FULL YEAR & Q4 2024

Earnings Presentation 25th MARCH 2025

This presentation does not constitute an offering to purchase or sell securities of Strauss Group Ltd. (the "Company") or an offer for the receipt of such offerings. The presentation's sole purpose is to provide information. The Information provided in the presentation concerning the analysis of the Company's activity is only an extract, and in order to receive a complete picture of the Company's activity and the risks it faces, one should review the Company's reports to the Israel Securities Authority and the Tel Aviv Stock Exchange.

The presentation may contain forward-looking statements as defined in the Israeli Securities Law, 5728-1968. All forward-looking statements in this presentation are made based on the Company's current expectations, evaluations and forecasts, and actual results may differ materially from those anticipated, in whole or in part, as a result of different factors including, but not limited to, changes in market conditions and in the competitive and business environment, regulatory changes, currency fluctuations or the occurrence of one or more of the Company's risk factors. In addition, forward-looking forecasts and evaluations are based on information in the Company's possession while preparing the presentation. The Company does not undertake any obligation to update forward-looking forecasts and evaluations made herein to reflect events and/or circumstances that may occur after this presentation was prepared.

Disclaimer GAAP to Non-GAAP Reconciliations

In addition to reporting financial results in accordance with generally accepted accounting principles (GAAP), the Company provides non-GAAP operating results which include the results of jointly controlled entities as if they were proportionately consolidated. Strauss Group has a number of jointly controlled companies: the Três Corações joint venture (3C) - Brazil (a company jointly held by Strauss Group (50%) and by the São Miguel Group (50%) in Brazil), Sabra Dipping Company(1) (a 50%/50% JV with PepsiCo in the U.S. and Canada), Strauss Frito-Lay Ltd. (a 50%/50% JV with PepsiCo Frito-Lay in Israel) and PepsiCo Strauss Fresh Dips & Spreads International(1) (a 50%/50% JV with PepsiCo outside the U.S. and Canada).

In addition, non-GAAP figures exclude any share-based payments, mark to market of commodity hedging transactions as at end-of-period, other expenses or income and taxes referring to these adjustments.

Company Management believes that these measures provide investors with transparency by helping to illustrate the underlying financial and business trends relating to the Company's results of operations and financial position and comparability between current and prior periods. Management uses these measures to establish and monitor budgets and operational goals and to evaluate the performance of the Company. Please see the GAAP to non-GAAP reconciliation tables in the Company's MD&A Report for a full reconciliation of the Company's GAAP to non-GAAP results.

Shai Babad President & CEO

Q4 & FY 2024 Performance (non-GAAP)

FY 2024

* Organic growth w/o FX impact

Top-line Growth Playbook	5% CAGR 2024-2026
Expanding	10%-12% EBIT margin in
Margins	2026
Enhancing Cost Structure Productivity	300-400mm NIS by 2026
Investing In The	CAPEX to reach 5%-
Future	7% of sales 2024-2026
Focusing	85% of total
on the Core	sales in 2026

LONG TERM TARGETS & 2026 OUTLOOK

Top Line Growth Across Our Business Units Globally

* Growth including FX and Sabra & Obela, organic growth w/o FX reached 8.6%

Delivering Value | Aligning with Consumer Centric Trends

S T R A U S S W A T E R I S R A E L B R A Z I L P R E M I U M C O F F E E

Significant Raw Material Headwinds

Source: Bloomberg * March'25 vs Jan'24

Confectionery Turnaround

Highlights

Strong brand equity supported return to MS% and back to leading in the category!
Increasing core categories through innovation ('Memulada Mania')
Launching new communication language under Elite brand.
Operational excellence

Next steps

Diversify cocoa sourcing to increase supply chain resilience
Supporting growth with continued innovation

Market Share Confectionery*

Fun & Indulgence Sales (mm NIS) and EBIT % margin

*Source: Storenext as of 4.3.2025

Health & Wellness Segment

Highlights

2.6% proforma growth (due to reclassification)
Demand meeting capacity constraints
EBIT & EBIT margin improved, supported by focus on productivity measures

Next steps

Supporting growth with continued innovation
New capacity being built to be completed towards the end of 2025:
- Additional manufacturing line in Yotvata dairy
- Shaked facility for non-dairy

FY 2024 | Health & Wellness

Strong Performance in 3 Corações*

Highlights

Leading brands and leading position in market
Increase in prices with anticipated decrease in market share
As of today, the company is already regaining market share

Next steps

Expand from coffee to dry-food complementary adjacent categories (organic & M&A)
Continue to diversify coffee portfolio and multi-coffee category with value added products and innovation

* Três Corações joint venture (Brazil): a company jointly held by the Group (50%) and by the São Miguel Group (50%) (3C). Source: Três Corações Alimentos S.A. Consolidated Interim Financial Statements as of December 31 st , 2024.

Strauss Water – Strong Momentum

Highlights

Sales grew despite war in Israel, install base reaching 900K.
HSW sales grew ~11% with second plant on track.
HSW Dividend and loan repayment 80m nis received in cash in Q4.

Next steps

Development of new products and expansion of the portfolio
Geographical expansion
Double down on market presence in China & UK
Additional manufacturing facility in China

FY 2024 | Strauss Water 900K Households in Israel Net Sales EBIT 848m Net Sales 115m EBIT +5.1% Organic Growth 13.5% EBIT Margin +27.4% EBIT vs '23 +5.3% Sales vs '23 11.2% in 2023

12

Enhancing Cost Structure Productivity & Organizational Excellence

Investing in The Future | +650M CAPEX Invested in Future Growth Engines

Focusing on the Core – Israel, Brazil and Water

*Net Profit before realization of FX translation reserve attributable to the Company in Serbia ** Proforma without Sabra & Obela

Double Down on the Core

FUTURE READY & RESILIENT

Top-line Growth	In 2024: 6.2%,
Playbook	8.6% organic w/o FX
Expanding	In 2024: 6.7% EBIT Margin
Margins	(raw material headwinds)
Enhancing Cost Structure Productivity	Steady on track!
Investing In The	CAPEX reached 5.8%
Future	in 2024
Focusing	79% of total
on the Core	sales in 2024

LONG TERM TARGETS & 2026 OUTLOOK

Maintained Our Core Values During The War

Ariel Chetrit Group CFO

FY & Q4 Highlights – Strauss Group

Strauss Group

Strauss Group Q4 Net Sales +6.6% (+13.8% organic excluding FX effect) vs PY, FY Net Sales +6.2% (+8.6% organic excluding FX effect) vs PY mainly impacted by:
- Israel Fun & Indulgence regained market share and strengthened presence in confectionery categories
- International Coffee mainly price updates in light of significant green coffee inflation
- Strauss Water continued growth in installed base, appliances sold and improved sales mix
- Sabra & Obela divestment in Nov '24 still partially consolidated in Q4 (till 1 st Dec '24)
EBIT declined & EBIT % deteriorated in Q4'24 & FY'24 as Strauss Group continues to face significant input inflation, especially on cocoa and green coffee. Average prices in Q4'24 in cocoa were +104% and in green coffee Robusta +85% and in Arabica +62% vs PY.

PY – previous year FY – full year FX – foreign exchange

FY & Q4 Highlights

Strauss Israel

• Strauss Israel Q4'24 Net Sales +8.1% vs PY, FY'24 Net Sales +6.2% vs PY :

Health & Wellness flat sales in Q4'24 & FY'24 vs corresponding periods in 2023 (excluding reclassification of the Energy category, sales were up), improvement in EBIT margins mainly due to price and volume increases, as well as productivity initiatives.
Fun & Indulgence increase in sales mainly due to regaining market share in confectionery categories. In the full year period, the EBIT margin increased, while in Q4'24, due to increasing pressure from raw materials, the EBIT margin declined.
Coffee Israel increase in sales mainly driven by after-war recovery and price increases, while EBIT margins declined.

(1) Note: Três Corações joint venture (Brazil): a company jointly held by the Group (50%) and by the São Miguel Group (50%) (3C) 22

FY & Q4 Highlights

Coffee International

Coffee International Q4'24 sales +25.1% w/o FX effect (in NIS +7.8%), FY'24 sales +14.0% w/o FX effect (in NIS +7.9%), following price updates across the board.
- Brazil (1) - sales +39.8% in Q4 in local currency with market share in roast & ground category (R&G) Brazil declining to 32.6% from 33.8% last year, while still leading in this category.
- Sales in Russia, Ukraine and Poland also grew in local currencies, while sales in Romania declined.
EBIT declined & EBIT margin deteriorated in light of raw material pressure. Despite this, in Brazil the EBIT increased, while the EBIT margin remained stable in the full year and increased in Q4.

FY & Q4 Highlights

Strauss Water

Sales in Q4'24 +14.4% vs PY and FY'24 +5.1% w/o FX effect vs. PY, mainly due to higher installed base and appliances sold and improved sales mix.
EBIT & EBIT margin in Q4'24 and FY'24 increased significantly, also supported by productivity initiatives. EBIT margin reached 18.0% in Q4'24 and 13.5% in FY'24.
Haier Strauss Water (HSW) Q4'24 sales +13.5% in local currency, FY'24 sales +10.7% mainly due to better mix and increase in market share.
HSW Net Income margin reached 16.2% in Q4'24, and 13.4% in FY'24.

Financial Highlights Reported Non GAAP

Q4 2024

Q4'24 Sales: NIS 2,872mm Sales growth: 6.6%, Organic Sales growth: 13.8%

Q4'24 Gross margin 28.3% (-330 bps down vs. Q4'23)

EBIT and EBIT margins: NIS 174mm (down -3.5%); 6.1% (-60 bps down vs. Q4'23)

Net income and Net margins: NIS 74mm (down -25.7%); 2.6% (-110 bps down vs. Q4'23)

Full Year 2024

YTD'24 Sales: NIS 11,206mm Sales growth: 6.2%, Organic Sales growth: 8.6%

YTD'24 Gross margin 30.7% (-140 bps down vs. YTD'23)

EBIT and EBIT margins: NIS 752mm (down -2.6%); 6.7% (-60 bps down vs. YTD'23)

Net income and Net margins: NIS 418mm (down -4.8%); 3.7% (-50 bps down vs. YTD'23)

Q4 2024

Sales NIS mm; Non-GAAP

* Category reclassification - Strauss Israel includes Coffee Israel as well as coffee HQ related cost allocations 26

Q4 Sales Bridge NIS mm; Non-GAAP; Q4'23 to Q4'²⁴

Gross Profit NIS mm; Non-GAAP

Q4 2024 Gross Profit by Segments

NIS mm; Non-GAAP; % Margin

EBIT and EBIT Margins NIS mm; Non-GAAP

Q4 EBIT Bridge NIS mm; Non-GAAP; Q4'23 to Q4'²⁴

Q4 2024 EBIT and EBIT Margins

NIS mm; Non-GAAP; % Margin

Q4 '23

'24/'23

Organic

EBIT &

EBIT %

EBITDA and EBITDA margins NIS mm; Non-GAAP

Net Income NIS mm; Non-GAAP (attributed to the Company's shareholders)

Organic Net Income Growth excl. FX ⁼

Net Income NIS mm; Non-GAAP (attributed to the Company's shareholders)

YTD 2024

Sales NIS mm; Non-GAAP

* Category reclassification - Strauss Israel includes Coffee Israel as well as coffee HQ related cost allocations 37

YTD Sales Bridge NIS mm; Non-GAAP; YTD'23 to YTD' ²⁴

Gross Profit NIS mm; Non-GAAP

YTD 2024 Gross Profit by Segments

NIS mm; Non-GAAP; % Margin

EBIT and EBIT Margins NIS mm; Non-GAAP

772 761 752 39 25 (1 1) (24) (49) YTD EBIT Bridge NIS mm; Non-GAAP; YTD'23 to YTD'²⁴ Sabra 48M-one time insurance payment in 2023

Strauss Israel Coffee

International

Strauss Water Other EBIT YTD'24

* Strauss Israel includes all results of Coffee Israel including HQ costs allocations

EBIT YTD'23 Oragnic w/o FX

Differences

EBIT YTD'23 Translation

YTD 2024 EBIT and EBIT Margins

NIS mm; Non-GAAP; % Margin

'24/'23

Organic

EBITDA and EBITDA margins NIS mm; Non-GAAP

EBITDA Growth excl. FX ⁼

EBITDA and EBITDA margins NIS mm; Non-GAAP

YTD'23 EBITDA and

EBITDA

Net Income NIS mm; Non-GAAP (attributed to the Company's shareholders)

Net Debt and Net Debt / EBITDA (LTM)

Non-GAAP EBITDA, net debt includes partnerships; NIS mm

CAPEX NIS mm

Dividends NIS mm

Strauss Israel

Strauss Israel Sales; NIS mm; Non-GAAP

Strauss Israel EBIT and EBIT Margins; NIS mm; Non-GAAP

Strauss Israel Non-GAAP Financial Highlights Q4 and YTD 2024 NIS mm

	Israel Strauss (Non GAAP)
	2024 Q4	2023 Q4	% Chg.	2024 YTD	2023 YTD	% Chg.
Revenue:
H&W	764	765	(0.2%)	3,076	3,066	0.3%
F&I	309	241	27.9%	1,264	1,008	25.4%
Coffee Israel	205	176	16.3%	830	793	4.7%
Total Revenue	1,278	1,182	8.1%	5,170	4,867	6.2%
Total Profit Gross	447	441	1.2%	1,875	1,822	2.9%
GrossMargins	35.0%	37.3%	(2.4%)	36.3%	37.4%	(1.2%)
EBIT:
H&W	103	92	10.9%	389	355	9.4%
Margins	13.4%	12.1%	1.3%	12.6%	11.6%	1.1%
F&I	5	11	(58.6%)	44	27	61.7%
Margins	1.5%	4.7%	(3.2%)	3.5%	2.7%	0.8%
Coffee Israel	12	24	(50.0%)	95	107	(11.7%)
Margins	5.9%	13.7%	(7.8%)	11.4%	13.5%	(2.1%)
Total EBIT	120	127	(6.1%)	528	489	7.9%
Margins	9.3%	10.8%	(1.5%)	10.2%	10.1%	0.1%
EBITDA:
H&W	127	118	7.1%	488	454	7.4%
Margins	16.6%	15.5%	1.1%	15.9%	14.8%	1.1%
F&I	24	30	(20.3%)	122	100	21.6%
Margins	7.9%	12.6%	(4.8%)	9.7%	10.0%	(0.3%)
Coffee Israel	20	35	(41.8%)	134	151	(11.2%)
Margins	9.9%	19.8%	(9.9%)	16.2%	19.1%	(2.9%)
Total EBITDA	171	183	(6.7%)	744	705	5.5%
Margins	13.4%	15.5%	(2.1%)	14.4%	14.5%	(0.1%)

(1) Energy snacks were reclassified in Q1 24 to F&I, previously part of H&W 53

Coffee International

Strauss Coffee Intl. Non-GAAP Financial Highlights Q4 and YTD 2024 NIS mm

	Strauss	International Coffee	(Non	GAAP)
	2024 Q4	2023 Q4	% Chg.	2024 YTD	2023 YTD	% Chg.
Total Revenue	1,287	1,194	7.8%	4,705	4,361	7.9%
Total Profit Gross	227	276	(18.2%)	979	1,028	(4.8%)
GrossMargins	17.6%	23.2%	(5.6%)	20.8%	23.6%	(2.8%)
EBIT:
Total EBIT	47	51	(7.3%)	214	248	(13.7%)
Margins	3.6%	4.2%	(0.6%)	4.6%	5.7%	(1.0%)
EBITDA:
Total EBITDA	67	71	(6.2%)	303	337	(10.2%)
Margins	5.2%	5.9%	(0.7%)	6.4%	7.7%	(1.3%)

Strauss Coffee Intl. Non-GAAP Sales by Geography Q4 and YTD 2024 NIS mm

			Coffee	International Sales
			Change %				% Change
	2024 Q4	2023 Q4	NIS	Local Currency	2024 YTD	2023 YTD	NIS	Local Currency
Joint Venture Três Corações (Brazil) (1)	918	795	15.5%	39.8%	3,299	2,912	13.3%	22.7%
Russia	143	137	3.4%	13.9%	529	532	(0.9%)	6.8%
Ukraine	49	46	6.6%	24.9%	163	152	7.3%	18.2%
Poland	120	103	16.3%	18.2%	429	362	18.4%	12.3%
Romania	57	65	(11.6%)	(7.6%)	235	234	0.6%	0.7%
Serbia	--	48	(100.0%)	(100.0%)	21	169	(87.7%)	(87.7%)
Other	--	--			29	--
Total International	1,287	1,194	7.8%	25.1%	4,705	4,361	7.9%	14.0%

Note: (1) Três Corações joint venture (Brazil): a companyjointly held by the Group (50%) and by the São Miguel Group (50%) (3C).

Source: Três Corações Alimentos S.A. Consolidated Interim Financial Statements as of December 31st, 2024

Strauss Coffee Intl. Sales; NIS mm; Non-GAAP

Strauss Coffee Intl. EBIT & EBIT Margins; NIS mm; Non-GAAP

Três Corações Alimentos S.A. (Três Corações J.V.)

Note: Três Corações joint venture (Brazil): a company jointly held by the Group (50%) and by the São Miguel Group (50%) (3C). Source: Três Corações Alimentos S.A. Consolidated Interim Financial Statements as of December 31 st , 2024.

Três Corações Alimentos S.A. (Três Corações J.V.)

YTD Snapshot | BRL mm for 100% ownership and including inter-company sales

(*) EBIT before Other Expenses/ Income.

Strauss Water

Note: HSW revenues are not included in Strauss water results; net income is added to Strauss water EBIT in Non GAAP management reports

Strauss Water Sales; NIS mm; Non-GAAP

Strauss Water EBIT; NIS mm; Non-GAAP

Haier Strauss Water Q4 Snapshot ¥mm; Non-GAAP; for 100% share

Note: (1) Haier Strauss Water (HSW) is a company jointly held by Haier (51%) and Strauss Group (49%)

Sales

Net Income

Haier Strauss Water YTD Snapshot ¥mm; Non-GAAP; for 100% share

Note: (1) Haier Strauss Water (HSW) is a company jointly held by Haier (51%) and Strauss Group (49%)

For further details please contact:

Rivka Neufeld| Phone: + 972-54-4224146 [email protected]

www.strauss-group.com

Appendix

Non-GAAP o GAAP reconciliation
Impact of Currencies
Raw Materials Historical Prices:
- Milk
- Sugar
- Cocoa
- Arabica
- Robusta
- Sesame

Q4 GAAP and Non-GAAP Financial Highlights, NIS mm

		GAAP		Adjusted Non-GAAP
	2024 Q4	2023 Q4	% Chg.	2024 Q4	2023 Q4	% Chg.
Sales	1,789	1,705	4.9%	2,872	2,695	6.6%
Profit Gross	587	617	(4.9%)	813	852	(4.6%)
GPMargin	32.8%	36.2%		28.3%	31.6%
Operating Profit	148	184	(19.8%)	174	181	(3.5%)
EBITMargin	8.2%	10.8%		6.1%	6.7%
Net Profit (to SH)	392	104	274.9%	74	100	(25.7%)
NPMargin	21.9%	6.1%		2.6%	3.7%
Operating Flow Cash	221	471		641	726
Capex (1)	(168)	(153)		(196)	(187)
Net debt	1,670	2,113		1,989	2,400
WC Change (CF) in	108	266		500	480

GAAP Adjusted Non-GAAP

	2024 YTD	2023 YTD	% Chg.	2024 YTD	2023 YTD	% Chg.
Sales	7,089	6,795	4.3%	11,206	10,549	6.2%
Profit Gross	2,388	2,443	(2.2%)	3,439	3,383	1.6%
GPMargin	33.7%	35.9%		30.7%	32.1%
Operating Profit	632	745	(15.2%)	752	772	(2.6%)
EBITMargin	8.9%	11.0%		6.7%	7.3%
Profit Net (to SH)	624	488	27.7%	418	439	(4.8%)
NPMargin	8.8%	7.2%		3.7%	4.2%
Operating Flow Cash	560	686		600	861
Capex (1)	(546)	(494)		(657)	(594)
debt Net	1,670	2,113		1,989	2,400
WC Change (CF) in	(5)	(15)		(177)	(61)