STURM RUGER & CO INC — Proxy Solicitation & Information Statement 2012

Mar 15, 2012

DEFA14A 1 sturm_defa14a.htm DEFINITIVE ADDITIONAL PROXY SOLICITING MATERIALS

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

| Filed by the Registrant
[X] | | | |
| --- | --- | --- | --- |
| Filed by a Party other than
the Registrant [ ] | | | |
| Check the appropriate
box: | | | |
| [ ] | Preliminary Proxy
Statement | [ ] | Soliciting Material Under Rule
14a-12 |
| [ ] | Confidential, For Use of
the Commission Only (as permitted by Rule 14a-6(e)(2)) | | |
| [ ] | Definitive Proxy
Statement | | |
| [X] | Definitive Additional
Materials | | |

| Sturm,
Ruger & Company, Inc. |
| --- |
| (Name of Registrant as
Specified In Its Charter) |
| (Name
of Person(s) Filing Proxy Statement, if Other Than the
Registrant) |

| Payment of Filing Fee (Check
the appropriate box): — [X] | No fee required. | |
| --- | --- | --- |
| [
] | Fee computed on
table below per Exchange Act Rules 14a-6(i)(4) and
0-11. | |
| | 1) | Title of each class of
securities to which transaction applies: |
| | 2) | Aggregate number of
securities to which transaction applies: |
| | 3) | Per unit price or
other underlying value of transaction computed pursuant to Exchange Act
Rule 0-11 (set forth the amount on which the filing fee is calculated and
state how it was determined): |
| | 4) | Proposed maximum
aggregate value of transaction: |
| | 5) | Total fee
paid: |
| [
] | Fee paid previously
with preliminary materials: | |
| [
] | Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
was paid previously. Identify the previous filing by registration
statement number, or the form or schedule and the date of its
filing. | |
| | 1) | Amount previously
paid: |
| | 2) | Form, Schedule or Registration
Statement No.: |
| | 3) | Filing Party: |
| | 4) | Date Filed: |

IMPORTANT ANNUAL MEETING INFORMATION

●
•	Go to www.envisionreports.com/RGR
•	Or scan the QR code with your
smartphone
•	Follow the steps outlined on the secure
website

Stockholder Meeting Notice

Important Notice Regarding the Availability of Proxy Materials for the Sturm, Ruger & Company, Inc. Stockholder Meeting to be Held on May 2, 2012

Under Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the annual stockholders’ meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a copy. The items to be voted on and location of the annual meeting are on the reverse side. Your vote is important!

This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting. The Proxy Statement and Annual Report to stockholders are available at:

www.envisionreports.com/RGR

Easy Online Access — A Convenient Way to View Proxy Materials and Vote When you go online to view materials, you can also vote your shares. Step 1: Go to www.envisionreports.com/RGR to view the materials. Step 2: Click on Cast Your Vote or Request Materials. Step 3: Follow the instructions on the screen to log in. Step 4: Make your selection as instructed on each screen to select delivery preferences and vote.

When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.

Obtaining a Copy of the Proxy Materials – If you want to receive a copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed on the reverse side on or before April 18, 2012 to facilitate timely delivery.

Stockholder Meeting Notice

Sturm, Ruger & Company, Inc. Annual Meeting of Stockholders will be held on May 2, 2012 at The Common Man Inn, 21 Water Street, Claremont, New Hampshire 03743, at 9:00 a.m. Eastern Time.

Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations.

The Board of Directors unanimously recommends a Vote FOR the election of seven Directors and FOR Proposals 2 and 3.

| 1. | Election of Directors. — C. Michael Jacobi | John A. Cosentino,
Jr. | James E. Service |
| --- | --- | --- | --- |
| | Ronald C. Whitaker | Phillip C. Widman | Michael O. Fifer |
| 2. | The
ratification of the appointment of McGladrey & Pullen, LLP as the
Independent Auditors of the Company for the 2012 fiscal year. | | |
| 3. | An advisory vote on the
compensation of the Company's Named Executive Officers. | | |
| | Any
other business as may properly come before the Annual Meeting or any
adjournment or postponement thereof. | | |

PLEASE NOTE – YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must vote online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend and vote at the meeting, please bring this notice with you.

●
Paper copies: Current and future paper delivery
requests can be submitted via the telephone, Internet or email options
below.
Email copies: Current and future email delivery
requests must be submitted via the Internet following the instructions
below. If you request an email copy of current materials you will receive
an email with a link to the materials.
PLEASE NOTE: You must use the number in the
shaded bar on the reverse side when requesting a set of proxy
materials.
®	Internet – Go to www.envisionreports.com/RGR . Click Cast Your Vote or Request Materials.
Follow the instructions to log in and order a copy of the current meeting materials and
submit your preference for email or paper delivery of future meeting
materials.
®	Telephone – Call us free of charge at
1-866-641-4276 and follow the instructions to log in and order a paper
copy of the materials by mail
for the current meeting. You can also submit a preference to receive a
paper copy for future meetings.
®	Email – Send an email to
investorvote@computershare.com with “Proxy Materials Sturm, Ruger &
Company, Inc.” in the subject line. Include in the message your full name and address, plus the number
located in the shaded bar on the reverse, and state in the email
that you want a paper copy of
current meeting materials. You can also state your preference to receive a
paper copy for future meetings.
	To facilitate timely delivery,
all requests for a paper copy of the proxy materials must be received by
April 18, 2012.