STIFEL FINANCIAL CORP — Director's Dealing 2012

Jan 3, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STIFEL FINANCIAL CORP (SF)
CIK: 0000720672
Period of Report: 2012-01-02

Reporting Person: KRUSZEWSKI RONALD J (Director, CHIEF EXECUTIVE OFFICER)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-01-02	Common Stock	M	119999	$3.47	Acquired	886890	Direct
2012-01-02	Common Stock	F	55434	$32.05	Disposed	831456	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-01-02	Stock Option (Option to Buy)	$3.47	M	119999	Disposed	2012-01-02	Common Stock (119999)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1500	Indirect
Common Stock	3000	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Phantom Stock Units	$0		Common Stock (383409)	383409	Direct
Stock Option (Option to Buy)	$3.87	2013-02-10	Common Stock (90000)	90000	Direct

Footnotes

F1: Options vest in 20% increments on 1/2/03, 1/2/04, 1/2/05, 1/2/06 and 1/2/07.

F2: Units vest in equal yearly increments over a ten year period. This vesting may be accelerated based on the Company's performance.

F3: No expiration date for these Units.

F4: Options vest in 20% increments on 2/10/04, 2/10/05, 2/10/06, 2/10/07 and 2/10/08.