Strauss Group — Director's Dealing 2026

Jan 27, 2026

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STRAUSS GROUP LTD.

Registration Number: 520003781

To:

Israel Securities Authority (www.isa.gov.il)

Tel Aviv Stock Exchange Ltd. (www.tase.co.il)

Form Number: T076 (Public)

Filed via MAGNA: 27/01/2026 Reference: 2026-01-010200 Transmission time: 23:10

Immediate Report on Changes in Holdings of Interested Parties and Senior Officers

Regulation 33(b) of the Securities Regulations (Periodic and Immediate Reports), 1970

Note: This form is intended for reporting a change in holdings in securities of the reporting corporation only. For reporting a change in holdings in securities of a subsidiary of the reporting corporation, if its activity is significant to the activity of the reporting corporation, use form T121.

1. Holder's Details

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Field	Hebrew	English Translation
Holder Name	מ"בע אחזקות שטראוס	Strauss Holdings Ltd
Holder Type ID	בישראל ם החברות מספר ברש	Registration number in the Israeli Companies' Register
Holder ID Number	510039829	510039829
Holder Type	האחרות מההגדרות ל אף אחת אינו עונה ע בעל ענין ש	Interested party who does not fit any other definitions
Right to Appoint Director	מטעמה טור או נציג מנות דירק ר יש זכות ל לקרן הגידו החברה בדירקטוריון
Holder is a Representative	מספר בעלי הדיווח של ציג לצורך ק משמש נ האם המחזי מניות	No
Controlling Shareholder Name	ל העניין שליטה בבע שם בעל ה	See 1 Note
Controlling Shareholder ID	על העניין השליטה בב ה של בעל מספר מזה	See 1 Note
Nationality / Country of Incorporation	בישראל התאגד	Incorporated in Israel
Security Number TASE on	ה ערך בבורס מספר נייר	746016
Security Name and Type	הערך נייר וסוג שם	Strauss
Nature of Change	השינוי מהות	Decrease (due to off-exchange sale)
One or Multiple Transactions	עסקאות מספר או אחת עסקה	One Transaction
Date of Change	השינוי תאריך	27/01/2026
Transaction Price	העסקה שער	11,450 agorot
Is Dormant Shares	דומות ם למניות ר ני"ע המירי רדומות או היותן מניות	No
Last Reported Balance (quantity)	אחרון ך( בדיווח ה ת ניירות ער יתרה )בכמו	59,479,131
Last Holding (%) Rate	האחרון סוג בדיווח ע מאותו ה קה מסך ני" שיעור החז	50.87%
Change in Quantity	רך ת ניירות הע שינוי בכמו	-3,532,834
New Balance (quantity)	נוכחית יתרה	55,946,297
New Holding (%) Rate	קה נוכחי שיעור החז	47.85%
After Change Equity in (%)	השינוי: בהון קה לאחר שיעור החז	47.85%
After Change Voting in (%)	ההצבעה השינוי: בכח קה לאחר שיעור החז	47.85%
After Change Fully Diluted (% – equity)	ון ול מלא: בה השינוי בדיל קה לאחר שיעור החז	46.05%
After Change Fully Diluted (% – voting)	צבעה א: בכח הה בדילול מל	46.05%
Reference # Note	מס' ביאור	2

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This is an unofficial AI generated translation of the official Hebrew version and has no binding force. The only binding version is the official Hebrew version. For more information, please review the legal disclaimer.

*Explanation: The holding rate after the change does not refer to convertible securities.

Notes:

• 1. The controlling shareholder of Strauss Holdings is Michael Strauss Assets Ltd. (about 100% of the capital and voting rights in Strauss Holdings) ("Michael Assets"). Ms. Ofra Strauss, Ms. Irit Strauss, and Mr. Adi Strauss hold shares in Michael Assets (together about 94.6% of the rights to dividends and 100% of the voting rights in Michael Assets), granting them control over Michael Assets and, indirectly, control over the company. The aforementioned Strauss family members have an agreement to cooperate in Michael Assets, under which they are considered joint holders of Michael Assets. Accordingly, Ms. Ofra Strauss, Ms. Irit Strauss, and Mr. Adi Strauss are the controlling shareholders of the interested party.
• 1. Assuming full exercise of 4,565,690 warrants granted to senior employees (based on the monetary benefit inherent in the warrants, and based on their intrinsic value) and excluding dormant shares, the diluted holding rate of interested parties and senior officers in the company will be 66.39%.

3. Date and time the corporation first became aware of the event/issue: 27/01/2026 at 18:52
Explanation: Please indicate the holding rates considering all securities held by the interested party.
2. If the change is by signing a loan note, specify method of loan conclusion:
If not, completion date for payment: 28/01/2026
1. Was all consideration paid at the time of the change: No

Authorized Signatories

1. Details of actions that caused the change: _________

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This is an unofficial AI generated translation of the official Hebrew version and has no binding force. The only binding version is the official Hebrew version. For more information, please review the legal disclaimer.

#	Name	Role
1	Yael Nevo	Senior Vice President, Chief Legal Counsel and Company Secretary
2	Noa Herman Shifris Deputy Chief Legal Counsel

Explanation: According to Regulation 5 of the Periodic and Immediate Reports Regulations (1970), ^a report submitted under these regulations shall be signed by those authorized to sign on behalf of the corporation. ISA staff position on the matter can be found on the authority's website: Click here

Additional Information

Securities of the corporation are listed on the Tel Aviv Stock Exchange

שטראוס גרופ :Name Short

Address: 49 HaSivim St., Petah Tikva 49517, Tel: 03-6752499, Fax: 03-6752279

Email: yael.nevo@strauss-group.com

Company website: www.strauss-group.com

שטראוס-עלית בע"מ, עלית תעשיות בע"מ :names reported Previous

Electronic Reporter Name: Tiki Alush

Role: Legal Counsel

Contact Address: 49 HaSivim St., Petah Tikva 4959504, Tel: 054-3132375

Email: tiki.alush@strauss-group.com