SUPERDRY PLC — Director's Dealing 2018

May 15, 2018

National Storage Mechanism | Additional information

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RNS Number : 1724O

Superdry PLC

15 May 2018

SuperdryPlc

("the Company")

Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMR") and persons closely associated with them ("PCA")

On 14 May 2018, the following transactions by PDMRs took place in relation to Superdry's Share Incentive Plan ("SIP"). The SIP is an all-employee trust arrangement approved by HM Revenue and Customs, under which employees are able to buy shares in the Company of 5 pence each ("Ordinary Shares"), using deductions from salary in each calendar month ("Partnership Shares"), and receive allocations of matching free Ordinary Shares ("Matching Shares").

Details of the number of Partnership Shares purchased by the PDMRs at a price of £13.29 per Ordinary Share, and the number of Matching Shares allocated by the SIP Trustees to the PDMRs for no consideration, are set out against their names in the table below.

Name / Position of PDMR	Number of Partnership Shares	Number of Matching shares
Simon Callander - Group General Counsel and Company Secretary	12	2
Andrea Cartwright - Group HR Director	11	1
Chris Lacey - Digital Director	12	1
Euan Sutherland - Chief Executive Officer	11	1
Jon Wragg - Global Trading Director	11	1

The transactions were notified to the Company by the PDMRs on 14 May 2018.

This announcement, including the notification(s) below, is made in accordance with the requirements of the EU Market Abuse Regulation.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

1.   Simon Callander

2.   Andrea Cartwright

3.   Chris Lacey

4.   Euan Sutherland

5.   Jon Wragg

2

Reason for the notification

a)

Position/status

1.   Group General Counsel and Company Secretary/PDMR

2.   Group HR Director/PDMR

3.   Digital Director/PDMR

4.   Chief Executive Officer/PDMR

5.   Global Trading Director/PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Superdry Plc

b)

LEI

213800GAQMT2WL7BW361

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b)

Nature of the transaction

Purchase and allocation of Partnership and Matching Shares (no consideration), respectively, under the Superdry Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
1. £13.29 + nil 2. £13.29 + nil 3. £13.29 + nil 4. £13.29 + nil 5. £13.29 + nil	1.   12 + 2 2.   11 + 1 3.   12 + 1 4.   11 + 1 5.   11 + 1

d)

Aggregated information

Price(s)	Aggregated volume (s)
1.   £159.48 2.   £146.19 3.   £159.48 4.   £146.19 5.   £146.19	1.   14 2.   12 3.   13 4.   12 5.   12

e)

Date of the transaction

14 May 2018

f)

Place of the transaction

London Stock Exchange (XLON)

15 May 2018

For further information:

Superdry Plc
Vanessa Lewis Camacho	+44 (0) 7825 912980
Deputy Company Secretary	vanessa.lewis-camacho@superdry.com

This information is provided by RNS

The company news service from the London Stock Exchange

END

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