Skip to main content

AI assistant

Sign in to chat with this filing

The assistant answers questions, extracts KPIs, and summarises risk factors directly from the filing text.

STREAMPLAY STUDIO LIMITED Capital/Financing Update 2018

May 16, 2018

65841_rns_2018-05-16_807a843e-088b-4091-a02c-76399b592e1b.pdf

Capital/Financing Update

Open in viewer

Opens in your device viewer

==> picture [449 x 45] intentionally omitted <==

ASX and MEDIA RELEASE

17 May 2018

EMERGE SECURES FIRST REVENUE GENERATIVE TOURNAMENT SERVICES AGREEMENT

  • Emerge Gaming’s partnership with leading marketing agency Detonator Media Group has had an immediate return with Tournament services to be provided to Debonairs Pizza

  • Detonator will use Emerge’s Arcade X platform to deliver an eSports sponsorship and marketing campaign for Debonairs including hosting and operating Debonairs branded online tournaments in South Africa

  • The tournament services will result in ~AUD$100,000[1] of revenue for Emerge

  • Debonairs is the leading pizza fast-food brand in Southern Africa delivering 2.9 million pizzas per month from more than 500 restaurants

  • Arcade X will benefit from no cost user acquisition delivered from the eSports marketing campaign

Emerge Gaming Limited (ASX: EM1) (“ Emerge ” or the “ Company ”) is pleased to advise that following on from the partnership with Detonator Media Group (“ Detonator ”) announced on 3 May 2018, the two companies have signed an agreement under which media services will be delivered for the leading pizza fast-food brand in Southern Africa, Debonairs Pizza (“ Debonairs ”).

Detonator have assisted Debonairs to initiate a multiway campaign which will marry the world’s largest gaming hub, IGN; two of the top South African professional gaming teams, Sinister 5 and White Rabbit; as well as Emerge’s Arcade X tournament platform to deliver gaming and gaming content which has become a notable passion point for many consumers. The objective of the partnership is to engage with this rapidly growing sector of gaming consumers, by adding value to them through sponsoring tournaments and generating local content, thus entrenching its position as a key player and contributor to the gaming economy.

IGN is the leading gaming internet media company focused on the video game and entertainment enthusiast markets. IGN reaches more than 170 million monthly users globally, with a South African reach of 500,000 gaming consumers.

Under this agreement Arcade X will provide corporate online tournament services and advanced data analytics and benefit from no cost user acquisition from collaborative marketing campaigns.

Agreement Details

Detonator are engaged to deliver an eSports sponsorship and marketing campaign for Debonairs. Under this engagement, Debonairs have by agreement committed to the following “Media Services” expenditure (as documented in the agreement between Emerge and Detonator):

1 Subject to exchange rate

==> picture [449 x 45] intentionally omitted <==

  • Arcade X Gaming Tournament Platform Services to be provided by Emerge;

  • Prizes for targeted gamers;

  • eSports Team Sponsorship;

  • Public relations and content generation; and

  • Digital and social media amplification.

These Media Services will drive user acquisition for Arcade X, with gamers required to register with Arcade X to enter Debonairs sponsored online gaming tournaments. Detonator will use Arcade X’s platform widget feature to drive traceable Debonair’s application downloads and online pizza orders.

The total expenditure committed by Debonairs to this eSports sponsorship and marketing initiative is ~AUD$100,000[1] (R1,100,000) to be spent within the next 12 months. As above, this expenditure will in part result in gamers registering on the Arcade X platform.

About Debonairs Pizza

Debonairs has more than 500 restaurants and delivers more than 2.9 million pizzas a month. Debonairs, which pioneered the home delivery concept in South Africa, boasts a formidable footprint of restaurants across South Africa and 14 other African countries and is the leading pizza franchise in Southern Africa.

Debonairs is a franchise of Famous Brands Limited. Famous Brands Limited is a holding company listed on the Johannesburg Stock Exchange under the category Consumer Services: Travel and Leisure, and is Africa’s largest branded food service franchisor. The company has a market capitalisation in excess of AUD 1.3 billion. At 28 February 2017, Famous Brands’ vertically integrated business model comprised a portfolio of 27 brands represented by a franchise network of 2,782 restaurants across South Africa, Rest of Africa, the United Kingdom and the Middle East.

Future Corporate Tournament and Sponsorship Agreements

Emerge Gaming’s partnership with Detonator has the objective to accelerate the rollout of the Arcade X Corporate Tournament and Sponsorship Revenue Model in South Africa.

Emerge Gaming and Detonator are currently engaging other high profile corporate brands in South Africa with a view to securing further corporate marketing agreements.

The success of this campaign with Debonairs will greatly assist in obtaining further agreements with other corporates with the objective of generating recurring agreements.

-ENDS-

For further information: Bert Mondello Gregory Stevens Chairman CEO E: [email protected] E: [email protected] P: +61 8 6380 2555 P: +27 72 420 4811

==> picture [560 x 92] intentionally omitted <==

==> picture [449 x 45] intentionally omitted <==

ABOUT Emerge Gaming

Emerge Gaming Limited (ASX:EM1) is a leading eSports and Casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform and lifestyle hub “Arcade X”. Via this platform, casual, social and hardcore gamers can play more than 300 gaming titles against each other via their mobile, console or PC.

The platform, which has to date hosted over 10,000 online tournaments, uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.

More information www.emergegaming.com.au

==> picture [560 x 92] intentionally omitted <==