StrongPoint

StrongPoint ASA: Electronic shelf labels to BUNNPRIS stores in Norway

Today, StrongPoint AS has signed an agreement for the delivery, installation and

service of Pricer's electronic shelf labels to BUNNPRIS stores in Norway. The

intention is that all BUNNPRIS stores will be equipped with ESL technology -

which suggests a total value of approximately MNOK 100.

Prices technology enables to replace all paper-based price labels on retailers'

shelves with electronic labels, via an IR-based wireless infrastructure. These

small computer screens / labels, with different sizes depending on information

needs, automatically retrieves price and product information from the same

database that is used when the goods are scanned at checkout.

"We are very proud that also BUNNPRIS has chosen to cooperate with StrongPoint

and Pricer when they now will invest in electronic shelf labels. Our overall

goal is to meet the expectations and to ensure that the project becomes

successful. Successful for us means that BUNNPRIS will be satisfied with the

solution, and the merchants increase their productivity and competitiveness,"

says Jorgen Waaler, CEO StrongPoint ASA.

For more information, please contact:

Jørgen Waaler

CEO StrongPoint ASA

Slynga 10 - 2005 Rælingen

Cell: +47 9059 0010

About StrongPoint:

StrongPoint's mission: Driving Retailers' productivity by providing

innovative integrated technology solutions.

StrongPoint's vision: Becoming a recognized global provider of Retail

Technology Solutions.

StrongPoint, which has 570 employees, is organized into three business

areas; Retail Solutions, Cash Security and Label Solutions. StrongPoint has the

ticker "STRONG" on Oslo Stock Exchange. StrongPoint has its headquarter at

Rælingen. For more information, visit www.strongpoint.com

This information is subject to the disclosure requirements pursuant to section

5-12 of the Norwegian Securities Trading Act.

[HUG#1967398]

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