as the development of interest rates and credit markets. Th e Board is committed to maintain an investment grade credit rating.

Summary of consolidated cash fl ow statement

MSEK	2012	2011
Net cash from operating activities	2,805	2,608
Net cash used in investing activities	–323	–151
Net cash transferred to shareholders	–2,866	–3,456
Net cash from other fi nancing activities	754	237
Net increase/decrease in cash and cash equivalents	371	–763
Cash and cash equivalents at beginning of the year	2,533	3,275
Eff ects of exchanges rate fl uctuations on cash and cash equivalents	–79	21
Cash and cash equivalents at end of year	2,824	2,533

Proposed dividend per share

Th e Board proposes an increased dividend of 7.30 SEK (6.50), equivalent to 51 percent of the earnings per share for the year. Th e proposed dividend amounts to 1,456 MSEK based on the 199.4 million shares outstanding at the end of the year.

Share structure

Th e Annual General Meeting on May 2, 2012 decided to authorize the Board of Directors to decide on the acquisition, on one or more occasions prior to the next Annual General Meeting, of a maximum of as many shares as may be acquired without the Company's holding at any time exceeding 10 percent of all shares in the Company. In addition, in accordance with the resolution at the Annual General Meeting, 7 million shares held in treasury have been cancelled. Th e total number of registered shares in the Company aft er the cancellation is 206.0 million shares with a quotient value of 1.8909 SEK representing a share capital of 389.5 MSEK. Each share carries one vote.

In line with the fi nancial policy 7.4 million shares were repurchased during 2012 for 1,946 MSEK at an average price of 261.61 SEK, following authorization from the Annual General Meetings held in 2011 and 2012. Th e purpose of the repurchase was primarily to enable the Company's capital structure to be adjusted and to cover the allocation of options as part of the Company's option programs. Total shares bought back by Swedish Match since the buyback programs started have been repurchased at an average price of 105.37 SEK. During the year the Company sold 2.7 million treasury shares at an average price of 154.80 SEK, totaling 414 MSEK, as a result of option holders exercising options. As per December 31, 2012 Swedish Match held 6.6 million shares in treasury, corresponding to 3.2 percent of the total number of shares. Th e number of shares outstanding, net aft er repurchases and aft er the sale of treasury shares, as per December 31, 2012 amounted to 199.4 million. In addition, the Company has call options outstanding as of December 31, 2012 corresponding to 2.3 million shares exercisable from 2013 to 2015.

In January 2013, a further 303,500 shares have been repurchased for 69 MSEK at an average price of 228.35 SEK.

Th e Board will propose to the Annual General Meeting in April 2013 a renewed mandate to repurchase shares up to a total holding in treasury not exceeding 10 percent of the number of registered shares of the Company until the next Annual Meeting in 2014.

In addition a proposal will be made to cancel 4 million shares held in treasury with a contemporaneous bonus issue without issuing new shares of an amount equivalent to the reduction of share capital through the cancellation of shares.

Average number of Group employees

Th e average number of employees in the Group during the year was 3,848 compared with 3,880 for the full year 2011.

Corporate governance report

Swedish Match has decided, in accordance with chapter 6 section 8 in the Swedish Annual Accounts Act, to produce a separate Corporate Governance Report instead of including the report in the Board of Director's report. Th e Corporate Governance Report is presented on page 91 and is also available on the Company's website www.swedishmatch.com.

Th e Corporate Governance Report includes information on risk management and internal control over fi nancial reporting, see further on page 97.

Corporate sustainability

Swedish Match works systematically with Corporate Sustainability across the organization. Th is work provides many benefi ts to the Company. It helps to make Swedish Match more competitive, to identify and reduce long term costs and risks, and to strengthen the corporate reputation and brand. It also enables the Company to be an attractive employer. Working with sustainability is thus an important element for Swedish Match's future growth and value creation Swedish Match reports its sustainability information according to the guidelines set forth by Global Reporting Initiative (GRI) G3 in order to reach measurable, transparent, clear, and comparable results.

Environmental impact

Swedish Match strives to conduct its business in a manner that does not put the environment at risk and in compliance with relevant environmental legislation, regulations, and other local requirements.

To support its environmental eff orts, Swedish Match has adopted a Group Environmental Policy that encompasses all aspects of its operations. Th e policy is designed to ensure that Swedish Match achieves a balance whereby the Group consistently reaches its commercial objectives while fulfi lling the environmental requirements of the Company as well as its stakeholders.

Th e main purpose of the Group Environmental Policy is to ensure that the Group commits itself to continuous environmental improvement with the aim of preventing and reducing negative environmental impacts in its activities. Th e policy also ensures that the Group operates an Environmental Management System (EMS), applicable on a corporate, operating unit, and factory level, which will safeguard that this commitment is continuously maintained. Th rough the EMS, the Group has the tools to identify, track, and target its environmental objectives and targets. Furthermore, the policy ensures that Swedish Match develops and communicates priority Key Performance Indicators (KPIs) for environmental factors, which are deemed to be of high importance by both Swedish Match and its stakeholders. Th e policy moreover ensures that the Company commits to compliance with all relevant environmental legislation, regulations and other requirements to which it subscribes. Also, the policy ensures that the Group commits to continuous documentation and communication of any changes of environmental impact due to its activities, products, and services. Under the Group Environmental Policy, the Group will undertake appropriate remedial actions and improvements based on fi nancial and environmental criteria.

Th e vast majority of Swedish Match's production facilities, with products accounting for more than 90 percent of Company sales of its own produced products, have been certifi ed according to the environmental management standard ISO 14001 as well as the quality management systems standard of ISO 9001. Of twelve production facilities, ten had ISO 9001 certifi cation and nine had ISO 14001 certifi cation in 2012. In January 2013, the Manaus lighter factory was certifi ed for ISO 14001 bringing the total to ten manufacturing facilities with ISO 9001 certifi cation and ten with ISO 14001 certifi cation.

Permits and obligatory reporting

All plants satisfi ed the requirements of their permits during 2012. Th e snus plants in Gothenburg and Kungälv in Sweden are subject to obligatory reporting in accordance with the Swedish Environmental Code.

Th e plant in Vetlanda, Sweden produces match sticks and boxes with striking surface that are used in match production. Th ese operations require a permit in accordance with the Environmental Protection Act. Th e permit is valid indefi nitely. Noise levels, storage of timber and solvent emissions are regulated.

Th e plant in Tidaholm, Sweden produces matches and fi restarters. Th ese operations require permit according to the Environmental Protection Act. Th e permit entitles the plant to increase production up to certain levels and specifi es limits for wastewater, the dust content in ventilation outfl ows and noise levels.

For plants in other countries where Swedish Match has production operations, the Group has permits in accordance with the legislation in each country.

Organization and personnel

Th e Swedish Match head offi ce, where the CEO and Group staff functions are based, is located in Stockholm in Sweden. Th e organizational structure is divided among the following operating units: Smokefree Products Division, Scandinavia Division, US Division, Lights International, Lights Latin America, and Swedish Match Distribution AB.

Th e Group is dedicated to maintain its employee focus and their development in a performance driven culture. Th e Company will continue to develop skills, talents, as well as employee processes to fi t Swedish Match in the years to come.

Th e human resources organization supports the Group's activities in managing talent, providing clear and consistent documentation of activities, upholding employee practices consistent with the Group's Code of Conduct as well as local laws and regulations, among other tasks. Swedish Match continues to focus on Employer Branding from a multifaceted perspective to ensure that it retains and attracts a strong employee base, and helping to ensure that Swedish Match is an attractive employer.

In October 2012, a worldwide cross organizational employee survey was conducted on a global scale, enabling the Group to identify common improvement areas. Th e survey measured levels of employee engagement, satisfaction, and employer attractiveness. It also evaluated communication eff ectiveness and other areas critical to the performance of the Company, such as leadership and management capabilities. Th e results of the survey were shared with all employees at year end.

Over 50 percent of the Group's employees are covered by collective bargaining agreements.

Risk factors

Swedish Match faces intense competition in all of its markets and for each of its products and such competition may increase in the future. In order to be successful the Group must price and promote its brands competitively and anticipate and respond to new customer trends. Restrictions on advertising and promotion may, however, make it more diffi cult to counteract loss of consumer loyalty. Competitors may develop and promote new products which could be successful, and could thereby have an adverse eff ect on Swedish Match results of operations.

Swedish Match has a substantial part of its production and sales in the US as well as in Brazil, Norway and EMU member countries. Consequently, changes in exchange rates of euro, Norwegian krona, Brazilian real and the US dollar in particular may adversely aff ect the Group's results of operations, cash fl ow, fi nancial condition or relative price competitiveness in the future. Such eff ects may occur

both in local currencies and when such local currencies are translated into Swedish currency for purposes of fi nancial reporting.

Tobacco products are also subject to substantial taxes in most countries where Swedish Match has signifi cant sales. In many of those countries, the taxes on tobacco are generally increasing but the rate of increase varies between diff erent types of tobacco products. Increased excise taxes or changes in relative tax rates for diff erent tobacco products may impact overall sales volume for the Group's products.

Changes in the regulatory landscape might aff ect the demand for Swedish Match products in the market place.

Th e Group is involved in legal and regulatory proceedings including pending lawsuits related to alleged injuries caused by tobacco products. Th ere can be no assurance that the Company's defenses will be successful in trial and substantial costs may be incurred in defending lawsuits. Although management cannot in any meaningful way estimate the damages that might be awarded, if any, ongoing or anticipated disputes, such lawsuits individually or in the aggregate, could have an adverse eff ect on the Groups results of operations.

Swedish Match applies a cautious and conservative policy towards exposures in fi nancial risks, which is updated yearly by Swedish Match Board of Directors.

Refi nancing risk is the risk of not being able to meet the need for future funding. To avoid this risk all maturing loans shall be able to be repaid by the operating cash fl ow. Furthermore there shall be a liquidity reserve consisting of available cash and cash equivalents as well as unutilized committed credit facilities. Th e aim of the Group is to have an even maturity structure of the debt portfolio and the objective for interest rate fi xing periods is to achieve an even and low cost of interest. Since the part of loans with variable interest rates is approximately 5 percent of the total debt portfolio, the cashfl ow interest rate risk is considered to be low. Interest rate swaps and currency swaps are used mainly to convert the Group's borrowing into SEK and fi xed interest rates and hedge accounting is applied in accordance with the description in Note 1 Accounting principles.

Swedish Match aims to limit credit risks through transactions only to be made for derivative instruments with counterparties having high credit ratings. Swedish Match exposure to credit risks in customer related receivables is low considering the diverse customer portfolio.

Currency transaction exposures are limited and therefore currency hedging is only done case-by-case. Swedish Match does not have any trading activities, i.e. take specifi c positions to gain on market fl uctuations, in any fi nancial instruments. For a more detailed description of the Group's fi nancial risk management and holdings of fi nancial instruments, see Note 25, Financial instruments and fi nancial risks.

Change of control clauses

Swedish Match AB and certain subsidiaries in the Group are party to agreements that include change of control clauses. Bonds issued under Swedish Match's 1,500 MEUR Global Medium Term Note Program and the 160 MEUR Revolving Credit Facility have covenants that can force the Company to payback loans in a change of control situation. Some distribution agreements with third parties in the Swedish tobacco distribution business can be cancelled should there be a change of control of Swedish Match. Th e agreement with Philip Morris International to jointly commercialize Swedish snus and other smokefree products worldwide outside Scandinavia and

the United States also includes a change of control clause. Th e President and CEO may initiate the termination of his employment if the Company is delisted or in the event of a major change of ownership of the Company provided such change has a signifi cant impact on the President and CEO's duties and responsibility compared with the duties and responsibility immediately prior to such change. In such an event the President and CEO has the right to a notice period of six months and severance pay for 18 months. Also some executives in the US operations have change of control clauses which may be triggered by certain events.

Proposal to the Annual General Meeting for principles of remuneration to management

Th e Board of Directors proposes that the following principles for remuneration and other terms of employment for the President and other members of the Group management be adopted by the Annual General Meeting 2013. Th e members of the Group management are referred to below as the "Group Management Team" or "GMT".

Th e objective of these principles is to ensure that the Group is able to recruit and retain employees with appropriate skills and qualifi cations for their respective duties. Th e remuneration structures shall encourage employees to do their outmost to safeguard shareholders 'interests. Swedish Match takes into account both global remuneration practice and the practice of the country of residence of each member of the GMT. Th e principles apply in relation to members of the GMT appointed aft er the adoption of the principles, and, in other cases, to the extent permitted under existing agreements. Note 5 Personnel sets out details of the remuneration and benefi ts of the GMT during 2012.

Th e total remuneration paid to GMT consists of fi xed salary, variable components in the form of annual short term variable remuneration and long term variable remuneration, pension, other benefi ts and terms related to termination of employment.

1. Fixed salary

Th e fi xed salary for the GMT shall correspond to market rates and shall be based on each member's competence, country of residence, responsibility and performance.

2. Variable salary

Th e members of the GMT may be entitled to a variable salary in addition to the fi xed salary. Th e variable salary may include both an annual short term program to be paid out in the beginning of the subsequent year depending on the outcome of the program, and a long term program with a performance period which shall not be shorter than three years. Th e variable salary shall primarily be based on specifi c, clear, predetermined and measurable fi nancial or operational criteria set by the Board of Directors in relation to the President and by the Compensation Committee in relation to the GMT. Th e variable salary shall be capped in relation to the fi xed salary and refl ect the market practice in the country of residence.

Th e Company shall have the right to reclaim variable components of remuneration that were awarded on the basis of data which subsequently proved to be manifestly misstated.

3. Profi t Sharing System

All employees in Sweden are participating in Swedish Match's profi t sharing system ("PSS"). For 2013 the maximum total accruals for GMT members is estimated to 0,3 MSEK.

4. Insurable benefi ts

Old age pension, disability and sickness benefi ts, medical benefi ts and life insurance benefi ts shall be designed to refl ect the practices in the country where a member of the GMT is resident. New members of the GMT shall preferably be covered by defi ned contribution plans.

5. Severance pay, etc

A mutual period of notice of six months shall apply. Fixed salary during notice of termination and severance payment (if any) shall not exceed an amount corresponding to 24 months fi xed salary. Members of the GMT residing outside Sweden may however be off ered notice periods for termination and severance payment that are competitive in the country where the members are resident.

6. Other benefi ts

Other benefi ts shall be payable in accordance with local custom. Th e combined value of these benefi ts shall constitute a limited value in relation to the total remuneration package and shall correspond to the market norm.

7. e Board's right to deviate from the principles

Th e Board of Directors shall be entitled to deviate from the principles approved by the Annual General Meeting if specifi c reasons for doing so exist in any individual case.

8. Committee work and decisions

Swedish Match's Board of Directors shall have a Compensation Committee. Th e Committee has the authority to approve salary and other remuneration and employment terms for members of the GMT, except those regarding the President. Th e Committee shall prepare and present proposals for the Board's decisions on issues relating to salary and other remuneration and employment terms for the President. Th e Committee is authorized to decide and in relation to the President to propose to the Board of Directors the further details regarding the criteria and targets on which the variable salary is based for the GMT. In addition hereto the Committee is authorized to decide to what extent such criteria and targets have been met both for the GMT and the President.

9. Previous undertakings not yet due

Th e Company has no previous undertakings not yet due besides what is evident from the annual report 2012.

Application of principles on variable salary for 2013

In order to ensure alignment with long term shareholder interests, to strengthen the retention element of the variable salary and to promote company shareholding among the GMT the variable salary will include a short term cash incentive and a long term cash incentive program where the short term program will include an incentive for the GMT members to purchase and retain shares in the Company while the long term program shall include an obligation to purchase and an undertaking to retain such shares. Th e performance period for the short term and the long term programs will be one year and three years respectively. No payments will be made under the programs if the employment has been terminated by the employee or by the Company for cause during the performance period.

1. Short term variable salary

Th e maximum short term variable salary for the President and other members of the GMT residing in Sweden shall be 70 and 60 percent respectively of their 2013 base salary. To comply with local market standards the maximum short term incentive for one member residing outside of Sweden shall be 70 percent of the 2013 base salary. Subject to justifi ed exemptions, a 20 percentage point reduction in maximum variable salary shall apply to any GMT member who does not commit to purchase Company shares for at least 50 percent of the received cash award net of income tax and to retain such shares for a period of not less than three years. Th e minimum level of performance that must be reached to earn any allocation and the maximum level of performance at which payout is capped, shall be defi ned in the beginning of each year by the Compensation Committee in relation to the GMT members other than the President and by the Board of Directors in relation to the President. Accruals for short term variable salary objectives for GMT members 2013 are estimated to range between 0 MSEK and 14 MSEK.

2. Long term variable salary

Th e maximum long term variable salary of the President and other members of the GMT (except as set forth below) shall be 45 percent of the 2013 base salary. Subject to justifi ed exemptions, all members of the GMT will be obliged to purchase company shares for the full cash award net of income tax and shall retain such shares for a period of not less than two years. One member of GMT residing outside Sweden may participate in an additional long term variable salary program capped at 100 percent of the base salary every second year.

Th e outcome in the long term variable salary program is dependent on two criteria determined at the beginning of 2013 but measured over the full performance period 2013–2015. Th e predominant criterion (75 percent) is total Group operating profi t in constant currencies and excluding income or loss related to the Swedish snus business outside Scandinavia and excluding share of profi t/loss from Scandinavian Tobacco Group for the years 2013– 2015. Th ere will not be any pay-out at all related to this criterion unless there is an improvement in relation to the comparable performance of the Group in 2012.

Th e second criterion (25 percent) is a qualitative and quantitative evaluation performed by the Board of Directors of the Group's progress with Swedish snus outside Scandinavia during 2013– 2015.

Accruals for the GMT long term incentive programs are estimated1) to range between 0 MSEK below minimum level and 11 MSEK at maximum level depending on performance outcome. For the principles of remuneration adopted by the Annual General Meeting in May 2012, see Note 5 Personnel.

Events following the close of the reporting period

Swedish Match sold a parcel of land adjacent to the old headquarter building in Stockholm in 2007, for which the fi nal purchase price was subject to the approval of a changed city plan. Th is approval has been received in January 2013, and Swedish Match will as a result receive an additional payment of approximately 150 MSEK in the fi rst half of 2013.

Outlook

Swedish Match expect both the Scandinavian snus market and the US market for moist snuff to continue to grow in volume terms in 2013.

For the full year of 2013 we anticipate higher sales and operating profi t for cigars, driven by strong volume growth.

During the year we will continue to invest for growth for snus internationally, particularly in the US, and also increase spending in order to drive share growth in the fast growing pouch segment of the US moist snuff market. In Scandinavia, we will increase investments behind new market initiatives, particularly in Sweden, which has been negatively impacted by portfolio mix shift s. In view of the competitive pricing environment in the Swedish market, we have decided to make necessary pricing adjustments to our low priced portfolio in order to compete more eff ectively.

As a consequence of the increased market investments in the US and the competitive situation in Sweden, it is likely that the operating profi t from the Snus and snuff product area for the full year 2013 will be lower than in 2012.

Th e tax rate for 2013, excluding one time items as well as associated companies and joint ventures, is expected to be between 22 and 23 percent.

Th e Company maintains its long term fi nancial strategy and dividend policy, and we remain committed to returning cash not needed in operations to shareholders.

Swedish Match AB (publ)

Swedish Match AB (publ) is the Parent Company of the Swedish Match Group.

Sales in the Parent Company, for the full year amounted to 87 MSEK (51). Profi t before income tax amounted to 4,681 MSEK (1,526) and net profi t for the year amounted to 4,586 MSEK (1,419).

Th e main sources of income for the Parent Company are dividends and Group contributions from subsidiaries. During the period the Parent Company received dividends amounting to 4,333 MSEK (2,492) and Group contributions net amounting to 2,071 MSEK (1,839).

Part of the Group's treasury operations are included in the operations of the Parent Company and include the major part of the Group's external borrowings. Th e majority of these loans have fi xed interest rates and hence any changes in interest rates would have an immaterial impact on the result of the Parent Company.

No capital expenditures in tangible fi xed assets have been recognized during 2012. During 2012, 44 MSEK have been capitalized in intangible assets for the Group. In 2011, 22 MSEK was capitalized in intangible assets as an investment in soft ware development on an ERP system for the Group. During the year, a shareholder contribution was provided to a Group company, in the amount of 2,025 MSEK. Th e total cash fl ow for both 2012 and 2011 was zero as the Parent Company does not hold any cash and bank balances.

During the year, new bond loans of 2,045 MSEK were issued and repayment of loans amounted to 1,315 MSEK. During the year the Parent Company made share repurchases of 7.4 million (11.1) shares for 1,946 MSEK (2,371) and sold 2.7 million (0.5) treasury shares for 414 MSEK (67). A dividend to the shareholders of 1,334 MSEK (1,152) has been paid during the year.

Th e Board's proposed distribution of earnings is presented on

page 89. 1) Estimation made on the assumption that Group Management Team is unchanged and on an assumed exchange rate SEK vs.USD of 6.68.

Consolidated income statement

MSEK	Note	2012	2011
Sales, including tobacco tax		25,449	23,662
Less tobacco tax		–12,963	–11,997
Sales	3	12,486	11,666
Cost of goods sold		–6,138	–5,774
Gross profi t		6,349	5,892
Selling expenses		–1,892	–1,769
Administrative expenses		–760	–736
Other operating income and expenses	4	–1	–12
Share of profi t in associated companies and joint ventures	14	337	327
Capital gain from transfer of businesses to STG		30	–
Operating profi t	3, 5, 6, 7, 21, 26	4,062	3,702
Finance income		38	37
Finance costs		–589	–560
Net fi nance cost	8	–551	–523
Profi t before income tax		3,511	3,180
Income tax expense	9	–604	–642
Profi t for the year		2,907	2,538
Attributable to:
Equity holders of the Parent		2,906	2,538
Non-controlling interests		0	1
Profi t for the year		2,907	2,538
Earnings per share, basic, SEK	10	14.33	12.14
Earnings per share, diluted, SEK	10	14.25	12.07

Consolidated statement of comprehensive income

MSEK	Note	2012	2011
Profi t for the year		2,907	2,538
Other comprehensive income	19
Translation diff erences related to foreign operations		–365	–57
Translation diff erences included in profi t and loss		–3	0
Eff ective portion of changes in fair value of cash fl ow hedges		–16	–22
Reclassifi cation adjustments for gains/losses on cash fl ow hedges included in profi t and loss			– 0
Actuarial gains and losses attributable to pensions, incl. payroll tax		–25	–353
Share of other comprehensive income in associated companies and joint ventures		–90	90
Income tax relating to components of other comprehensive income	9		8 143
Other comprehensive income, net of tax for the year		–492	–199
Total comprehensive income for the year		2,415	2,340
Attributable to:
Equity holders of the Parent		2,415	2,339
Non-controlling interests			0 1
Total comprehensive income for the year		2,415	2,340

Consolidated balance sheet

MSEK	Note	Dec. 31, 2012	Dec. 31, 2011
Assets
Intangible assets	11	962	992
Property, plant and equipment	12	1,885	1,950
Forest plantations	13	125	125
Investments in associated companies and joint ventures	14	4,354	4,481
Other non-current receivables	15	429	617
Deferred income tax assets	9	710	778
Total non-current assets		8,466	8,943
Inventories	16	1,288	1,339
Trade receivables	17	1,554	1,398
Prepaid expenses and accrued income		70	76
Income tax receivables		67	132
Other current receivables	15	102	86
Cash and cash equivalents	18	2,824	2,533
Total current assets		5,904	5,564
TOTAL ASSETS		14,371	14,507
Equity	19
Share capital		390	390
Reserves		–465	–81
Retained earnings		–1,978	–1,911
Equity attributable to equity holders of the Parent		–2,053	–1,602
Non-controlling interests		2	2
TOTAL EQUITY		–2,051	–1,599
Liabilities
Loans and borrowings	20, 25	9,238	8,535
Other liabilities	23	488	338
Provision for pensions and similar obligations	21	1,382	1,449
Other provisions	22	504	572
Deferred income tax liabilities	9	505	498
Total non-current liabilities		12,117	11,392
Loans and borrowings	20, 25	1,119	1,283
Trade payables		635	651
Income tax liabilities		34	95
Other liabilities	23	1,619	1,786
Accrued expenses and deferred income	24	796	815
Provisions	22	102	84
Total current liabilities		4,305	4,714
TOTAL LIABILITIES		16,422	16,107
TOTAL EQUITY AND LIABILITIES		14,371	14,507

For information on the Group's pledged assets and contingent liabilities, see Note 27 Pledged assets and Note 28 Commitments and contingent liabilities and assets.

Consolidated statement of changes in equity

		Equity attributable to equity holders of the Parent
2011	Note	Share capital	Reserves	Retained earnings	Total	Non controlling interest	Total equity
Equity at beginning of year	19	390	–7	–867	–484	2	–482
Profi t for the year		–	–	2,538	2,538	1	2,538
Other comprehensive income, net of tax1)		–	–73	–125	–199	0	–199
Total comprehensive income		–	–73	2,412	2,339	0	2,340
Dividend		–	–	–1,152	–1,152	0	–1,152
Repurchase of own shares		–	–	–2,371	–2,371	–	–2,371
Stock options exercised		–	–	67	67	–	67
Cancellation of shares		–30	–	30	0	–	0
Bonus issue		30	–	–30	0	–	0
Equity at end of year		390	–81	–1,911	–1,602	2	–1,599

			Equity attributable to equity holders of the Parent
2012	Note	Share capital	Reserves	Retained earnings	Total	Non controlling interest	Total equity
Equity at beginning of year	19	390	–81	–1,911	–1,602	2	–1,599
Profi t for the year		–	–	2,906	2,906	0	2,907
Other comprehensive income, net of tax1)		–	–384	–107	–492	0	–492
Total comprehensive income		–	–384	2,799	2,415	0	2,415
Dividend		–	–	–1,334	–1,334	0	–1,334
Repurchase of own shares		–	–	–1,946	–1,946	–	–1,946
Stock options exercised		–	–	414	414	–	414
Cancellation of shares		–13	–	13	0	–	0
Bonus issue		13	–	–13	0	–	0
Equity at end of year		390	–465	–1,978	–2,053	2	–2,051

1) Other comprehensive income included in retained earnings consists of actuarial gains and losses attributable to defi ned pension plans in an amount of –18 MSEK (–215), net after payroll and income taxes.

Consolidated cash fl ow statement

MSEK	Note	2012	2011
Operating activities	30
Profi t before income tax		3,511	3,180
Share of net profi t/loss in associated companies and joint ventures		–337	–327
Dividends receive from associated companies		218	14
Adjustments for other non-cash items and other		264	240
Income tax paid		–563	–662
Cash fl ow from operating activities before changes in working capital		3,093	2,445
Cash fl ow from changes in working capital
Increase (–)/ Decrease (+) in inventories		0	–191
Increase (–)/ Decrease (+) in operating receivables		–188	–247
Increase (+)/ Decrease (–) in operating liabilities		–99	602
Net cash generated from operating activities		2,805	2,608
Investing activities
Purchase of property, plant and equipment		–251	–245
Proceeds from sale of property, plant and equipment		6	3
Purchase of intangible assets		–48	–22
Investments in associated companies and joint ventures		–40	–28
Investments in other companies		–	– 4
Proceeds from sale of subsidiaries, net of cash disposed of		9	143
Changes in fi nancial receivables, etc.		–	1
Change in other current investments		–	1
Net cash from investing activities		–323	–151
Financing activities
Proceeds from non-current borrowing		2,055	1,002
Repayment of borrowings		–1,315	–853
Repurchase of own shares		–1,946	–2,371
Stock options exercised		414	67
Dividend paid to equity holders of the Parent		–1,334	–1,152
Other		14	88
Net cash used in fi nancing activities		–2,112	–3,219
Net increase/decrease in cash and cash equivalents		371	–763
Cash and cash equivalents at the beginning of the year		2,533	3,275
Eff ect of exchange rate fl uctuations on cash and cash equivalents		–79	21
Cash and cash equivalent at end of year		2,824	2,533

Notes for the Group

1. Accounting principles

All amounts referred to in the notes of the Group fi nancial statements are in millions of Swedish kronor (MSEK) unless otherwise stated. Th e amounts within brackets refer to the preceding year, 2011.

Compliance with standards and legislation

Th e consolidated fi nancial statements have been prepared in accordance with the International Financial Reporting Standards (IFRS) and interpretations issued by the IFRS Interpretations Committee, approved by the European Commission for application within the EU. In addition, RFR 1 Supplementary Accounting Rules for Groups, issued by the Swedish Financial Reporting Board, has been applied. Th e Parent Company applies the same accounting principles as the Group, except in those instances described below in the section "Accounting principles for the Parent Company". Th e annual report and the consolidated fi nancial statements were authorized for issue by the Board of Directors and the Group's CEO on February 19, 2013.

Basis for the preparation of the fi nancial reports for the Parent Company and the Group

Th e fi nancial reports are presented in Swedish kronor (SEK), which is the functional currency of the Parent Company. Unless otherwise indicated, all amounts are rounded off to the nearest million. Figures in the reports are based on a consolidation system in SEK thousands. By rounding the numbers in tables, totals may not always equal the sum of the included rounded numbers. Assets and liabilities are reported at their historical acquisition value, except for certain fi nancial assets and liabilities and biological assets that are reported at fair value. Financial assets and liabilities reported at fair value comprise derivative instruments and fi nancial assets classifi ed as fi nancial assets reported at fair value through profi t and loss or as fi nancial assets available for sale. Biological assets refer to forest plantations. Assets and groups of assets classifi ed as held for sale are reported as held for sale as of the date certain events confi rm the assets or group of assets are held for sale. Assets held for sale are reported at the lower of carrying value and fair value adjusted for selling costs.

Use of the assessments in the fi nancial reports

Preparing fi nancial reports in accordance with IFRS requires that management make assessments and assumptions that aff ect the accounting principles and reported amounts for assets, liabilities, revenues and costs. Th e assessments and assumptions are based on historical experience and a number of other factors that may be considered relevant under the prevailing conditions. Th e actual outcome may deviate from these assessments and assumptions. Assessments and assumptions are reviewed on a regular basis with changes in assessments recognized in the applicable period. Assessments made by management on the application of IFRS that have a signifi cant impact on fi nancial reports, and estimations made that could entail material adjustments in subsequent years' fi nancial reports, are described in greater detail in Note 2 Critical estimates and judgments.

Signifi cant accounting principles applied

Th e below described accounting principles have been applied consistently in all periods that are presented in the Group's fi nancial statements. If exceptions would exist to the accounting principles outlined below such are clearly described enclosed to the fi nancial statements that include such exception.

New standards, amendments and interpretations

Th ere are no new or changed accounting principles and basis for calculations applied in this annual report.

New IFRSs and interpretations which have not yet been applied

As of the fi nancial year 2013 the revised IAS 19 Employee benefi ts will come into eff ect for application within the EU. As Swedish Match has not applied the "corridor" method the new standard has no signifi cant impact on the Group. We expect to have higher operating costs of approximately 35 MSEK that will be fully off set by a corresponding income to be reported in other comprehensive income.

Th e reason for this shift of income from the income statement to other comprehensive income is that the amended IAS 19 requires that return on plan assets shall be recognized using the same interest rate as the discount rate used when measuring the pension obligation. As Swedish Match, for certain plans, currently expects a higher return than the discount rate such diff erences will be part of the actuarial gains/losses and reported in other comprehensive income.

A number of new standards, changes in standards and interpretations of standards apply from 2013 or later and have not been applied in these fi nancial reports: Amendments to IAS 1 Presentation of Financial Statements provide changes in regards to the presentation of Other comprehensive income and expense. Such items are to be presented into two categories 1) Items that will be reclassifi ed subsequently to profi t and loss and 2) Items that will not be reclassifi ed subsequently to profi t and loss. Th e revised standard is eff ective as of July 1, 2012 and will be applied in Swedish Match reports as of January 1, 2013.

IFRS 9 Financial Instruments which is expected to replace IAS 39 Financial Instruments: Recognition and Measurement brings about changes regarding classifi cation and measurement of fi nancial assets and liabilities. IFRS 9 is likely to be eff ective in 2015. Th e impact from IFRS 9 on the Group's fi nancial statement has not been assessed.

Th e following new IFRS standards, amendments and interpretations to existing standards applicable in 2013 or later are not expected to have a signifi cant impact on the fi nancial result or position of the Group: IFRS 10 Consolidated Financial Statements, IFRS 11 Joint Arrangements, IFRS 12 Disclosure of Interests in Other Entities, IFRS 13 Fair Value Measurements, amendments to IAS 12 Income taxes, amendments to IAS 27 Separate Financial Statements, amendments to IAS 28 Investments in associates and amendments to IAS 32 Financial Instruments Presentation.

Consolidation principles

Th e consolidated accounts are prepared in accordance with the Group's accounting principles and include the accounts of the Parent Company and all subsidiaries, joint ventures and associated companies in accordance with the defi nitions below. Intra-Group receivables and liabilities, revenues and costs and unrealized gains and losses arising from intra-Group transactions are eliminated in their entirety when the consolidated fi nancial statements are prepared. Divested companies are included in the consolidated accounts up through the time of divestment.

Subsidiaries

Consolidated fi nancial statements include all subsidiaries that are defi ned as companies in which Swedish Match holds shares carrying more than 50 percent of the votes or in which Swedish Match has control in some other way.

All acquisitions of subsidiaries are reported in accordance with the purchase method. Th e method means that the acquisition of subsidiaries is considered a transaction through which the Group indirectly acquires the subsidiary's assets and assumes its liabilities and contingent liabilities. Companies acquired during the year are included in the consolidated fi nancial statements from the date of acquisition at fair value. Transaction costs relating to acquisition of subsidiaries are not included in the value of the acquired assets. All acquisition-related costs are expensed in the period when incurred. Contingent considerations are recognized on the balance sheet at fair value at the date of the acquisition, with any contingent payment classifi ed as debt subsequently re-measured through the income statement.

Result from disposal of subsidiaries when the control is lost is recognized in the income statement. Any remaining interests in divested entities are remeasured to fair value, with the gain or loss recognized in the income statement to the extent disposed externally.

Joint ventures are defi ned as companies in which Swedish Match together with other parties through an agreement has shared control over operations. Associates are companies in which the Group exercises a signifi cant infl uence without the partly owned company being a subsidiary or a joint venture. Th is normally means that the Group holds 20–50 percent of total voting rights. Holdings in associated companies and joint ventures are reported in accordance with the equity method and they are initially measured at cost. Valuation of acquired assets and liabilities is performed in the same manner as for subsidiaries and the carrying amount for associates and joint ventures includes any goodwill, transaction costs and other Group adjustments.

Th e Group's share of its associates' and joint ventures' post-acquisition aft er tax profi ts or aft er tax losses is recognized on one line in the consolidated income statement, and its share of post-acquisition movements in other comprehensive income, net of tax in the associates and joint ventures is recognized on one line in the Group's statement of other comprehensive income. Th e cumulative post-acquisition movements are adjusted against the carrying value of the investment.

Non-controlling interest

Non-controlling interests are presented in the consolidated balance sheet within equity, separately from the equity of the owners of the Parent company. Th e non-controlling interest includes profi t or loss and components of other comprehensive income that are attributable to the non-controlling interests.

Discontinued operations

Divested operations are reported as discontinued operations if they represent a separate major line of business or geographical area of operations that comprises operations and cash fl ow that can be clearly distinguished, operationally and for reporting purposes from the rest of the Group. Th e post tax profi t or loss of discontinued operations and the gain or loss from the sale is presented in a single amount in the income statement as of the transaction date or as of the date when management is committed to a plan to sell and hence operations to be discontinued are re-classifi ed as held for sale. When a business operation is discontinued or classifi ed as held for sale and reported as such prior period income statements are being been restated. Prior period balance sheets are not being restated.

Classifi cation etc.

Non-current assets and non-current liabilities in the Parent Company and the Group essentially consist of amounts that are expected to be recovered or paid aft er more than 12 months, from the reporting date. Current assets and current liabilities essentially consist of amounts that are expected to be recovered or paid within 12 months, from the reporting date.

Reporting by segment

Th e Group's reportable segments are based on the internal reporting structure. Swedish Match chief operating decision maker is the Group's President and CEO, who monitors and makes decisions about operating matters based on product areas. Th e Group's reportable segments are Snus and snuff , Other tobacco products (cigars and chewing tobacco), Lights and Other operations. Reportable segments have been aggregated when there are similarities in the segments' economic characteristics, such as gross profi t margins, level of capital investments and impact from variations in the business cycle. Also similarities in the type of product, manufacturing process, customers, distribution process and regulatory environment have been considered to determine the appropriate aggregation of reportable segments. Th ere is no internal sale between operating segments and the Group's fi nancial costs as well as taxes are not allocated to product areas. Operating assets are not monitored on a segment basis.

Foreign currencies

(i) Transactions in foreign currencies

Transactions in foreign currencies are translated into the functional currency according to the exchange rates applicable on the transaction date. Monetary assets and liabilities in foreign currencies are translated to the functional currency at the exchange rate applicable on the reporting date. Non-monetary assets and liabilities reported at their historical acquisition values are translated at the exchange rate in eff ect at the transaction date. Non-monetary assets and liabilities reported at their fair value are converted to the functional currency at the applicable rate at the time of the valuation. Exchange rate diff erences are then reported in the same manner as other changes in value relating to the asset or liability. Exchange rate diff erences arising from translation are reported in the income statement, with exchange diff erences on non-monetary assets and liabilities reported as operating income and expenses and exchange diff erences on monetary assets and liabilities are reported in the fi nancial net.

(ii) Financial reports of foreign operations

Assets and liabilities in foreign operations, including goodwill and other Group surplus and defi cit values, are translated into SEK at the exchange rate on the reporting date. Revenues and expenses from foreign operations are translated to SEK at an average exchange rate for the year. Translation diff erences arising from currency translation of foreign operations are reported as a translation reserve in equity through other comprehensive income. Th e translation diff erence relating to a specifi c subsidiary is recycled through the income statement when the subsidiary is divested. Accumulated translation diff erences contain translation diff erences accumulated since January 1, 2004.

Accumulated translation diff erences prior to January 1, 2004 are allocated to other equity categories and are not reported separately.

Th e Group's most signifi cant currencies are shown in the table below:

		Average exchange rate January– December		Exchange rate on December 31
Country	Currency	2012	2011	2012	2011
USA	USD	6.78	6.50	6.50	6.89
Euro zone	EUR	8.71	9.03	8.58	8.91
Brazil	BRL	3.48	3.88	3.17	3.69
Norway	NOK	1.16	1.16	1.17	1.15

Revenues

Revenue from the sale of goods is recognized when an agreement with the customer is in place, the delivery has occurred and all key risks and benefi ts have been transferred to the customer. Revenue comprises the fair value of the consideration received or receivable for the sale of goods, net of discounts and returns at the time of sale.

Financial income and expenses

Financial income and expenses consist of interest income on bank balances, receivables, interest-bearing securities and dividend income, interest expense on loans, exchange rate diff erences, unrealized and realized gains on fi nancial investments and derivative instruments used in fi nancial activities. Exchange rate diff erences arising on operating assets and liabilities are reported in operating profi t.

Interest income and interest expense is calculated in accordance with the eff ective interest method which is a method of calculating the amortized cost of the fi nancial asset or the fi nancial liability and of allocating the interest income or interest expense over the relevant period. Interest income or expense include accrued amounts of transaction costs and, if applicable, discounts, premiums and other diff erences between the original value of the receivable or liability and the amount received or paid at maturity.

Financial instruments

Financial instruments are valued and reported within the Group in accordance with the rules contained in IAS 39.

Financial instruments reported in the balance sheet include, on the asset side, cash and cash equivalents, trade receivables, shares and other equity instruments, loans receivable, bonds receivable and derivatives. On the liabilities and equity side are accounts payable, issued liability and equity instruments, loans and derivatives. A fi nancial asset or a fi nancial liability is recognized on the balance sheet when the entity becomes a party to the contractual provisions of the instrument.

Financial assets and liabilities are off set and the net amount reported in the balance sheet only when there is a legally enforceable right to off set the recognized amounts and there is an intention to settle on a net basis or realizes the asset and settled the liability simultaneously.

A fi nancial asset (or a portion of a fi nancial asset) is derecognized from the balance sheet when risk and the right to receive cash fl ow from the instrument has ceased or been transferred to another party. A fi nancial liability (or a part of a fi nancial liability) is derecognized from the balance sheet when the obligation is settled or discharged. Financial assets and liabilities are recognized and derecognized applying settlement date accounting.

Financial instruments are initially reported at their acquisition value, corresponding to the instruments' fair value with additions for transaction costs for all fi nancial instruments except for those that are included in hedge accounting. Reporting thereaft er depends on how they are classifi ed in accordance with the criteria below. Th e fair value of listed fi nancial assets

corresponds to the assets' stated purchase price on the reporting date. Financial assets, excluding trade receivables, and derivatives are measured at fair value and recognized on the balance sheet. Fair values are established using offi cial market quotations for assets and liabilities that are quoted publicly on the fi nancial markets. If publicly quoted market prices are not available for a particular fi nancial asset or liability, the fair value is established by discounting all future cash fl ows at the relevant market interest rate for a similar instrument. Trade receivables are recognized at nominal value.

Th e fair value of unlisted fi nancial assets is based on a calculation of the net present value of future cash fl ows. IAS 39 classifi es fi nancial instruments into categories. Th e classifi cation depends on the purpose for which the instruments were acquired and is determined when they are fi rst acquired. Th e categories are as follows:

Financial assets and liabilities at fair value through profi t and loss

Financial assets in this category are held for trading. Th ese include fi nancial instruments reported as certain non-current receivables, other receivables, prepaid expenses and accrued income, and are valued at fair value. Financial liabilities in this category also include the Group's derivatives that are not used for hedge accounting. Changes in fi nancial assets and liabilities fair value are recognized in the income statement.

Loans and receivables

Cash and cash equivalents are included in this category, along with loan receivables and trade receivables, which are carried in the balance sheet at accrued cost.

Trade receivables have a short anticipated duration and are reported at the amount expected to be received aft er deductions for potential bad debt losses, which are assessed individually. Th e impairment of trade receivables is reported as operating expenses.

Th e Group assesses at the end of each reporting period fi nancial assets for indications of impairment. Financial assets are impaired if there is objective evidence of impairment as a result of one or more events that have occurred aft er initial recognition of the asset and that loss event has impact on the estimated future cash fl ows of the fi nancial assets.

Other fi nancial liabilities

Financial liabilities not held for trading include trade payables, loans and borrowings, and accrued interest. Liabilities are classifi ed as other fi nancial liabilities, which mean that they are initially reported at the amount received aft er deductions for transaction costs. Aft er the date of acquisition, loans are valued at amortized cost in accordance with the eff ective interest method.

Derivatives used for hedge accounting

All derivatives, including currency exchange diff erences, are reported at their fair value on the balance sheet. Changes in the fair value of the hedging instruments, when cash fl ow hedge accounting is applied, are recognized in other incomprehensive income. Hedge accounting is described in greater detail below.

Financial assets available for sale

Th e fi nancial assets in this category include fi nancial assets that are not classifi ed in any other category or fi nancial assets that the company initially chose to classify in this category. Assets in this category for which fair value can be reliably measured are valued continuously at their fair value with changes in value reported in other comprehensive income. At the time when the investments are removed from the balance sheet previously recognized gains and losses reported in other comprehensive are reclassifi ed to profi t and loss. Assets in this category which do not have a quoted market price in an active market and whose fair value cannot be reliably measured are valued at cost and regularly tested for impairment. Any impairment losses are recognized as operating expenses.

Derivatives and hedge accounting

Derivative instruments such as forward contracts, options and swaps are utilized to cover the risk of exchange rate diff erences and exposure to interest rate risks. Changes in fair value aff ecting derivative instruments are reported in the income statement based on the reason for the holding. If hedge accounting is not applied, increases or decreases in the value of the derivative are reported as a revenue or expense item under operating profi t or under net fi nance cost, based on the reason for using the derivative instrument and whether its use is related to an operating item or a fi nancial item. When hedge accounting is used, the ineff ective portion is reported in the same manner as changes in value aff ecting derivatives that are not used for hedge accounting. In those cases derivatives were entered into in order to manage interest rate risk, Swedish Match applies hedge accounting as described in IAS39.

Receivables and liabilities in foreign currency

For hedging of assets or liabilities against exchange rate risks, forwards are used to convert foreign currencies into SEK. Forwards are also used for certain binding contracts. For these hedges, no hedge accounting is necessary since both the hedged item and the hedging instrument are valued at fair value with changes in value relating to exchange rate diff erences reported in the income statement. Changes in value relating to operations-related receivables and liabilities are reported in operating profi t while changes in value relating to fi nancial receivables and liabilities are reported in net fi nance cost. Swedish Match presently has no hedging in foreign currencies.

Cash fl ow hedges

When derivatives are used in order to convert a stream of interest payments in foreign currency into a stream of fi xed interest payments in SEK, hedge accounting according to the cash fl ow hedge technique is applied. Fair value changes arising from the revaluation of derivatives that are part in a cash fl ow hedge relationship and are considered to be eff ective as described in IAS 39 are recognized in other comprehensive income and is accumulated in the hedge reserve and any ineff ective portion is recognized directly in the income statement. Reclassifi cation from the hedge reserve through other comprehensive income into the income statement is made either when the hedged item aff ects the income statement or when the hedged item has seized to exist for instance when issued debt is re-purchased.

Fair value hedges

In cases where fi xed interest rate obligations are converted into fl oating interest rate obligations, hedge accounting according to the fair value hedge technique is applied. Th e fair value change arising from revaluation of derivatives are recognized directly in earnings, and the related value change from the hedge item is similarly recognized in earnings thus off setting the eff ective portion in the hedge relationship. Swedish Match presently has no fair value hedges.

Derivatives not used for hedge accounting

Some derivatives cannot be used for hedge accounting. For those derivatives to which hedge accounting cannot be applied, changes in fair value are recognized directly in the income statement.

Leased assets

In the case of leased assets, IAS 17 applies. Leasing of fi xed assets, whereby the Group is essentially subject to the same risks and benefi ts as with direct ownership, is classifi ed as fi nancial lease. However, the Group has entered into certain fi nancial leasing agreements related to company cars, photocopiers, etc. that, based on materiality criteria, are reported as operating leases. Leasing of assets where the lessor essentially retains ownership of the assets is classifi ed as operating leases. Lease charges are expensed straightline over the lease period.

Intangible assets

(i) Goodwill

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquire, and the fair value of the acquirer's previously held equity interest in the acquire (if any) over the net of the acquisition-date amounts of the identifi able assets acquired and the liabilities assumed. For goodwill in acquisitions made before January 1, 2004, the Group has, with the transition to IFRS, not applied IFRS retroactively, but rather the value reported on this date continues to be the Group's acquisition value, subsequent to impairment testing, see Note 11 Intangible assets.

Goodwill is valued at acquisition value less any accumulated impairments. Goodwill is allocated to cash-generating units and is instead tested annually, or upon indication, for impairment. Goodwill that has arisen from the acquisition of associated companies is included in the carrying amount for participations in associated companies.

(ii) Trademarks and other intangible assets

Trademarks and other intangible assets acquired by the Group are reported at acquisition value less accumulated amortization and impairments. Expenditure attributable to an acquisition of an intangible asset is recognized as an expense when incurred unless it forms part of the intangible asset which increases the future economic benefi ts of the asset. In case there are borrowing costs that are directly attributable to the acquisition, construction or production of intangible assets that take substantial time to complete, such costs are included in the acquisition value.

Research costs for obtaining new technical expertise are expensed continuously as they arise. Development costs in the case of which the research or other knowledge are applied in order to achieve new or improved products or processes are reported as an other intangible asset in the balance sheet, provided the product or process is technically and commercially usable. Other costs are reported in the income statement as they arise. Other intangible assets also include soft ware, customer lists etc.

(iii) Amortization

Amortization is recognized in the income statement straight-line over the estimated useful life of the intangible assets, unless the useful life is indefi nite. Goodwill has an indefi nite useful life and is tested for impairment annually or as soon as indications arise of a decline in the value of the asset. Amortizable intangible assets are amortized from the date that they are available for use. Th e estimated useful life periods are individually assessed but normally in the range as indicated below:

• trademarks 10–20 years
• other intangible assets and capitalized development expenditures 5–7 years

Assessment of an intangible asset's residual value and useful life is performed annually.

Tangible assets

Tangible assets are reported in the Group at their acquisition value less accumulated depreciation and impairments if applicable. Th e acquisition value includes the purchase price and costs directly attributable to the asset in order to transport it to its place of use in the appropriate condition for being used in accordance with the purpose of the acquisition. Borrowing costs directly pertaining to acquisition, construction or production of an asset that takes a substantial time to complete are included in the acquisition value.

Depreciation

Depreciation is applied straight-line over the asset's estimated useful life. Land and construction in progress are not depreciated. Th e estimated useful life periods are normally:

• buildings, owner-occupied properties 40 years
• machinery and other technical equipment 5–12 years
• equipment, tools and fi xtures 5–10 years
• major components 3–5 years

Assessment of a tangible asset's residual value and useful life is performed annually.

Forest plantations

Th e Group has forest plantations to secure its raw material needs for match manufacturing. Trees under cultivation owned by the Group are valued at fair value aft er deductions for estimated selling expenses. Changes in fair value are included in the Group's earnings for the period during which they arise. Th e fair value of the trees is based on estimated market value.

Inventory

Inventories are recognized at the lower of cost and net realizable value on the balance sheet date. Cost is calculated using the fi rst-in, fi rst-out (FIFO), or weighted average cost formula. Th e cost of fi nished goods and work in progress includes raw material, direct labor, other direct expenses and production-related overheads, based on a normal production level. Expenses arising from the transport of items to their present location and condition are included in the acquisition value of inventories. Interest expenses are not included in measurement of inventories. Net realizable value is the estimated selling price in the ordinary course of business, less the estimated cost of completion and sale of the item.

Th e acquisition value for cut timber amounts to the fair value with deductions for estimated selling expenses at the time of felling, determined in accordance with the accounting principles for forest plantations.

Impairment

Th e carrying amounts for the Group's assets, with the exception of fi nancial assets, forest plantations, assets held for sale and disposal groups reported in accordance with IFRS 5, inventories, plan assets used for the fi nancing of employee benefi ts and deferred tax assets, are tested in accordance with IAS 36 on each reporting date to evaluate whether there is an indication of an impairment. Should such an indication exist, the asset's recoverable amount is calculated.

For goodwill and other intangible assets with an indefi nite useful life and intangible assets that are not yet ready for use, their recoverable amount is calculated annually, or when an impairment is indicated. An impairment charged against the income statement is made when the carrying amount exceeds the recoverable amount.

Reversal of an impairment loss recognized in prior periods for assets other than goodwill are recognized when there is an indication that an impairment loss recognized in prior periods may no longer exist or may have decreased. An impairment loss recognized for goodwill is not reversed in subsequent periods.

Provisions

A provision is reported in the balance sheet when the Group has an existing legal or informal obligation as a result of an event that has occurred, it is probable that expenditure will be required to settle the obligation and that a reliable estimate of the amount can be made.

Th e amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the obligation. When a provision is measured using cash fl ows estimated to settle the present obligation, its carrying amount is the present value of those cash fl ows (where the eff ect of the time value of money is material).

Share capital

Buybacks of own shares and sale of own shares when stock options are exercised are reported directly in equity.

Employee benefi ts

Within the Group there are a number of defi ned contribution and defi ned benefi t pension plans, some of them with plan assets in special foundations or similar institutions. Th e pension plans are fi nanced by payments from the Group Company concerned and its employees. Independent actuaries compute the size of the commitments attached to each plan and reevaluate the pension-plan assumptions each year.

Pension fees for defi ned contribution plans are reported as an expense in the income statement as incurred. Pension costs for defi ned benefi t plans are calculated according to the Projected Unit Credit Method in a manner that distributes the cost over the employee's remaining active working life. Th ese assumptions are valued at the present value of the expected future disbursements using a discount rate that corresponds to the interest rate on fi rst-class corporate bonds or government bonds with a remaining maturity that approximates the particular commitments. In the Swedish Match consolidated balance sheet, the pension commitments for funded plans are reported net aft er deductions for the fair value of plan assets. Funded plans with net assets, that is, assets in excess of obligations, are reported as non-current receivables. When the calculation leads to a net asset and there is no minimum funding requirement, the carrying value of the net asset is limited to the lower of the surplus in the plan and the present value of future service cost to be borne by the Company. Calculating the discounted value of defi ned benefi t obligations and the fair value of plan assets can give rise to actuarial gains and losses. Th ese arise when actual outcome deviate from projected outcome or when assumptions earlier made are changed. Actuarial gains and losses that arise during the year are reported in full in other comprehensive income.

When there is a diff erence between how pension costs are determined for a legal entity and the Group, a provision or claim pertaining to a special employer's salary tax based on this diff erence is recorded. Th e provision or claim is not computed at net present value.

In Sweden the Group has post-employment defi ned benefi t obligations for salaried personnel which are insured by Alecta. Alecta is the largest Swedish life insurance company and safeguards the majority of the private sector's defi ned benefi t pension plans, i.e., the ITP-plan. Alecta is not able to provide specifi c information for each customer's obligations and fair value of related assets which is necessary information for Swedish Match in order to account for the obligations in accordance with the rules for defi ned benefi t plans. Th erefore, all obligations relating to the Swedish ITP-plan are accounted for as defi ned contribution plans in accordance with the rules for multiemployer plans.

Share-based payments

Up until 2009 the Company allotted options to certain executives who were entitled to purchase shares in the Company. Th e fair value of the allotted options was reported as a personnel cost with the corresponding amount reported as an increase in equity. Th e fair value was expensed during the year the options were earned, because the right to receive the options was irrevocable that year assuming that the employee was still employed at the end of the year.

Social security fees attributable to share-based instruments allotted to employees in lieu of purchased services were expensed during the year the options were earned. With respect to employees domiciled outside Sweden, who are taxed when the options are exercised, the amount for social security fees is corrected continuously to take into account the fair value trend of the options.

For 2010, a new long term incentive plan for executives was introduced by the Board of Directors which replaces the option program. Under the new plan eligible executives may, aft er a three year performance period, receive a cash bonus based on the established performance targets for the performance period. Costs for the incentive plan are expensed during the service year, which is the fi rst year, including social security fees applicable for each country where the executives work. Costs for the incentive plan are reported as personnel costs with corresponding amount reported as a long term deferred compensation liability on the balance sheet. Th e accrual will be subject to review based on actual performance during the performance period with any changes in the estimate taken through the income statement.

Eligible participants in the program have agreed to purchase Swedish Match shares for the full cash award, net of income tax, and shall retain such shares for a period of not less than two years.

Taxes

Income taxes consist of current tax and deferred tax. Income tax is reported in the income statement except when the underlying transactions are reported in other comprehensive income, in which case the related tax eff ect is also reported in other comprehensive income.

Current tax is tax that shall be paid or is received for the current year, with application of tax rates that are enacted on the reporting date. Adjustments of current tax attributable to earlier periods are also reported here.

Deferred tax is computed using the balance sheet method, using temporary diff erences between reported and taxable values of assets and liabilities as the starting point. Th e following temporary diff erences are not taken into account: temporary diff erences arising during the fi rst reporting of goodwill, the fi rst reporting of assets and liabilities that are not the result of business combinations and which, at the time of the transaction, do not aff ect either the reported or the taxable earnings, or temporary diff erences attributable to shares in subsidiaries and associated companies that are not expected to be reversed in the foreseeable future. Valuation of deferred tax is based on how the carrying amounts for assets or liabilities are expected to be realized or regulated. Deferred tax is calculated by applying tax rates or tax regulations that are enacted or substantively enacted on the reporting date.

Deferred tax assets related to deductible temporary diff erences and tax loss carry-forwards are only reported to the extent that it is likely that they will be utilized. Th e value of deferred tax assets are reduced when it is no longer deemed likely that they can be utilized.

Contingent liabilities

A contingent liability is reported when there is a potential commitment that stems from previous events and whose occurrence is confi rmed only by one or more uncertain future events or when there is a commitment that is not reported, as a liability or provision, because it is unlikely that an outfl ow of resources will be required.

Earnings per share

Th e computation of earnings per share is based on net profi t for the year attributable to the shareholders of the Parent Company and on the weighted number of shares outstanding during the year. When computing diluted earnings per share, the number of shares is adjusted for the potential dilution of shares due to options issued to management and certain key employees. Dilution only takes place if the exercise price of the options is lower than the market price of the share. Th is dilution increases with increased diff erence between the exercise price and the market price of the share.

Parent Company accounting principles

Th e annual report of the Parent Company has been prepared in accordance with the Annual Accounts Act (1995:1554) and the rules of RFR 2 Accounting for Legal Entities issued by the Swedish Financial Reporting Board. RFR 2 states that in the annual report for the legal entity, the Parent Company shall apply all IFRS standards and statements approved by the EU as far as this is possible within the framework of the Annual Accounts Act and with respect to the connection between accounting and taxation. Th e recommendation states which exceptions and additions may be made in relation to IFRS.

Diff erences in the accounting principles between the Parent Company and the Group are described below.

Subsidiaries, joint ventures and associated companies

Shares in subsidiaries, joint ventures and associated companies are valued at cost. Th is means that transaction costs relating to acquisitions are included in the acquisition value. In the Group's accounts acquisition-related costs of subsidiaries are expensed when incurred.

Employee benefi ts

Th e Parent Company applies diff erent principles for computing defi ned benefi t plans than those specifi ed in IAS 19.Th e Parent Company follows the provisions of the Pension Security Act and the regulations of the Swedish Financial Supervisory Authority, since that is a prerequisite for tax deductibility. Th e key diff erences compared with the regulations in IAS 19 are how the discount rate is determined, that computation of the defi ned benefi t obligations occurs according to current salary levels without assumptions regarding future wage increases, and that all actuarial gains and losses are reported in the income statement as they are incurred.

Taxes

In the Parent Company, untaxed reserves are reported including deferred tax liabilities. However, untaxed reserves are divided into deferred tax liabilities and equity in the consolidated accounts.

Group and shareholder contributions

Shareholder contributions are transferred directly to the recipient's equity and are capitalized in shares and participations by the donor, to the extent that an impairment loss is not required. Group contributions, received and granted, and its current tax eff ects are reported in the income statement.

2. Critical estimates and judgements

Th e application of accounting principles according to IFRS involves estimates, judgments and the use of assumptions that aff ect the reported amounts and accordingly actual results could diff er from these estimates.

Intangible assets

According to IFRS intangible assets are to be defi ned as having either defi nite or indefi nite lives. Intangible assets with indefi nite useful lives are not amortized but instead tested annually for impairment. Goodwill, according to IFRS, has by defi nition an indefi nite useful life and is therefore not amortized. Acquired trademarks have been deemed to have defi nite useful lives and are in general amortized over a period of 10–20 years. Trademarks and intangible assets that are being amortized are tested for impairment when circumstances indicate that the value of the intangible asset is impaired. Th e impairment tests include signifi cant judgments made by management, such as assumption of projected future cash fl ows used in the valuation of the assets. Future events could cause management to conclude that impairment indicators exist and that an intangible asset is impaired. Any resulting impairment loss could have a material impact on the fi nancial condition and result of operations. Th e Group's intangible assets as of December 31, 2012 amounted to 962 MSEK and amortization amounted to 50 MSEK. Th e amount for goodwill, which is included in intangible assets, amounts to 557 MSEK. For further information on impairment test of intangible assets see Note 11 Intangible assets.

Investments in associated companies and joint ventures

Th e carrying value of the investments in associated companies and joint ventures are tested for impairment when there is an indication of a decline in the value. As per December 31, 2012 the Group's investments in associated companies and joint ventures amounted to 4,354 MSEK. For further information on the Group's investments in associated companies and joint ventures see Note 14 Investments in associates and joint ventures.

Legal disputes

Th e Company is involved in a number of legal proceedings. Although the Group is convinced that it has a strong position in these disputes, an unfavorable outcome cannot be ruled out, and this could have a signifi cant eff ect on the Group's earning capacity. Further details of the Group's legal disputes are explained in in Note 28 Commitments and contingent liabilities and assets.

Post employment defi ned benefi ts

Costs and liabilities attributable to post-employment defi ned benefi t plans are recognized in the Group's fi nancial statements based on actuarial calculations. Actuarial calculations requires management to make assumptions on the discount rate, expected return on plan assets, future mortality, rate of compensation increase etc., oft en for a long time period. Th e actual outcome could diff er from the assumptions made which can lead to an adjustment to the amount recognized in the balance sheet. Th e benefi t obligations of the Group's defi ned-benefi t-pension plans and post employment medical benefi t plans as of December 31, 2012 were estimated to exceed the fair value of plan assets by 1,317 MSEK. Further details of the Group's defi ned benefi t plans are presented in Note 21 Employee benefi ts.

3. Segment information

Swedish Match reportable segments are based on the internal reporting structure. Swedish Match chief operating decision maker is the Group's President and CEO, who monitors and makes decisions about operating matters based on product areas. Th e Group's reportable segments are Snus and snuff , Other tobacco products, Lights, and Other operations.

Snus and snuff are smokeless tobacco products that are produced and sold primarily in Sweden, Norway and the US. Sweden is the world's largest snus market measured by per capita consumption. Th e Norwegian market is smaller than the Swedish market but has in recent years experienced strong volume growth. Th e US moist snuff market is the world's largest, and is nearly fi ve times larger in volume terms than the Scandinavia snus market. Some of the best known brands in Sweden include General, Göteborgs Rapé, Ettan, Grovsnus, Catch, and Kronan. In the US well known brands are Longhorn, Timber Wolf, and Red Man.

Other tobacco products represent (mass market) cigars and chewing tobacco manufactured and sold on the US market. Mass market cigars are machine made cigars. Well known brands are White Owl, Garcia y Vega, and Game by Garcia y Vega. Chewing tobacco is a smoke less tobacco product. Well known brands include Red Man and Southern Pride.

Lights include manufacturing and distribution of matches and lighters. Th e main markets for lights products for Swedish Match include Russia, Brazil, Sweden, France, the UK, Australia, and Spain, but products are also widely available in other parts of Europe, Asia, and Africa. Th e consumption of matches shows a declining trend in most developed markets, while for lighters consumption trends vary. Important brands for matches include Solstickan in Sweden, Fiat Lux in Brazil, Swan in the UK, Tres Estellas in Spain, Feudor in France, and Redheads in Australia. For lighters, the most important Swedish Match brand is Cricket.

Other operations are primarily the distribution of tobacco products on the Swedish market and corporate overhead costs.

Th ere are no internal sales between reportable segments and the Group's fi nancial costs as well as taxes are not allocated to product areas. Operating assets are not monitored on a segment basis. Segment reporting for internal purposes is prepared in accordance with IFRS.

	Snus and snuff		products	Other tobacco	Lights		Other operations			Sub total reportable segments	Share of net profi t/loss in STG			Swedish Match Group
Operating segments	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011
External sales	5,049	4,726	2,661	2,388	1,339	1,346	3,437	3,206	12,486 11,666		–	–	12,486 11,666
Depreciations and amortizations	–169	–156	–77	–81	–36	–41	–13	–12	–296	–290	–	–	–296	–290
Income from associated companies and joint ventures	–40	–30	9	18	1	2	1	0	–30	–11	366	337	337	327
Operating profi t	2,349	2,181	1,161	1,049	222	240	–65	–105	3,666	3,365	366	337	4,032	3,702
Capital gain from transfer of businesses to STG	–	–	–	–	–	–	30	–	30	–	–	–	30	–
Operating profi t, including larger one time items	2,349	2,181	1,161	1,049	222	240	–35	–105	3,696	3,365	366	337	4,062	3,702
Finance income													38	37
Finance costs													–589	–560
Profi t before income tax													3,511	3,180

	Snus and snuff		Other tobacco products		Lights		Other operations		Sub total reportable segments		Share of net profi t/loss in STG		Swedish Match Group
	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011
Restructuring costs and results from sale of fi xed assets
Restructuring charges	–	–	–	–	–	–	–	–	–	–	–	–66	–	–66
Gains/losses from sale of fi xed assets	–1	1	0	0	0	0	0	0	0	0	–	–	0	0
Investments
Property, plant and equipment1)	110	123	54	61	61	56	26	5	251	245	–	–	251	245
Intangible assets	3	–	–	–	0	–	45	22	48	22	–	–	48	22

1) Investments in property, plant and equipment for Lights operations include investments in forest plantations.

Geographic information

In the table below, sales to external customers is attributable to the country of the customers' domicile and fi xed assets are based on the country of the entities' domicile.

External sales and fi xed assets are distributed per signifi cant country as follows:

			Sales to external customers				Fixed assets1)
	2012		2011		2012		2011
Country	MSEK	Percent	MSEK	Percent	MSEK	Percent	MSEK	Percent
Sweden	6,723	54	6,313	54	6,180	81	6,348	79
USA	3,691	30	3,417	29	904	12	951	12
Rest of the world	2,072	17	1,935	17	576	8	737	9
Total	12,486	100	11,666	100	7,660	100	8,036	100

1) Non-current assets other than fi nancial instruments, deferred tax assets and pension assets.

Information about major customers

Swedish Match generates its sales from a diverse customer portfolio and the reliance on individual customers is therefore limited.

Sales from the Group's largest single external customer constituted 9 percent of the Group's total sales, whereof 4 percent in Snus and snuff and 5 percent in Other operations.

4. Other operating income and expenses

Other operating income and expenses are specifi ed below:

	2012	2011
Foreign exchanges gains	22	10
Foreign exchanges losses	–22	–19
Other	0	–3
Total	–1	–12

5. Personnel

Th e average number of employees in the Parent Company during 2012 was 46, and in the Group 3,848. Th e corresponding numbers in 2011 were 43 and 3,880, respectively.

Group employees by country are summarized in the table below:

	2012		2011
	Average number of employees	(of whom men, %)	Average number of employees	(of whom men, %)
Parent Company
Sweden	46	50	43	52
Subsidiaries
Belgium	3	–	3	–
Brazil	718	66	712	66
Bulgaria	–	–	41	39
Dominican Republic	815	56	831	52
Netherlands	99	95	101	95
Norway	47	66	47	70
Philippines	139	73	150	69
Sweden	964	62	954	61
Turkey	15	73	15	73
United States	1,001	70	981	69
Other countries	1	100	2	100
Total	3,848	65	3,880	63

Board and Management by gender1):

	2012		2011
	At end of period	(of whom men, %)	At end of period	(of whom men, %)
Parent Company
Board members	9	67	9	67
President and other management	5	100	6	83
Group
Board members	73	88	66	86
President and other management	53	91	53	89

1) Deputy Board members are not included in the table. Presidents who are part of the Board are included in both categories; Board members and President and other management.

Wages, salaries, other remunerations and social costs are summarized below:

		2012			2011
	Wages, salaries and other remunerations	Social costs	of which, pension costs1)	Wages, salaries and other remunerations	Social costs	of which, pension costs1)
Parent Company	81	40	16	77	39	14
Subsidiaries	1,175	527	168	1,143	490	160
Total	1,256	567	184	1,220	528	173

1) Defi ned as service cost for defi ned benefi t pension plans and contributions for defi ned contribution pension plans (excluding special employer contributions).

Th e pension costs for the Parent Company include 6 MSEK (6) attributable to the President and other management consisting of six persons during 2012 and six persons in 2011.

Th e pension costs for the subsidiaries include 12 MSEK (13) attributable to Board members, Presidents and other management consisting of 32 persons in 2012 (34 persons in 2011). Th e defi ned benefi t obligations related to Board members, Presidents and other management as of December 31, 2012 amounted to 65 MSEK (61).

Wages, salaries and other remunerations split by Board members, President and other management and other employees, are summarized below:

		2012			2011
	Board, President and other management1)	of which, variable salaries	Other employees	Board, President and other management1)	of which, variable salaries	Other employees
Parent Company
Sweden	45	18	36	42	18	35
Subsidiaries
Total in subsidiaries	81	30	1,094	92	38	1,051
Total	126	48	1,130	134	56	1,086

1) e Board, President and other management employed by the Parent Company consisted in average of 12 persons (12) and in the subsidiaries of 32 persons (34) , whereof of two persons were members of the Group Management Team. For further information about remunerations to Group Management Team members see table below "Remuneration and other benefi ts to Group Management Team".

During 2012, 48 MSEK (49) was charged to the income statement, relating to a profi t-sharing foundation on behalf of Group personnel in Sweden.

Remuneration to Swedish Match AB's Board of Directors

Th e Annual General Meeting on May 2, 2012 decided, for the period up to and including April 25, 2013 when the next Annual General Meeting is held that the Chairman of the Board shall receive a fee of 1,710,000 SEK, the deputy Chairman shall receive 810,000 SEK, that other members of the Board elected by the General Meeting shall each receive a fee of 685,000 SEK and as compensation for committee work the Chairmen of the Compensation Committee and the Audit Committee shall receive 250,000 SEK respectively and the other members of these committees shall each receive 125,000 SEK.

Members of the Board employed by the Group shall not receive any Directors' fees.

Th ere are no variable salaries or other benefi ts paid to the Board members for Board work during 2012. In 2012 a study fee in the amount of 55,979 SEK was paid to each of the three employee representatives on the Board, and in the amount of 41,899 SEK to each of the three deputy members. Th e study fees were paid by each employee representative´s respective employer. Th e fees to Board members elected by the Annual General Meeting for Board work during 2012 and 2011 are shown in the tables below:

Fees to Board members

			2012
TSEK	Board fee	Compen sation Committee	Audit Committee	Total remu neration for Board work
Conny Karlsson Board chairman	1,710	250	–	1,960
Andrew Cripps Board member	810	–	125	935
Karen Guerra Board member	685	125	–	810
Robert F. Sharpe Board member	685	125	–	810
Meg Tivéus Board member	685	–	250	935
Joakim Westh Board member	685	–	125	810
Total	5,260	500	500	6,260

		2011
TSEK	Board fee	Compen sation Committee	Audit Committee	Total remu neration for Board work
Conny Karlsson Board chairman	1,710	250	–	1,960
Andrew Cripps Board member	810	–	125	935
Karen Guerra Board member	685	125	–	810
Robert F. Sharpe Board member	685	125	–	810
Meg Tivéus Board member	685	–	250	935
Joakim Westh Board member	685	–	125	810
Total	5,260	500	500	6,260

Remuneration and other benefi ts to Group Management Team

Th e Annual General Meeting on May 2, 2012 adopted the following principles for remuneration and other terms of employment for the President and other members of the Group management. Th e members of the Group management are referred to below as the "Group Management Team" or "GMT".

Th e objective of these principles is to ensure that the Company is able to recruit and retain employees with appropriate skills and qualifi cations for their respective duties. Th e remuneration structures shall encourage employees to do their utmost to safeguard shareholders' interests. Swedish Match takes into account both global remuneration practice and the practice of the country of residence of each member of the GMT. Th e principles apply in relation to members of the GMT appointed aft er the adoption of the principles, and, in other cases, to the extent permitted under existing agreements.

Th e total remuneration paid to GMT consists of fi xed salary, variable components in the form of annual short term variable remuneration and long term variable remuneration, pension, other benefi ts and terms related to termination of employment.

• 1. Fixed salary: Th e fi xed salary for the GMT shall correspond to market rates and shall be based on each member's competence, country of residence, responsibility and performance.
• 1. Variable salary: Th e members of the GMT may be entitled to a variable salary in addition to the fi xed salary. Th e variable salary may include both an annual short term program to be paid out in the beginning of the subsequent year depending on the outcome of the program, and a long term program with a performance period which shall not be shorter than three years. Th e variable salary shall primarily be based on specifi c, clear, predetermined and measurable fi nancial or operational criteria set by the Board of Directors in relation to the President and by the Compensation Committee in relation to the GMT. Th e variable salary shall be capped in relation to the fi xed salary and refl ect the market practice in the country of residence. Th e Company shall have the right to reclaim variable components of

remuneration that were awarded on the basis of data which subsequently proved to be manifestly misstated.

• 1. Profi t Sharing System: All employees in Sweden are participating in Swedish Match's profi t sharing system ("PSS").
• 1. Insurable benefi ts: Old age pension, disability and sickness benefi ts, medical benefi ts and life insurance benefi ts shall be designed to refl ect the practices in the country where a member of the GMT is resident. New members of the GMT shall preferably be covered by defi ned contribution plans.
• 1. Severance pay, etc: A mutual period of notice of six months shall apply. Fixed salary during notice of termination and severance payment (if any) shall not exceed an amount corresponding to 24 months fi xed salary. Members of the GMT residing outside Sweden may however be off ered notice periods for termination and severance payment that are competitive in the country where the members are resident.
• 1. Other benefi ts: Other benefi ts shall be payable in accordance with local custom. Th e combined value of these benefi ts shall constitute a limited value in

relation to the total remuneration package and shall correspond to the market norm.

• 1. Th e Board's right to deviate from the principles: Th e Board of Directors shall be entitled to deviate from the principles approved by the Annual General Meeting if specifi c reasons for doing so exist in any individual case.
• 1. Committee work and decisions: Swedish Match's Board of Directors shall have a Compensation Committee. Th e Committee has the authority to approve salary and other remuneration and employment terms for members of the GMT, except those regarding the President. Th e Committee shall prepare and present proposals for the Board's decisions on issues relating to salary and other remuneration and employment terms for the President. Th e Committee is authorized to decide and in relation to the President to propose to the Board of Directors the further details regarding the criteria and targets on which the variable salary is based for the GMT. In addition hereto the Committee is authorized to decide to what extent such criteria and targets have been met both for the GMT and the President.

Application of principles on variable salary for 2012

In order to ensure alignment with long term shareholder interests, to strengthen the retention element of the variable salary and to promote company shareholding among the GMT the variable salary includes a short term cash incentive and a long term cash incentive program where the short term program includes an incentive for the GMT to purchase and retain shares in the Company while the long term program includes an obligation to purchase and an undertaking to retain such shares. Th e performance period for the short term and the long term programs is one year and three years respectively.

Short term variable salary: Th e maximum short term variable salary for the President and other members of the GMT residing in Sweden is 70 and 60 percent respectively of their 2012 base salary. To comply with local market standards the maximum short term incentive for one member residing outside of Sweden is 70 percent of the 2012 base salary. Subject to justifi ed exemptions, a 20 percentage point reduction in maximum variable salary applies to any member who does not commit to purchase Company shares for at least 50 percent of the received cash award net of income tax and to retain such shares for a period of not less than three years. Th e minimum level of performance that must be reached to earn any allocation and the maximum level of performance at which payout is capped, shall be defi ned in the beginning of each year by the Compensation Committee in relation to the GMT and by the Board of Directors in relation to the President.

Long term variable salary: Th e maximum long term variable salary of the President and other members of the GMT (except as set forth below) shall be 45 percent of the 2012 base salary. Subject to justifi ed exemptions, all members of the GMT will be obliged to purchase company shares for the full cash award net of income tax and shall retain such shares for a period of not less than two years. One member of GMT residing outside Sweden may participate in an additional long term variable salary program capped at 100 percent of the base salary every second year.

TSEK		Fixed salary	Variable salary	Other benefi ts	Pension costs	Total	Defi ned benefi t obligations	Severance Costs
President	2012	6,009	6,960	169	2,197	15,335	–	–
	2011	5,723	6,729	167	2,089	14,708	–	–
Other members of Group Management Team employed by the Parent Company	2012	10,722	11,252	591	3,997	26,562	–	2,353
	2011	11,041	11,711	621	3,438	26,810	–	–
Other members of Group Management Team employed by subsidiaries	2012	5,186	6,912	758	1,585	14,440	11,182	–
	2011	7,014	6,948	851	2,237	17,050	8,050	4,434
Total	2012	21,917	25,124	1,518	7,779	56,337	11,182	2,353
	2011	23,778	25,388	1,638	7,764	58,568	8,050	4,434

Remuneration and other benefi ts to Group Management Team

Comments to the table

• At the end of 2012, the Group Management Team consisted of seven persons including the President. During 2012, eight persons, including the President, have been assigned to the Group Management Team. Th e President and four other members of the Group Management Team are employed by the Parent Company and two members are employed by subsidiaries.

At the end of 2011, the Group Management Team consisted of eight persons including the President. During 2011, nine persons, including the President, were assigned to the Group Management Team. Th e President

and fi ve other members of the Group Management Team were employed by the Parent Company and two members were employed by subsidiaries.

• Variable salary pertains to accruals charged to the consolidated income statement during the year for short term and long term incentive program based on achieved results.
• Other benefi ts pertain to company cars, medical insurance, dental plan, life insurance, club membership and other benefi ts.
• Reported pension costs correspond to service costs for defi ned benefi t pension plans and fees relating to defi ned contribution pension plans (excluding payroll taxes).

Variable salary

In 2012, Group Management Team participated in short and long term incentive programs (variable salary) described under the presentation of the principles for remuneration and other terms of employment above.

Th e performance criterion for the CEO and the heads of corporate functions in the short term incentive program for 2012 was Group operating profi t (excluding share of net profi t in STG and excluding investments in Swedish snus outside Scandinavia). Th e CEO and two heads of corporate functions also had an additional criterion, constituting a maximum of 10 percent of the short term incentive, based on objectives established by the board and the Compensation Committee. Th ose members of the Group Management Team who were division Presidents had partly the same criterion as the CEO and partly incentive criteria linked to the division. Th e result of the performance criterion Group operating profi t (excluding share of net profi t in STG and excluding investments in Swedish snus outside Scandinavia) for 2012 was established to 3,893 MSEK by the Compensation Committee. Th e threshold and target for maximum payout were 3,511 MSEK and 3,970 MSEK respectively.

Th e performance criterion for the CEO and other members of GMT for the fi nal year 2012 in the three year long term program that started in 2010 was Group operating profi t (excluding share of net profi t in STG and excluding investments in Swedish snus outside Scandinavia) less 12 percent charge of for the average operating capital (excluding shares in STG). Th e result of the performance criterion was established by the Compensation Committee to 3,527 MSEK in relation to 2012 and 9,228 MSEK for the total performance period 2010 to 2012. Th e threshold and target for maximum payout were 8,163 MSEK and 9,034 MSEK respectively for the total performance period.

In the three year long term program that started in 2012, the predominant performance criterion for the CEO and other members of the Group Management team is the accumulated Group operating profi t (excluding share of

net profi t in STG and excluding investments in Swedish snus outside Scandinavia) for the years 2012 to 2014. Th ere will be no pay-out in relation to this criterion unless there is an improvement in relation to the comparable performance of the Group in 2011. Th e long term program also has an additional criterion constituting a maximum of 25 percent of the long term incentive, based on qualitative and quantitative objectives established by the board and the Compensation Committee. As the long term program extends over three years the fi nal result will be established at the end of the three year performance period.

In addition to the programs noted above the President of the US Division, also participated in a three-year local program. Th is local program extends over three years, with a new program starting every second year. Accordingly, this program can generate an outcome every second year. Th e maximum outcome of this plan corresponds to a fi xed annual salary every second year.

Options

Th e Group had in 2009 an option program that could result in an allotment of call options on shares in Swedish Match AB during 2010. Th e allotment was subject to the fulfi llment of the result of two mutually independent criteria: the improvement of the rolling three year average in the Group's earning per share and the result of the return aft er tax on operating adjusted capital compared to the previous three years average. In addition, the participants needed to remain employed at the end of 2009. Th e options under the 2009 program were granted at the beginning of 2010 and vested immediately. In countries, such as Sweden, where the call options are taxed as income at allotment the participant received options to the value of the net allotment and the amount of the income tax was paid in cash to the participant. Other participants received options to the value of the gross allotment.

Number and weighted average of exercise prices for shares under options

	2012		2011
SEK	Weighted average exercise price	Number of underlying shares	Weighted average exercise price	Number of underlying shares
Outstanding at beginning of period	159.74	4,980,417	156.63	5,504,234
Granted during period	–	–	–	–
Exercised during period	154.80	2,676,496	127.10	523,817
Expired during period	144.60	1	–	–
Outstanding at period-end	165.47	2,303,920	159.74	4,980,417
Exercisable at period-end	151.11	1,590,250	161.64	2,549,799

e average share price for share options exercised in 2012 was 264.23 SEK (195.74).

Th e options outstanding at December 31, 2012 and which all are vested are specifi ed in the table below:

		Number of		Net outstanding
Exercise period	Exercise price	underlying shares	Exercised options	options
2011-03-01–2013-02-28	171.60	517,109	1,080,863	511,988
2012-03-01–2014-02-28	141.24	1,073,141	643,807	1,073,141
2013-03-01–2015-02-28	197.45	713,670	–	713,670
Total		2,303,920	1,724,670	2,298,799

Pensions

President

Th e President's retirement age is 62 and he is covered by the Swedish standard retirement plan for white-collar employees (ITP plan) on salary up to 30 times the income base amount. Th e President's ITP plan shall be fully funded at age 62. In addition, the Company pays a pension premium amounting to 40 percent of fi xed salary above 30 times the income base amounts to a defi ned contribution pension plan of his choice.

Other members of Group Management Team

For members of Group Management Team who are residents in Sweden, all are subject to terms and conditions in accordance with the principles noted above under the principles for remuneration. In addition to the ITP plan, the Company pays a pension premium amounting to 35 percent of fi xed salary above 30 times the income base amount. One member of Group Management Team, who is resident abroad is covered by a defi ned benefi t pension plan with a normal retirement age of 65. For this Group Management Team member, annual variable salary (bonus) is capped at 50 percent of the fi xed salary in the calculation of retirement benefi ts.

Other employment conditions

Severance pay etc.

For the Group Management Team including the President, a mutual period of notice of six months applies and a maximum severance payment of 18 months' fi xed salary is payable if the Company terminates the employment contract. Th e Group Management Team severance pay will be reduced by a maximum of 50 percent of any income received from another employer or assignment, but not to less than half of the contracted severance pay amount.

Th e President is entitled to terminate his employment with the right to receive severance pay in accordance with the above terms if a major organizational change should occur that signifi cantly restricts his position. One member of the Group Management Team, who reside abroad, is entitled to terminate his employment in a change in control situation, provided his employment conditions are signifi cantly changed, with 6 months notice and up to 18 months severance pay.

6. Audit fees

Expenses for auditor's fees are included in the administrative expenses as set out in the table below:

Audit fees	2012	2011
KPMG
Audit services	7	8
Audit related services	0	0
Tax services	1	1
Other services	1	3
Total	9	11

Other services include assisting with testing of IT-controls.

7. Operating expenses classifi ed by nature

Operating expenses	2012	2011
Personnel expenses	1,823	1,749
Depreciation and amortization	296	290
Direct material	1,809	1,766
Finished products from third party manufacturers	3,279	3,008
Other operating expenses	1,583	1,477
Total	8,790	8,290

Expenses for research and development are recognized in the income statement as other operating expenses. During 2012 expenses for research and development amounted to 99 MSEK (80).

8. Net fi nance cost

Financial income	2012	2011
Interest income relating to pension receivables	2	1
Interest income relating to fi nancial instruments held
for trading Interest income relating to cash and bank	19 17	17 17
Net gain on fi nancial liabilities revalued to fair value	0	2
Total	38	37
Financial expenses	2012	2011
Interest expense relating to pension liabilities	–63	–56
Interest expense relating to fi nancial liabilities measured at amortized cost	–514	–476
Interest expense relating to cash fl ow hedges transferred from equity1)	–	0
Interest expense relating to fi nancial liabilities pertaining to fair value	–1	–8
Net foreign exchange losses	–3	–1
Other fi nancial expenses	–9	–19
Total	–589	–560
Net fi nance cost	–551	–523

1) e total realized value of interest for 2011 as a result from repurchase of 50 MSEK bonds.

9. Income tax

Th e major components of income tax expense/income for the years ended 31 December 2012 and 2011 are:

Income tax expense reported in the Income statement	2012	2011
Current tax:
Current tax on earnings for the year	–577	–612
Adjustments in respect of prior years	24	16
Total current tax	–553	–596
Deferred tax:
Origination and reversal of temporary diff erences	–97	–46
Impact of change in tax rate	46	–
Total deferred tax	–51	–46
Income tax expense	–604	–642

Income tax reported outside of the Income statement	2012	2011
Deferred tax	8	143
Total	8	143
is comprises:
Tax reported in other comprehensive income
Actuarial net gains/losses attributable to pensions	8	138
Revaluation of cash fl ow hedges net gain/loss	4	6
Impact of change in tax rate	–4	–
Total tax reported in other comprehensive income	8	143
Total tax reported outside of the Income statement	8	143

Th e deductible and taxable temporary diff erences in the balance sheet for the years ended 31 December 2012 and 2011 are summarized below:

		2012		2011
Deferred tax assets and deferred tax liabilities	Deferred tax assets	Deferred tax liabilities	Net balance	Deferred tax assets	Deferred tax liabilities	Net balance
Tax loss carry forwards	16	–	16	–	–	–
Trade receivables	2	–	2	2	–	2
Pensions and other Post-employment benefi ts	547	18	529	588	23	565
Employment benefi ts	88	–	88	98	–	98
Intangible assets	–	202	–202	–	232	–232
Fixed assets	12	196	–184	14	192	–178
Tax allocation reserve	–	51	–51	–	30	–30
Inventory	3	72	–69	2	70	–68
Unremitted earnings in foreign subsidiaries	–	8	–8	–	8	–8
Financial assets	18	–	18	18	–	18
Other	66	–	66	114	–	114
Total	752	547	205	835	555	280
Netting of assets and liabilities	–42	–42		–57	–57	–
Net deferred tax balances	710	505	205	778	498	280

Th e net of deferred tax liabilities and assets for the years ended 31 December 2012 and 2011 are summarized below:

Movement in deferred tax liabilities, net	2012	2011
Opening balance, net	–280	–180
Deferred tax expense/income in the Income statement	51	46
Deferred tax in other comprehensive income	–8	–143
Acquisitions/disposals of subsidiaries	–	–
Translation diff erences	32	–3
Closing balance, net	–205	–280

No deferred tax liabilities are recognized for potential temporary diff erences associated with investments in subsidiaries and associates. Th e company can normally control the timing of the reversals of such temporary diff erences and none are probable in the foreseeable future.

As of December 31, 2012 the Group's non-recognized deductible temporary diff erences are in total 15 MSEK whereof non-recognized tax losses carried forward are 3 MSEK. Th e table below shows the amounts and expiration of the Group's tax losses carried forward:

Year	Amount
2013	3
2014	–
Subsequent years or no time limitation	47
Total tax losses carried forward recognized	47
Total tax losses carried forward not recognized

A reconciliation between tax expense and the product of accounting profi t multiplied by Sweden's statutory tax rate for the years ended 31 December 2012 and 2011 is as follows:

	2012		2011
Reconciliation of eff ective tax rate	%	MSEK	%	MSEK
Accounting profi t before income tax		3,511		3,180
Swedish statutory tax rate	26.3	923	26.3	836
Eff ect of tax rates in foreign jurisdictions	–3.4	–120	–2.5	–81
Results from associated companies reported net of tax	–2.5	–87	–2.7	–86
Current income tax in respect of prior years	–0.7	–24	0.2	6
Income not subject to tax	–1.4	–50	–1.5	–47
Expenses not deductible for tax purposes	0.3	11	0.5	15
Utilization of previously unrecognized tax losses	–0.1	–3	0.0	0
Eff ect of enacted change of tax rate	–1.3	–46	–	–
Other items	0.0	0	0.0	–1
Reported eff ective tax	17.2	604	20.2	642

Sweden has, eff ective from 1 January 2013, reduced the corporate tax rate from 26.3 percent to 22 percent. Th e relevant deferred tax balances at year end 2012 have been re-measured with a positive impact of 46 MSEK.

10. Earnings per share

Basic	2012	2011
Profi t for the year attributable to equity holders of the Parent	2,906	2,538
Weighted average number of shares outstanding, basic	202,888,955	209,001,190
Diluted	2012	2011
Profi t for the year attributable to equity holders of the Parent	2,906	2,538
Weighted average number of shares outstanding, basic	202,888,955	209,001,190
Eff ect of issued options	1,106,084	1,295,728
Weighted average number of shares outstanding, diluted	203,995,039	210,296,918
Earnings per share	2012	2011
Basic	14.33	12.14
Diluted	14.25	12.07

Th e Company has issued call options to senior management and key employees. Th ese call options are potentially dilutive. Th e weighted diluted average number of shares outstanding is calculated by adding the dilutive eff ect of outstanding call options to the weighted average number of ordinary shares outstanding. Call options have a dilutive eff ect only when the average market price of ordinary shares during the period exceeds the exercise price of the call options. Th e dilutive eff ect of outstanding call options is the number of new shares that would be issued if all options with an exercise price below the average share price during the year were exercised, less the number of shares that could be acquired at this average share price for the cash paid for the exercise of the call options.

All of the options issued have an exercise price below the average market price during 2012. As of December 31, 2012 the Company has call options corresponding to 2.3 million shares outstanding. Th ese call options can be exercised in gradual stages between 2013 and 2015 at exercise prices varying between 141.24 SEK and 197.45 SEK. For a table detailing options outstanding at December 31, 2012, see Note 5 Personnel.

11. Intangible assets

Intangible assets at December 31 comprised the following:

					Other intangible
	Goodwill		Trademarks		assets1)		Total
	2012	2011	2012	2011	2012	2011	2012	2011
Cost at beginning of year	619	620	992	988	108	86	1,719	1,694
Purchases/investments	–	–	–	–	48	22	48	22
Acquisitions	–	–	–	–	–	–	–	–
Divestments	–	–	–	–	–	0	–	0
Sales/disposals	–	–	–	–	–1	–	–1	–
Translation diff erences, etc.	–23	–1	–17	4	0	0	–40	3
Cost at end of year	596	619	976	992	154	108	1,726	1,719
Accumulated amortization and impairment losses at beginning of year	–39	–39	–650	–599	–38	–28	–727	–667
Amortization for the year	–	–	–39	–47	–11	–10	–50	–57
Companies divested	–	–	–	–	–	0	–	0
Sales/disposals	–	–	–	–	1	–	1	–
Translation diff erences, etc.	–	–	12	–4	0	0	12	–4
Accumulated amortization and impairment losses at end of year	–39	–39	–677	–650	–48	–38	–764	–727
Net carrying value at end of year	557	580	299	343	106	69	962	992

1) Other intangible assets mainly consist of software and licenses.

No borrowing costs have been capitalized during 2011 for intangible assets. Th e Group's intangible assets are deemed to have defi nite useful lives,

except for goodwill, which according to the IFRS defi nition has an indefi nite useful life.

Amortization charges has been charged to the income statement as stated below;

		Amortization
	2012	2011
Cost of goods sold	–1	–1
Selling expenses	–41	–49
Administrative expenses	–7	–6
Total	–50	–57

Goodwill

Th e Group's goodwill is tested for impairment annually and whenever there is an indication of impairment. For the purpose of impairment testing, goodwill is allocated to the lowest level of groups of cash generating units based on product groups and geographical markets, at which it is monitored by management. Th e carrying values of these groups of cash generating units are compared to their values in use. If the carrying value is higher, the diff erence is charged to the income statement. Th e value in use is calculated using a valuation model based on discounted expected future cash fl ows. Th e cash fl ows used in the valuation model are projected considering current market conditions and historical market performance, and are based on what management believes are reasonable assumptions. Th ese assumptions may be

subject to adjustments if circumstances change or new facts become known. Th e cash fl ows underlying the value in use calculation of a cash generating unit is explicitly forecasted for the coming fi ve years, aft er which a terminal growth factor is applied to calculate the terminal value. Th e fi rst year in the forecast for the 2012 testing is based on the budget for 2013. Sales growth and cost structure, which are considered key assumptions for the projected cash fl ows during the explicit forecast period, are in line with historical development. Th e discount rates are calculated by weighting cost of debt and cost of equity with Swedish Match's target debt ratio. Th e calculation of cost of debt is based on local risk-free interest rates with a country specifi c risk premium for applicable markets, local tax rates and a Swedish Match specifi c interest margin. Cost of equity is calculated using the Capital Asset Pricing Model, applying average beta for the industry adjusted for capital structure, local risk-free interest rates, and an equity risk premium. As local interest rates are included in the calculation of discount rates, the value in use calculations are sensitive to changes in market conditions.

When goodwill was tested for impairment in 2012, the value in use exceeded the carrying values for all cash generating units. For the cigars and chewing tobacco operations and the match and lighter operations, which represent a majority of the Group's goodwill, a conservative terminal growth rate of 1 percent (1) and 1 percent (1) respectively has been applied to calculate the cash fl ows aft er the explicit forecasting period. When performing sensitivity analysis by increasing the discount rate by 2 percentage points, the values in use were larger than the carrying values for all cash generating units.

			Goodwill in cash generating units
Cash generating unit	Operating segment	Pre-tax WACC 2012, %	2012	Pre-tax WACC 2011, %	2011
US cigars and chewing tobacco operations	Other tobacco products	6.2	326	7.5	351
Match and lighter operations	Lights	13.9	170	15.2	170
US snuff operations	Snus and snuff	6.1	62	9.3	59
Total			557		580

12. Property, plant and equipment

Property, plant and equipment at December 31, comprised the following:

	Buildings and land1)		Plant and machinery		Equipment, tools and fi xtures		Construction in progress		Total2)
	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011
Cost at beginning of year	990	901	2,971	2,755	724	650	93	362	4,779	4,668
Purchases/investments	2	92	54	190	51	88	119	–148	226	221
Acquisitions	–	–	–	–	–	–	–	–	–	–
Divestments	–	–2	–	–4	–	0	–	–1	–	–7
Sales/disposals	0	–2	–36	–74	–172	–10	0	–1	–208	–87
Reclassifi cations3)	7	7	68	113	1	1	–78	–120	–2	0
Translation diff erences, etc.	–25	–4	–102	–9	–3	–4	–2	0	–132	–17
Cost at end of year	975	990	2,955	2,971	601	724	132	93	4,663	4,779
Accumulated depreciation and impairment losses at beginning of year	–358	–338	–1,973	–1,901	–497	–458	0	0	–2,828	–2,697
Depreciation for the year	–26	–24	–164	–158	–54	–51	–2	–	–246	–233
Impairment losses during year	–	–	–	–	–	–	–	–	–	–
Divestments	–	0	–	3	–	0	–	0	–	4
Sales/disposals	0	2	33	73	169	9	–	–	203	85
Reclassifi cations3)	–	–	0	0	0	0	–	–	–	0
Translation diff erences, etc	14	1	78	9	3	4	0	0	94	13
Accumulated depreciation and impairment losses at end of year	–371	–358	–2,026	–1,973	–378	–497	–2	0	–2,777	–2,828
Net carrying value at end of year	604	632	929	998	223	228	129	92	1,885	1,950

1) Buildings and land include land and land improvements at a book value of 104 MSEK (111). 2) Total property, plant and equipment exclude forest plantation.

3) Reclassifi cations include property, plant and equipment reclassifi ed from construction in progress.

Construction in progress primarily relates to investments in production facilities.

No borrowing costs have been capitalized for property, plant or equipment.

Depreciation for the year totaling 246 MSEK (233) was charged to cost of goods sold in the income statement in an amount of 195 MSEK (183), to administrative expenses of 12 MSEK (11), and to selling expenses of 39 MSEK (40).

13. Forest plantations

Forest plantations at December 31 comprised the following:

Forest plantations	2012	2011
Carrying value at beginning of year	125	126
Purchases/investments/new planting	25	24
Sales/disposals during the year	–	–
Change in fair value	3	–3
Transfer to inventories	–9	–9
Translation diff erences, etc.	–19	–12
Carrying value at end of year	125	125

Th e Group's forest plantations comprise poplar and pine forests with a total area of 5,800 hectares at December 31, 2012. Th e age of the trees varies from newly planted seedlings up to 35 years. Th e forests are held to ensure the supply of wood for parts in the product area Lights.

Timber felled during 2012 had an estimated value of 9 MSEK at the time of felling, and made up 85,000 cubic meters of wood.

Th e fair value of the forest is based on estimated volumes and prevailing market prices for timber, less estimated point-of-sale costs. Estimates are made individually for each age category and type of wood. Volume estimates are based on measurement of the height and diameter of trees and the number of trees per unit of area. Volume growth during 2012 had a negative eff ect of 7 MSEK on fair value, while higher market prices for timber had a positive eff ect of 10 MSEK on fair value.

Replanting is required following harvesting of the Group's pine forest. Based on normal annual harvesting, this involves replanting approximately 150 hectares annually. During 2012, 166 hectares (98) pine forest were replanted. At present, there is no corresponding requirement for poplar.

Forest plantations may be damaged by noxious insects, diseases and fi re. To reduce these risks, a program for damage and fi re prevention is in place.

14. Investments in associated companies and joint ventures

Th e Group's investments in associated companies and joint ventures are accounted for in accordance with the equity method.

Investments in associated companies

On October 27, 2011 Swedish Match acquired 49 percent of the shares in Road Cargo Sweden Holding AB. Th rough its subsidiaries, the company provides road transportation services with Swedish Match Distribution AB as a major client.

Th e numbers in the tables below represent the change in carrying value:

Associates	2012	2011
Carrying value at beginning of year	4,478	4,079
Investments in associated companies	0	0
Share of net profi t/loss in associated companies	377	357
Share of other comprehensive income in associated companies	–90	90
Dividends from associated companies	–218	–3
Translation diff erences	–196	–45
Carrying value at end of year	4,351	4,478

Th e tables below specify the investments in shares of associated companies. Th e numbers in the table represent the share of ownership.

	Road Cargo Sweden Holding AB		Arnold André GmbH & Co. KG		Malaysian Match Co. SDN. BHD.		Scandinavian Tobacco Group A/S		Total
Country (share of ownership)	Sweden (49%)		Germany (40%)		Malaysia (32%)		Denmark (49%)
(MSEK)	2012	2011	2012	2011	2012	2011	2012	2011	2012	2011
Sales	134	11	294	249	29	24	3,426	3,235	3,883	3,519
Profi t/Loss (excluding other comprehensive income)	1	0	9	18	1	2	366	337	377	357
Assets	48	52	203	184	14	15	7,868	8,184	8,133	8,435
Liabilities	46	52	105	82	5	5	3,087	3,278	3,242	3,416
Equity interest	1	1	98	102	10	10	4,781	4,906	4,890	5,018
Goodwill	–	–	–	–	3	3	–	–	3	3
Deferred capital gain net of transaction costs	–	–	–	–	–	–	–543	–543	–543	–543
Carrying value at end of year	1	1	98	102	13	13	4,238	4,362	4,351	4,478

Investments in joint ventures

In 2009, Swedish Match and Philip Morris International established an exclusive joint venture company, SMPM International AB, to commercialize Swedish snus and other smokeless products worldwide, outside Scandinavia and the United States. Th e joint venture agreement is a 50 percent holding of SMPM International. Swedish Match share of the net loss for 2012 was 40 MSEK (30).

Th e numbers in the tables below represent the change in carrying value:

Joint ventures	2012	2011
Carrying value at beginning of year	3	6
Investment in joint ventures	40	28
Net loss of joint ventures	–40	–30
Carrying value at end of year	3	3

Th e table below specifi es the share in sales, expenses, assets and liabilities of the joint venture:

	2012	2011
Sales	3	1
Expenses	–43	–31
Loss	–40	–30
Total assets	18	14
Total liabilities	15	10
Equity interest	3	3

Transactions with associated companies and joint ventures

In the normal course of business, Swedish Match conducts various transactions with associated companies and joint ventures. Transactions are conducted at an arms-length basis. Receivables from these companies totaled 29 MSEK (35). Total sales to associated companies and joint ventures amounted to 181 MSEK (171). Payables to these companies totaled 8 MSEK (30). Total purchases from associated companies and joint ventures amounted to 78 MSEK (139).

15. Other non-current receivables and other receivables

Non-current receivables at December 31 comprised the following items:

Non-current receivables	2012	2011
Non-current fi nancial receivables	282	340
Net assets in pension plans	65	67
Other non-current receivables	83	209
Total	429	617

A large part of non-current fi nancial receivables pertains to foreign exchange derivatives used to hedge the Parent Companys's bond loans denominated in EUR.

Other non-current receivables mainly pertain to deposits for disputed VAT claims in a non-Swedish subsidary.

Other current receivables at December 31 comprised the following items:

Other current receivables	2012	2011
Current fi nancial receivables	11	9
VAT receivables	18	11
Other current receivables	73	66
Total	102	86

Th e credit risk of the Group's non-current and current receivables are deemed to be low.

16. Inventories

Inventories at December 31, net of allowances for obsolescence, with separate disclosure of amounts expected to be recovered within twelve months and aft er more than twelve months, comprised the following items:

	2012			2011
Inventories	Current	Non current	Total	Current	Non current	Total
Finished goods	499	–	499	535	–	535
Work in progress	40	–	40	42	–	42
Leaf tobacco	313	234	548	314	254	568
Other input materials and consumables	201	–	201	195	–	195
Total	1,054	234	1,288	1,085	254	1,339

During 2012, 25 MSEK of inventory write-downs have been expensed.

Other input materials and consumables includes harvested trees which are reported at fair value. Harvested trees constitues an immaterial part of other input materials.

17. Trade receivables

Trade receivables, net, at December 31 comprised the following:

Trade receivables	2012	2011
Trade receivables	1,578	1,416
Less provision for impairment of trade receivables	–25	–18
Net total	1,554	1,398

Movements on the group provision for impairment of trade receivables are as follows:

Trade receivable provision	2012	2011
Carrying value at beginning of year	–18	–21
Provision	–15	–9
Recovery	6	9
Write-off	0	2
Companies divested	0	0
Translation diff erences, other deductions or additions, etc.	2	1
Carrying value at end of year	–25	–18

As of December 2012, trade receivables of 32 MSEK (37) were past due but not impaired. Th e aging of these trade receivables is as follows:

Aging of trade receivables	2012	2011
Current	1,522	1,360
Overdue < 31 days	24	28
Overdue 31–60 days	5	6
Overdue > 60 days	3	3
Total	1,554	1,398

Swedish Match does not generally hold collateral against trade receivable. Th e Group has a diverse customer base and the customer concentration level is insignifi cant. Th e ten largest customers represent 41 percent (39) of total net sales. Trade receivables are generally held in domestic currencies, which have an insignifi cant impact on the foreign currency risk. Th e provision for account receivables mainly pertain to doubtful customer account receivables that have the potential risk for not being collected. Th e credit risk of the Group's trade receivables are deemed to be low. For more information see Note 25 Financial instruments and fi nancial risks.

18. Cash and cash equivalents

	2012	2011
Cash and cash equivalents
Cash and bank	2,824	2,533
Total	2,824	2,533

19. Equity

Objectives, policies and processes for managing capital

Th e Board of Directors of Swedish Match has concluded that in view of the good and stable prospects for the business the fi nancial policy is that the Group will strive to maintain a net debt that does not exceed three times EBITA. Th e Board of Directors has further concluded that the strategic position of Swedish Match supports a dividend policy with a targeted pay-out ratio to 40 to 60 percent of the earnings per share for the year, subject to adjustments for larger one time items. Th e Board of Directors propose a dividend of 7.30 SEK, equivalent to 51 percent of the earnings per share for the year, excluding larger one time items. Based on the number of shares outstanding at the end of the year, the total proposed dividend amounts to 1,456 MSEK. Dividend for 2011, paid in 2012, amounted to 1,334 MSEK corresponding to 6.50 per share, which is equivalent to 54 percent of the earnings per share for the year.

Number of shares in held in treasury and cumulative repurchases of own shares included in retained earnings are detailed below:

	Number of shares (thousands)			Cumulative eff ect on equity (MSEK)
	2012	2011	2012	2011
Balance at beginning of year	8,828	16,203	–20,702	–18,398
Repurchase of own shares during the year	7,440	11,149	–1,946	–2,371
Stock options exercised during the year	–2,676	–524	414	67
Allocated to retained earnings by cancellation of shares	–7,000	–18,000	13	30
Bonus issue	–	–	–13	–30
Balance at end of year	6,592	8,828	–22,234	–20,702

Since the buyback programs started in June 2000 the total number of share repurchased amounts to 216.9 million shares and the total number of cancellation of shares amounts to 197.9 million shares. Total number of shares sold as a result of option holders exercising options amounts to 12.3 million shares.

Th e Annual General Meeting on May 2, 2012 renewed the mandate to repurchase up to 10 percent of the shares of the Company. In addition, a decision was made to cancel 7 million shares held in treasury, with a contemporaneous bonus issue, without issuing new shares, of an amount equivalent to the amount represented by the cancelled shares or 12.8 MSEK. With the latter transaction the Company's share capital did not decrease through the cancellation of shares. Th e total number of registered shares of the Company, aft er the cancellations, is 206.0 million shares with a quotient value of 1.8909 SEK.

During the year 7.4 million shares were repurchased for 1,946 MSEK at an average price of 261.61 SEK. As at December 31, 2012 Swedish Match held 6.6 million shares in its treasury, corresponding to 3.20 percent of the total number of shares. During the year the Company has sold 2.7 million treasury shares as a result of option holders exercising their options. Th e number of shares outstanding, net aft er repurchase and aft er the sale of the treasury shares as per year end amounted to 199.4 million. In addition, the Company has call options outstanding at year end corresponding to 2.3 million shares exercisable in gradual stages from 2013–2015.

Changes in reserves of cumulative other comprehensive income and non-controlling interest

2011	Hedge reserve	Translation reserve	Non-controlling interest
Balance at beginning of year	–34	26	2
Profi t for the year pertaining to non-controlling interest	–	–	1
Translation diff erences related to foreign operations for the year	–	–57	0
Translation diff erences included in profi t and loss	–	0	–
Eff ective portion of changes in fair value cash fl ow hedges	–22	–	–
Reclassifi cation adjustments for gains/losses on cash fl ow hedges included in profi t and loss	0	–	–
Income tax relating to components of other comprehensive income1)	6	–	–
Balance at end of year	–49	–31	2

2012	Hedge reserve	Translation reserve	Non-controlling interest
Balance at beginning of year	–49	–31	2
Profi t for the year pertaining to non-controlling interest	–	–	0
Translation diff erences related to foreign operations for the year	–	–365	0
Translation diff erences included in profi t and loss	–	–3	–
Eff ective portion of changes in fair value cash fl ow hedges	–16	–	–
Income tax relating to components of other comprehensive income1)	1	–	–
Balance at end of year	–65	–400	2

1) For further details on tax components relating to the various other comprehensive income items, see Note 9 Income tax.

Hedge reserve

Th e hedge reserve includes the accumulated eff ective portion of changes in fair value of cashfl ow hedges attributable to interest rate hedges.

Translation reserve

Th e translation reserve includes all exchange rate diff erences that arise in translation of the fi nancial reports of foreign operations that have prepared their fi nancial statements in a diff erent currency from that which is used to present the consolidated fi nancial reports. Th e Parent Company and the Group present their reports in Swedish krona (SEK).

20. Interest bearing liabilities

Th e maturity structure of the Group's non-current interest-bearing liabilities is as follows:

Year	2012	2011
2012	–	1
2013	6	1,160
2014	1,220	1,266
2015	1,998	1,997
2016	651	453
2017	2,998	3,111
2018 and later	2,365	547
Total	9,238	8,535

Th e Group's current interest-bearing liabilities at December 31 comprised the following items:

Current interest-bearing liabilities	2012	2011
Current portion of non-current loans	1,107	1,281
Bank overdraft facilities utilized	12	2
Total	1,119	1,283

See further information on interest-bearing liabilities in Note 25 Financial instruments and fi nancial risks.

21. Employee benefi ts

Post-employment employee benefi ts

Th e Group has defi ned benefi t pension plans in a number of subsidiaries, through which the employees are entitled to post-employment benefi ts based on their pensionable income and the number of service years. Th e Group's major defi ned benefi t plans cover employees in the US, UK and Sweden. In the US, plans are also in place to provide post-employment medical benefi ts to employees.

Provisions for post-employment defi ned benefi t plans are reported based on actuarial valuations. Th e Group recognizes the full amount of actuarial gains and losses in other comprehensive income, i.e. the net pension liability in the balance sheet includes all cumulative actuarial gains and losses.

Obligations related to post-employment employee benefi ts as of December 31 are reported in the balance sheet under the following balance sheet items:

Post-employment defi ned benefi ts	2012	2011
Defi ned benefi t plans, net liabilities	639	598
Post-employment medical benefi ts, net liabilities	736	844
Other long-term employee benefi ts, net liabilities	7	7
Provision for pensions and similar obligations	1,382	1,449
Defi ned benefi t plans, net assets	–65	–67
Included in non-current receivables	–65	–67
Net post-employment liability	1,317	1,382

Th e table below specifi es the net liability for defi ned benefi t post employment obligations:

	Defi ned benefi t pension plans		medical benefi ts	Post-employment
Post-employment defi ned benefi ts	2012	2011	2012	2011
Present value of funded obligations	2,373	2,242	–	–
Fair value of plan assets	–1,896	–1,808	–	–
Defi cit (+)/Surplus (–), net	477	434	–	–
Present value of unfunded obligations	82	81	736	843
Unrecognized past service costs	–	–	0	1
Unrecognized assets due to recoverability limit	15	15	–	–
Net asset (–)/liability (+) in the balance sheet	574	530	736	844
Amounts in the balance sheet
Liabilities	639	598	736	844
Assets	–65	–67	–	–
Net asset (–)/liability (+) in the balance sheet	574	530	736	844

Actuarial assumptions

Th e post-employment defi ned benefi ts have been calculated based on actuarial assumptions. Th e discount rate is set per country with reference to high quality corporate bond yields of appropriate duration or government bond yields for countries where a deep market of high quality corporate bonds is not available. Assumptions regarding future mortality experience are based on advice in accordance with published statistics and experience in each country. Th e assumptions for expected return on plan assets are based on the asset groups as defi ned in each investment policy. Th e assumptions for expected rate of return are estimated in each country respectively based on the portfolio as a whole considering both historical performance and future outlook given the long term perspective. For the post-employment defi ned benefi t plans all actuarial gains and losses are recognized in other comprehensive income as they occur in accordance with the actuarial valuation.

Th e year 2012 as well as 2011, was characterized by an overall decrease in discount rates. Conseqently, the Group experienced an increase in the net pension liability, and has recognized an actuarial loss during the year.

Signifi cant actuarial assumptions at the balance sheet date (expressed as weighted averages):

	pension plans	Defi ned benefi t	medical benefi ts	Post-employment
Actuarial assumptions	2012	2011	2012	2011
Discount rate, %	3.9	4.5	3.9	4.5
Expected return on plan assets, %	6.7	7.0	–	–
Future salary increases, %	3.3	3.2	3.3	3.1
Future pension increases, %	2.4	2.7	–	–
Medical cost trend rate, %	–	–	8.0	8.5

Sensitivity analysis for medical benefi t schemes

For the post-employment medical plans, a 1 percent increase in the medical cost trend rate would increase the aggregate of the current service and interest costs by 12 MSEK (11) and the defi ned benefi t obligation by 108 MSEK (75). A 1 percent decrease in the medical cost trend rate would decrease the aggregate service and interest costs by 9 MSEK (9) and the defi ned benefi t obligation by 88 MSEK (95).

Change in the defi ned benefi t obligations and plan assets

Th e movements in the defi ned benefi t obligation over the year, were as follows:

	Defi ned benefi t pension plans		Post-employment medical benefi ts
Defi ned benefi t obligations	2012	2011	2012	2011
Balance at beginning of year	2,323	2,124	843	704
Current service cost	46	40	34	30
Interest cost	105	103	36	34
Contributions by plan participants	–	–	2	2
Actuarial losses (+)/gains (–)	210	124	–111	108
Benefi ts paid	–121	–114	–25	–29
Settlements (liability)	–	6	–	–24
Translation diff erences	–108	40	–44	18
Balance at end of year	2,455	2,323	736	843

During 2012 the actuarial losses on the defi ned benefi t obligation amounts to 98 MSEK in total. Main reason behind the actuarial losses are the lower discont rates used to value the obligations. For the post-employment medical plan in the US an actuarial gain of 25 MUSD has been recognized following the move to a fully insured plan for members of 65 years of age or more. Th is gain is partly off set by the eff ect from lower discount rates.

Th e movements in the fair value of plan assets of the year, were as follows:

	Defi ned benefi t pension plans		Post-employment medical benefi ts
Plan assets	2012	2011	2012	2011
Fair value at beginning of year	1,808	1,845	0	0
Expected return on plan assets	119	117	–	–
Actuarial losses (–)/gains (+)	74	–154	–	–
Employer contributions	86	94	23	27
Employee contributions	–	–	2	2
Benefi ts paid	–120	–114	–25	–29
Assets distributed on settlements	–	–6	–	–
Translation diff erences	–71	25	–	–
Fair value at end of year	1,896	1,808	0	0

Th e actual return on plan assets in 2012 amounted to 180 MSEK compared to a negative return in 2011 of 36 MSEK.

Plan assets at December 31 are comprised as follows:

Plan assets	2012	2011
Equity securities	799	771
Debt instruments	484	468
Real estate	57	54
Other	556	515
Total	1,896	1,808

Expenses relating to post-employment benefi t pension plans recognized in the income statement

Th e amounts reported in the income statement consist of the following:

	Defi ned benefi t pension plans		Post-employment medical benefi ts
Post-employment defi ned benefi ts income and expenses	2012	2011	2012	2011
Current service costs	46	40	34	30
Interest on obligation	105	103	36	34
Expected return on plan assets	–119	–117	–	–
Recognized past service costs	–	6	0	0
Gain on curtailments	–	–	–	–24
Cost for settlement	–	6	–	–
Net income (–)/expense (+) reported in the income statement	32	37	70	40

During 2011 a curtailment gain has been recognized in the profi t and loss in an amount of 24 MSEK relating to post employment medical plan in US.

Th e income/expenses for defi ned benefi t plans are reported under the following headings in the income statement:

	Defi ned benefi t pension plans		Post-employment medical benefi ts
Post-employment defi ned benefi ts income and expenses	2012	2011	2012	2011
Cost of goods sold	14	12	15	13
Administrative expenses	–26	–12	4	–20
Selling expenses	20	18	15	13
Interest income	–2	–1	–	–
Interest expense	26	19	37	35
Net income(–)/expense(+) reported in the income statement	32	37	70	40

Actuarial gains and losses

Th e Group's cumulative actuarial gains and losses at December 31 are as follows:

Cumulative actuarial gains and losses recognized in other comprehensive income1)	2012	2011
Cumulative actuarial losses (+)/gains (–), beginning of year	1,004	588
Actuarial losses (+)/gains (–) during year	23	386
Translation diff erences	–51	30
Cumulative losses (+)/gains (–), end of year	976	1,004

1) Cumulative actuarial gains and losses exclude eff ects from asset limits and payroll taxes.

Expected contribution next year

Expected contributions for post-employment benefi t plans for the year ending December 31, 2013 amounts to 112 MSEK (126).

Five year summary

Historical information	2012	2011	2010	2009	2008
Present value of funded defi ned
benefi t obligations	2,373	2,242	2,025	4,405	4,180
Fair value of plan assets			–1,896 –1,808 –1,845 –4,197 –3,908
Defi cit (+)/surplus (–)	477	434	180	208	272
Present value of unfunded obligations	818	924	803	804	730
Total net post-employment asset (–)/liability (+)	1,295	1,358	983	1012	1002
Experience adjustments on plan liabilities losses (–)/gains (+)	7	–56	–185	–54	–35
Experience adjustments on plan assets losses (–)/gains (+)	74	–154	139	252	–768

Defi ned contribution plans

Th e Group has certain obligations under defi ned contribution plans. Contributions to these plans are determined by provisions in respective plan. Costs for defi ned contribution plans charged to income statement for the year amounts to 102 MSEK (101).

Multi-employer insurance plan

In Sweden there is a multi-employer insurance plan which arised in 2010, when the pension obligations for salaried personnel in Sweden, were transferred to Alecta. Alecta is not able to provide specifi c information for each customer's obligation and fair value of related assets, and therefor it has been accounted for as a defi ned contribution plan.

22. Provisions

Non-current and current provisions at December 31 comprised the following:

Non-current provisions	2012	2011
Income tax	74	93
Restructurings	–	0
Other operating provisions	34	169
Deferred compensation	281	250
Other provisions	115	60
Total non-current provisions	504	572

Current provisions	2012	2011
Restructurings	1	0
Other operating provisions	102	83
Total current provisions	102	84
Total provisions	606	656

Movements in provisions during the year were as follows:

Provisions	Income tax provisions	Restructuring provisions	Other operating provisions	Deferred compensation	Other provisions	Total
Carrying value at beginning of year	93	1	252	250	60	656
Provisions made during the year	9	0	32	87	14	142
Provisions used during the year	–	0	–141	–29	–1	–172
Provisions reversed during the year and changes in estimates	–21	–	–5	0	–45	–71
Reclassifi cations	–	0	15	–16	87	86
Translation diff erences, etc.	–8	0	–17	–10	–	–35
Carrying value at end of year	74	1	136	281	115	606

Income tax provisions

Income tax provisions pertain to tax disputes and other tax contingencies. None of the income tax provisions are at this stage expected to be realized within one year.

Restructuring provisions

Provisions recognized for restructuring charges are reported as restructuring provisions. Th e provisions are generally expected to be settled within one year, but a certain portion is expected to be settled within a period up to fi ve years.

Other operating provisions

Provisions of operating character, and not related to restructuring or deferred compensation, are reported as operating provisions. A large part of the operating provisions are related to provisions for outstanding redemptions of current coupons and future product returns. Whilst coupons and returns are expected to be realized within the year, these are replaced within the year, and as such the provisions are classifi ed as non-current. Another large part of the operating provisions are provisions for disputed sales tax. Th e timing of settlement is hard to predict and may be beyond fi ve years.

23. Other liabilities

Other non-current liabilities at December 31 comprised the following:

Other non-current liabilities	2012	2011
Non-interest bearing non-current liabilities	15	17
Non-current fi nancial liabilities, derivatives	473	321
Total	488	338

Other current liabilities at December 31 comprised the following:

Other current liabilities	2012	2011
Tobacco taxes	1,129	1,235
VAT liabilities	364	382
Current fi nancial liabilities, derivatives	85	33
Other	42	135
Total	1,619	1,786

Deferred compensation

Th e deferred compensation provision represents obligations for earned remuneration (salaries and/or bonuses awarded). Deferred compensation includes earned remuneration to certain employees and accruals for the long term incentive plan. Certain employees can select to defer a portion of their normal salary and/or bonus awards until a later date, and they may defer their compensation up until the date of retirement. From retirement, payments may be spread over a period not to exceed 15 years. Th e long term incentive plan is the long term portion of the variable salary for certain managers which will be settled within three years.

Other Provisions

Other provisions represent long term legal obligations. Th e timing of settlement is expected to be within fi ve years.

For further information about provisions for pensions, see Note 21 Employee benefi ts.

24. Accrued expenses and deferred income

Accrued expenses and deferred income at December 31 comprised the following:

Accrued expenses and deferred income	2012	2011
Accrued wage/salary-related expenses	152	199
Accrued vacation pay	59	56
Accrued social security charges	58	57
Accrued interest	215	198
Other	312	305
Total	796	815

25. Financial instruments and fi nancial risks

Operations

As a result of its international operations, Swedish Match is exposed to fi nancial risks. Th e term "fi nancial risks" refers to fl uctuations in Swedish Match's cash fl ow caused by changes in foreign exchange rates and interest rates, and to risks associated with refi nancing and credit. To manage its fi nancial risks, Swedish Match has a fi nance policy in place established by the Board of Directors. Th e Group's fi nance policy comprises a framework of guidelines and rules governing the management of fi nancial risks and fi nance operations in general. Th e central treasury function is responsible for the Group's borrowing, currency and interest rate management and serves as an internal bank for the Group's fi nancial transactions. In addition to ensuring that the Swedish Match Group has secure fi nancing, fi nancial transactions are conducted with the aim of limiting the Group's fi nancial risks. Th e Group's fi nancial risk management is centralized to capitalize on economies of scale and synergy eff ects, and to minimize operational risks.

Financial instruments

Swedish Match uses various types of fi nancial instruments to hedge the Group's fi nancial exposure arising in business operations and as a result of the Group's fi nancing and asset and debt management activities. In addition to loans, investments and spot instruments, derivative instruments are used to reduce Swedish Match's fi nancial exposure. Th e most frequently used derivative instruments are currency forwards, currency swaps and interest rate swaps. A table showing all the derivatives that aff ected the Group's balance sheet and income statement is provided below.

Outstanding derivatives

		2012		2011
	Nominal		Assets Liability	Nominal		Assets Liability
Currency derivatives	5	–	0	207	–	0
Interest-rate derivatives*	8,863	38	507	8,687	62	313
Total	8,868	38	507	8,894	62	313
*Of which hedge accounting
Cash fl ow risk in fi nancing
Cash fl ow hedges1)	6,104	–	476	6,846	–	279

1) e instruments are cross currency and interest rate swaps. ere are no conditions in these transactions that can cause any signifi cant diff erences in the hedging relation between these derivatives and their underlying liabilities.

Currency risks

Exchange rate fl uctuations aff ect Group earnings and shareholders' equity in various ways:

• Earnings when sales revenues and production costs are denominated in diff erent currencies (transaction exposure).
• Earnings when the earnings of foreign subsidiaries are translated to SEK (translation exposure).
• Earnings if loans and deposits are made in other currencies than the unit's functional currency (translation exposure).
• Shareholders' equity when the net assets of foreign subsidiaries are translated to SEK (translation exposure).

Th e consolidated income statement includes exchange rate losses of 2 MSEK (11) in operating income and losses of 3 MSEK (1) in net fi nance cost.

Transaction exposure

For the Group as a whole, there is a balance between infl ows and outfl ows in the major currencies EUR and USD, which eff ectively limits the Group's transaction exposure. Limited transaction exposure arises when certain of the Group's production units in Europe make purchases of raw tobacco in USD, and through the European operations' exports of lighters and matches in USD. Th e largest exposure is in NOK due to the sales of snus in Norway which is produced in Sweden.

Th e anticipated commercial currency fl ow net of the reverse fl ows in the same currencies (transaction exposure) amounts to approximately 1,250 MSEK on an annual basis. It is divided as following; 890 MSEK in NOK (71 percent), 120 MSEK in USD (10 percent), 70 MSEK in PHP (6 percent), 70 MSEK in GBP (6 percent), 30 MSEK in EUR (2 percent), 30 MSEK in JPY (2 percent) and in other currencies 40 MSEK (3 percent). Swedish Match's policy for managing the Group's transaction exposure is to hedge within certain limits. Th e hedging transactions are, if any, based on risk exposures, current market conditions and other strategic considerations. Transactions are mainly initiated via currency forward contracts with durations of up to 12 months, and relate to forecasted currency fl ows. At December 31, 2012, no transaction exposure for 2013 has been hedged. A general rise of 10 percent in the value of the SEK against all of the Group's transaction currencies is estimated to reduce consolidated earnings before tax by 125 MSEK (90), which of 89 in NOK, 12 in USD, 7 in PHP, 7 in GBP, and 9 in other currencies for the year ending December 31, 2012.

Translation exposure

Th e most signifi cant eff ect of currency movements on consolidated earnings arises from the translation of subsidiaries' earnings. Earnings in Group companies are translated at average exchange rates. Signifi cant eff ects mainly pertain to USD, EUR and BRL. Th e single most important currency is the USD.

When the net assets of foreign subsidiaries are translated to SEK, translation diff erences arise that are recognized directly in equity. Th e exposures of net investment are 1,445 MSEK in USD (68 percent), 378 MSEK in BRL (18 percent), 208 MSEK in EUR (10 percent) and in other currencies 94 MSEK (4 percent). Th e Group does not, as a general rule, hedge the net investments in foreign subsidiaries. If the SEK weakened by 10 percent against all the currencies in which Swedish Match has foreign net assets, the eff ect on shareholders' equity would be positive in an amount of approximately 210 MSEK, which of 140 in USD, 40 in BRL, 20 in EUR, and 10 in other currencies based on the exposure at December 31, 2012.

Interest-rate risk

Th e Swedish Match Group's sources of fi nancing mainly comprise shareholders' equity, cash-fl ow from current operations, and borrowing. Interestbearing loans and pension liabilities expose the Group to interest-rate risk. Changes in interest rates have a direct impact on Swedish Match's net interest expense. Swedish Match policy is that the average interest maturity should be less than 5 years. Th e speed with which a permanent change of interest rate impacts net interest expense depends on the interest maturity periods of the loans. Th e Group's objective for interest rate fi xing is to achieve an even and low cost of interest. Interest rate swaps and currency swaps are used mainly to convert our borrowing into SEK and fi xed interest rates. At December 31, 2012, the average interest maturity period for Group loans was 3,5 years (3,6 years), taking into account interest rate swaps. Th e interest maturity structure on December 31, 2012 was as follows:

	Loans		Loans and eff ects from derivatives
Year	Fixed	Variable	Fixed	Variable
2013	1,113		1,113
2014	577	644	1,006	215
2015	1,998		1,998
2016	651		651
2017	2,998		2,998
2018–	2,017	347	2,017	347
Total	9,354	991	9,783	562

At December 31, 2012, a general rise of 1 percent (100bp) in interest rates was estimated to increase consolidated earnings before tax by approximately 23 MSEK (20) on an annual basis. Th e net interest bearing debt (including net pension obligations) at the same date amounted to 9,289 MSEK (8,886). Th e assumption is based on the present level of net debt and average interest maturity period.

If interest rates were to rise with 1 percent (100bp), the total eff ect on equity due to cash fl ow hedges would increase the amount by 224 MSEK (206).

Refi nancing risk and liquidity

Refi nancing risk is defi ned as the risk of that funds become scarce and thus more expensive than expected, and liquidity risk is defi ned as not being able to make regular payments as a consequence of inadequate liquidity or diffi culty in raising external loans. Swedish Match applies a centralized approach to the Group's fi nancing, whereby as much external borrowing as possible is conducted centrally. Subsidiary borrowing can, however, take place, in countries where regulations and taxes make central fi nancing impossible or uneconomical. Swedish Match tries to limit its refi nancing risk by having a good distribution and a certain length on its gross borrowing, and not being dependent on individual sources of fi nancing.

Swedish Match has a syndicated bank credit facility of 160 MEUR, which matures in January 2016. Th is was unutilized at year-end and contained no fi nancial covenants. At year-end 2012, available cash funds and committed credit facilities amounted to 4,197 MSEK. Of this amount, confi rmed credit lines amounted to 1,373 MSEK and cash and cash equivalents making up the remaining 2,824 MSEK.

Most of Swedish Match's fi nancing consists of a global medium-term note program (MTN) with a limit amount of 1,500 MEUR. Th e program is an uncommitted borrowing program and the availability could be limited by the Group's creditworthiness and prevailing market conditions. At December 31, 2012, a total of 10,324 MSEK of the global program was outstanding. Th e average maturity of the Group's bond borrowing at December 31, 2012 was 3,7 years.

Swedish Match's undiscounted cash fl ows regarding sources of loans, including interest payments, negative derivatives (derivatives with positive market values are excluded), trade payables and their maturity profi les are distributed as follows:

Year	MTN Loans incl. interest	Negative derivatives	Trade payables	Total value	Total booked value
2013	1,529	195	648	2,372	1,966
2014	1,562	156		1,718	1,319
2015	2,333	67		2,400	2,063
2016	881	66		947	717
2017	3,189	375		3,564	3,057
2018–	2,503	90		2,593	2,378
Total	11,997	949	648	13,594	11,500

Under the global MTN program, Swedish Match has issued bonds in EUR and SEK. Borrowing in EUR is hedged by currency swaps and currency interest rate swaps. Th e average interest cost for outstanding borrowings (including derivative instruments) on December 31, 2012 was 4.8 percent (4.9).

Liquidity within Swedish Match is handled centrally through local cash pools. Group companies are required to deposit liquid funds in cash pool accounts or, if these are not available, with the Parent Company's treasury units. Exceptions are only allowed when regulations prohibit cash pools or internal deposits.

Cash fl ow and fair value hedges

Cash fl ow hedges

Th e table below shows the yearly change of market value, from opening balance, recognized in other comprehensive income and the amounts that are reclassifi ed in profi t and loss during the year, previously recognized in other comprehensive income. Th ere was no ineff ectiveness in cash fl ow hedge accounting during 2012.

	2012
	Jan 1	Change of Market Value	Allocated to Earnings	Dec 31
Hedging instruments,
derivatives	–67	–16	–	–83
Total	–67	–16	–	–83

	2011
	Jan 1	Change of Market Value	Allocated to Earnings	Dec 31
Hedging instruments,
derivatives	–46	–21	0	–67
Total	–46	–21	0	–67

Maturity profi le of interest payments from loans taking part in a cash-fl ow hedge, and the market-value for the derivatives are shown in the table below.

2013	2014	2015	2016	2017	2018–
					146
–22	–24	–11	–11	–10	–5
	302	244	219	218	218

Fair value hedges

At yearend there were no fair value hedges outstanding.

Liquidity risks and credit risks

To limit liquidity and credit risks, investments and transactions in derivative instruments may be made only in instruments with high liquidity and with counterparties having high credit ratings. In addition to bank accounts, Swedish Match invests surplus funds mainly in government bonds, treasury bills and bank and mortgage certifi cates, as well as in certain approved securities with approved counterparties. At December 31, 2012, the average interest maturity for the Group's current investments was approximately 0,1 months.

Th e Group's fi nance policy regulates the maximum credit exposure to various counterparties. Th e aim is that counterparties to Swedish Match in fi nancial transactions should have a credit rating of at least A from Standard & Poor's or equivalent from Moody's. To reduce the credit risk in receivables from banks arising via derivative instruments, Swedish Match has entered into netting agreements, known as ISDA Master Agreements, with all of its counterparties. At December 31, 2012, credit exposure in derivative instruments amounted to 28 MSEK, and credit exposure in cash and deposits at banks amounted to 2,824 MSEK. Swedish Match reduces the risk of its customers failing to fulfi ll their undertakings with the result that payment is not received for accounts receivable, by dividing accounts receivable among many diff erent customers. At the reporting date, there was no signifi cant concentration of credit risk in the Group's accounts receivable. Th e total amount of the Group's trade receivables was 1,554 MSEK (1,398). For more information see Note 17 Trade receivables.

Credit ratings

At December 31, 2012, Swedish Match had the following credit ratings from Standard & Poor's and Moody's Investor Service:

	Standard & Poor's	Moody's
Long term rating	BBB	Baa2
Outlook	Stable	Stable

Carrying value and fair value

Th e following table shows carrying value (including accrued interest) and fair value for each category of fi nancial instruments at December 31, 2012. Items carried at fair value via the income statement consists of derivatives, for which hedge accounting is not applied. Derivatives attributable to cash fl ow hedges are carried at fair value via other comprehensive income. All other items, except loans and borrowings, have a short duration and are considered non- interest bearing, and therefore, the total carrying value of the fi nancial instruments corresponds to the estimated fair value. Th e carrying amount for loan and borrowings diff er from their fair value as a consequence of changes in the market interest rates.

Swedish Match applies to IFRS 7 for fi nancial instruments measured at fair value on the balance sheet whereby an entity shall classify fair value measurement using a fair value hierarchy that refl ects the signifi cance of input used according to the following levels:

• Level 1 Quoted prices (unadjusted) in active markets.
• Level 2 Inputs other than quoted prices included within Level 1 that are observable, either directly or indirectly.
• Level 3 Inputs that are not based on observable market data.

All items valued at fair value in the balance sheet are considered to be included in level 2 within the fair value hierarchy. To determine the fair value of those fi nancial assets and liabilities, current offi cial market quotations for similar instruments have been used for discounting future cash fl ows. Th e values presented are indicative and may not necessarily be realized.

2012	Items carried at fair value via the income statement	Loans and receivables	Other fi nancial liabilities	Cash fl ow hedges	Non-fi nancial instruments	Total carrying value	Estimated fair value
Trade receivables	–	1,554	–	–	–	1,554	1,554
Non-current receivables	28	–	–	4	3972)	429	429
Other receivables	0	–	–	5	97	102	102
Prepaid expenses and accrued income	10	–	–	–	60	70	70
Cash and cash equivalents	–	2,824	–	–	–	2,824	2,824
Total assets	38	4,378	–	9	554	4,979	4,979
Loans and borrowings	–	–	10,357	–	–	10,357	11,4451)
Other liabilities	23	–	7	534	1,543	2,107	2,107
Accrued expenses and deferred income	–	–	194	21	581	796	796
Trade payables	–	–	635	–	–	635	635
Total liabilities	23	–	11,193	555	2,124	13,895	14,983

2011	Items carried at fair value via the income statement	Loans and receivables	Other fi nancial liabilities	Cash fl ow hedges	Non-fi nancial instruments	Total carrying value	Estimated fair value
Trade receivables	–	1,398	–	–	–	1,398	1,398
Non-current receivables	58	–	–	18	5412)	617	617
Other receivables	0	–	–	–	86	86	86
Prepaid expenses and accrued income	11	–	–	–	65	76	76
Other investments	–	–	–	–	–	–	–
Cash and cash equivalents	807	1,726	–	–	–	2,533	2,533
Total assets	876	3,124	–	18	692	4,710	4,710
Loans and borrowings	–	–	9,818	–	–	9,818	10,2521)
Other liabilities	27	–	–	336	1,761	2,124	2,124
Accrued expenses and deferred income	–	–	173	24	618	815	815
Trade payables	–	–	651	–	–	651	651
Total liabilities	27	–	10,642	360	2,379	13,408	13,842

1) e estimated fair value is the revaluation of the loans and borrowings to the fair values based on the market rates for December 31, 2012 and 2011. 2) Includes shares in other companies amounting to 13 MSEK (16) that are classifi ed as available for sale, measured at cost.

26. Operating lease agreements

Th e Group's leasing expenses for operating lease agreements for 2012 amounted to 47 MSEK (45).

Future annual minimum lease payments for the continuing operations under the terms of non-cancellable operating lease agreements with initial or remaining terms of one year or more fall due as follows:

Minimum lease payments	2012	2011
Within one year	44	45
Between 1–5 years	80	97
Later than 5 years	24	29
Total	148	172

Th e operating lease agreements are mainly attributable to the rental of real estate.

27. Pledged assets

Pledged assets

As per December 31, 2012 the Group had 42 MSEK (35) in assets pledged, pertaining to endownment insurance policies pledged as security for pension obligations. Th e corresponding amount recognized as an operating provision in the balance sheet includes payroll tax.

28. Commitments and contingent liabilities and assets

Contingent liabilities

Guarantees on behalf of subsidiaries pertain to undertakings on behalf of the companies over and above the amounts utilized and recognized as liabilities by the companies. Guarantees to associated companies pertain to undertakings on behalf of subsidiaries transferred to STG. Other guarantees and contingent liabilities pertain to contractual commitments with tobacco growers for future purchases of leaf tobacco and guarantees made to government authorities for Group companies fulfi llment of undertakings in connection with imports and payment of tobacco taxes.

Contingent liabilities	2012	2011
Guarantees on behalf of subsidiaries	51	52
Guarantees to associated companies	52	61
Other guarantees and contingent liabilities	139	170
Total	242	282

Legal disputes

Th e Company is involved in a number of legal proceedings of a routine character. Although the outcomes of these proceedings cannot be predicted with any certainty, and accordingly, no guarantees can be made, management is of the opinion that obligations attributable to these disputes, if any, should not have any signifi cant impact on the results of operations or the fi nancial position of Swedish Match.

Swedish Match subsidiaries in the US are defendants in cases in which it is claimed that the use of tobacco products caused health problems. Pinkerton Tobacco Company (a subsidiary of Swedish Match North America, Inc.) is named as a defendant in some of the more than 1,200 cases against cigarette manufacturers and other tobacco companies that have been brought before state courts in West Virginia. Th e cases against Pinkerton, however, have been dismissed in the combined process for these cases and it is unclear whether any of the plaintiff s in these cases intend to pursue their claims separately against Pinkerton. Swedish Match North America, Inc. and Pinkerton Tobacco Company are named as defendants in a lawsuit fi led in Florida in November 2002 against several companies active in the American market for smokeless tobacco and their joint interest association. Th e claim was originally instituted as a class-action suit, but was changed during 2005 to an individual claim. Swedish Match North America, Inc. is also named as one of the defendants in an individual claim fi led in federal court in Mississippi in October 2011 related to alleged health eff ect from use of chewing tobacco. Although management cannot in any meaningful way estimate the damages that might be awarded, if any, in any on-going or unasserted disputes of this nature, there are in the opinion of management good defenses against all claims and each claim will be vigorously defended.

Contingent assets

Swedish Match sold two parcels of land adjacent to the old headquarter building in Stockholm in 2007, for which the fi nal purchase price was subject to the approval of a changed city plan. For one of these parcels of land the approval was received in January 2013, and Swedish Match will as a result receive an additional payment of approximately 150 MSEK in the fi rst half of 2013. Th ere is a contingent additional purchase price also for the second parcel of land. At this time it is not possible to provide a meaningful estimate of what this amount could be.

29. Group companies

	Subsidiary's	Ownership share, %
Subsidiary holdings1)	domicile, country	2012	2011
SM Treasury SEK SA	Belgium	100	100
SM Treasury EUR SA2)	Belgium	–	100
SM Treasury USD SA	Belgium	100	100
SM Comercio Importacao e Exportacao Ltda	Brazil	100	100
SM da Amazonia S.A.	Brazil	100	100
SM do Brazil S.A.	Brazil	99.4	99.4
SM Dominicana, S.A.	Dominican Republic	100	100
SM Deutschland GmbH	Germany	100	100
SM Group BV	Netherlands	100	100
SM Lighters BV	Netherlands	100	100
SM Overseas BV	Netherlands	100	100
SM Distribution A/S	Norway	100	100
SM Norge A/S	Norway	100	100
SM Philippines Inc.	Philippines	100	100
SMINT Holdings Corp	Philippines	100	100
Swedmat Corp	Philippines	100	100
SM Distribution AB	Sweden	100	100
SM Industries Aktiebolag	Sweden	100	100
SM North Europe AB	Sweden	100	100
Svenska Tändsticks Aktiebolaget	Sweden	100	100
Svenska Tändsticksbolaget Försäljningsaktiebolag	Sweden	100	100
SM Cigars Holding AB	Sweden	100	100
Svenska Tobaks Aktiebolag	Sweden	100	100
SM Suisse SA3)	Switzerland	–	100
SM Kibrit ve Cakmak Endustri A.S.	Turkey	100	100
SM Cigars Inc.	USA	100	100
SM Leaf Tobacco Company	USA	100	100
SM North America Inc.	USA	100	100
e Pinkerton Tobacco Co.	USA	100	100

1) e designation includes both directly and indirectly owned companies. Dormant companies are not included.

2) Company merged into SM Treasury SEK SA. 3) Company liquidated.

30. Supplementary information to cash fl ow statement

Th e defi nition and composition of cash and cash equivalents is presented in Note 18 Cash and cash equivalents and other investments.

Interest paid and interest received	2012	2011
Interest received	36	35
Interest paid	–497	–479
Total	–461	–444

Interest payments and interest receipts are refl ected in cash fl ow from operations.

Adjustments for non cash items and other	2012	2011
Depreciation and amortization	296	290
Share of profi ts/loss in associated companies and joint ventures	–337	–327
Dividend received from associated companies and joint ventures	218	14
Capital gain/loss from sale of non-current assets	0	0
Capital gain on divested company	–30	–1
Change in defi ned benefi t plans	–8	–43
Change in accrued interest	20	8
Change in market value revaluations and unrealized exchange rate diff erences	–8	88
Realized exchange rate diff erences moved to fi nancing	8	–94
Other	–15	–8
Total	145	–73

Investments in associated companies, joint ventures and other companies

Investments in joint ventures during 2012 pertain to investment of 40 MSEK in SMPM International. During 2011, investments in joint ventures pertain to investments of 28 MSEK in SMPM International, 1 MSEK of investment in VMSM Holding AB and to an investment of 4 MSEK in Secure Vending AB. For further information see Note 14 Investments in associated companies and joint ventures.

No acquisitions of subsidiaries have been made during 2012 or 2011.

Divestment of subsidiaries

Th e cash fl ow from sale of subsidiaries during 2012 includes an additional payment of purchaseprice of 5 MSEK relating to divestment of Swedish Match UK during 2008 and 3 MSEK relating to the divestment of Swedish Match Bulgaria DA during 2011.Th e cash fl ows from sale of subsidiaries during 2011 pertain to repayment of loans from STG of 140 MSEK net of fi nal transaction adjustment. Furthermore in June 2011, the subsidiary SM Plam Bulgaria was divested for a total purchase price of 12 MSEK, whereof at completion of the transaction, 6 MSEK was received in cash.

Divestments of subsidiaries	2012	2011
Divested assets and liabilities
Intangible fi xed assets	–	0
Tangible fi xed assets	–	3
Inventories	–	8
Trade receivables	–	4
Other receivables	–	1
Cash and cash equivalents	–	3
Total assets	–	18
Accounts payable	–	–1
Non-current fi nancial liabilities	–	–1
Other liabilities	–	–6
Total liabilities	–	–7
Divested assets, net	–	12
Net purchase price consideration received	–	6
Less transaction costs relating to divested operations	–	0
Less cash and cash equivalents in divested operations	–	–3
Eff ect on cash and cash equivalents	–	3

31. Related parties

Th e Group's related parties include joint venture, associated companies and key management personnel with signifi cant infl uence over the Company. Key management personnel with signifi cant infl uence over the company are Swedish Match Board of Directors and members of the Group Management Team. Related parties transactions are conducted at an arms-length basis. For further information about the Group's transactions with joint ventures and associated companies, see Note 14 Investments in associates and joint ventures. Information about remuneration to the Board of Directors and Group Management Team, see Note 5 Personnel. Besides this, disregarded intergroup transactions that are eliminated in the consolidated fi nancial statements of the Group, no other related parties transactions have been conducted during the year.

32. Subsequent events

Swedish Match sold a parcel of land adjacent to the old headquarter building in Stockholm in 2007, for which the fi nal purchase price was subject to the approval of a changed city plan. Th is approval has been received in January 2013, and Swedish Match will as a result receive an additional payment of approximately 150 MSEK in the fi rst half of 2013.

33. Information about the Parent Company

Swedish Match AB (publ) is a company domiciled in Stockholm and registered in Sweden.

Th e Parent Company's shares are listed on NASDAQ OMX Stockholm. Th e address of the head offi ce is Västra Trädgårdsgatan 15, post address: Box 7179 SE-103 88 Stockholm, Sweden.

Th e consolidated fi nancial statements for 2012 include the Parent Company and its subsidiaries, jointly referred to as "the Group". Th e Group also comprises the Group's interest in associated companies and joint ventures.

Parent Company income statement

MSEK	Note	2012	2011
Sales	1	87	51
Administrative expenses	2, 7, 8, 24	–249	–165
Other operating income and expenses	3	0	–1
Operating loss		–162	–115
Result from participation in Group companies	4	6,405	2,974
Result from participation in joint venture	4	–	–12
Interest income from receivables carried as non-current assets	4	–	133
Interest income and similar items	4	2	0
Interest expenses and similar items	4	–1,428	–1,330
Profi t after fi nancial items		4,817	1,650
Appropriations	5	–136	–124
Profi t before income tax		4,681	1,526
Income tax expense	6	–95	–107
Profi t for the year		4,586	1,419

Parent Company statement of comprehensive income

MSEK	Note	2012	2011
Profi t for the year		4,586	1,419
Other comprehensive income
Eff ective portion of changes in fair value of cash fl ow hedges		–16	–22
Reclassifi cation adjustments for gains/losses on cash fl ow hedges included in profi t and loss		–	0
Income tax relating to components of other comprehensive income	6	1	6
Other comprehensive income, net of tax for the year		–16	–16
Total comprehensive income for the year		4,571	1,403

Parent Company balance sheet

MSEK	Note	December 31, 2012	December 31, 2011
Assets
Intangible assets	7	95	58
Tangible assets	8	1	2
Non-current fi nancial assets
Participations in Group companies	9	51,258	49,234
Other non-current receivables	10	69	109
Deferred income tax assets	6	30	30
Total non-current fi nancial assets		51,357	49,373
Total non-current assets		51,452	49,433
Current assets
Receivables on Group companies		2,297	2,051
Receivables on associated companies		1	2
Receivables on joint venture		0	1
Current income tax receivables	6	–	88
Other receivables	11	10	3
Prepaid expenses and accrued income	12	24	27
Total current assets		2,332	2,172
TOTAL ASSETS		53,784	51,605
Equity	13
Restricted equity
Share capital, 206,000,000 shares at 1.8909 and 213 000 000 at 1.8287 respectively		390	390
Unrestricted equity
Hedge reserve		–65	–49
Retained earnings		16,319	17,766
Profi t for the year		4,586	1,419
Total equity		21,230	19,525
Untaxed reserves	14	260	124
Other provisions	15	92	71
Total provisions		92	71
Non-current liabilities
Bond loans	16	9,238	8,535
Liabilities to Group companies	17	18,101	18,101
Other liabilities Total non-current liabilities	18	475 27,814	324 26,960
Current liabilities
Bond loans		1,107	1,281
Trade payables		16	17
Liabilities to Group companies		2,914	3,348
Liabilities to associated companies		–	3
Current income tax liabilities	6	5	–
Other liabilities		100	49
Accrued expenses and deferred income	19	248	225
Total current liabilities		4,388	4,924
TOTAL EQUITY AND LIABILITIES		53,784	51,605
Pledged assets	20	39	33
Contingent liabilities	20	103	112

Statement of changes in Parent Company equity

		Restricted equity		Unrestricted equity
2011	Note	Share capital	Hedge reserve	Retained earnings	Profi t for the year	Total equity
Equity at beginning of year	13	390	–34	18,863	2,359	21,578
Profi t for the year		–	–	–	1,419	1,419
Other comprehensive income, net of tax for the year		–	–16	–	–	–16
Total comprehensive income for the year		–	–16	–	1,419	1,403
Allocation of profi t		–	–	2,359	–2,359	–
Dividend		–	–	–1,152	–	–1,152
Repurchase of own shares		–	–	–2,371	–	–2,371
Stock options exercised		–	–	67	–	67
Cancellation of shares		–30	–	30	–	–
Bonus issue		30	–	–30	–	–
Equity at end of year		390	–49	17,766	1,419	19,525

		Restricted equity	Unrestricted equity
2012	Note	Share capital	Hedge reserve	Retained earnings	Profi t for the year	Total equity
Equity at beginning of year	13	390	–49	17,766	1,419	19,525
Profi t for the year		–	–	–	4,586	4,586
Other comprehensive income, net of tax for the year		–	–16	–	–	–16
Total comprehensive income for the year		–	–16	–	4,586	4,571
Allocation of profi t		–	–	1,419	–1,419	–
Dividend		–	–	–1,334	–	–1,334
Repurchase of own shares		–	–	–1,946	–	–1,946
Stock options exercised		–	–	414	–	414
Cancellation of shares		–13	–	13	–	–
Bonus issue		13	–	–13	–	–
Equity at end of year		390	–65	16,319	4,586	21,230

Cash fl ow statement for the Parent Company

MSEK	Note	2012	2011
Operating activities	21
Profi t after fi nancial items		4,817	1,650
Adjustments for non-cash items and other		–4,071	–475
Income tax paid		–1	–221
Cash fl ow from operating activities before changes in working capital		745	954
Cash fl ow from changes in working capital
Increase (–)/Decrease (+) in operating receivables		–9	48
Increase (+)/Decrease (–) in operating liabilities		22	–13
Net cash generated from operating activities		757	989
Investing activities
Purchase of intangible assets		–44	–22
Proceeds from sale of subsidiaries, net of cash disposed of		1	140
Shareholders contribution paid to joint venture		–	–15
Proceeds from sale of joint venture, net of cash disposed of		–	9
Investments in other companies		–	–4
Proceeds from sale of other companies, net of cash disposed of		–	4
Net cash from investing activities		–42	111
Financing activities
Repurchase of own shares		–1,946	–2,371
Stock options exercised		414	67
Proceeds from non-current borrowings		2,045	1,000
Repayment of borrowings		–1,315	–853
Dividend		–1,334	–1,152
Changes in fi nancial receivables/liabilities Group companies		1,399	2,205
Other		23	3
Net cash used in fi nancing activities		–715	–1,100
Net increase/decrease in cash and cash equivalents		–	–
Cash and cash equivalents at the beginning of the year		–	–
Cash and cash equivalents at end of year		–	–

Notes for the Parent Company

All amounts referred to in the notes of the Parent Company fi nancial statements are in millions of Swedish kronor (MSEK) unless stated otherwise. Th e amounts within brackets refer to the preceding year, 2011.

For remuneration and other benefi ts to Parent Company President and other members of Group management, see Note 5 Personnel for the Group on page 58.

1. Sales

Sales pertains to services provided to Group companies and associated companies.

2. Audit fees

Expenses for auditor's fees are included in the administrative expenses as set out in the table below:

Audit fees	2012	2011
KPMG
Audit services	3	4
Audit related services	0	–
Tax services	0	0
Other services	1	3
Total	4	7

Other services include assisting with testing of IT-controls.

3. Other operating income and expense

Other operating income and expense mainly pertains to foreign exchange gains and losses.

4. Financial items

		Result from participation in Group companies		Result from participation in joint venture
	2012	2011	2012	2011
Dividends received	4,333	2,492	–	–
Group contribution received	2,270	2,038	–	–
Group contribution granted	–199	–199	–	–
Impairment losses	–	–1,241	–	–12
Gain on liquidation of Group companies	3	–	–	–
Loss on sale of Group companies	–1	–116	–	–
Total	6,405	2,974	–	–12

Th e impairment loss of 1,241 MSEK in 2011 was recognized following dividends paid from subsidiaries. Loss on sale of shares in Group companies amounting to –1 MSEK (–116) relates to subsidiaries sold to STG in 2010.

Th e result of –12 MSEK in 2011 relates to SMPM International AB, a joint venture together with Philip Morris International. During 2011 the participation has been transferred to another Group company.

	Interest income from receivables carried as non-current assets		similar items	Interest income and
	2012	2011	2012	2011
Interest income relating to Group companies	–	133	0	0
Interest income relating to fi nancial instruments held for trading	–	–	1	0
Interest income relating to other fi nancial instruments held for trading	–	–	0	–
Net foreign exchange gains	–	–	1	0
Total	–	133	2	0

Interest expenses and similar items	2012	2011
Interest expense relating to Group companies	–907	–847
Interest expense relating to fi nancial liabilities measured at amortized cost	–514	–475
Interest expense relating to cash fl ow hedges transferred from equity1)	–	0
Interest expense relating to fi nancial liabilities pertaining to fair value hedge	–	0
Net gains on fi nancial liabilities held for trading	0	2
Other fi nancial expenses	–7	–11
Total	–1,428	–1,330

1) e total realized value of interest for 2011 as a result from repurchase of 50 MSEK bonds.

5. Appropriations

Appropriations	2012	2011
Diff erence between reported amortization/ depreciation and according to plan
Software and licenses	–21	–9
Equipment, tools and fi xtures	0	0
Subtotal	–21	–9
Appropriation to tax allocation reserve
Tax allocation reserve, appropriation current year	–115	–115
Subtotal	–115	–115
Total	–136	–124

6. Income tax

Income tax reported in income statement	2012	2011
Current tax expense for the period	–94	–92
Deferred tax due to temporary diff erences	1	–15
Deferred tax due to change in tax rate	–2	–
Total	–95	–107
Income tax reported in other comprehensive income	2012	2011
Eff ective portion of changes in fair value of cash fl ow hedges	4	6
Reclassifi cation adjustments for gains/losses on cash fl ow hedges incuded in profi t and loss	–	0
Eff ect of enacted change in tax rate	–4	–
Total	1	6

	2012		2011
Reconciliation of eff ective tax rate	(%)		(%)
Income before tax		4,681		1,526
Swedish statutory tax rate	26.3	–1,231	26.3	–402
Non-taxable dividends	–24.3	1,140	–42.9	655
Tax exempt items	–0.0	1	–0.1	1
Non-deductible impairment losses	–	–	21.6	–330
Other non-deductible items	0.0	–2	2.1	–31
Taxes related to prior years	0.0	0	0.0	0
Eff ect of enacted change of tax rate	0.1	–2	–	–
Deemed interest income, tax allocation reserve	0.0	–1	–	–
Reported eff ective tax	2.0	–95	7.0	–107

Th e change to the current tax asset/liability during the period is explained below:

	assets	Current income tax	Current income tax liabilities
	2012	2011	2012	2011
Opening balance at beginning of year	88	–	–	41
Current tax expense	–	–98	94	–5
Received/paid tax	–88	186	–89	–35
Closing balance at end of year	–	88	5	–

Tax liability amounts to 5 MSEK (tax asset 88) and consists of taxes to be paid/received on income for the year.

Th e tax eff ects of deductible temporary diff erences that resulted in deferred tax assets/liabilities at December 31 are summarized below:

	assets	Deferred income tax	Deferred income tax liabilities
	2012	2011	2012	2011
Hedge reserve	18	18	–	–
Provision	11	11	–	–
Other	1	1	–	–
Total	30 30		–	–

Th e following reconciles the net balance of deferred tax assets (+)/liabilities (–) at the beginning of the year to that at the end of the year.

2012	Balance 1 Jan.	Charges to profi t for the year	Charges to other comprehensive income	Balance 31 Dec.
Hedge reserve	18	–	1	18
Provision	11	0	–	11
Other	1	0	–	1
Total	30	0	1	30

2011	Balance 1 Jan.	Charges to profi t for the year	Charges to other comprehensive income	Balance 31 Dec.
Hedge reserve	12	–	6	18
Provision	13	–2	–	11
Provision for pension and similar obligations	12	–12	–	–
Other	2	–1	–	1
Total	39	–15	6	30

7. Intangible assets

Other intangible assets	2012	2011
Cost at beginning of year	68	45
Purchase	43	22
Cost at end of year	111	68
Accumulated amortization at beginning of year	–9	–3
Amortization for the year	–7	–6
Accumulated amortization at end of year	–17	–9
Net carrying value at end of year	95	58

Amortization is included in administrative expenses in the income statement in the amount of 7 MSEK (6).

All intangible assets are acquired.

Other intangible assets consist of licenses and soft ware and are amortized over fi ve to seven years. During the year an investment in soft ware development on an ERP system for the Group have been capitalized.

No borrowing costs have been capitalized during 2012 nor during 2011.

8. Tangible assets

Equipment, tools and fi xtures	2012	2011
Cost at beginning of year	3	3
Purchase	–	–
Cost at end of year	3	3
Accumulated depreciation at beginning of year	–1	–1
Depreciation for the year	0	0
Accumulated depreciation at end of year	–2	–1
Net carrying value at end of year	1	2

Depreciation of tangible assets is included in administrative expenses in the income statement in the amount of 0 MSEK (0).

No borrowing costs have been capitalized during 2012 nor during 2011.

9. Group companies

2012	Balance 1 Jan.	Shareholder's contribution	Liquidation	Impairments	Divestments	Balance 31 Dec.
Cost	54,717	2,025	–	–	–62	56,680
Impairments	–5,483	–	–	–	61	–5,422
Carrying value	49,234	2,025	–	–	–1	51,258
2011	Balance 1 Jan.	Shareholder's contribution	Liquidation	Impairments	Divestments	Balance 31 Dec.
Cost	51,025	8,850	–5,158	–	–	54,717
Impairments	–9,399	–	5,158	–1,241	–	–5,483
Carrying value	41,626	8,850	–	–1,241	–	49,234

Impairments are reported in the result from participation in Group companies in the income statement.

Th e impairment loss of 1,241 MSEK during previous year was recognized following dividends paid from subsidiaries.

Shares in subsidiaries, directly owned

Subsidiary	Corp. Reg.no.	Domicile	Number of shares	Ownership, %	2012	Ownership, %	2011
Swedish Match North Europe AB	556571-6924	Stockholm	1,000	100	15,750	100	15,750
Swedish Match Distribution AB	556571-7039	Stockholm	1,000	100	2,350	100	2,350
Swedish Match Cigars Holding AB	556367-1253	Stockholm	2,000	100	500	100	500
Svenska Tändsticksbolaget Försäljningsaktiebolag	556012-2730	Stockholm	34,403,000	100	236	100	236
Swedish Match Industries AB	556005-0253	Tidaholm	30,853	100	95	100	95
Swedish Match US AB	556013-4412	Stockholm	96,000	100	9	100	9
Svenska Tändsticks AB	556105-2506	Stockholm	1,000	100	7	100	7
Svenskt Snus AB1)	556367-1261	Stockholm	–	–	–	100	1
Svenska Tobaks AB	556337-4833	Stockholm	8,000	100	1	100	1
GC Sweden AB	556680-3028	Stockholm	100,000	100	0	100	0
Swedish Match Treasury SEK SA2)	0890.171.968	Belgium	9,999,999	99.99	23,117	99.99	22,688
Swedish Match Treasury USD SA2)	0894.153.126	Belgium	1,001,268	99.99	7,090	99.99	5,065
Swedish Match Treasury EUR SA3)	0440.934.581	Belgium	–	–	–	99.99	429
Swedish Match Group BV	17080059	Netherlands	20,900,000	100	1,083	100	1,083
Swedish Match North America Inc	62-1257378	USA	100	100	849	100	849
Swedish Match Dominicana S.A.	05338-2007-STI	Dominican Republic	9,249,907	99.99	171	99.99	171
Swedish Match Distribution A/S	930567647	Norway	500	100	1	100	1
SA Allumettiére Causemille4)		Algeria	10,000	100	0	100	0
e Burma Match Co Ltd5)		Burma	300,000	100	0	100	0
Vulcan Trading Co. Ltd6)		Burma	4,000	100	0	100	0
Carrying value at end of year					51,258		49,234

1) Transferred to a Group company. 2) Remaining shares owned by subsidiary. 3) Merged with Swedish Match Treasury SEK SA. 4) Nationalized in 1963.

5) Nationalized in 1968.

6) Nationalized in 1969.

In addition, shares are owned in Union Allumettière Marocaine S.A. Ownership is purely formal. Group companies hold all rights and obligations.

10. Other non-current receivables

Other non-current receivables	2012	2011
Derivatives	32	76
Endowment insurances	38	33
Carrying value at end of year	69	109

A large part of the non-current derivatives pertains to the change in fair value of interest rate swaps.

Endowment insurances are pledged as security for pension obligations. Th e corresponding amount recognized as an operating provision in the balance sheet includes payroll tax.

11. Other receivables

Other receivables	2012	2011
Derivatives	5	–
VAT receivables	4	2
Endowment insurances	1	–
Other current receivables	1	1
Carrying value at end of year	10	3

12. Prepaid expenses and accrued income

Prepaid expenses and accrued income	2012	2011
Accrued interest income	10	11
Prepaid bank charge	6	8
Accrued income	3	–
Prepaid rent	2	1
Prepaid insurance premiums	–	0
Other prepaid expenses	3	7
Carrying value at end of year	24	27

13. Equity

For information regarding the change in Parent Company equity see Statement of changes in Parent Company equity.

Number of registed shares in the Parent Company are detailed below:

Number of registered shares	2012	2011
Issued at beginning of year	213,000,000	231,000,000
Cancellation	–7,000,000	–18,000,000
Total shares outstanding at end of year	206,000,000	213,000,000
Of which held by Swedish Match AB	–6,591,665	–8,827,859
Total shares outstanding, net of shares held by Swedish Match AB	199,408,335	204,172,141

Repurchase of own shares

Repurchase of own shares encompass the acquisition cost for treasury shares owned by the Parent Company. At December 31, 2012, the Parent Company's holding of treasury shares amounted to 6,591,665 shares (8,827,859).

Historical summary of repurchases of own shares included in retained earnings is detailed below:

Eff ect on equity	2012	2011
Cumulative eff ect on equity at beginning of year	–20,702	–18,398
Repurchase of own shares during the year	–1,946	–2,371
Stock options exercised during the year	414	67
Cancellation of shares	13	30
Bonus issue	–13	–30
Cumulative eff ect on equity at end of year	–22,234	–20,702

Th e Annual General Meeting on May 2, 2012 renewed the mandate to repurchase up to 10 percent of the shares of the Company. In addition, a decision was made to cancel 7 million shares held in treasury, with a contemporaneous bonus issue, without issuing new shares, of an amount equivalent to the amount represented by the cancelled shares or 12.8 MSEK. With the latter transaction the Company's share capital did not decrease through the cancellation of shares. Th e total number of registered shares of the Company, aft er the cancellations, is 206 million shares with a quotient value of 1.8909 SEK.

During the year 7,4 million shares were repurchased for 1,946 MSEK at an average price of 261.61 SEK. As at December 31, 2012 Swedish Match held 6,6 million shares in its treasury, corresponding to 3.20 percent of the total number of shares. During the year the Company has also sold 2.7 million treasury shares as a result of option holders exercising their options. Th e number of shares outstanding, net aft er repurchase and aft er the sale of the treasury shares as per year end amounted to 199.4 million. In addition, the Company has call options outstanding at year end corresponding to 2.3 million shares exercisable in gradual stages from 2013–2015.

Dividend

Aft er the balance sheet date, the Board proposed a dividend for 2012 of 7.30 SEK (6.50) per share. Th e dividend then amounts to 1,456 MSEK based on the number of shares outstanding at the end of 2012. Prior year total dividend amounted to 1,334 MSEK and corresponded to 205,261,243 number of shares.

Hedge reserve

Th e change to the hedge reserve during the year is explained below:

Hedge reserve	2012	2011
Carrying value at beginning of year	–49	–34
Eff ective portion of changes in fair value of cash fl ow hedges	–16	–22
Reclassifi cation adjustments for gains/losses on cash fl ow hedges included in profi t and loss	–	0
Income tax	4	6
Eff ect of change in tax rate	–4	–
Carrying value at end of year	–65	–49

14. Untaxed reserves

Untaxed reserves	2012	2011
Excess amortization/depreciation:
Intangible assets
Carrying value at beginning of year	9	0
Excess amortization for the year	21	9
Total	30	9
Tangible assets
Carrying value at beginning of year	0	0
Excess depreciation for the year	0	0
Total	0	0
Tax allocation reserve
Carrying value at beginning of year	115	–
Appropriation current year	115	115
Total	230	115
Carrying value at end of year	260	124

15. Other provisions

Non-current and current provisions at December 31 comprised the following:

Other provisions	2012	2011
Endowment insurances	48	41
Long term incentive	44	29
Other provisions	–	1
Carrying value at end of year	92	71
Where of total non-current	77	70
Where of total current	15	1

Movements in provisions during the year were as follows:

2012	Endowment insurance	Long term incentive	Other provisions	Total
Carrying value at beginning of year	41	29	1	71
Provisions made during the year	6	16	–	22
Provisions used during the year	–1	–	–1	–2
Provisions reversed during the year and changes in estimates	2	0	–	2
Carrying value at end of year	48	44	–	92

2011	Endowment insurance	Long term incentive	Other provisions	Total
Carrying value at beginning of year	36	15	26	77
Provisions made during the year	6	15	–	21
Provisions used during the year	–	–1	–13	–14
Provisions reversed during the year and changes in estimates	–1	0	–12	–13
Carrying value at end of year	41	29	1	71

Endowment insurance

Provisions recognized for endowment insurances. A corresponding amount is recognized as a pledged asset in the balance sheet, excluding payroll tax. Payments amounting to 29 MSEK are expected to be realized aft er fi ve years.

Long term incentive

Th e long term incentive plan is the long term portion of the variable salary for certain managers which will be settled within three years.

Other provisions

Provisions of operating characters and not related to personnel compensation.

16. Bond loans

Liabilities due for payment later than fi ve years aft er the balance sheet date amount to 2,377 MSEK (3,658).

17. Liabilities to Group companies

Liabilities due for payment later than fi ve years aft er the balance sheet date amount to 0 MSEK (18,100).

18. Other liabilities

Other liabilities mainly consists of the change in fair value of the derivatives, due to increase or decrease of interest rates and currencies. Derivatives with maturity over fi ve years aft er the balance sheet date amount to 63 MSEK (215).

19. Accrued expenses and deferred income

Accrued expenses and deferred income	2012	2011
Accrued interest expenses	215	197
Accrued incentives incl. social security charges	20	19
Accrued social security charges	3	2
Accrued vacation pay	2	2
Personnel expenses	0	1
Other accrued expenses	8	4
Carrying value at end of year	248	225

20. Pledged assets and contingent liabilities/assets

Pledged assets

Pledged assets pertains to endowment insurance policies pledged as security for pension obligations amounting to 39 MSEK (33). Th e corresponding amount recognized as an operating provision in the balance sheet includes payroll tax.

Contingent liabilities	2012	2011
Guarantees on behalf of subsidiaries	51	52
Guarantees on behalf of associated companies	52	61
Total	103	112

Contingent assets

As per December 31, 2012, the Parent Company had no contingent assets.

21. Supplementary information to cash fl ow statement

Interest paid and received and dividend received	2012	2011
Dividend received1)	2,308	2,492
Interest received, non-Group companies	1	1
Interest paid, non-Group companies	–494	–468
Interest received, Group companies	0	181
Interest paid, Group companies	–907	–847
Total	908	1,359

1) Amount for 2012 excludes 2,025 MSEK which refers to a dividend granted as a shareholder contribution.

Interest payments and interest receipts are refl ected in cash fl ow from operations.

Adjustments for non cash items and other	2012	2011
Depreciation and amortization	8	7
Impairment losses	–	1,253
Loss on sale of subsidiaries	–	96
Change in accrued interest	20	54
Change in market value revaluations	0	–2
Dividend	–2,025	–
Group contributions	–2,071	–1,839
Change in pension provision	–	– 46
Gain on liquidation of Group companies	–3	–
Exchange rate diff erences	–1	0
Other	–	2
Total	–4,071	–475

22. Related parties

	Subsidiaries		Associated companies		Joint venture
Summary of transactions with related parties	2012	2011	2012	2011	2012	2011
Revenues
Dividends	4,333	2,492	–	–	–	–
Group contribution	2,270	2,038	–	–	–	–
Interest income	0	133	–	–	–	–
Sale of goods/services	81	44	1	1	4	5
Expenses
Group contribution	–199	–199	–	–	–	–
Interest expenses	–907	–847	–	–	–	–
Purchase of goods/services	–46	–13	–	–	–	–
Receivables	2,297	2,051	1	2	0	1
Liabilities	21,015	21,450	–	3	–	–
Guarantees	51	52	52	61	–	–

Transactions with related parties are determined at an arms-length basis. For remunerations to key management personnel, see Note 5 Personnel for the Group. In the normal course of business, the Parent company conducts various transactions with subsidiaries. For information about directly owned subsidiaries, see Note 9 Group companies.

23. Carrying value and fair value of fi nancial instruments

Th e following table shows carrying value (including accrued interest) and fair value for each category of fi nancial instruments at December 31, 2012. Items carried at fair value via the income statement consists of derivatives, for which hedge accounting is not applied. Derivatives attributable to cash fl ow hedges are carried at fair value via other comprehensive income. All other items, except loans and borrowings, have a short duration and are considered non-interest bearing, and therefore, the total carrying value of the fi nancial instruments corresponds to the estimated fair value. Th e carrying amount for loan and borrowings diff er from their fair value as a consequence of changes in the market interest rates. Swedish Match applies to IFRS 7 for fi nancial instruments measured at fair value on the balance sheet whereby an entity shall classify fair value measurement using a fair value hierarchy that refl ects the signifi cance of input used according to the following levels:

• Level 1 Quoted prices (unadjusted) in active markets.
• Level 2 Inputs other than quoted prices included within Level 1 that are observable, either directly or indirectly.
• Level 3 Inputs that are not based on observable market data.

All items valued at fair value in the balance sheet are considered to be included in level 2 within the fair value hierarchy. Th e values presented are indicative and may not necessarily be realized.

For further information regarding outstanding derivatives see Notes for the Group, Note 25 Financial instruments and fi nancial risks.

2012	Items carried at fair value via the income statement	Other fi nancial liabilities	Cash fl ow hedges	Non fi nancial instruments	Total carrying value	Estimated fair value
Non-current receivables	28	–	4	37	69	69
Other receivables	–	–	5	5	10	10
Prepaid expenses and accrued income	10	–	–	14	24	24
Total assets	38	–	9	56	103	103
Loans and borrowings	–	10,345	–	–	10,345	11,4451)
Other liabilities	23	7	535	10	575	575
Accrued expenses and deferred income	–	194	21	33	248	248
Trade payables	–	16	–	–	16	16
Total liabilities	23	10,562	556	43	11,184	12,284

2011	Items carried at fair value via the income statement	Other fi nancial liabilities	Cash fl ow hedges	Non fi nancial instruments	Total carrying value	Estimated fair value
Non-current receivables	58	–	18	33	109	109
Other receivables	0	–	–	3	3	3
Prepaid expenses and accrued income	11	–	–	16	27	27
Total assets	69	–	18	52	139	139
Loans and borrowings	–	9,816	–	–	9,816	10,2501)
Other liabilities	26	–	336	11	373	373
Accrued expenses and deferred income	–	173	24	28	225	225
Trade payables	–	20	–	–	20	20
Total liabilities	26	10,009	360	39	10,434	10,868

1) e estimated fair value is the revaluation of the loans and borrowings to the fair values based on the market rates for december 31, 2012 and 2011.

24. Employee benefi ts

Post-employment employee benefi ts

Some post-employment benefi t obligations are insured by Swedish pension trust arrangements. During 2011 parts of the PSF pension obligations that were not included in the transfer to insurance companies in 2010 and therefore were directly assumed by Swedish Match AB are now also covered by the Swedish pension trust arrangement. Awaiting the fi nal liquidation of the PSF pension trust the remaining plan assets in PSF has been transferred to the Swedish pension trust.

As of December 2008 Swedish Match AB assumed the role as Sponsor and Principal Employer for the pension trust for ex employees in the divested Swedish Match UK Ltd.

As per December 31, 2012 the Swedish pension trust arrangement and the pension plan for employees in UK show a net surplus.

Th e tables below specifi es the pension obligations assumed by Swedish Match AB:

Defi ned benefi t pension plans	2012	2011
Present value of funded obligations	710	675
Fair value of separately held assets	– 785	– 752
Surplus, net	– 75	– 77
Net surplus in pension trust not recognized in balance sheet	75	77
Net pension liability recognized in the balance sheet	–	–

Specifi cation of movements in the net liability recognized in the balance sheet attributable to pension:

Net pension liability	2012	2011
Balance at beginning of year	–	37
Reversal of assumed pension liabilities	–	– 37
Benefi ts paid	8	5
Contribution received from pension trust	– 8	– 5
Balance at end of year	–	–

–60 MSEK (–62) of the total net pension asset is covered by "Tryggandelagen".

Specifi kation of expenses and income attributable to pension:

Income and expenses attributable to pension	2012	2011
Current service costs	–	–
Diff erence between contribution received from pension trust and benefi ts paid	–1	0
Interest cost on obligation	–32	–33
Actual return on separately held assets	80	–43
Net income/expense for pension	47	–76
Pensions covered by insurance premiums:
Settlements	–	37
Costs for pension insurance premiums recognized in income statement	–15	–14
Decrease/increase in surplus in pension trust	–48	76
Net pension costs/income recognized in income statement attributable to pension	–16	23

Th e expenses attributable to pension are recognized in the income statement under administration costs.

Th e actual return on separately held assets expressed in percentage is 10 percent (6).

Separately held assets of the pension trusts are comprised as follows:

Separately held assets	2012	2011
Debt instruments	192	153
Equity securities	172	192
Other	421	407
Total	785	752

Signifi cant actuarial assumptions at the balance sheet date

Th e obligations are calculated based on a weighted average discount rate of 3.9 percent (4.7).

No contributions attributable to the pension plans above are expected to be paid for the coming year.

Proposed distribution of earnings

As shown in the balance sheet of the parent company the following funds are available for appropriation by the Annual General Meeting:

Profi t for the year SEK	4,586,324,299
Retained earnings including Hedge reserve SEK	16,254,060,231

Th e Board of Directors propose that these earnings be appropriated as follows:

	SEK	20,840,384,530
Retained earnings to be carried forward	SEK	19,384,703,684
To the shareholders, a dividend of 7.30 SEK per share based on 199,408,335 shares outstanding at the end of 2012	SEK	1,455,680,846

Th e income statements and balance sheets will be presented to the Annual General Meeting on April 25, 2013 for adoption. Th e Board of Directors also proposes April 30, 2013 as the record date for shareholders listed in the Swedish Securities Register Center, Euroclear Sweden AB.

Th e Board of Directors and the President declare that the annual report was prepared in accordance with generally accepted accounting principles in Sweden and that the consolidated accounts have been prepared in accordance with accounting standards referred to in Regulation (EG) No 1606/2002 of the European Parliament and of the Council of 19 July 2002 on the application of international accounting standards. Th e annual report and the consolidated accounts give a true and fair view of the position and earnings of the Parent Company and the Group. Th e Board of Directors report for the Parent Company and the Group gives a true and fair view of the operations, position and earnings and

describes signifi cant risks and uncertainties facing the Parent Company and companies included in the Group.

Stockholm, February 19, 2013

Conny Karlsson Andrew Cripps Kenneth Ek Karen Guerra Chairman of the Board Deputy Chairman Board member Board member

Håkan Johansson Eva Larsson Robert F. Sharpe Meg Tivéus

Board member Board member Board member Board member

Joakim Westh Lars Dahlgren Board member President and CEO

Our auditor's report was submitted on March 8, 2013

KPMG AB

Cronie Wallquist Authorized Public Accountant

Auditor's report

To the annual meeting of the shareholders of Swedish Match AB (publ) Corporate identity number 556015-0756

Report on the annual accounts and consolidated accounts

We have audited the annual accounts and consolidated accounts of Swedish Match AB (publ) for the year 2012. Th e annual accounts and consolidated accounts of the company are included in the printed version of this document on pages 40–90.

Responsibilities of the Board of Directors and the President for the annual accounts and consolidated accounts

Th e Board of Directors and the President are responsible for the preparation and fair presentation of these annual accounts and consolidated accounts in accordance with International Financial Reporting Standards, as adopted by the EU, and the Annual Accounts Act, and for such internal control as the Board of Directors and the President determine is necessary to enable the preparation of annual accounts and consolidated accounts that are free from material misstatement, whether due to fraud or error.

Auditor's responsibility

Our responsibility is to express an opinion on these annual accounts and consolidated accounts based on our audit. We conducted our audit in accordance with International Standards on Auditing and generally accepted auditing standards in Sweden. Th ose standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the annual accounts and consolidated accounts are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the annual accounts and consolidated accounts. Th e procedures selected depend on the auditor's judgment, including the assessment of the risks of material misstatement of the annual accounts and consolidated accounts, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the company's preparation and fair presentation of the annual accounts and consolidated accounts in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the eff ectiveness of the company's internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by the Board of Directors and the President, as well as evaluating the overall presentation of the annual accounts and consolidated accounts.

We believe that the audit evidence we have obtained is suffi cient and appropriate to provide a basis for our audit opinions.

Opinions

In our opinion, the annual accounts have been prepared in accordance with the Annual Accounts Act and present fairly, in all material respects, the fi nancial position of the parent company as of 31 December 2012 and of its fi nancial performance and its cash fl ows for the year then ended in accordance with Annual Accounts Act.

Th e consolidated accounts have been prepared in accordance with the Annual Account Act and present fairly, in all material respects, the fi nancial position of the group as of 31 December 2012 and of their fi nancial performance and cash fl ows for the year then ended in accordance with International Financial Reporting Standard, as adopted by the EU, and the Annual Accounts Act. Th e Board of Directors' report is consistent with the other parts of the annual accounts and consolidated accounts.

We therefore recommend that the annual meeting of shareholders adopt the income statement and balance sheet for the parent company and the group.

Report on other legal and regulatory requirements

In addition to our audit of the annual accounts and consolidated accounts, we have also audited the proposed appropriations of the company's profi t or loss and the administration of the Board of Directors and the President of Swedish Match AB (publ) for the year 2012.

Responsibilities of the Board of Directors and the President

Th e Board of Directors is responsible for the proposal for appropriations of the company's profi t or loss, and the Board of Directors and the President are responsible for administration under the Companies Act.

Auditor's responsibility

Our responsibility is to express an opinion with reasonable assurance on the proposed appropriations of the company's profi t or loss and on the administration based on our audit. We conducted the audit in accordance with generally accepted auditing standards in Sweden.

As basis for our opinion on the Board of Directors' proposed appropriations of the company's profi t or loss, we examined the Board of Directors' reasoned statement and a selection of supporting evidence in order to be able to assess whether the proposal is in accordance with the Companies Act.

As basis for our opinion concerning discharge from liability, in addition to our audit of the annual accounts and consolidated accounts, we examined signifi cant decisions, actions taken and circumstances of the company in order to determine whether any member of the Board of Directors or the President is liable to the company. We also examined whether any member of the Board of Directors or the President has, in any other way, acted in contravention of the Companies Act, the Annual Accounts Act or the Articles of Association.

We believe that the audit evidence we have obtained is suffi cient and appropriate to provide a basis for our opinions.

Opinions

We recommend to the annual meeting of shareholders that the profi t be appropriated in accordance with the proposal in the Board of Directors' report and that the members of the Board of Directors and the President are discharged from liability for the fi nancial year.

Stockholm, March 8, 2013

KPMG AB

CORPORATE GOVERNANCE

Governance report

Swedish Match AB (publ) is a public Swedish limited liability company listed on NASDAQ OMX Stockholm. e objective of the Company's operations, as stated in the Company's Articles of association, is to directly or indirectly conduct business relating to the development and manufacture of and trade in tobacco products, matches, and lighters and to carry out other activities that are related to these businesses.

Swedish Match is subject to a variety of rules that aff ect its governance, including the Company's Articles of association, the Swedish Companies Act, the Rule Book for Issuers on NASDAQ OMX Stockholm, the Swedish Code of Corporate Governance, and other applicable laws and regulations.

Internal regulations that aff ect Swedish Match's corporate governance include the Company's Articles of association, the Board's rules of procedure, the Board's instructions to the CEO, the Group's Code of Conduct , and other policy documents issued within the Group. Th e Articles of association are adopted by the General Meeting of shareholders.1) Th ey do not contain any limitations on the number of votes that a shareholder may cast at a General Meeting or any specifi c provisions concerning the appointment and dismissal of directors or regarding amendments of the Articles of association.

Swedish Match applies the Swedish Code of Corporate Governance (the "Code").2) Th e Code is based on the "comply or explain" principle, meaning that a company that applies the Code may deviate from regulations of the Code, but must provide explanations for each deviation. Th e Company is not reporting any deviations from the Code for 2012, except with regard to the Code's regulation that auditors are to review the Company's half year or nine month report. Th e reason for this deviation is that the Board of Directors, with reference to the Company's stable operations, is of the opinion that the extra cost that would be incurred by such a review is not warranted and that suffi cient control is achieved

through the Company's internal reporting and control systems. Th is Corporate Governance report has been examined by the Company's auditors but does not represent part of the formal annual report.

Shareholding

Th e share capital of Swedish Match at the end of 2012 was 389,515,417.20 SEK distributed on 206,000,000 shares. Each share carries one vote. Th e Swedish Match share is listed on NASDAQ OMX Stockholm. No shareholder has a shareholding in the Company representing one tenth or more of the votes of all shares of the Company. Further information concerning such factors as Swedish Match's ownership structure and share performance is presented on pages 34–35.

General Meeting 2013

Swedish Match's 2013 Annual General Meeting will be held on April 25 in Stockholm. All shareholders who have been entered in the share register and have informed the Company of their attendance within the correct time limit stated in the notice are entitled to participate personally or by proxy at Swedish Match's General Meeting and to vote according to the number of shares held. Notice of the General Meeting is published in Post- och Inrikes Tidningar and on the Company's website. Information that notice to a General Meeting has been issued, is published in Svenska Dagbladet.

Shareholders who wish to have a matter addressed by the Annual General Meeting must submit a written request to the Board in suffi cient time prior to the meeting.3)

Shareholders may submit proposals to the Company's Nominating Committee at any time, however, no later than two months prior to the Annual General Meeting, so that the committee can consider proposals received with due care.

Nominating Committee for the Annual General Meeting 2013

Th e Nominating Committee for the Annual General Meeting in 2013 was announced on the Company's website on October 30, 2012, in connection with publishing the interim report for the third quarter. Th e Nominating Committee consists of the following members, in addition to the Chairman of the Board of Swedish Match, Conny Karlsson: Andy Brown (Cedar Rock Capital), William Lock (Morgan Stanley Investment Management), Björn Lind (AMF & AMF Funds), and William von Mueffl ing (Cantillon Capital Management). Andy Brown serves as Chairman of the Nominating Committee.

Proposals to the Nominating Committee are to be submitted to:

Swedish Match AB Th e Nominating Committee c/o General Counsel Fredrik Peyron Box 7179 SE-103 88 Stockholm, Sweden E-mail: nominating.committee@swedishmatch.com

¹⁾ Available on the Swedish Match's website www.swedishmatch.com/governance.

²⁾ Available on the Swedish Corporate Governance Board's website www.corporategovernanceboard.se.

³⁾ More information is available on Swedish Match's website www.swedishmatch.com/agm.

CORPORATE GOVERNANCE

Governance of the Swedish Match Group

External auditors

Th e auditors are elected by the Annual General Meeting (AGM) for a term of one year. According to the Articles of Association, the number of authorized public auditors must be one or two with a maximum of one or two deputy auditors or one or two auditing fi rms.

Th e duties of the external auditors include auditing the management of the Board and the President as well as the Company's annual accounts and accounting records. Th e external auditors report continuously to the Board's Audit Committee and, in conjunction with preparation of the annual accounts, they also report their observations from the audit to the Board.

General Meeting

Th e General Meeting constitutes the highest governing body in a limited liability company, and shareholders' rights to participate in resolutions regarding the Company's aff airs are exercised at General Meetings. Th e Company's shareholders are informed of their legal rights to have issues addressed at General Meetings through the Company's website www.swedishmatch.com/agm. Th ere are no special provisions on how the General Meeting works in the Articles of Association or, as far as known to the Company, due to any shareholders agreement. Resolutions adopted by General Meetings are generally resolved by a simple majority. However, according to the Swedish Companies Act, certain matters are to be resolved by a qualifi ed majority.

Audit Committee

Th e Audit Committee is appointed annually by the Board of Directors and is a body within the Board. Although the Audit Committee's work is primarily of a preparatory and advisory nature, the Board of Directors delegates decision-making authority on specifi c issues to the committee. Th e committee is responsible for monitoring the Company and its subsidiaries' accounting and fi nancial reporting processes as well as, in respect of the fi nancial reporting, the effi ciency of the internal controls, internal audit and risk management.

Th e committee is also to review and monitor the impartiality and independence of the auditors and to assist the Nominating Committee in preparing proposals underlying the General Meeting's resolution regarding election of auditors and auditors' fees. It also keeps itself informed regarding the audit of the annual report and consolidated accounts. In conjunction with the Audit Committee's review of the fi nancial reporting, the members of the committee also discuss accounting issues relating to the Company's fi nancial reporting. Th e committee also establishes guidelines by which services other than auditing may be secured from the Company's auditors. Th e Audit Committee also discusses other important issues relating to the Company's fi nancial reporting and reports its observations to the Board.

In consultation with committee members, the Chairman of the Audit Committee is to decide where and how frequently the committee is to meet.*

e Board of Directors

Th e Board of Directors is the Company´s highest administrative body under the General Meeting. Th e Board of Directors is responsible for ensuring that the Group's organization is appropriate for its purpose and conducts ongoing evaluations of the fi nancial position of the Company, of management guidelines and of the investment of company funds. Th e Board also safeguards the Company's fi nancial accounting, internal controls and the quality of its fi nancial reporting through the internal control system described in detail in the section entitled Risk management and internal control over fi nancial reporting. Th e Board is primarily responsible for establishing Swedish Match's strategic and fi nancial Long Range Plan, monitoring the performance of the operations on an ongoing basis, reviewing and approving the fi nancial accounts, and taking decisions regarding investments and divestments.

Disclosure Committee

Th e President has appointed a Disclosure Committee whose primary responsibility is to ensure that all external reporting, including interim reports, annual reports, and press releases, whose content could have an impact on the share price or that contains fi nancial information, is prepared in accordance with the Group's procedures prevailing routines.

President and CEO

Th e President is appointed by the Board of Directors and manages the Company's operations within the framework of rules established by the Board.

With regard to the Board of directors, the President's duties include responsibility for ensuring that the Board of Directors receives objective, comprehensive, and relevant information prior to Board meetings, thus enabling the Board to

SMOKEFREE PRODUCTS DIVISION

SCANDINAVIA DIVISION

US DIVISION

Th e AGM must be held within six months of the close of the fi scal year. At the AGM, resolutions are adopted concerning such matters as dividend, approval of the annual report, discharge of the Board of Directors and the President from personal liability, election and compensation of the Chairman and members of the Board of Directors and, auditors, guidelines for determination of compensation payable to senior executives, and other matters of importance to the Company.

Th e Board of Directors appoints and issues instructions for the

Th e working procedures for the Board of Directors are established annually at the statutory Board meeting. Th e working procedures include instructions relating to the role of the Chairman of the Board, the division of responsibilities between the Board of Directors and the President and the guidelines for fi nancial reporting to the Board.

Th e Chairman of the Board is responsible for organizing and directing the Board's work and ensuring that the Board fulfi lls its obligations. Th e Chairman's other responsibilities include forwarding the owners' opinions to the Board of Directors.

President and monitors the President's work.

Nominating Committee

Th e Nominating Committee is established according to the principles resolved by the AGM. Th e AGM also resolves on instructions for the Nominating Committee and according the instructions the Nominating Committee shall submit to the AGM proposals regarding any changes to these instructions. Th e Nominating Committee's duties are to prepare and submit proposals to the AGM concerning the election of the Chairman of the AGM, the election of the Chairman and other members of the Board, the amount of Board fees and their apportionment between the Chairman of the Board and other Board members and any fees for committee work, as well as the election of and fees to be paid to the auditors.

In the autumn of each year, the Board of Directors commissions an external consultant to evaluate the performance and functioning of the Board's work. Th e Chairman of the Board informs the Nominating Committee about the outcome of the evaluation. Th is evaluation gives the Nominating Committee a basis from which to assess the competence and experience of the Board members and requirements for the future. Th e Nominating Committee is to meet as oft en as necessary to discharge its duties, but at least once per year.

Compensation Committee

Th e Compensation Committee is appointed annually by the Board of Directors and is a body within the Board. Th e committee's duties are to prepare and submit to the Board proposals for resolutions relating to remuneration and other terms of employment for the Company's President, principles regarding remuneration to senior executives, which the Board will present to the AGM for a resolution and other remuneration and employment term matters which by law or other regulations, the Swedish Code of Corporate Governance or established practice shall be resolved by the General Meeting or the Board of Directors.

Th e Board of Directors has delegated decision-making authority to the Compensation Committee in certain issues such as calculation and payment of variable salary to the Company's President, salary and other compensation that, within the framework of the guidelines resolved by the AGM, is to be paid to members of the Group Management Team other than the President, including performance criteria, and targets in any long term incentive plan and approval of signifi cant engagements outside the Company with respect to members of the Group Management Team other than the President.

Th e committee is to meet as oft en as necessary but at least twice annually.*

reach well-founded decisions. Th e President also submits proposals for decisions by the Board. On a monthly basis, the President provides Board members with the information required to monitor the position, liquidity and development of the Group, while also providing the Chairman with ongoing information regarding the operations of the Group.

* Further information regarding for example the committee's respective responsibilities and authorizations, the Company's system of variable remuneration to senior executives as well as minutes from shareholders' meetings, is to be found on the Company's website, www.swedishmatch.com/governance.

LIGHTS LATIN AMERICA

LIGHTS INTERNATIONAL

SWEDISH MATCH DISTRIBUTION AB

CORPORATE GOVERNANCE

Governance of the Swedish Match Group 2012

Annual General Meeting 2012

In 2012 the Annual General Meeting was held on May 2. Th e minutes of the meeting are available on the Company's website: www.swedishmatch.com/agm.

Th e Annual General Meeting 2012 passed the following resolution, amongst others:

• Payment of cash dividend of 6.50 SEK per share for the 2011 fi scal year.
• Re-election of Andrew Cripps, Karen Guerra, Conny Karlsson, Robert F. Sharpe, Meg Tivéus, and Joakim Westh as Board members. Re-election of Conny Karlsson and Andrew Cripps as Chairman of the Board and deputy Chairman of the Board, respectively.
• Unchanged fees to the Board of Directors compared to 2011.
• Withdrawal of 7,000,000 shares in the Company.
• Authorization of the Board of Directors to acquire, on one or more occasions prior to the next Annual General Meeting, a maximum of as many shares as may be acquired without the Company's holding at any time exceeding 10 percent of all shares in the Company.
• Principles for determining the salary and other remuneration of the President and other members of the Company's management.
• Adoption of income statement statements and balance sheets for 2011 and discharge from personal liability granted of the Board of Directors and President.

For information as to the authorization granted by the General Meeting to the Board of Directors to acquire treasury shares, see the Report of the Board of Directors, page 41.

Nominating Committee

Pursuant to instructions established by the Annual General Meeting 2012, the Nominating Committee is to include the Chairman of the Board of Directors and one representative of each of the four largest shareholders who wish to appoint a representative to the Nominating Committee. Th e four largest shareholders are to be identifi ed on the basis of the known numbers of votes on August 31, the year before the forthcoming Annual General Meeting.

Nominating Committee for the Annual General Meeting 2012

Th e Nominating Committee for the Annual General Meeting in 2012 comprised the following fi ve members: Andy Brown (Cedar Rock Capital), William Lock (Morgan Stanley Investment Management), Björn Lind (AMF & AMF Funds), William von Mueffl ing (Cantillon Capital Management) as well as the Chairman of the Board of Swedish Match Conny Karlsson. Andy Brown served as Chairman of the Nominating Committee. Th e Nominating Committee held three meetings during the period between the 2011 and 2012 Annual General Meetings combined with informal contacts and discussions among the members. A report on the work of the Nominating Committee was presented to the Annual General Meeting 2012.

Board of Directors Composition

According to the Articles of Association, the Company's Board of Directors shall consist of at least fi ve and at most ten directors, apart from those persons who, pursuant to law, may be appointed according to other arrangements. At the end of 2012, the Swedish Match Board of Directors comprised six members elected by the General Meeting plus three employee representatives and their three deputies in accordance with the Trade Union Representatives (Status at the Workplace) Act. During the year, the Board of Directors consisted of the following directors elected by the General Meeting: Conny Karlsson, Andrew Cripps, Karen Guerra, Robert F. Sharpe, Meg Tivéus, and Joakim Westh. During 2012, Conny Karlsson served as Chairman of the Board. Employee representatives on the Board were Kenneth Ek, Håkan Johansson, Eva Larsson, and Joakim Lindström (until March 2012), with Patrik Engelbrektsson (as from March 2012), Eva Norlén-Moritz, and Gert-Inge Rang as deputies. Detailed information about individual Board members and deputies is provided on pages 98–99.

Independence of Board members

According to the Nominating Committee, all of the Board members elected by the Annual General Meeting are considered to be independent, under the rules of the Swedish Code of Corporate Governance, in relation to the Company's major shareholders and in relation to management and the Company.

Meetings

Th e Board of Directors convenes for six scheduled meetings and one statutory meeting per year. In addition to the scheduled Board meetings, the Board is summoned to additional meetings convened at the discretion of any director or of the President. Th e auditors participate in the Board meeting at which the annual accounts for the fi scal year are presented in order to communicate their observations from the audit. Th e auditors also meet with the Board without the presence of the President or any other member of the Group Management Team.

Evaluation of the work of the Board of Directors

During autumn 2012, the Board's work was evaluated with the assistance of an independent consulting company. Th e Nominating Committee was informed of the result of the evaluation.

Compensation to the Board of Directors

Pursuant to a resolution adopted by the 2012 Annual General Meeting, compensation to the Board for the period from the 2012 Annual General Meeting up to and including the 2013 Annual General Meeting should amount to 1,710,000 SEK to the Chairman of the Board, 810,000 SEK to the deputy Chairman and 685,000 SEK to each member of the Board elected by the General Meeting. In addition, the Chairmen of the Compensation and Audit Committees were granted 250,000 SEK each for committee work, with other members serving on these committees receiving 125,000 SEK each. No compensation for directorship work was paid to directors employed by the Swedish Match Group.

For further information about Directors' fees for 2012, see Note 5 Personnel, page 58.

Activities of the Board of Directors during 2012

Th e number of Board meetings during 2012 was seven, of which six were scheduled meetings and one was the statutory meeting.

Th e Board of Directors elected at the 2012 Annual General Meeting held its 2012 statutory meeting on the same day as the Annual

General Meeting, when decisions were made concerning the working procedures for the Board and instructions for the Compensation and Audit Committees. In addition, customary decisions were made concerning the election of the secretary (General Counsel Fredrik Peyron) and authorized signatories, and the appointment of members of the Compensation and Audit Committees.

In addition to the monitoring and control of the Company's operations and fi nancial reporting, the Board in its work devoted considerable time to the Company's organization and the monitoring of the Company's business objectives and strategy.

All of the meetings held during the year followed an approved agenda. Prior to each meeting, a proposed agenda and, where applicable, documents relevant to the items on the agenda were sent to the Board. Th e Company's auditors attended the Board meeting in February 2012 to present the audit report and observations from the audit. In conjunction with the Board's meetings in June, the Board visited New York, US, in order to have a better understanding of the market in the US.

Audit Committee

In 2012, the members were Meg Tivéus, (Chairman), Andrew Cripps, and Joakim Westh. Th roughout the year, the Chairman of the Audit Committee kept the Board of Directors regularly informed of the committee's work and decisions. Th e number of meetings in 2012 was fi ve. Th e Company's auditors, as well as the head of the Internal Audit, participated in all of the meetings of the Audit Committee in 2012 and, at two of these meetings, also met with the committee without the presence of the management of the Company.

Compensation Committee

Members in 2012 were Conny Karlsson, (Chairman), Karen Guerra, and Robert F. Sharpe. Th e Company's President presents reports on certain issues, but is not a member of the committee and is not present when the committee prepares decisions regarding compensation to the President.

During the year, the Compensation Committee's Chairman kept the Board of Directors regularly informed about the committee's work and decisions. Th e committee is to meet as oft en as necessary but at least twice annually. Th ree meetings were held in 2012.

Composition of the Board and attendance 2012	Board of Directors	Audit Committee	Compensation Committee	Independent1)	Member since	Compensation, SEK
Total number of meetings	7	5	3
Members elected by the General Meeting
Conny Karlsson (Chairman)	7		3	Yes	2006	1,960,000
Andrew Cripps (Deputy Chairman)	7	5		Yes	2006	935,000
Karen Guerra	7		3	Yes	2008	810,000
Robert F. Sharpe	7		3	Yes	2011	810,000
Meg Tivéus	7	5		Yes	1999	935,000
Joakim Westh	6	5		Yes	2011	810,000
Employee representatives
Kenneth Ek	7				1999
Eva Larsson	7				1999
Håkan Johansson (from March 2012)	7				2004
Joakim Lindström (until March 2012)	1				1999
Employee representatives (deputies)
Patrik Engelbrektsson (from March 2012)	5				2012
Eva Norlén-Moritz	7				2010
Gert-Inge Rang	6				2007
1) As defi ned in the Swedish Code of Corporate Governance.

95

During 2012, the committee devoted special attention to determination of variable compensation for 2011 to be paid in 2012, proposals to the Board concerning adjustments of the President's salary and variable compensation for 2013 and determination of salaries and variable compensation for other members of the Group Management Team for 2013. In addition, the committee submitted a proposal to the Board concerning guidelines for the determination of salary and other remuneration paid to the President and other members of the Group Management Team.

Group Management Team

In 2012, the Swedish Match Group Management Team consisted of Lars Dahlgren, President and CEO; Rich Flaherty, President US Division; Emmett Harrison, Senior Vice President Corporate Communications and Sustainability; Elisabeth Hellberg, Senior Vice President Group Human Resources (until June 3, 2012); Lars Olof Löfman, President Smokefree Products Division; Jonas Nordquist, President

Scandinavia Division; Fredrik Peyron, Senior Vice President Legal Aff airs; and Joakim Tilly, CFO and Senior Vice President Group Finance and IT, and Group Human Resources. Detailed information about the President and CEO Lars Dahlgren is provided on page 100. Lars Dahlgren has no major shareholdings, nor is he a part-owner in companies having signifi cant business relations with Swedish Match.

Compensation to Group Management

Th e 2012 Annual General Meeting established certain guidelines for determining salary and other compensation to the President and other members of the Group Management Team. For information on the guidelines established at the Annual General Meeting, see Note 5 Personnel, page 58. For information concerning compensation and other benefi ts to the Group Management Team and the Company's option programs, see Note 5 Personnel, page 58.

Audit and auditors

Th e accounting fi rm KPMG AB was elected by the General Meeting as the Company's external auditors for the period from 2012 up to and including the Annual General Meeting in 2013. During 2012, in addition to auditing, KPMG AB provided consultancy services to the Group, primarily with regard to tax advice and support in relation to liquidation of legal entities not needed. Consulting services regarding testing of IT controls have as well been provided.

Cronie Wallquist, authorized public accountant, served as auditor in charge. For information concerning compensation to the Swedish Match's auditors during 2012, see Note 6 Audit fees, page 62.

Disclosure Committee

Members of the Disclosure Committee during 2012 were the heads of Business Control, Corporate Communications and Sustainability, Group Reporting and Tax, and Legal Aff airs.

Annual General Meeting 2012 in Stockholm, Sweden.

Risk management and internal control over fi nancial reporting

Th e Board of Directors is responsible for internal control over fi nancial reporting pursuant to the Swedish Companies Act. Th e Audit Committee has a specifi c responsibility for monitoring the eff ectiveness of risk management and internal controls regarding fi nancial reporting.

Control environment

Th e basis for internal control over fi nancial reporting is the control environment that has been documented and communicated in governing documents. Th ese include internal policies on business ethics, delegation of authority, related party transactions and fraud response. In addition, a set of policies and instructions for accounting and reporting, as well as for internal control and IT security, has been established. All policies are regularly updated and distributed through a system whereby key individuals confi rm implementation within their area of responsibility. Fundamental to creating an eff ective control environment is the establishment of clear decision-making and review structures. Swedish Match has established a system of regular review meetings between the Group, operating units and local management during which the Group values are reinforced.

Risk assessment

Th e Group applies a risk assessment and a risk management method to ensure that the risks to which the Group is exposed are managed within the established framework. Based on the risk assessment, the Group defi nes a standardized system of controls to ensure that essential risks pertaining to fi nancial reporting are properly mitigated. Th ese standardized controls are reviewed and updated annually. In addition, each operating unit is charged with the responsibility to assess companyspecifi c risks and identify additional key internal controls not covered by the standardized system of controls.

Control activities

Based on the framework of Group policies and instructions, the heads of Swedish Match's operating units are charged with the responsibility to establish internal controls over fi nancial reporting. Control activities are established in all business processes and systems supplying information to the fi nancial accounts in order to safeguard the reliability of the information.

Information and communication

Management has established communication channels and forums to allow for an eff ective information fl ow relating to business conditions and changes aff ecting fi nancial reporting.

Monitoring

Th e Group monitors compliance with governing documents in the form of internal policies and instructions, and evaluates the eff ectiveness of the control structure. Th e Group Internal Audit department is established with the primary task of independently evaluating the eff ectiveness of internal controls. Internal Audit's work is based on riskdriven plans that are triggered by specifi c changes and events. Th e head of Internal Audit reports directly to the Chairman of the Audit Committee and to the CFO.

Financial accounts are provided on a monthly, quarterly and annual basis to the Group and operating unit management through a common reporting and consolidation system. Financial and operating management review the fi nancial information to validate completeness and accuracy. Th e Board receives monthly reports, and the fi nancial status of the Group is discussed at every scheduled Board meeting. Th e Disclosure Committee monitors the suffi ciency of fi nancial accounts with regard to disclosure requirements.

Stockholm, February 19, 2013

Th e Board of Directors of Swedish Match AB

Auditors' report on the Corporate Governance report

To the annual meeting of the shareholders in Swedish Match AB (publ.), Corporate Identity Number 556015-0756

It is the Board of Directors who is responsible for the Corporate Governance report for the year 2012 on pages 91–97 and that it has been prepared in accordance with the Annual Accounts Act.

We have read the Corporate Governance report and based on that reading and our knowledge of the company and the group we believe that we have a suffi cient basis for our opinions. Th is means that our statutory examination of the Corporate Governance report is diff erent and substantially less in scope than an audit conducted in accordance with International Standards on Auditing and generally accepted auditing standards in Sweden.

In our opinion, the Corporate Governance report has been prepared and its statutory content is consistent with the annual accounts and the consolidated accounts.

Stockholm, March 8, 2013

KPMG AB Cronie Wallquist Authorized Public Accountant

CORPORATE GOVERNANCE Board of Directors

KAREN GUERRA

Compensation Committee.

Born 1956. B.Sc.in Management Science. Board member since 2008. Member of the

Other board assignments: Non Executive Director of Amcor Ltd., of Davide Campari-Milano S.p.A and of Electrocomponents plc. Previous positions: President and Director General, Colgate Palmolive France SAS; Chairman and Managing Director, Colgate Palmolive UK Ltd.; Marketing Manager, Pepsi Cola International Holland and Ireland. Own and related parties' shares: 11,677

CONNY KARLSSON

Born 1955. M.Sc. in Economics and Business. Chairman of the Board of Directors since 2007. Board member since 2006. Chairman of the Compensation Committee.

Other board assignments: Chairman of Rörvik Timber AB.

Previous positions: Chief Executive Offi cer, Duni AB; Marketing Director, Procter & Gamble UK; Marketing Director and Regional Director, Procter & Gamble Scandinavia; Marketing Director, Procter & Gamble E&SO. Own and related parties' shares: 26,000

Andrew Cripps

ANDREW CRIPPS

Born 1957. B.A. University of Cambridge. Chartered Accountant. Board member since 2006. Deputy Chairman of the Board of Directors and member of the Audit Committee. Other board assignments: Non Executive Director and Chairman of the Audit Committees of the Booker Group Plc., and 2 Sisters Food Group.

Previous positions: Head of Acquisitions and Head of Strategy Development, British American Tobacco Plc.; Director of Corporate Finance, Rothmans International Plc.; Managing Director, Rothmans Holdings BV; President, Ed. Laurens International SA. Own and related parties' shares: 19,200

Holdings of own and related parties shares as of December 31, 2012. For a detailed report of remuneration and benefi ts for the Board of Directors, refer to Note 5 Personnel.

Robert F. Sharpe

ROBERT F. SHARPE

Born 1952. J.D. Wake Forest University, B.A. DePauw University, and BSE Purdue University. Board member since 2011. Member of the Compensation Committee.

Other board assignments: Board member of Ameriprise Financial Inc.

Previous positions: President of Commercial Foods, ConAgra Foods Inc.; Executive Vice President and Chief Administrative Offi cer, ConAgra Foods Inc.; Partner, Brunswick Group; Senior Vice President and General Counsel, PepsiCo Inc. Own and related parties' shares: 11,200

Independence of Board members

According to the Nominating Committee, all of the Board members elected by the Annual General Meeting are considered to be independent, under the rules of the Swedish Code of Corporate Governance, in relation to the Company's major shareholders and in relation to management and the Company.

MEG TIVÉUS

Born 1943. M.Sc. in Economics and Business. Board member since 1999. Chairman of the Audit Committee.

Other board assignments: Chairman of Folktandvården Stockholm AB, Arkitektkopia AB and Björn Axén AB. Board member of Cloetta AB, Endomines AB and Nordea Fonder AB. Previous positions: President and Chief Executive Offi cer, Svenska Spel AB; Vice President, Posten AB; Division Manager, Holmen AB; Division Manager, Åhléns AB; Director, AB Nordiska Kompaniet; Product Manager, Modo AB; Project Manager, McCann Gunther & Bäck. Own and related parties' shares: 4,000

JOAKIM WESTH

Born 1961. M.Sc. Royal Institute of Technology and M.Sc. Aeronautics and Astronautics MIT. Owner and Management Consultant, J. Westh Företags utveckling AB and Chairman and co-owner of EMA Technology AB. Board member since 2011. Member of the Audit Committee. Other board assignments: Board member of Absolent AB, SAAB AB, Intrum Justitia AB and Rörvik Timber AB.

Previous positions: Senior Vice President and Head of Group Function Strategy and Operational Excellence and member of Group Management Team, Telefonaktiebolaget LM Ericsson; Group Vice President and member of the Executive Management Team, Assa Abloy AB; Chairman and owner, Absolent AB; Partner, McKinsey & Co. Inc.

Own and related parties' shares: 2,500

AUDITORS KPMG AB Senior Auditor: Cronie Wallquist. Born 1958. Authorized Public Accountant. Swedish Match auditor since 2012. Cronie Wallquist's other auditing assignments include Preem, AstraZeneca, Stena och Svenska Petroleum Exploration.

Changes in the Board of Directors until March 2013

Håkan Johansson replaced Joakim Lindström as an employee representative from March 2012. Patrik Engelbrektsson is a new Deputy member from March 2012.

Secretary to the Board of Directors

Since 2007 Fredrik Peyron, Senior Vice President Legal Aff airs and General Counsel is Secretary to the Board.

KENNETH EK

Born 1953. Board member since 1999. Appointed by the Council for Negotiation and Co-operation (PTK) within Swedish Match. Board member of the Swedish Association of Management and Professional Staff (Ledarna) at the snus factories in Gothenburg and Kungälv, Sweden. Works with strategic technical projects at Swedish Match's snus factories in Gothenburg and Kungälv.

Previous positions: Technical Manager, Electrical Manager, and Electrician, at Swedish Match's snus factory in Gothenburg.

Own and related parties' shares: 0

HÅKAN JOHANSSON

Born 1963. Board member since 2004. Appointed by the Swedish Trade Union Confederation (LO) within Swedish Match. Module Technician at the Swedish Match distribution facilities in Gothenburg, Sweden.

Previous positions: Module Technician, Swedish Match's distribution facilities in Malmö, Sweden; Line Operator, Svenska Tobaks AB in Malmö. Own and related parties' shares: 0

EVA LARSSON

Born 1958. Board member since 1999. Appointed by the Swedish Trade Union Confederation (LO) within Swedish Match Industries. Chairman of the Trade Union Association at the match factory in Tidaholm, Sweden. Insurance Manager for insurance policies of persons employed under collective agreements at the Swedish Match's match factory in Tidaholm.

Previous positions: Line Operator at Swedish Match's match plant in Tidaholm. Own and related parties' shares: 0

EMPLOYEE REPRESENTATIVES EMPLOYEE REPRESENTATIVES (DEPUTIES)

EVA NORLÉN-MORITZ

Born 1960. Deputy member since 2010. Appointed by the Council for Negotiation and Co-operation (PTK) within Swedish Match. Chemist and works with chemical analysis of tobacco and products as well as quality assurance concerning analytical methods at the R&D department within Swedish Match Smokefree Products Division in Stockholm, Sweden.

Previous positions: e Customs (and Excise) Department Stockholm; Astra Pharmaceutical Production Södertälje. Own and related parties' shares: 0

GERT-INGE RANG

Born 1954. Deputy member since 2007. Appointed by the Council for Negotiation and Co-operation (PTK) within Swedish Match Industries. Production Supervisor at Swedish Match Industries in Vetlanda.

Previous positions: Supervisor, Swedish Match Industries in Vetlanda. Own and related parties' shares: 1,000

PATRIK ENGELBREKTSSON

Born 1965. Deputy member since 2012. Appointed by the Swedish Trade Union Confederation (LO) within Swedish Match. Chairman of the Trade Union at the snus factory in Gothenburg, Sweden. Forklift driver at the Gothenburg factory. Previous positions: Mill worker, Machine Operator, Forklift driver at the Gothenburg snus factory.

Own and related parties' shares: 0

www.swedishmatch.com

For updated information on Board members and their shareholdings and options, please refer to the Company's website. 99

CORPORATE GOVERNANCE

Group Management

LARS DAHLGREN

President and Chief Executive Offi cer of Swedish Match AB since 2008. Joined Swedish Match in 1996. Member of the Group Management Team since 2004. Born 1970. M.Sc. in Business and Economics from the Stockholm School of Economics.

Previous positions: Senior Vice President and Chief Financial Offi cer, Swedish Match AB;

Vice President Group Finance, Swedish Match AB; Finance Director Swedish Match Philippines; Financial analyst, SBC Warburg.

Own and related parties' shares: 22,300 Call options: 44,799

Changes in the Group Management Team during 2012

Joakim Tilly, Senior Vice President, Group Finance and IT, and Chief Financial Offi cer, assumed the responsibility for Group Human Resources replacing Elisabeth Hellberg, Senior Vice President Group Human Resources, who left the position on June 4, 2012.

RICHARD FLAHERTY

President, US Division since 2009. Joined Swedish Match in 2000. Member of the Group Management Team since 2008. Born 1958. B.A. Economics, J.D. Law Rutgers University, and LLM Taxation New York University.

Previous positions: Chief Operating Offi cer, Swedish Match North America Division OTP; Chief Financial Offi cer, Swedish Match North America Division; Chief Financial Offi cer, Bumble Bee Seafoods; Commercial Director, Unilever. Own and related parties' shares: 9,000 Call options: 47,520

EMMETT HARRISON

Senior Vice President, Corporate Communications and Sustainability since 2010. Joined Swedish Match in 1990. Member of the Group Management Team since 2010. Born 1960. B.A. Economics College of William and Mary,

and MBA Duke University.

Previous positions: Senior Vice President Investor Relations and Sustainability, Swedish Match AB; Vice President Investor Relations, Swedish Match; Global Marketing Director, Swedish Match Lighter Division; Marketing Manager, Swedish Match North America Division.

Own and related parties' shares: 2,031 Call options: 16,527

LARS OLOF LÖFMAN

President of Smokefree Products Division since 2011. Joined Swedish Match in 1987. Member of the Group Management Team since 2004. Born 1956. M.Sc. in Engineering and Controller DIHM.

Previous positions: President, Swedish Match Distribution AB; President, Swedish Match North Europe Division; Vice President Production & Development, Swedish Match North Europe Division; Vice President Operations, Swedish Match Snuff Division; Plant and Production Manager, Swedish Match North Europe Division.

Own and related parties' shares: 4,665 Call options: 21,853

JONAS NORDQUIST

President of Scandinavia Division since 2009. Joined Swedish Match in 2006. Member of the Group Management Team since 2009. Born 1971. M.Sc. in Electrical Engineering from the Royal Institute of Technology and M.Sc. in Business and Economics from the Stockholm School of Economics.

Previous positions: Chief Financial Offi cer, Swedish Match North Europe Division; Head of Siemens Mobile Phones Division India; various management positions within Siemens in Germany and India. Own and related parties' shares: 1,900 Call options: 9,500

FREDRIK PEYRON

Senior Vice President, Legal Aff airs and General Counsel since 2007. Joined Swedish Match in 2000. Member of the Group Management Team and Secretary to the Board since 2007. Born 1967. Bachelor of Laws (LLB). Previous positions: Vice President Corporate Aff airs, Swedish Match AB; Legal Counsel, Akzo Nobel; Associate, Mannheimer Swartling law fi rm. Own and related parties' shares: 4,254 Call options: 14,278

JOAKIM TILLY

Senior Vice President, Group Finance and IT, and Chief Financial Offi cer since 2008. Joined Swedish Match in 1994. Member of the Group Management Team since 2008. Born 1970. M. Sc. in Business and Economics from the Stockholm School of Economics. Previous positions: Senior Vice President Group Finance, Swedish Match AB; Vice President Group Finance, Swedish Match AB; Chief Executive Offi cer and Chief Financial Offi cer, Netgiro International; Chief Financial Offi cer, Swedish Match Lighter Division. Own and related parties' shares: 2,940 Call options: 15,172

Holdings of own and related parties shares and call options as of December 31, 2012. For a detailed report of remuneration and benefi ts for senior executives, refer to Note 5 Personnel.

www.swedishmatch.com For updated information on members of the Group Management Team and their shareholdings and call options, refer to the Company's website.

Swedish Match's mission is to responsibly develop, manufacture, market, and sell quality products with market leading brands in the product areas Snus and snuff , Other tobacco products, and Lights, delivering growing and sustainable profi ts to our shareholders.

Swedish Match AB (publ) Box 7179 SE-103 88 Stockholm, Sweden

Visiting address: Västra Trädgårdsgatan 15 Telephone: +46 8-658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com

e Bugli Company, Tolkade ord. Printing: Print One, Halmstad, 2013