STREAMPLAY STUDIO LIMITED — Capital/Financing Update 2018

May 2, 2018

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ASX and MEDIA RELEASE

3 May 2018

EMERGE GAMING PARTNERS WITH LEADING GAMING MARKETING AGENCY

• Emerge Gaming has entered into a partnership with Detonator Media Group, the leading gaming media and marketing agency in South Africa

• The partnership will accelerate the roll out of Arcade X’s Corporate Tournament and Sponsorship Revenue Model in South Africa

• Detonator promotes some of the world’s largest brands in Africa including Coca Cola, Volkswagen, Samsung, EA Games and Vodacom

• Benefits of the partnership are the promotion of Arcade X revenue generating tournaments services which together with the corporate brand marketing which drives ‘no cost’ gamer registrations on Arcade X

Emerge Gaming Limited (ASX: EM1) (“ Emerge ” or the “ Company ”) is pleased to announce its partnership with Detonator Media Group (“Detonator”) in South Africa. Detonator is a media and marketing agency with offices in Cape Town and Johannesburg; and has partnerships in Lagos, Nairobi, New York and London. The partnership between Detonator and Emerge will help facilitate the launch of Arcade X’s Corporate Tournament and Sponsorship Revenue Model into South Africa.

About Detonator

The Detonator team boasts over 60 years of media sales and marketing experience across various channels. The team has worked in radio, magazines, television and digital being responsible for launching some of the biggest media brands in the world across Africa such as Facebook, LinkedIn, BBC, ESPN, Twitter, Fast Company, IGN and Twitch.

Detonator’s clients include some of South Africa’s most valuable brands focussed nationally and internationally.

Corporate Tournament and Sponsorship Revenue Model

This partnership is in line with the Emerge’s strategy to roll out the Corporate Tournament and Sponsorship revenue model. Under this model, Emerge receives revenue for providing ‘Tournament Hosting and Support Services’ and benefits from the ‘no cost’ gamer registration on the platform as a result of Corporate Brands marketing to drive gamers to the Arcade X platform to enter sponsored tournaments. The revenue model offers corporates both AAA eSports game titles under ‘Arcade X eSports’ and casual games under ‘Arcade X Mobi’. The benefit to Emerge is revenue generation and ‘no cost’ community growth on the Arcade X platform.

Detonator and Emerge will jointly offer major corporate brands this service and opportunity and are optimistic for the generation of future business.

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This partnership has established a benchmark commercial relationship which can be rolled out in the international expansion of Arcade X through building country gaming communities.

Detonator Media’s Gaming Focus and Relationships

Detonator is the leader in the gaming media segment in South Africa. Its portfolio covers the largest gaming brand in the world – IGN; the largest game publisher – Gameloft; the largest South African local publisher – Pixel Vulture; and one of the most innovative media formats with ads inside gaming consoles provided by Console Media.

Detonator reaches almost 6 million gaming millennials across mobile, tablets, XBOX, Play Station and streaming services. It has assisted more than 90 brands to effectively target this audience, across Africa.

Detonator is an exclusive partner for Console Gaming Media, the world’s leading in-game advertising platform reaching gamers with dynamic in-game banner or video advertising in console, on PCs, tablets and mobile. Detonator’s experience in gaming and gaming platforms specifically was key to the partnership with Emerge.

Garth Rhoda, CEO of Detonator, commented:

“I am excited to have entered into a Partnership with Emerge Gaming. The Arcade X platform provides Detonator with a unique digital media offering in which corporate brands can leverage their marketing spend to connect to enormous numbers of gamers. The technology is impressive and has huge global potential.”

Greg Stevens, Emerge CEO and Executive Director noted:

“Detonator is an excellent marketing partner for Emerge in gaming in the African region. We are very excited to see how they will leverage their gaming marketing experience and reach to drive the success of the launch of our Corporate Tournament and Sponsorship Model.“

-ENDS-

For further information:

Bert Mondello Gregory Stevens Chairman CEO E: bmondello@regencycorporate.com.au E: greg@emergegaming.com.au P: +61 8 6380 2555 P: +27 72 420 4811

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ABOUT Emerge Gaming

Emerge Gaming Limited (ASX:EM1) is a leading eSports and Casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform and lifestyle hub “Arcade X”. Via this platform, casual, social and hardcore gamers can play more than 300 gaming titles against each other via their mobile, console or PC.

The platform, which has to date hosted over 10,000 online tournaments, uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.

More information www.emergegaming.com.au

ABOUT Detonator Media Group

Detonator positions brands in the digital world by leveraging technology-based platforms such as ingame advertising, gaming media, content marketing, audio and streaming services and influencer marketing platforms. Detonator enables brands to connect and engage with quality consumers, at the right time. For more information refer to www.detonatormedia.co.za

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