Strive, Inc. — Director's Dealing 2026

Jan 17, 2026

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Strive, Inc. (ASST)
CIK: 0001920406
Period of Report: 2026-01-16

Reporting Person: SEMLER ERIC (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2026-01-16	Class A Common Stock	A	13395083	—	Acquired	13395083	Direct
2026-01-16	Class A Common Stock	A	1637079	—	Acquired	1637079	Indirect

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2026-01-16	Stock Option (Right to Buy)	$1.11	A	260493	Acquired	2026-05-24	Class A Common Stock (260493)	Direct
2026-01-16	Stock Option (Right to Buy)	$2.80	A	3157500	Acquired	2027-01-29	Class A Common Stock (3157500)	Direct
2026-01-16	Stock Option (Right to Buy)	$1.72	A	1578750	Acquired	2027-05-28	Class A Common Stock (1578750)	Direct
2026-01-16	Stock Option (Right to Buy)	$2.80	A	168400	Acquired	2035-01-06	Class A Common Stock (168400)	Direct
2026-01-16	Stock Option (Right to Buy)	$1.72	A	84200	Acquired	2035-05-02	Class A Common Stock (84200)	Direct
2026-01-16	Stock Option (Right to Buy)	$0.85	A	84200	Acquired	2036-01-02	Class A Common Stock (84200)	Direct

Footnotes

F1: On January 16, 2026, in connection with the consummation of the transactions contemplated by the Agreement and Plan of Merger, dated as of September 22, 2025, by and among the Registrant and Semler Scientific, Inc., a Delaware corporation ("Semler," and such merger, the "Merger"), each share of Semler common stock held by the Reporting Person was cancelled and converted into the Reporting Person's right to receive 21.05 shares of Class A Common Stock, par value $0.001 per share, of the Registrant (the "Class A Common Stock").

F2: Represents securities owned directly by TCS Capital Advisors, LLC ("TCS Advisors"). The Reporting Person, by virtue of his position as the managing member of TCS Capital Management, LLC, the investment advisor of TCS Advisors, may be deemed to beneficially own the securities owned directly by TCS Advisors. The Reporting Person expressly disclaims beneficial ownership of such securities except to the extent of his pecuniary interest therein.

F3: On January 16, 2026, in connection with the Merger, each outstanding stock option in respect of the common stock of Semler held by the Reporting Person (each, a "Semler Option") was converted into a right to purchase shares of Class A Common Stock (the "Converted Options") on substantially the same terms and conditions as the Semler Options, except that (i) the number of shares of Semler common stock subject to each such Converted Option equals (x) the number of shares of Semler common stock subject to each such Semler Option, multiplied by (y) 21.05, rounded down to the nearest whole share of Class A Common Stock, (ii) the per share exercise price for each such Converted Option equals (x) the per share exercise price of such Semler Option, divided by (y) 21.05, rounded up to the nearest whole cent and (iii) the Converted Options will be fully vested as of the closing of the Merger.

F4: This Converted Option is fully vested and exercisable.