Strive, Inc. — Director's Dealing 2025

Oct 4, 2025

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Strive, Inc. (ASST)
CIK: 0001920406
Period of Report: 2025-10-01

Reporting Person: Cole Matthew Ryan (Director, Chief Executive Officer)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2025-09-12	Restricted Stock Units	$	M	18459504	Disposed		Class B Common Stock (18459504)	Direct
2025-10-01	Class B Common Stock	$	M	18459504	Acquired		Class A Common Stock (18459504)	Direct
2025-10-01	Class B Common Stock	$	F	7262330	Disposed		Class A Common Stock (7262330)	Direct
2025-10-01	Restricted Stock Units	$	M	57147	Disposed		Class B Common Stock (57147)	Indirect
2025-10-01	Class B Common Stock	$	M	57147	Acquired		Class A Common Stock (57147)	Indirect
2025-10-01	Class B Common Stock	$	F	27998	Disposed		Class A Common Stock (27998)	Indirect
2025-10-01	Class B Common Stock	$	G	3691901	Disposed		Class A Common Stock (3691901)	Direct

Footnotes

F1: Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class.

F2: (Footnote 2 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

F3: Each of the time-vesting condition and the performance vesting condition of the Restricted Stock Units was deemed to have been achieved subject to the closing by that certain Agreement and Plan of Merger dated as of May 6, 2025, as amended by that certain Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025, and such Restricted Stock Units were settled into shares of Class B Common Stock on October 1, 2025.

F4: Represents the settlement of Restricted Stock Units into shares of Class B Common Stock. Neither the Reporting Person nor the Reporting Person's spouse voluntarily sold any shares of Class A Common Stock or Class B Common Stock in connection with the transactions reported herein.

F5: Represents shares of Class B Common Stock withheld by the Registrant solely to cover required tax withholding obligations in connection with the settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class B Common Stock or Class A Common Stock in connection with the transactions reported herein.

F6: Previously reported as 57,183 Restricted Stock Units due to an administrative error.

F7: On October 1, 2025, the Reporting Person made a gift of 3,691,901 shares of Class B Common Stock to a charitable organization. The charitable organization is directly controlled by the Reporting Person and his spouse. The Reporting Person and his spouse received no consideration for the gift and no longer beneficially own the gifted shares.