STIFEL FINANCIAL CORP - Director's Dealing 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: STIFEL FINANCIAL CORP (SF)
CIK: 0000720672
Period of Report: 2012-06-20

Reporting Person: FORD RICHARD F (Director)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-06-20	Common Stock	M	2250	$8.98	Acquired	32827	Direct
2012-06-20	Common Stock	M	2999	$3.8667	Acquired	35826	Direct
2012-06-20	Common Stock	M	2999	$6.173	Acquired	38825	Direct
2012-06-20	Common Stock	M	2250	$17	Acquired	41075	Direct
2012-06-20	Common Stock	F	2808	$31.53	Disposed	38267	Direct
2012-06-20	Common Stock	S	7690	$31.53	Disposed	30577	Direct

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-06-20	Stock Option (Option to Buy)	$3.8667	M	2999	Disposed		Common Stock (2999)	Direct
2012-06-20	Stock Option (Option to Buy)	$6.173	M	2999	Disposed	2014-02-03	Common Stock (2999)	Direct
2012-06-20	Stock Option (Option to Buy)	$8.98	M	2250	Disposed	2015-01-03	Common Stock (2250)	Direct
2012-06-20	Stock Option (Option to Buy)	$17	M	2250	Disposed	2016-01-03	Common Stock (2250)	Direct

Security	Shares	Ownership
Common Stock	675	Indirect

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Phantom Stock Units	$0		Common Stock (19058)	19058	Direct

F1: Currently exercisable.

F2: Various expiration dates.

F3: Options vest in 20% increments yearly from the grant date.

F4: Options vest in 20 percent increments on 1/3/06, 1/3/07, 1/3/08, 1/3/09 and 1/3/10.

F5: Options vest in 20% increments on 1/3/07, 1/3/08, 1/3/09, 1/3/10 and 1/3/11.

F6: Units vest quarterly over a one year period.

F7: No expiration date for these Units.