STREAMPLAY STUDIO LIMITED — Capital/Financing Update 2018

Jun 5, 2018

==> picture [449 x 45] intentionally omitted <==

ASX and MEDIA RELEASE

6 June 2018

EMERGE LAUNCHES DEBONAIRS PIZZA CAMPAIGN ON ARCADE X

• Emerge Gaming’s online gaming platform Arcade X has launched its first corporate branded campaign for Debonairs Pizza

• The first Debonairs Pizza tournament campaign includes 4 mobile games titles and delivers prizes, battle points and raffles

• Debonairs is the leading pizza fast-food brand in Southern Africa delivering 2.9 million pizzas per month from more than 500 restaurants

• Arcade X will benefit from no cost user acquisition delivered from an extended Debonairs Pizza marketing campaign

Emerge Gaming Limited (ASX: EM1) (“ Emerge ” or the “ Company ”) is pleased to advise that the first corporate branded campaign on the Company’s Arcade X online gaming platform have been successfully launched for Debonairs Pizza, the leading pizza fast-food brand in Southern Africa.

This launch follows swiftly on from signing an agreement with Detonator Media Group under which media services will be delivered for Debonairs Pizza. For further details of this agreement, please refer to 17 May 2018 announcement.

Debonairs Pizza Campaign

The launch of the first Debonairs Pizza campaign in South Africa on 4 June 2018 sees Arcade X providing its corporate tournament services i.e. operating 4 Debonairs Pizza branded tournaments integrating 4 mobile games, over a period of 4 weeks.

==> picture [142 x 253] intentionally omitted <==

==> picture [142 x 253] intentionally omitted <==

==> picture [142 x 253] intentionally omitted <==

Figure 1: Arcade X screenshots – Debonairs Pizza branded tournaments and prizes

==> picture [560 x 92] intentionally omitted <==

==> picture [449 x 45] intentionally omitted <==

Gamers can enter the tournaments to win cash prizes, voucher prizes and battle points. The battle points can be used to enter weekly raffles to win further prizes.

These tournaments will be running in conjunction with the Debonairs Pizza’s extended marketing campaign which will facilitate the driving of gamers to the Arcade X platform to enter tournaments. The tournaments are live and gamers are currently registering and competing for prizes on the Arcade X platform. Major marketing efforts will shortly commence.

==> picture [143 x 252] intentionally omitted <==

==> picture [142 x 252] intentionally omitted <==

==> picture [142 x 252] intentionally omitted <==

Figure 2: Arcade X screenshot – Debonairs Pizza tournament player leaderboard and tournaments

Emerge will receive circa AUD $100,000 revenue for this sponsorship and marketing initiative and will benefit from no cost user acquisition delivered from the extended spend on the Debonairs Pizza marketing campaign. These Media Services will drive user acquisition for Arcade X, with gamers required to register with Arcade X to enter Debonairs sponsored online gaming tournaments.

Since signing the agreement to provide these media services, the Emerge development team have been working to customise the Arcade X platform for these first branded tournaments with Debonairs Pizza. Now this work is complete, future tournament services will be even faster to customise and roll out for other brands.

About Debonairs Pizza

Debonairs Pizza has more than 500 restaurants and delivers more than 2.9 million pizzas a month. Debonairs Pizza, which pioneered the home delivery concept in South Africa, boasts a formidable footprint of restaurants across South Africa and 14 other African countries and is the leading pizza franchise in Southern Africa.

==> picture [560 x 92] intentionally omitted <==

==> picture [449 x 45] intentionally omitted <==

Debonairs Pizza is a franchise of Famous Brands Limited. Famous Brands Limited is a holding company listed on the Johannesburg Stock Exchange under the category Consumer Services: Travel and Leisure, and is Africa’s largest branded food service franchisor. The company has a market capitalisation in excess of AUD $1.3 billion.

At 28 February 2017 Famous Brands’ vertically integrated business model comprised a portfolio of 27 brands represented by a franchise network of 2,782 restaurants across South Africa, Rest of Africa, the United Kingdom and the Middle East.

Debonairs Pizza understands the growing importance of gaming as a passion point for consumers and sees the convenience of their online ordering and free delivery offer as a natural fit with the gaming lifestyle.[1]

-ENDS-

For further information:

Bert Mondello Gregory Stevens Chairman CEO E: bmondello@regencycorporate.com.au E: greg@emergegaming.com.au P: +61 8 6380 2555 P: +27 72 420 4811

ABOUT Emerge Gaming

Emerge Gaming Limited (ASX:EM1) is a leading eSports and Casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform and lifestyle hub “Arcade X”. Via this platform, casual, social and hardcore gamers can play more than 300 gaming titles against each other via their mobile, console or PC.

The platform, which has to date hosted over 10,000 online tournaments, uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.

More information www.emergegaming.com.au

1 ‘Debonairs Pizza Partners With IGN, Arcade X and local professional teams to explore gaming’ http://za.ign.com/android/120628/promoted/debonairs-pizza-partners-with-ign-arcade-x-and-local-profess