SUPERDRY PLC — Director's Dealing 2021

Feb 17, 2021

National Storage Mechanism | Additional information

RNS Number : 4656P

Superdry PLC

17 February 2021

SuperdryPlc

('Superdry' or 'the Company')

17 February 2021

Notification and public disclosure of transactions by persons discharging managerial responsibilities ('PDMR') and persons closely associated with them ('PCA')

On 15 February 2021, the following transactions by PDMRs took place in relation to Superdry's Share Incentive Plan ('SIP'). The SIP is an all-employee trust arrangement approved by HM Revenue and Customs, under which employees are able to buy shares in the Company of 5 pence each ('Ordinary Shares'), using deductions from salary in each calendar month ('Partnership Shares'), and receive allocations of matching free Ordinary Shares ('Matching Shares').

Details of the number of Partnership Shares purchased by the PDMRs at a price of £2.207 per Ordinary Share, and the number of Matching Shares allocated by the SIP Trustees to the PDMRs for no consideration, are set out against their names in the table below.

Name / Position of PDMR	Number of Partnership Shares	Number of Matching shares
Phil Dickinson - Creative Director	67	6
Gordon Knox - Business Transformation and Logistics Director	68	6
Jon Wragg - Wholesale and E-Commerce Director	68	6

The PDMRs notified the Company of the above transactions on 16 February 2021.

The Company makes this announcement, including the notification(s) below, in accordance with the requirements of the EU Market Abuse Regulation.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

1.   Phil Dickinson

2.   Gordon Knox

3.   Jon Wragg

2

Reason for the notification

a)

Position/status

1.   Creative Director

2.   Business Transformation and Logistics Director

3.   Wholesale and E-Commerce Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Superdry Plc

b)

LEI

213800GAQMT2WL7BW361

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b)

Nature of the transaction

Purchase and allocation of Partnership and Matching Shares (no consideration), respectively, under the Superdry Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
1. £2.207+nil 2. £2.207+nil 3. £2.207+nil	1. 67+6 2. 68+6 3. 68+6

d)

Aggregated information

Price(s)	Aggregated volume (s)
1. £147.87 2. £150.08 3. £150.08	1. 73 2. 74 3. 74

e)

Date of the transaction

15 February 2021

f)

Place of the transaction

London Stock Exchange (XLON)

For further information:
Superdry Plc
Ruth Daniels Group General Counsel and Company Secretary	+44 (0) 1242 586643

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