STURM RUGER & CO INC — Proxy Solicitation & Information Statement 2010

Mar 15, 2010

DEFA14A 1 sturmruger_defa14a.htm DEFINITIVE ADDITIONAL PROXY SOLICITING MATERIALS sturmruger_defa14a.htm Licensed to: DG3 I Docs, Inc. Document Created using EDGARizerAgent 5.1.5.0 Copyright 1995 - 2009 Thomson Reuters. All rights reserved.

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [x] Filed by a Party other than the Registrant [] Check the appropriate box: [] Preliminary Proxy Statement [] Soliciting Material Under Rule [] Confidential, For Use of the 14a-12 Commission Only (as permitted by Rule 14a-6(e)(2)) [_] Definitive Proxy Statement [x] Definitive Additional Materials

STURM, RUGER & COMPANY, INC. ------------------------------------------------------------------------------------------------------------------------------------------------------

(Name of Registrant as Specified In Its Charter)

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(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box): [x] No fee required. [_] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies: ____________ 2) Aggregate number of securities to which transaction applies: 3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined): 4) Proposed maximum aggregate value of transaction: ____________ 5) Total fee paid: [] Fee paid previously with preliminary materials: [] Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing. ____________ 1) Amount previously paid: ____________ 2) Form, Schedule or Registration Statement No.: ____________ 3) Filing Party: ____________ 4) Date Filed:

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| MR ANDREW SAMPLE 1234 AMERICA DRIVE ANYWHERE, IL
60661 IMPORTANT ANNUAL STOCKHOLDERS’
MEETING INFORMATION — YOUR VOTE COUNTS! |

Stockholder Meeting Notice 1234 5678 9012 345

Important Notice Regarding the Availability of Proxy Materials for the Sturm, Ruger & Company, Inc. Shareholder Meeting to be Held on April 28, 2010

Under new Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the annual stockholders’ meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a copy. The items to be voted on and location of the annual meeting are on the reverse side. Your vote is important!

This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting. The Proxy Statement and Annual Report to stockholders are available at:

www.envisionreports.com/RGR

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| When you go online to view
materials, you can also vote your shares. |
| Step 1: Go to www.envisionreports.com/RGR to view the
materials. |
| Step 2: Click on Cast Your Vote or Request
Materials . |
| Step 3: Follow the instructions on the
screen to log in. |
| Step 4: Make your selection as instructed
on each screen to select delivery preferences and
vote. |

When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.

Obtaining a Copy of the Proxy Materials – If you want to receive a paper or e-mail copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed on the reverse side on or before April 16, 2010 to facilitate timely delivery.

C O Y

Stockholder Meeting Notice

Sturm, Ruger & Company, Inc. Annual Meeting of Stockholders will be held on April 28, 2010 at The Trumbull Marriott, 180 Hawley Lane, Trumbull, CT 06611 at 10:30 a.m. Eastern Time.

Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations.

| The Board of Directors recommends
that you vote FOR the
following proposals: — 1. | Election of Directors. | |
| --- | --- | --- |
| | James E. Service | Michael O. Fifer |
| | John A. Cosentino, Jr. | C. Michael Jacobi |
| | Amir P. Rosenthal | Ronald C. Whitaker |
| | Phillip C. Widman | |
| 2. | The ratification of the appointment
of McGladrey & Pullen, LLP as the Independent Auditors of the Company
for the 2010 fiscal year. | |
| | In their discretion, the Proxies
are authorized to vote upon such other business as may properly come
before the meeting. | |

PLEASE NOTE – YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must vote online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend and vote at the meeting, please bring this notice with you.

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Paper copies: Current and future paper delivery
requests can be submitted via the telephone, Internet or email options
below.
Email copies: Current and future email delivery
requests must be submitted via the Internet following the instructions
below. If you request an email copy of current materials you will receive
an email with a link to the materials.
PLEASE NOTE: You must use the number in the
shaded bar on the reverse side when requesting a set of proxy
materials.
®	Internet – Go to www.envisionreports.com/RGR . Click Cast Your Vote or Request
Materials. Follow the instructions to log in and order a paper or email
copy of the current meeting materials and submit your preference for email
or paper delivery of future meeting materials.
®	Telephone – Call us free of charge at
1-866-641-4276 using a touch-tone phone and follow the instructions to log
in and order a paper copy of the materials by mail for the current
meeting. You can also submit a preference to receive a paper copy for
future meetings.
®	Email – Send email to
investorvote@computershare.com with “Proxy Materials Sturm, Ruger &
Company, Inc.” in the subject line. Include in the message your full name
and address, plus the number located in the shaded bar on the reverse, and
state in the email that you want a paper copy of current meeting
materials. You can also state your preference to receive a paper copy for
future meetings.
	To facilitate timely delivery, all
requests for a paper copy of the proxy materials must be received by April
16, 2010.

Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas. x

Annual Meeting Proxy Card

6 PLEASE FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. 6

A Election of Directors — The Board of Directors unanimously recommends a Vote FOR the election of seven Directors:

1.	For	Withhold		For	Withhold		For	Withhold
01 - James E. Service	o	o	02 - Michael O. Fifer	o	o	03 - John A. Cosentino, Jr.	o	o
04 - C. Michael Jacobi	o	o	05 - Amir P. Rosenthal	o	o	06 - Ronald C. Whitaker	o	o
07 - Phillip C. Widman	o	o

B Issues — The Board of Directors unanimously recommends a Vote FOR the following proposal:

| 2. | The ratification of the appointment
of McGladrey & Pullen, LLP as the Independent Auditors of the Company
for the 2010 fiscal year. | For — o | Against — o | Abstain — o |
| --- | --- | --- | --- | --- |

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| When shares are held by joint tenants, both should sign. When
signing as an attorney, as executor, administrator, trustee or guardian,
please give your full title as such. If a corporation, please sign in full
corporate name by President or other authorized officer. If a partnership,
please sign in partnership name by authorized
person. |

Date (mm/dd/yyyy) — Please print date below.
/ /

1 U P X 0 2 5 0 1 9 2

6 PLEASE FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. 6

Proxy — STURM, RUGER & COMPANY, INC.

LACEY PLACE, SOUTHPORT, CONNECTICUT 06890

This Proxy is Solicited on Behalf of the Board of Directors for the Annual Meeting of Stockholders to be held on April 28, 2010

The undersigned hereby appoints Michael O. Fifer and Leslie M. Gasper as Proxies, each with the full power to appoint his or her substitute, and hereby authorizes them to represent and to vote, as designated below, all the shares of Common Stock of Sturm, Ruger & Company, Inc. (the "Company"), held of record by the undersigned on March 9, 2010 at the Annual Meeting of Stockholders to be held on April 28, 2010 or any adjournment or postponement thereof.

The proxy when properly executed will be voted in the manner directed herein by the undersigned stockholder. If no direction is made, this proxy will be voted “FOR” the election of all Directors and “FOR” Proposal 2 and at their discretion on any other matter that may properly come before the meeting. Please sign exactly as name appears on other side of this proxy form.

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY FORM PROMPTLY USING THE ENCLOSED ENVELOPE.

(Continued and to be signed on reverse side.)