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STREAMPLAY STUDIO LIMITED Investor Presentation 2021

Aug 4, 2021

65841_rns_2021-08-04_534e3ba0-b80c-4a31-af0f-d138598b977b.pdf

Investor Presentation

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ASX:EM1

INVESTOR PRESENTATION

August 2021

emergegaming.com.au

1

Overview

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Emerge Gaming Limited (ASX: EM1) is a leading eSports, Gaming and Technology Company.

EM1 has built a leading competition offering for the casual mobile gaming market.

Leveraging inhouse and owned esports competition technology.

B2B and B2C technology distributed internationally through go-to-market (“GTM”) strategies.

Our products create unique gaming platform experiences for customers and marketing opportunities for brands.

eSports and Gaming are nascent high growth industries representing significant global earnings opportunities.

“The World’s 2.7 Billion Gamers Will Spend $159.3 Billion on Games in 2020; The Market Will Surpass $200 Billion by 2023”

- Newzoo Global Games Report

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Nic Van Den Bergh Chief Marketing Officer

Management Executive Management

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GREG STEVENS Steve Meyer CEO & Executive Director Chief Revenue Officer Byron Tudhope Fiona Scott-Berning Andrew Philp Alex Baroutsos Mandi Van der Poll Chief Technology Officer Media & Production Creative Director Chief Innovation Officer Head of CX & CRM

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Gaming Industry
Eclipsing Movies, Music and Books
Industry $286BTELEVISION
Revenue
GAMING
$175B
BOOKS
$123B
MOBILE
$86B OTT
MUSIC
$58B
$40B
MOVIES
$16B
‘15 - ‘20 -17% -3% 2% 14% 23% 4%
CAGR
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2.6 Billion 5G Subscribers

Opportunity

The Market

USD $90 billion global mobile gaming revenue

Mobile games dominate with 51% of the total global gaming industry revenue (Source: Dot Com Infoway)

5 billion global mobile phone subscribers

2.6 billion 5G subscribers by 2025

Proven market appetite with big brands such as Google Stadia and Nvidia launching Cloud Game Streaming offerings in the last 12 months

Africa the region fastest growing for 5G Mobile Broadband 44% Mobile penetration in Africa

Source: GSMA Intelligence, Ericsson Mobility Report www.ericsson.com/en/press-releases/2019/11/ericsson-mobility-report-5g-subscriptions-to-top-2.6-billion-by-end-of-2025

5

The Problem

Over 90% of the global market are casual gamers starved of high quality, engaging content due to common barriers like large downloads, high costs & additional hardware requirements US $90b 2.7b 56%

global mobile gaming revenue

mobile gamers play 10+ hrs worldwide per week

Barriers

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Downloads required

Hardware

Low Latency

Trust

Source: Newzoo

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More Game Developers Equals More Games

Saturation Point

Revenue Per Install (RPI) for the $30.00 #1 iOS game in the world: $30

Avg. Cost Per Install (CPI): $6.61 (2020)

$6.60

30,000

(2009)

$0.25

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Avg. Cost Per Install (CPI): $0.25 (2014)

1,000,000

10M (today)

Game Developers

GAME RANK BY ESTIMATED REVENUE PER INSTALL (2020)

Game Developers

Source: Apptopia and Liftoff.

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The Solution

Providing immersive and entertaining content solutions to emerging and developed markets

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PWA Competition Accessibility mechanics

Innovative Anti-Cheat Technology Fair Play

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Non Traditional Marketing

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Our Products Mobile esports

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Tournaments and Extensive Games Global Distribution
Competitions Libraries of Exciting Prizes
Big Brand Fair Competition Social Engagement
Collaborations (Anti-cheat) Features
Subscription Billing & Multilingual Redeemable
Management Customer Support Rewards
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Key Features

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Globally Scalable Platform Auto Scaling

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Front-End
Back-End Database
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Go-to-Market Strategy

B2C Direct Selling

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130 Million

Accepting payments in more than 160 Countries Globally

Global Direct Sales Representatives[1]

ICT Agreement

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33 Million

• Emerge owns and operates Miggster social gaming platform

  • Emerge earns up to 62% of the net revenue

  • Emerge earnings reduce as volume increases

US $181 Billion Direct Selling Global Market

  • ICT pays for marketing and prizes

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  1. The World Federation of Direct Selling Associations (WFDSA) - Global Direct Selling Industry in 2019

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Go-to-Market Strategy

B2B2C Mobile Network Operators

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  • Partnerships with multinational MNOs

  • • Mass user scale and adoption

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  • Partner marketing support for VAS product

  • • Mobile subscription billing integration

Emerge & MTN Demonstrate Cloud Game Streaming over 5G.

270 Million

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MTN Agreement

• Emerge operates the MTN Arena • Emerge earns 40% of net revenue • MTN pays marketing and prizes

MTN Group MTN Group Countries Subscribers

  • AUD$0.26 daily subscription fees

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Our Products Game Streaming

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HIGH PERFORMANCE

Play high quality AAA graphics games anywhere, anytime.

NO DOWNLOAD NEEDED

Choose desired game and play immediately.

WORKS ON ANY DEVICE

No need for high-end expensive phones.

COMMUNITY

Social Network with fellow gamers.

*Games displayed on interface are for illustration purposes only.

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Go-to-Market Strategy

B2B Microsoft

475m

  • ISV Partner with Microsoft

Addressable SSA MENA subscriber market

  • MS Azure edge computing for Game Cloud Streaming

  • Opportunity to cosell Game Cloud Streaming with Microsoft

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  • B2B distribution to MNOs & PayTV providers

Microsoft Azure countries

USD$ 8 Billion

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MS ecosystem partner revenues

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B2B Microsoft Partnership Structures

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Emerge B2B - SaaS Partnership Offering Emerge B2B - Licensed Partnership Offering
Customer self-deploys
Applications delivered
as a service online Emerge Emerge app into their
publishes own Azure subscription
app into via template published
Corporate Marketplace in Azure Marketplace
Customer 1
Customers pay total cost of Corporate
application delivery Customer 1
Revenue
Corporate Emerge Azure from customers
Customer 2
subscription
(dev & test) Corporate
Customer 2
Corporate Test & dev
hosting costs
Customer 3
Emerge pays for all costs Customer pays hosting costs & Corporate
of hosting Emerge license/ Customer 3
support fees
Single-instance, Emerge application deployed into
Multi-tenant customers’ own Azure subscription
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Our Products

Media

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Monetisation

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Pay-As-You-Use (“PAYU”) Corporate Sponsorship Service Revenue Revenue

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Subscription Based Recurring Revenue (DRR / MRR / ARR)

Advertising Revenue

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eCommerce Revenue
- Digital Assets
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Monetisation Payment flow

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Subscription Business Model

MIGGSTER limited period promotions

B2C - MIGGSTER Direct Sales

  • Annual Subscriptions offered on promotion at discounted prices under promotional terms • First 1 million subscriptions at $3.20 thereafter at $0.40

(# See note) (# See note) $ 107 ($ 64) Annual User Subscription Less marketing provider (EM1 Revenue) Commission @ 59.5% ($ 3) $ 40 (# See note) Less billing costs @ 2.5% EM1 Gross Margin - 38% @ > 700,000 subscriptions

  • $800k prizes and server costs paid for by promoters • Part of EM1’s strategy to rapidly grow subscribers

EM1 uses retained Marketing Partners Fund margin to pay cost of prizes and Marketing Cost operation Marketing Partners assumes Marketing Success Risk

B2B2C - MNOs $ 0.26 (# See note) ($ 0.03) Daily User Subscription Less sales taxes @ 15% (Partner Revenue) ($ 0.16) $ 0.07 Less partner share and costs @ 59.5%

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Note: >90% of subscriptions sold by EM1 are annual subscriptions. Business model illustrated on the annual basis with the assumption that greater than 700,000 annual subscriptions are applied to determine the marketing commission due to marketing providers (See ASX: 22 Jan 2021) . Final subscription value earned is subject to prevailing exchange rates.

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Product Subscription Performance

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$25M 1 200 000
ARPU
$14.68
$20M 1 000 000
$20M
$19.2M
$17.5M
$16.7M
$15M 800 000
$13.3M
$12.4M
$10M 600 000
$11.9M MAU
> 270,000
$5M 400 000
$5M 200 000
Competitive
%0 0 Games Played
> 20 million
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
20 20 20 20 20 21 21 21 21 21 21
Sold Value
Subscriptions
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Investment Highlights

SHARE PRICE

GROWTH

FINANCIALS

  • Short, medium and long term returns

  • Global Growth Strategy

  • Multiple Global Go-to-Market strategies

  • Highly scalable recurring revenue model

  • Well funded with AUD $16M in the bank

  • No long-term debt

  • AUD $20M in subscriptions sold in the last 8 months

INDUSTRY

OPERATIONS

PRODUCT

  • Gaming and eSports explosive global industry growth

  • Unique mobile focussed social competition offering accessing 2.7 Billion gamers

  • Gamers insatiable appetite for entertaining games and eSports content

  • 20 million Tournaments Games Played

  • In more than 160 countries globally

  • Payments by Credit Card, Bitcoin, Integrated Mobile Billing

  • Products are uniquely differentiated from global social gaming competitors

  • GameCloud streaming of AAA premium games content to mobile to launch

  • Next trend - “Netflix of Gaming” in competition formal

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Timelines
JUN JUL AUG SEPT OCT NOV DEC NOV
2020 2020 2020 2020 2020 2020 2020 2021
+
5G
Miggster Premium
Live 5G Game MTN Arena Independent Miggster Mobile (Game Streaming) in
Streaming Launched Software Vendor Launched Launch partnership
Demo Management with Microsoft
Official MTN Marketing Arena to Marketing
SA 5G Launch 29m Subscribers Acceleration
MTN Arena
Agreement
Pre-Launch Global Rollout
AgreementMiggster Promotion Global Rollout to33m Affiliates
FY 2020 FY 2021 FY 2021 FY 2021
Q4 Q1 Q2 Q3
23
EMERGE
MTN SA
MIGGSTER
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Future

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Dec 2021 Feb 2022 Jul 2022
Game Portal Redesign with Blockchain NFT
Automated Engagement USA Launch Marketplace
Launch - AAA Game
integration Smartphone Apps Australia Launch
Emerge AAA Game Global Enterprise
Studio Development Crypto Economy Partnership
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Global Reach

Emerge Gaming MTN Miggster

EM1 Corporate Head Cape Town, South Africa Office Perth, Australia

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Company Snapshot GREG STEVENS BERT MONDELLO PHILIP RE ROB HERSOV FIRDHOSE COOVADIA JONATHAN HART CEO & Executive Director Non-Executive Chairman Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Co-Founder with 10 years’ Experienced company executive Experienced Company director, Leading entrepreneur and investor Chartered Accountant with over Practising lawyer with a broad experience in gaming startups in across the private and public corporate and M&A advisor acting in the media, sports and finance 23 years’ experience in investment range of legal, company director USA. Former director of sectors. Substantial Equity Market on several ASX listed Boards sectors with corporate, executive, banking & private equity. and corporate experience. world-class esports development and technology knowledge. investment banking and equity market experience.

Co-Founder with 10 years’ Experienced company executive experience in gaming startups in across the private and public USA. Former director of sectors. Substantial Equity Market world-class esports development and technology knowledge. agency, working with Ubisoft, Blizzard & Activision.

Key Statistics

EM1 SHARE PRICE

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Source: ASX. Currency in AUD.
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DEREK HALL Company Secretary

Share price: ±AUD$ 0.034 Market cap: ±AUD$ 38M Cash on hand: ±AUD$ 16M Shares on issue: 1.1B Unlisted Options: 18M

ASX listed CFO, Chartered Secretary & Fellow of the Financial Services Institute.

LISZT LO

CFO Certified Practising Accountant with 10 years’ experience in various accounting and taxation roles.

Top 20 Shareholders (incl. Board & Management): > 35% holding

emergegaming.com.au

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Disclaimer

This presentation has been prepared by Emerge Gaming Limited referred to as the Company. It contains general information about the Company’s activities current as at the date of the presentation. The information is provided in summary form and does not purport to be complete. This presentation is not to be distributed (nor taken to have been distributed) to any persons in any jurisdictions to whom an offer or solicitation to buy shares in the Company would be unlawful. Any recipient of the presentation should observe any such restrictions on the distribution of this presentation and warrants to the Company that the receipt of the presentation is not unlawful. It should not be considered as an offer or invitation to subscribe for,or purchase, any securities in the Company or as an inducement to make an offer or invitation with respect to those securities. No agreement to subscribe for securities in the Company will be entered into on the basis of this presentation or any information, opinions or conclusions expressed in the course of this presentation. This presentation is not a prospectus, product disclosure document or other offering document under Australian law or under any other law. It has been prepared for information purposes only. This presentation contains general summary information and does not take into account the investment objectives, financial situation and particular needs of any individual investor. It is not financial product advice and investors should obtain their own independent advice from qualified financial advisors having regarding to their objectives, financial situation and needs. The Company nor any of its related bodies corporate is licensed to provide financial product advice. This presentation and information, opinions or conclusions expressed therein contains forecasts and forward-looking information. Such forecasts, projections and information are not a guarantee of future performance, involve unknown risks and uncertainties. Actual results and developments will almost certainly differ materially from those expressed or implied. You should not act or refrain from acting in reliance on this presentation, or any information,

opinions or conclusions expressed in the course of this presentation. This presentation does not purport to be all inclusive or to contain all information which its recipients may require in order to make an informed assessment of the prospects of Emerge Gaming Limited (EM1). You should conduct your own investigation and perform your own analysis in order to satisfy yourself as to the accuracy and completeness of the information, statements and opinions contained in this presentation before making any investment decision. Recipients of this presentation must undertake their own due diligence and make their own assumptions in respect of the information contained in this presentation and should obtain independent professional advice before may any decision based on the information. No representation or warranty, express or implied, is made in relation to the fairness, accuracy or completeness of the information, opinions and conclusions expressed in the course of this presentation. To the maximum extent permitted by law, no representation, warranty or undertaking, express or implied, is made and, no responsibility or liability is accepted by the Company or any of its officers, employees, agents or consultant or any other person as to the adequacy, accuracy, completeness or reasonableness of the information in this presentation. To the maximum extent permitted by law, no responsibility for any errors or omissions from this presentation whether arising out of negligence or otherwise is accepted. An investment in the shares of the Company is to be considered speculative. This presentation and information, opinions or conclusions expressed in the course of this presentation should be read in conjunction with EM1’s other periodic and disclosure announcements which will be made available on the Emerge Gaming Limited website and on the Australian Securities Exchange website.

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Thank You

For further information:

South Africa Gregory Stevens

CEO E: [email protected]

Gregory Stevens, CEO of Emerge:

“The future of gaming is the streaming of immersive and interactive high-quality 3D graphic content delivered in high definition video and with 5.1 surround sound to smartphones, tablets and smart TVs. No downloads, no hardware and no patches.”

emergegaming.com.au

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