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STREAMPLAY STUDIO LIMITED — Capital/Financing Update 2018
Nov 25, 2018
65841_rns_2018-11-25_dd8c8644-ab27-4033-bc23-1973134ca3bc.pdf
Capital/Financing Update
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ASX RELEASE
26 November 2018
Emerge Increases African Footprint with Revenue Share Distribution Agreement
Highlights:
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Distribution Agreement signed with mobile Value-Added Services solution and content provider Petrimex - allowing further penetration into Africa
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Agreement allows Emerge to leverage existing partnerships with significant telco operator Orange Telecom and other large telecommunications companies with established networks across Africa
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Cameroon, Ivory Coast, Rwanda and DRC are now added to Emerge’s African stable
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Partnership gives Emerge access to an additional ~140 million potential subscribers in Africa, bringing Emerge’s total exposure in Africa to ~490 million people (40% of the continent’s population)
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Emerge to gain 70% revenue share under the Agreement
Emerge Gaming Limited (ASX: EM1) (“Emerge Gaming” or the “Company” ) is pleased to advise that it has executed a distribution agreement with Petrimex to accelerate the rollout of Arcade X technology into new geographies for the Company.
Distribution Agreement (the “Agreement”)
Under the Agreement, Emerge Gaming grants Petrimex a non-exclusive, non-transferrable license to use its Arcade X technology. The Agreement allows Emerge Gaming to leverage Petrimex’ established connections with some of the largest Mobile Network Operators (“MNOs”) to expand the Arcade X userbase.
Petrimex is a leading partner of Orange Telecom over Orange's mobile Value-Added Services delivery platform in Africa and via this partnership, Emerge Gaming will enter four new countries i.e. Cameroon, Ivory Coast, Rwanda and DRC where the Arcade X platform will be marketed to up to 140 million potential subscribers.
The Agreement does not provide exclusivity to Petrimex. Each country will be assessed on a regionby-region basis and should the partnership prove successful in bringing users onto the Arcade X platform, Emerge Gaming will then assess the option of granting exclusivity.
The term of the agreement is one year with specific KPI’s and targets that are to be met by Petrimex. Gross profits (after expenses) will be shared between the partners with 70% to Emerge Gaming as the technology partner and 30% to Petrimex as the marketing and distribution partner.
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Emerge Gaming’s Chief Executive Officer, Greg Stevens commented:
“The Distribution Agreement with Petrimex offers Emerge Gaming a compelling opportunity to fast track the rollout of Arcade X internationally and gain revenues from previously untapped African markets.
Petrimex is an established player in the African VAS market boasting high calibre MNO relationships with Orange, AirTel, MTN and Zamtel. We look forward to utilising these relationships imminently, to increase user numbers for our Arcade X technology.”
Emerge Gaming current African rollout
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Outlook
The partnership with Petrimex is complimentary to Emerge Gaming’s current strategic direction and ensures a faster rollout and integration into the emerging markets of Africa. The regions earmarked by Petrimex for distribution were not previously included in the Company’s growth plans and as such, ensures maximum exposure of the Arcade X technology to the African market and will aid in meeting revenue targets.
For further information:
Australia
South Africa
Bert Mondello Chairman E: [email protected] P: +61 8 6380 2555
Gregory Stevens CEO E: [email protected] P: +27 72 420 4811
Media Enquiries
Michael Lovesey MMR Corporate Services P: +61 2 9251 7177
About Emerge Gaming
Emerge Gaming Limited (ASX: EM1) is a leading eSports and Casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform and lifestyle hub “Arcade X”. Via this platform, casual, social and hardcore gamers can play more than 300 gaming titles against each other via their mobile, console or PC.
The platform uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.
More information: www.emergegaming.com.au and view the Arcade X platform at www.ArcadeX.co
About Petrimex
Petrimex is a Mauritius registered entity with an African focused mobile Value Added Services solution and content provider and aggregator. The Company has been in the mobile business for several years, during which time they have created many successful services on a variety of mobilebased platforms, including SMS, IVR, USSD, Mobile Apps and Mobile Web.
Petrimex has a presence in Central and West Africa that include countries; Cameroon, Ivory Coast, Rwanda, Democratic Republic of Congo and Nigeria, where they boast strong connections with mobile network operator groups on the African continent which include Orange and MTN.